Brandpoint

MARCH 25, 2023

Your content marketing strategy is a great driver of organic and social traffic. When it’s optimized for SEO to effectively reach and resonate with your target audience, it’s clear how your sales team can leverage your content to nurture the prospect and close the deal. Read more: How Does Content Marketing Drive Sales?

Planning 62

Planning Marketing Management Paid Search Agency Advertising Agencies 62

Zoominfo

JANUARY 29, 2018

For today’s blog post, we put together a comprehensive list of the best articles about corporate events and event marketing. From event planning to trade show design, there’s a little something for everyone. Keep reading for our favorite event marketing blog posts! 6 Ways to Stand Out in a Trade Show Exhibit Hall.

Event Marketing 113

Event Marketing Enterprise Management Work Management Marketing & Strategy 113

Navigate the Channel

OCTOBER 5, 2022

In a post-vaccine world, more than half of B2B companies and marketers expect companies to increase commitment to in-person events, including trade shows, according to MarketingProfs. A sidenote here: It’s vital to change up the content, so you’re not sending out the same message for months or weeks before the event.

Social Media 65

Social Media Event Marketing Social Marketing Trade Show 65

Hinge Marketing

OCTOBER 22, 2020

It is the dilemma of content production. Marketers know that they have to tolerate this dilemma because content development is proven to generate awareness, thought leadership , leads, engagement, and sales opportunities. In fact, our own research shows in Figure 1. Download Research as Content: A Guide for B2B Marketers.

Top of Funnel 128

Top of Funnel Product B2B Thought Leadership B2B 128

markempa

AUGUST 11, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Grams, suggests that marketers may want to rid their sites of registration pages for their “juicy” content. MarketingSherpa.com : How to Get Thousands More White Paper Readers & Webinar Attendees: Red Hats Initial Test Results.

Lead Generation 120

Lead Generation Paper Webinar Metrics Sales Qualified Leads 120

BOP Design

MARCH 17, 2020

While I enjoy crafting content and editorial calendars, I understand this isn’t a fun task for many marketers. Here, I share a few strategies to streamline content creation by crafting an editorial calendar that does all the heavy lifting. This means starting with a big piece of content – maybe a white paper or guide.

SME 64

SME Content Trade Show Case Studies 64

BOP Design

NOVEMBER 14, 2023

During the pandemic, traditional sales tactics like in-person meetings, trade shows, and conferences were put on hold, so a robust digital sales strategy became imperative. In other words, show, don’t tell. Long-form content While the idea of long-form content is certainly not new, it is evolving to take on different formats.

Design 94

Design Trends Marketing Websites B2B 94

The Marketing Blender

DECEMBER 16, 2019

2020 B2B Marketing Trend #4: Content Marketing Drives Lead Generation. Content is king. Or more accurately, providing helpful, informative content when your prospects need it is king. Blog posts, articles, and white papers should remain the bedrock of your B2B content marketing strategy. Trade Shows.

Marketing Budget 128

Marketing Budget Trends B2B Marketing Marketing Automation Services 128

Webbiquity

JUNE 25, 2012

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., Blogging: for any new business blog, traffic typically starts out modest but grows over time.

Social Media 100

Social Media Social Marketing Allocation SEM 100

Marketing Craftmanship

JUNE 11, 2015

White Paper…check. Trade Show…check. Blog…check. Both Do-It-Yourself marketers and professional marketers alike rationalize their activity on a tactical basis (number of white paper downloads, website traffic, “Likes” and “Re-Tweets,” etc.), LinkedIn and Twitter Accounts…check / check.

Planning 100

Planning Trade Show Paper Marketing & Strategy 100

SmartBug Media

APRIL 10, 2019

Content marketing was once a foreign term to business executives. Instead, they play it safe and propose budgeting for basic paid search—or other status quo marketing activities—without a content component. If they’re not using content marketing, this is your chance to surge ahead of them; if they are, you’d better catch up fast.

Paid Search Agency 65

Paid Search Agency Top of Funnel Cost Marketing Budget 65

The Marketing Blender

DECEMBER 16, 2019

B2B Marketing Trend #4: Content Marketing Drives Lead Generation. Content is king. Or more accurately, providing helpful, informative content when your prospects need it is king. Blog posts, articles, and white papers should remain the bedrock of your B2B content marketing strategy. Trade Shows.

Trends 104

Trends Marketing Budget B2B Marketing Paid Search Agency 104

Webbiquity

OCTOBER 29, 2019

It can help you promote specific products or services, announce new launches, or showcase valuable content. That is, all of the recipients on list “A” (for example, all of the email addresses you collected at a recent trade show) receive message “A.” Email Automation. Segmenting your list.

Marketing Automation Services 189

Marketing Automation Services Marketing Management Budget Programs Marketing AI 189

ANNUITAS

AUGUST 16, 2016

Preparing for the test always takes me back to the start of my career in marketing, and most importantly, to my transition from the trade show and events space into the world of marketing automation. Within a year, I became a certified expert of the Marketo platform and a valuable marketing asset within the organization.

Ad Building 100

Ad Building Trade Show Marketing Automation Services Marketo 100

Webbiquity

MAY 10, 2011

The core of social media marketing efforts should be the corporate blog. Through a blog, marketers become publishers, providing their audience with relevant and valuable content. Publishing has historically relied on advertising, or sponsorships, to pay for content production. Exhibiting at an upcoming trade show?

ROI 100

ROI Generation Advertising Agencies Case Studies 100

Vision Edge Marketing

NOVEMBER 15, 2018

The leadership team expects Marketing to understand which channels, touches and content have the greatest impact on generating conversations, consideration and ultimately consumption. Build Your Attribution Model to Account for a Multitude of Touches, Content and Channels. Data is the essential ingredient for any attribution model.

Marketing Attribution 153

Marketing Attribution Multi-Touch Attribution Multi-Channel Allocation 153

markempa

AUGUST 17, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. My advice (if you plan to do it) is to start accumulating content and building your lead nurturing library ASAP. How do you build your library of relevant lead nurturing content? But trust me its worth it.

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

Ambal's Amusings

APRIL 8, 2010

I have invited Bett Hrusch to discuss about Repurposing Content. Beth is Senior Editor at Interact Media , a content marketing software company. Read on to get Beth's insights on how to creatively repurpose your content. Did you know that you are creating content for your business on a daily basis? Auditory (hearing).

Trade Show 100

Trade Show Content Budget Programs Barriers 100

ANNUITAS

JANUARY 7, 2016

Preparing for the test always takes me back to the start of my career in marketing, and most importantly, to my transition from the trade show and events space into the world of marketing automation. Within a year, I became a certified expert of the Marketo platform and a valuable marketing asset within the organization.

Ad Building 100

Ad Building Marketo Trade Show Marketing Automation Services 100

KoMarketing Associates

NOVEMBER 8, 2018

We’ve discussed the benefits of B2B content marketing in the past, but the benefits of an overall campaign strategy is more than lead generation. Attending conferences and trade shows as a representative of the organization to discuss its key offerings and meet potential prospects. Promote Credibility.

Lead Generation 123

Lead Generation B2B Marketing Lead Scoring Lead Ranking 123

Industrial Marketing Today

MARCH 3, 2012

Blogging is proving to be just as as paradoxical for industrial companies as the wave–particle duality in quantum physics. However, they are struggling with the challenge of creating engaging content for their industrial blogs. The problem of creating content and blogging is not limited to industrial companies.

Trade Show 60

Trade Show B2B Thought Leadership FAQ Thought Leadership 60

Hinge Marketing

MARCH 26, 2020

And a notable theme of these findings is that every professional services firm needs a digital content strategy to address the way modern buyers look for professional advice and services. . But what exactly do we mean by “digital content strategy”? Digital Content Strategy Defined. Why Digital Content Matters.

Marketing Budget 121

Marketing Budget Work Management Marketing Management Webinar Metrics 121

ViewPoint

JULY 16, 2013

According to recent research, B2B companies are using multiple lead generation tactics including, email marketing, search engine optimization, teleprospecting, inbound marketing, direct mail and trade shows. But can you build enough content and who will come? Build it and they will come.” Competitive landscape documented.

Lead Generation 120

Lead Generation Sales Qualified Leads High Quality Lead Budget Programs 120

Navigate the Channel

AUGUST 15, 2017

Having a solid trade show presence as your biggest marketing tool is no longer enough. Just like traditional marketing (think: trade shows, flyers, and mailers), digital marketing means following leads, generating conversions—and ultimately, getting the sale. Digital Marketing Provides Data-Driven Results.

Trade Show 66

Trade Show Planning Sales Qualified Leads Lead Scoring 66

KoMarketing Associates

APRIL 27, 2017

As a component of our B2B online marketing programs, we often use Twitter to research and interact with decision makers and key influencers, as well as share content with interested users. Early-bird registrations or discounts to events, webinars, or other industry specific trade shows. Twitter Tailored Audiences.

Paid Content 120

Paid Content Account Based Marketing Tactics B2B Marketing 120

Anything Goes Marketing

SEPTEMBER 6, 2006

You may be saying to yourself, what should I blog about today? This is no different from a marketer saying "Where am I going to get quality content for our email newsletter." The response I received was "I don't have the resources to create this content". You can also take a recent story and apply it to one of your blog posts.

Tips 100

Tips Content Trade Show Lead Generation 100

Tiecas

OCTOBER 30, 2023

Table of Contents The Power of Industrial Email Marketing Tip 1: Maintaining email list hygiene: an essential prerequisite for effective industrial email marketing Tip 2: Rented email lists vs. in-house lists: which performs better in industrial email marketing? There are exceptions, of course.

Email Marketing 52

Email Marketing Effectiveness Tips Marketing Analytics Tools 52

KoMarketing Associates

OCTOBER 5, 2017

With hundreds of trade shows, conferences, and meet-ups happening every year, events tend to “die” once they are over. Repurposing a live event into digital content can keep it fresh in users’ minds, leading to more conversations, engagement, and even sales. Combining these two has multiple benefits.

Work Management 138

Work Management B2B Marketing Marketing Management B2B 138

Marketing Insider Group

AUGUST 3, 2015

Are you overwhelmed with the complexity of creating B2B marketing content that generates leads? Studies show that 60% of the B2B sales cycle is over before a prospect first talks to a salesperson ( Corporate Executive Board ). ad size, commercial length, trade show booth size, etc.). So how do you get a handle on it?

Lead Generation 100

Lead Generation Top of Funnel Work Management Marketing Management 100

Ambal's Amusings

MAY 27, 2010

Is less better than more when it comes to content? Instead of bombarding prospects with "too much content" should companies carefully chose 1 or 2 pieces of important content that will educate prospects? What kind of content is most useful in each phase of the B2B marketing cycle? Content has a job to do.

B2B Marketing 100

B2B Marketing Content Marketing B2B Planning 100

The Point

MARCH 13, 2013

One reason is that sales bandwidth ebbs and flows, so, for example, if you return from a trade show and dump 3,000 leads into your CRM system, you can bet that some of those leads aren’t going to hear from anyone in sales for days or weeks, if at all.

Autoresponders 100

Autoresponders Effectiveness Trade Show Bandwidth 100

Sales Engine

JANUARY 25, 2016

How to Dominate Your Market With Content from SalesEngine 1. As marketers tried to get the most out of this new digital world they re-discovered the importance of content. Today, I think so many companies are trying to muscle their way to more productivity with content rather than reimagining how they use it.

Enterprise Management 120

Enterprise Management Marketing Management Marketing Automation Services Sales Qualified Leads 120

Schubert B2B

JUNE 19, 2018

Otherwise known as the onerous task of gathering data and compiling those quarterly or half-year PR reports—but that’s for another blog post.) Sending news or offering an expert that meets an editorial need shows that you actually care about providing helpful news and content. Trade Shows. Inbound Activities.

Public Relations 66

Public Relations B2B Trade Show Work Management 66

Exo B2B

SEPTEMBER 19, 2023

D- Content strategy: design a strategy that includes an SEO strategy specific to the home market and the target market. Here are some examples of tactical recommendations you could include in your strategic action plan: Content marketing campaigns: create a detailed editorial calendar for the regular publication of blog posts.

Planning 59

Planning Paid Content Allocation B2B Marketing 59

Ambal's Amusings

JULY 22, 2010

For example, how can trade show marketing strategy be consistent with blogging and other social media strategy? Blog Marketing Interactions Twitter Ardath421. Problems arise when marketers think that social media is a stand-alone strategy or that trade shows are an island. Ardath Albee. Maria Pergolino.

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

Contently

SEPTEMBER 10, 2020

Disclosure: LiveIntent is a Contently customer.). In July, Cooper and I connected over Zoom to talk content strategy, Facebook boycotts, first-party data, and why brands need to take a stand and back up their words with action. What role has content marketing played for you at LiveIntent? I agree with that so much.

Work Management 114

Work Management Marketing Management Branding Brand Identity 114

Navigate the Channel

JANUARY 4, 2018

Offering something of value in exchange for contact information is another great way to build your email list—think in terms of white papers or free eBooks that offer solutions to a common customer problem. Outdated Content. Broken Links and 404 Errors. Links to your website’s event pages don’t expire when the event is over.

Blast Campaigns 66

Blast Campaigns Opt-out Opt-in Trade Show 66