Contently

SEPTEMBER 20, 2022

Social copying happens across all social platforms: Facebook, LinkedIn, Instagram, Twitter, TikTok, and the like. A 2018 report by Jeff Allen, Facebook’s senior data scientist, noted that: “About 40 percent of the traffic to Facebook pages…went to pages that stole or repurposed most of their content.”

Ethics 189

Ethics Social Media Trends Copyright 189

Sprout Social

APRIL 18, 2017

Is it because you forget to send blog posts out? Or perhaps it’s to make sure your fans know your customer care hours. If your favorite company publishes a blog post and you share it every time, then could you not automatically share that? There’s no personalization and customers are savvy enough today to tell.

Social Media 102

Social Media Rules Automation Media 102

Webbiquity

DECEMBER 22, 2015

Since Facebook unveiled its advertising options for businesses, the ads have grown substantially. Looking for the next big thing in Facebook advertising ? Looking for the next big thing in Facebook advertising ? Here are five Facebook advertising features you haven’t tried yet. Custom audience pixel. Carousel ads.

Advertising Agencies 100

Advertising Agencies Facebook Features Advertisements 100

KoMarketing Associates

JULY 2, 2020

But Facebook ads came in at a close second, with 66% of B2B marketers saying they use Facebook ads. In a different study (Social Media Examiner’s 2020 Social Media Marketing Industry Report) B2B marketers reported similar use of Facebook ads (62% versus 66% from CMI / Marketing Profs). LinkedIn’s customer story ad on Instagram.

Social Media 290

Social Media Paid Search Agency Advertisements Advertising 290

Contently

FEBRUARY 22, 2023

Run contests that encourage customers to create short videos. Facebook Live videos drive three times more engagement and 10 times the amount of comments than traditional videos. Typically, a host will answer viewer questions or do a fireside chat-type interview with an industry influencer or customer.

Top of Funnel 198

Top of Funnel Video Marketing Marketing Strategy Marketing & Strategy 198

Writing on the Web

APRIL 11, 2011

Marketing nowadays requires writing and publishing great content in multiple ways. But the hard question comes when you sit down to a blank computer screen and outline what sorts of pieces of information, web pages and blog posts, need to be published for your business. Here are some of the customers who say we’re great.

Rules 100

Rules Content Digg Custom Publishing 100

Anyword

DECEMBER 19, 2019

At Keywee, we’ve seen firsthand how tricky it can be for marketers to navigate Facebook content policy. Unfortunately, it’s common for marketers to spend time creating campaigns and then face setbacks when Facebook disapproves their ads. Facebook doesn’t do this with the intent of making the lives of marketers harder, though.

Distribution 54

Distribution Facebook Content Landing Pages 54

KoMarketing Associates

JUNE 25, 2019

Facebook referral traffic increased 213% when comparing the two months we did Facebook Live. 78% of online audiences are already watching video on Facebook Live. 78% of online audiences are already watching video on Facebook Live. Customer spotlights or interviews. Why not include it in your B2B marketing strategy?

B2B Marketing 218

B2B Marketing Marketing & Strategy Marketing Strategy Planning 218

Anyword

DECEMBER 19, 2019

At Keywee, we’ve seen firsthand how tricky it can be for marketers to navigate Facebook content policy. Unfortunately, it’s common for marketers to spend time creating campaigns and then face setbacks when Facebook disapproves their ads. Facebook doesn’t do this with the intent of making the lives of marketers harder, though.

Distribution 53

Distribution Facebook Content Landing Pages 53

Writing on the Web

APRIL 13, 2011

Content marketing works: you can publish online content – blog posts, videos, webinars and web pages – that attracts clients to you. Or as the authors of Content Rules say, “Produce great stuff, and your customers will come to you. Content rules!&# ~ Ann Handley and C.C. Know your customers.

Rules 100

Rules Content Digg Press 100

The Marketing Blender

MARCH 15, 2021

How do you best reach decision-makers in a time of ever-changing rules? Content marketing with a customer-centric focus. Your customers actually want to hear from you. We highly recommend a CRM and automation platform that will help you build segmented workflows that will help you nurture new leads into customers.

Paid Content 126

Paid Content Lead Scoring Lead Ranking Marketing Strategy 126

Webbiquity

JANUARY 24, 2019

Not only does human interaction deliver better results, it also makes sure that the marketing team is completely in touch with what customers want and expect from your brand. Besides mainstream sites like Facebook, Instagram, LinkedIn, and Twitter, there are also niche social media platforms that target specific industries.

Marketing Automation Services 239

Marketing Automation Services Social Media Marketing Automation Social Marketing 239

Hubspot

DECEMBER 2, 2019

That's a total of six pieces of content, so we divide that over six months and say we're going to publish one piece of content per month. A New Model to Fit the New Customers' Journey. Customers are. Instead, it's about educating and empowering the customer to choose and implement their own solutions.

Top of Funnel 100

Top of Funnel Webinar Metrics Rules Lead Ranking 100

Optinmonster

DECEMBER 19, 2022

To understand that, consider the reasons potential customers might leave your website in the first place, such as: price is higher than they anticipated. Kennedy Blue displayed a customer service survey, proving that exit popups aren’t just for boosting sales directly. Blog & Publication Exit Intent Popup Examples.

Intent 94

Intent Top of Funnel Examples Conversion 94

Valasys

JULY 31, 2023

With automated content generation and distribution, businesses can maintain a consistent online presence, engage their target audience, and nurture customer relationships effectively. They often come with built-in workflows and approval processes to ensure content is reviewed and published efficiently.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

SocialPilot

APRIL 26, 2024

This blog will help you learn about scheduling social media posts, the best tool, top tips, and creating a perfect content calendar. Easy to Schedule for Different Social Channels Every social media channel has its own rules and guidelines, along with the audience type and their preference. You Are Done!

Social Media 93

Social Media Effectiveness Media Top of Funnel 93

Valasys

MAY 7, 2020

Many of us have heard the hoax “Guest Blogging is dead” so many times. Guest blogging is amongst the most important go-to tools in digital marketing and has numerous benefits to complement your SEO endeavors.

High Quality Lead 72

High Quality Lead Link Building Ad Building Lead Scoring 72

KoMarketing Associates

AUGUST 26, 2020

Here are some ideas for great LinkedIn video ads to get you started: Brief customer stories or testimonials. For some examples of great LinkedIn ads, see our blog post, B2B Advertising: 20 Examples of Terrific B2B Social Media Ads. Professionalism rules on LinkedIn, but good video also needs to humanize. It’s not Facebook.

Linkedin 209

Linkedin Video Marketing B2B Marketing Marketing Strategy 209

ClearVoice

JANUARY 16, 2019

Despite our best efforts, sometimes major players like Google and Facebook change the rules on us and cause us to back up and reassess our efforts. Your Facebook engagement probably stunk in 2018. Your answer may depend on who you ask and what you plan to do about your current Facebook strategy. Zuckerberg’s goal.

Facebook 66

Facebook SMS Viral Marketing Paid Search Agency 66

Optinmonster

DECEMBER 21, 2023

Drawing up a pre-launch marketing plan can help you attract customers to your brand-new business even before the actual launch day. Its goal is to get the potential customers excited about buying your product. They give potential customers a glimpse of what’s about to come and keep them waiting excitedly till the launch date.

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

KoMarketing Associates

DECEMBER 2, 2020

96% of B2B content marketers now use LinkedIn, even more than Facebook (82%), according to new research from The Content Marketing Institute and Marketing Profs. But up until now, any time a B2B marketer published a post on LinkedIn, they’d be showing that post to their entire audience. Start publishing live.

Linkedin 157

Linkedin Paid Search Agency Features Companies 157

Optinmonster

JANUARY 27, 2022

Lightbox popups (also called modal popups) are one of the most effective ways to convert your website visitors into email subscribers and customers. However, they can be used to display pretty much any call to action (such as, “ Like us on Facebook ” or “ Use this coupon code at checkout “). Point and click.

Display 113

Display Trigger Marketing Rules Lead Scoring 113

Scoop.it

JULY 20, 2023

These days, it’s not enough to just publish a ton of content aimed generally at your target audience. Your brand might already practice content curation , which is the art of researching, collecting, and publishing content from your brand and from elsewhere for maximum consumer benefit. What is Tailored Curation?

Curation 72

Curation Loyalty Ideal Customer Profiles Burn Rate 72

Onalytica B2B

NOVEMBER 15, 2018

As a rule of thumb, 10% of your workforce is a good place to start. Considered the knowledge experts within an organization e.g. product marketing, pre-sales, sales consultants and they hold an enormous amount of credibility with customers. Can all employees be influencers? Do not have much of an online presence. Thought Leaders.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Anyword

MAY 5, 2022

Any publisher promoting content on Facebook, or other social platforms, knows that not abiding by the platform’s rules can have adverse effects on a campaign’s performance. For these purposes, we’re going to use Facebook’s policy guidelines. If Facebook finds anything that goes against its policies, the ad is disapproved.

CTR 95

CTR Copywriting Guidelines Urgency Marketing 95

Adobe Experience Cloud Blog

MARCH 13, 2018

Done incorrectly, though, guest posts reach no one because editors won’t publish them. To build a guest posting strategy that works, learn to follow the rules—and expect to fail if you break them. In this blog, I’ll show you six ways to guarantee your guest post gets rejected. . What the People in Charge Say.

Thought Leadership 134

Thought Leadership Guidelines Custom Publishing Rules 134

Liveintent

JUNE 23, 2022

He does, however, stand by one particular rule: Diversify your media mix. ” Last year, for example, Cariuma started expanding beyond platforms like Facebook and Instagram. If advertisers want to continue engaging and acquiring new customers, they need to start expanding their horizons to untapped touchpoints.

Advertising Channels 62

Advertising Channels Advertisements Advertising Planning 62

Biznology

JANUARY 12, 2015

Blogs have been around for quite some time now. Business blogs just started to go mainstream about 10 years ago. Blogs have been around for so long because they can be a very useful communication tool for businesses. Here are 10 reasons why you should maintain a blog for your business: Blogging is easy.

Business Blogging 80

Business Blogging Activities Business Landing Pages 80

SmartBug Media

MAY 20, 2020

Facebook Live and podcasts. Social media: Post at least once on Facebook, LinkedIn, and Instagram. Make sure to read the group’s rules first; they may require you to put the post in the Promotions tab. Blog: Blog about your webinar both before and after the event. Press releases. Advertising. Signature lines.

Webinar Metrics 111

Webinar Metrics Promotion Co-Registration Trade Show 111

Sprout Social

JUNE 22, 2021

Rather than employ the spray and pray method, identifying which social media platforms a brand’s customers use is a more effective way to connect with one’s target audience. According to the latest Sprout Social Index™ Edition XVII: Accelerate , Facebook, Instagram and YouTube are the top three platforms where consumers follow brands.

Social Media 113

Social Media Stats Ideal Customer Profiles Media 113

ClearVoice

SEPTEMBER 4, 2020

More than 80 percent of potential customers prefer to use smartphones for local search. A full 61 percent of smartphone users want ads customized to their current location. More than two-thirds of adults in the United States use Facebook. ( Facebook ). Nearly two-thirds of brands publish their video content on YouTube.

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

illumin

SEPTEMBER 25, 2023

While Facebook may be only 19 as of 2023, the very first use of the internet to socialize dates all the way back to 1978 with the creation of the Computerized Hobbyists Bulletin Board System. The early 2000s also saw the birth of Facebook in 2004 (originally launched as Thefacebook).

Social Media 52

Social Media Social Marketing Media Paid Social Agency 52

Scoop.it

DECEMBER 28, 2023

Cater to Your Entire Spectrum of Buyer Personas When investing in ecommerce content production, one of the main things you must understand is that every post you publish must answer your readers’ questions. And that’s crucial, considering that brand trust lifts conversion rates by 59% and customer loyalty by 67%.

Conversion Rate 107

Conversion Rate eCommerce Top of Funnel Conversion 107

Sharpspring

NOVEMBER 10, 2020

As a marketer, you have numerous ways to reach your target audience: from product research to social media posts and pay-per-click (PPC) advertisements to blog articles and everything in between. 3 – Blog Posts. If you haven’t created a blog for your website yet, go ahead and do that. 4 – Email Marketing.

Internet Marketing 108

Internet Marketing Paid Content Marketing Automation Services Planning 108

Scoop.it

FEBRUARY 10, 2022

If done correctly, content curation can significantly benefit you: Create a strong bond between your brand and your customers and grow your online community. Highlight your products in a non-invasive way, making them more desirable for potential customers. Prepare Your Posts for Publishing. Publish and Analyze the Results.

Curation 69

Curation Content Click Rate Long Tail Marketing 69

PureB2B

FEBRUARY 17, 2021

By now, you’ve probably used Facebook and Instagram stories to publish your business content. Google is pretty obviously the largest search engine used by millions of people whether or not they’re on Facebook or Instagram. Content marketing can often times feel like you’re just riding waves of trends. Google Web Stories.

Google 124

Google Content Marketing Content Verticals 124

Optinmonster

JULY 21, 2021

In some cases, like in health plans, quizzes are needed to assess the user to find the right plan and move them along in their customer journey. Or if a travel blog had a quiz about the best place for you to travel. Check out how DateID , a website that verifies online dating profiles, runs a quiz on their blog.

Lead Generation 80

Lead Generation Lead Scoring Lead Ranking Generation 80