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4 Elements that drive B2B direct marketing results

Biznology

So with that in mind, this blog is focused on the basics. If you’re an experienced B2B direct marketer, this is probably not for you. Tip: B2B buying process is frequently not linear, so don’t assume potential customers progress in this way. Tip: No creative should be started before the target audience is clearly defined.

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How B2B Brands Can Drive More Leads This Year

Webbiquity

According to the Email Marketing & Marketing Automation Excellence 2017 report, about 54% of marketers consider email an effective channel. And 23% say that lead generation is the topmost benefit of email marketing. It’s the preferred direct marketing tactic for low cost and high ROI.

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How to Answer a Question: 5 Tips for Making the Most of LinkedIn

The Point

One of the biggest clients of my 15+ year agency career was won as a direct result of a question to which I responded on LinkedIn , the popular business networking site. LinkedIn now boasts more than 60 million registered users , but far fewer than that number are active members in group discussions and in LinkedIn’s “Answers” section.

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Top 10 B2B Influencers in 2020

Oktopost

Now, more than ever, you should take the time to refresh your social media and blog feeds. As the world adjusts to the new normal, we marketers have to keep our proverbial ear to the ground. The best channel to get genuine insights from Ann is through her blog. You can follow Ann on Twitter | Instagram | LinkedIn | Blog .

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5 Tips to Improve Through-Channel Demand Gen

Content4Demand

For example, help them make sure their LinkedIn profile is complete. Show them how to engage prospects on LinkedIn and share short, easy-to-digest content. A benefit of starting with LinkedIn is that partners are likely to start generating demand faster than with a longer nurture program. Take Channel Marketing Up a Level.

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How Content Marketing Can Affect Your Personal Brand

Brandpoint

Creating frequent, short and readable blogs is much more effective than irregularly publishing long blogs. Blog and website content conveys important information for potential customers Go beyond the basic information about your brand and what you do. Stay on top of your website and keep the pages current and fresh.

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Direct Marketing Doesn’t Have to Suck

Paul Gillin

In the weeks leading up to the Direct Marketing Association annual conference in Boston this week, exhibitors were out strutting their best stuff. And then I thought about what that says about the state of direct marketing today. It’s a prime source for my Newspaper Death Watch blog. They fooled me good.