SocialPilot

MARCH 5, 2024

Facebook Insights gives tons of metrics needed to monitor your campaign performance and optimize the marketing on the platform further. As if it was not enough, Facebook recently added more to the confusion by completely overhauling the look and feel of its analytics section. Don’t worry. Let’s roll! According to statistics , 1.6

Facebook 86

Facebook Cost Per Thousand Cost Per Click Ad Frequency 86

KoMarketing Associates

JANUARY 3, 2017

SEO remains a critical channel for B2B marketers as they shift their focus on a new year’s worth of goals and objectives. As indicated in the recent “ 2016 State of Pipeline Marketing ” report from Bizible , Heinz Marketing , Radius , ReachForce , and Uberflip , SEO ranked 4th amongst tactics used to acquire new customers.

Analytics 201

Analytics CTR Google Reachforce 201

Hubspot

OCTOBER 2, 2018

It’s helpful on a macro and micro level -- both when I need to figure out what’s happened to a high-traffic blog post that suddenly dipped, and see how many impressions HubSpot is gaining month over month. Pick a way to verify you own your website (HTML file upload, domain name provider, HTML tag, GA tracking code, or GTM container snippet).

Marketing Analytics Tools 100

Marketing Analytics Tools Google CTR Domain 100

Directive Agency

AUGUST 8, 2017

Studies show that organic CTR data can make an impact on Google’s rankings. Therefore, if you focus on your CTR, first, higher rankings could follow later. And why you should focus your marketing activities instead on raising your Google CTR. The Relationship Between Ranking and CTR. image source ).

CTR 40

CTR SERP Activities Google 40

Moz

FEBRUARY 14, 2021

Organic impressions, clicks, and CTR. While this information doesn’t provide much insight into on-page performance, it does offer a jumping-off point for you to talk to your customer about changes in market trends and user behavior. Where to find it: Google Search Console When to use it: Identify content and build approach.

Storytelling 58

Storytelling Marketing Analytics Tools SEO Lead Ranking 58

Optinmonster

JANUARY 24, 2024

Hello there, fellow email marketers! Let’s talk about how to measure email marketing success. Despite the rumors of email marketing dying , it remains an integral part of any effective digital marketing strategy. But how do we gauge the effectiveness of your email marketing?

Email Marketing 81

Email Marketing Planning Open Rate Click Rate 81

Bannerflow

APRIL 16, 2020

However, how marketers can achieve that perfectly personalised display campaign is something else entirely…. In fact, for 83% of marketers , personalisation is considered one of their biggest challenges. At its core, personalisation in digital marketing means serving the right ad, to the right person, at the right time.

Display 98

Display Marketing Analytics Tools Advertisements Advertising 98

KoMarketing Associates

MAY 25, 2022

In B2B marketing, lead generation is the most crucial step in the sales and marketing pipeline. Marketers know there are many tactics that build a strong lead generation strategy, including search engine advertising. . If you don’t have anyone to sell or market to, sales plummet. Visits to a physical location .

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

Marketing Insider Group

MARCH 2, 2021

When it comes to content marketing, how do you know what to write about? In short, this analysis will help you find gaps in your content marketing strategy and show you exactly how to fill them. By pinpointing new opportunities in your content marketing strategy, you can improve your SEO. Quick Takeaways. Source: CoSchedule.

Analysis 302

Analysis Top of Funnel Work Management Lead Scoring 302

KoMarketing Associates

APRIL 3, 2018

At the beginning of the year, Google announced the beta release of a new Search Console experience. For search marketers, the most significant part of this announcement was that 16 months of data would be available in Google Search Console’s Search Performance report. About Search Console / Search Performance Reporting.

Search Marketing 177

Search Marketing Marketing Report B2B Marketing B2B 177

Launch Marketing

MAY 25, 2022

In short, many things impact SEO, and it is always a good idea to keep SEO best practices in mind when planning and executing other marketing activities, including social media. For example, you might write a post that says “Looking for more ways to A/B test? B2B marketers know how important SEO is. Download it now!

Social Media 125

Social Media Optimization Media SEO 125

KoMarketing Associates

DECEMBER 1, 2016

Of course, B2B marketers have differing expectations of an SEO audit as well. But, B2B marketers do not always need to invest significant dollars in SEO auditing at the start. Here’s an example of the existing assets we have on KoMarketing for the phrase “B2B content marketing ”. How do you do this?

Organization 132

Organization SEO B2B Marketing Analytics Tools 132

BOP Design

DECEMBER 17, 2019

Even if leads are pouring in and your sales team can’t stop closing deals, it’s important to evaluate your marketing efforts. In this article, we take a look at how to evaluate what is working (and not working) in a B2B content marketing plan. As we’ve said before, content marketing is not an end unto itself.

Work Management 98

Work Management B2B Marketing Paid Search Agency Content Marketing 98

Navigate the Channel

JANUARY 10, 2024

Defining Content KPIs Content KPIs are quantitative and qualitative metrics used to gauge the performance and impact of your content marketing efforts. KPIs provide direction toward getting a desired result and can help businesses and marketers make informed decisions. No deep dive. No second page. Except for the exception.

Lead Scoring 65

Lead Scoring Lead Ranking Burn Rate Click Rate 65

Optinmonster

SEPTEMBER 8, 2022

Maybe you’ve heard that email marketing is the best digital marketing channel, but have you ever wondered how to actually find the ROI on your email marketing? You must understand your return on investment (ROI) in order to make strategic decisions about your email marketing. What Is Email Marketing ROI?

ROI 78

ROI Email Marketing Marketing Analytics Tools Marketing Budget 78

Directive Agency

APRIL 15, 2022

Most tools, for example, will show you how much traffic came from organic search… but not which keywords drove users to your site, or which factors are impacting your ability to rank well. . That’s where the Google Search Console comes into play. Google Analytics and Google Search Console are different, and you need both. .

Keywords 52

Keywords SEO Google Long Tail Marketing 52

Scoop.it

SEPTEMBER 21, 2023

If you’re a business owner or marketer, the obvious answer is “Yes!” Content marketing is a general term for any article, video, email, or social media post made to attract leads and keep existing customers engaged. We will start by defining content curation and sharing a few examples so you can see how it works. Let’s begin!

Curation 82

Curation Click Rate Content Open Rate 82

Scoop.it

JANUARY 19, 2023

Your main problem is SEO According to Backlink.io, the number #1 result on Google gets a click-through rate (CTR) of 27.6%. The second-placed result gets slightly above half the CTR of the first-placed result at 15.8%. And the first result has a 10x higher CTR than the tenth-placed result. The third result gets 11.0%

Traffic 92

Traffic Organization CTR Lead Scoring 92

Huptech Web

DECEMBER 14, 2023

Some Important Digital Marketing Statistics You Should Know Search Engine Optimization Paid Advertising Mobile Marketing Content Marketing Social Media Email Marketing Affiliate Marketing Wrapping Up FAQs Introduction Data is supеr important nowadays. In businеssеs, data is thе kеy factor in dеcision-making.

Paid Content 52

Paid Content Statistics Paid Search Agency Advertising Agencies 52

accelerate agency

APRIL 23, 2020

You should scrutinise all elements of your website and your marketing materials. Even the best web designers and marketers can’t expect to get everything right the first time. AB testing gives you the data you need to tweak and update your site content and marketing assets as you go along. AB Testing Examples.

A/B testing 52

A/B testing Examples Marketing Websites Paid Search Agency 52

Hubspot

NOVEMBER 24, 2017

Either way -- if you're a marketer that plays any role in managing your brand's blog -- read on. Then, once we've covered all those bases, we'll get into how to proactively stay on top of your rankings, to get into good habits that can help you maintain your blog's SEO health. Go to Google Trends and enter that keyword.

Lead Scoring 78

Lead Scoring Lead Ranking CTR SEO 78

ClearVoice

JANUARY 8, 2024

.” While that, unfortunately, maybe the case with a good number of personal resolutions as the year wears on, in business, setting sound marketing goals — and following through — is a primary ingredient for success. Markets ebb and flow. User behaviors evolve — and so do marketing goals. Technologies come and go.

Paid Content 52

Paid Content Process Allocation Cost per Lead 52

Bannerflow

APRIL 16, 2020

However, how marketers can achieve that perfectly personalised display campaign is something else entirely…. In fact, for 83% of marketers , personalisation is considered one of their biggest challenges. At its core, personalisation in digital marketing means serving the right ad, to the right person, at the right time.

Display 52

Display Marketing Analytics Tools Advertisements Advertising 52

Industrial Marketing Today

OCTOBER 17, 2010

While working on an email campaign for a client who markets to manufacturers in the Process Controls and Automation industry, I was asked if there was an easy way to combine web analytics with email marketing. He was already using Google Analytics (GA) to monitor his Web site.

Marketing Analytics Tools 60

Marketing Analytics Tools Lead Generation Analytics Google 60

Optinmonster

MARCH 2, 2021

Are you interested in learning how email marketing analytics can be used to improve your bottom line? Email marketing can be one of your best sources of revenue. And yet, many marketers leave tons of sales on the table by not optimizing their email marketing strategy. Let’s break it down with an example.

Analytics 92

Analytics Email Marketing Webinar Metrics ROI 92

The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? B2B marketing can be complicated; buyer journeys are messy. You’re researching, comparing, and have just now landed on the relevant, tangible information that will actually help you get better B2B marketing results.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

KoMarketing Associates

OCTOBER 18, 2016

When used effectively, content marketing can help build your brand, attract new business, support SEO initiatives, and improve your reputation across the industry. Thankfully, there are many online marketing tools available that can help to save time and bring strategies to the next level. Portent’s Content Idea Generator.

Tools 120

Tools Content Marketing Marketing Analytics Tools Work Management 120

Launch Marketing

DECEMBER 9, 2020

Measuring the progress and success of marketing initiatives requires tracking and analyzing the right metrics. For content marketing, these are meaningful datapoints that should be informed by the goals of your content. Email is among the most used content marketing tactic in B2B organizations. Email Content Metrics.

Social Media 83

Social Media Marketing Websites Media B2B 83

Bannerflow

APRIL 16, 2020

However, how marketers can achieve that perfectly personalised display campaign is something else entirely…. In fact, for 83% of marketers , personalisation is considered one of their biggest challenges. At its core, personalisation in digital marketing means serving the right ad, to the right person, at the right time.

Display 45

Display Marketing Analytics Tools Advertisements Advertising 45

Valasys

JULY 15, 2021

Building a strong B2B Email marketing strategy lies at the foundation of any successful B2B business. Still, so many businesses waste opportunities to increase conversions just because they don’t have a sound email marketing strategy in place. According to John Parker, Vice president -Marketing for sales data LLC. “To

Email Marketing 83

Email Marketing B2B Marketing Marketing & Strategy Marketing Strategy 83

Moz

SEPTEMBER 7, 2020

The wonderful Aleyda Solis built an actionable Google Data Studio report. In this post, the examples use Ryte Search Success because it makes it much easier, faster, and more efficient to work with that kind of data at scale. Below you can see one of the clearest examples of a core update. Core Updates got you down?

Lead Ranking 69

Lead Ranking CTR Lead Scoring SERP 69

SnapApp

APRIL 4, 2018

Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Brandpoint

JULY 14, 2023

It quantifies the value generated from social media activities and helps businesses determine whether their investment in social media marketing is yielding profitable results. Align your social media activities with your overall marketing strategy. Generating leads and driving conversions. Enhancing customer engagement and loyalty.

Social Media 62

Social Media ROI Multi-Touch Attribution Paid Search Agency 62

Golden Spiral

DECEMBER 22, 2021

How well are you measuring and reporting on the Return on Investment (ROI) from all of your digital marketing efforts? If you’re a CMO or key stakeholder for your company and you’re confused by the SEO or organic elements of digital marketing, keep reading. What are your marketing goals for this quarter? If you leave at 9 a.m.,

ROI 62

ROI Paid Search Agency SEO Cost Per Thousand 62

Brandpoint

DECEMBER 13, 2018

When search engine optimization (SEO) and marketing professionals optimize content, it means they are updating/editing/fixing a web page to boost its organic search performance and bring more traffic to their website. Using search analytics tools, they can identify the posts that are performing well and the ones that need optimization.

Top of Funnel 119

Top of Funnel SEO Optimization SERP 119

Outbrain

AUGUST 19, 2019

You can check metrics on Google Analytics and the social media reporting platforms of your choice on a regular basis. Gather Google Analytics data that show traffic sources and destination pages for all the URLs you want to track. That’s why you put at least as much energy into content promotion optimization.

Top of Funnel 38

Top of Funnel ROI Marketing Analytics Tools Content Marketing 38

Hubspot

FEBRUARY 12, 2018

There is without a doubt no shortage of data for each action you take in your marketing campaigns , nor is there a lack of tools to help you measure them. They stick out right in front of your face as soon as you log into your analytics tool, puking an “up-and-to-the-right” graph in your face. Blog Post Page Views.

Campaigns 78

Campaigns Planning Marketing Analytics Tools Click Rate 78