ConvertKit

DECEMBER 15, 2021

Having an audience gives you the reassurance that your work is impactful, the confidence to explore different content channels, and the opportunity to develop your passion into a business. Workshops, product demos, and live Q&As. Here are the workshops participants got access to only through participating in our challenge.

Landing Pages 86

Landing Pages Newsletter Webinar Metrics Course 86

Zoominfo

JANUARY 15, 2021

Make Content King. Content is an essential pillar of any lead generation strategy. Your digital content marketing strategy encompasses everything from producing high-quality lead magnets such as e-books, whitepapers, blogs, and optimized landing pages. Your content should present your brand as a thought leader.

Lead Generation 264

Lead Generation Lead Ranking Paid Content Lead Scoring 264

MKT1

JUNE 5, 2023

Here’s the schedule: 2 Hour Workshop: How to hire your first few B2B marketers Jun 15, 9 - 11 AM PT $250. 20% off for paid newsletter subscribers. 20% off for paid newsletter subscribers. 20% off for paid newsletter subscribers. 20% off for paid newsletter subscribers.

Top of Funnel 64

Top of Funnel Marketing Funnels Lead Ranking Marketing Qualified Leads 64

Writing on the Web

FEBRUARY 11, 2016

In my last post , I shared why SEO and content marketing fit together. While your blog needs good Search Engine Optimization, it has to start with quality content. But what exactly is the definition of quality content? 6 Principles of Quality Content. Write quality content that does just that. Be consistent.

Content 100

Content Consulting Newsletter Opinions 100

ClearVoice

AUGUST 14, 2023

The good news is that there’s a way to make your company more attractive and desirable to top talents — through content marketing. So how does content marketing help attract software talent? It lets you create and distribute valuable, informative content that aligns with your target audience’s goals and interests.

Work Management 52

Work Management Marketing Management Software Content Marketing 52

MKT1

JULY 13, 2023

I love seeing what’s possible when marketers think like product orgs and use the modern tools available to them to make high-value content. So I wrote this newsletter and made a video with some early-stage marketers to help. This newsletter began when I saw a web project shared on LinkedIn from early-stage startup, Anrok.

CMS Development 52

CMS Development Top of Funnel Product Lead Ranking 52

ConvertKit

NOVEMBER 1, 2021

Just because you don’t have a product to sell yet doesn’t mean you can’t get paid for the content you’re already creating. Now you’ll have a share link that you can add directly to your social media bio or your link page , as well as the option to embed it on to your website or blog. Newsletter footers. How you can use tip jar.

Tips 104

Tips Paid Search Agency Curation Youtube 104

Optinmonster

OCTOBER 31, 2023

In the age of content marketing , where content is king, headlines reign supreme. In this blog, we’ll deep dive into the world of headlines, exploring their importance the key components of a compelling headline, and providing many headline examples across various niches. Are you looking for headline examples?

Click Rate 97

Click Rate Examples Lead Ranking Work Management 97

Writing on the Web

OCTOBER 23, 2013

Professionals on the Web" src="[link] width="292" height="284" title="6 Content Marketing Rules for Professionals on the Web" /> For busy professionals who want to get found on the Web, writing quality content that not only informs but generates business leads is a challenge. Many don’t even know what content marketing means.

Rules 100

Rules Content Marketing Content Thought Leadership 100

Marketing Insider Group

AUGUST 1, 2023

Social media metrics are constantly gathering intel, ready to report back with crucial insights about how much your audience is digging your content, how loyal they are to your brand, and much more. It’s a measure of the level of engagement that a piece of content sees from its audience. Well, you’re not far off.

Social Media 218

Social Media Cost Per Click Cost Per Thousand CPM 218

KoMarketing Associates

NOVEMBER 17, 2016

As every search marketer knows, content is critical in driving SEO efforts. Whether you’re looking to improve traffic, drive conversions, or acquire links, you need quality content in place to help get you there. As noted by Neil Patel , content marketing and SEO are like peanut butter and jelly. Just kidding. Yes, please!

SEO 120

SEO B2B Marketing Content Marketing Tips 120

Optinmonster

FEBRUARY 11, 2024

Lead magnets usually offer a piece of digital, downloadable content, such as a free PDF checklist, report, or eBook like in the example above. Related Content: 25+ Powerful FOMO Statistics to Skyrocket Sales (2019) Related to that is urgency, which is also tied to human psychology. Learn more about FOMO marketing in our guide.

Paid Content 84

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 84

ClickDimensions

SEPTEMBER 10, 2018

Are you ready to level up your content marketing game? Attendees at last week’s Content Marketing World in Cleveland, Ohio certainly were, as they gathered to attend the world’s largest content marketing event. ” In it, he revealed that the new Player 2 that we face in our content marketing efforts is trust.

Content Marketing 89

Content Marketing Planning Content Conference 89

Onalytica B2B

OCTOBER 1, 2018

Andy Crestodina – Speaker, Author, Content Marketer, co-founder of Orbit Media. Key Topics: Content Strategy, Analytics, Search Optimization, Influencer Marketing. He speaks at big marketing conferences, writes for big marketing blogs and he hosts a little marketing podcast, Content Matters. So I started writing.

Marketing AI 171

Marketing AI Sales Qualified Leads Conference Lead Scoring 171

Televerde

MAY 30, 2022

Unique content is one of the main drivers of traffic to a website. Websites should be properly optimized to drive traffic to lead magnets through gated content, pop-up lead forms, and links within blogs. Add More Content to Your Website. Content is one of the biggest drivers of traffic to websites.

Lead Generation 59

Lead Generation Sales Qualified Leads Webinar Metrics Generation 59

Contently

MAY 3, 2018

Most were hoping to write a moody, allegorical novel at the Iowa Writers’ Workshop, and the comparison felt like an insult. My professor explained it this way: Imagine if everything you ever wrote, from a sales pitch to a marketing newsletter to a novel chapter, had to be read by an audience of persnickety experts in your field.

Buzz 157

Buzz Paid Search Agency Aggregators Comparison 157

Optinmonster

APRIL 6, 2023

No matter how good your content is, a poorly crafted call-to-action can lower an email campaign’s success, whereas a well-crafted one can significantly enhance it. No matter what kind of email it’s, whether it is: a newsletter, a thank-you message, or a reminder, it must include a powerful CTA. Here’s What Research Shows.

Conversion Rate 72

Conversion Rate Conversion Examples Click Rate 72

Content Marketing Institute

NOVEMBER 14, 2017

My responsibilities included the creation of at least one original article per week on the topic of investing or investment clubs, as well as development of the e-newsletter for the subscribers of that channel. Every piece of content I created scored more traffic. At that time, it was all about scale … creating content for everybody.

Content 101

Content Differentiation Lead Scoring Lead Ranking 101

ConvertKit

FEBRUARY 16, 2021

How can I create the right content for my niche audience? Monica Lent uses ConvertKit to build Blogging for Devs, a thriving online community. She built Blogging for Devs —a niche newsletter and a thriving paid online community. The Blogging for Devs subscriber growth trajectory. Create your free newsletter.

Communities 76

Communities Newsletter Blogger Landing Pages 76

Buffer

DECEMBER 3, 2020

You'll hear directly from Shakivla Todd , Marketing Associate at IFundWomen, and you'll learn: Community tactics to build closer, longer-lasting relationships with your customers How to learn from your community to inform your marketing strategy Where Shakivla finds inspiration for creating social media content for a small business audience?

Communities 83

Communities Social Media Paid Search Agency Work Management 83

PureB2B

NOVEMBER 10, 2021

Develop a High-Value Newsletter. Creating a must-read newsletter that encourages interested prospects to engage and remain in contact with your business is another approach to utilize content as a lead magnet. Develop Gated Content. The content is “restricted,” unlike regular blog entries or landing pages.

Lead Generation 62

Lead Generation Marketing Budget Sales Qualified Leads Top of Funnel 62

Litmus

MARCH 13, 2023

The Community Spotlight—a monthly blog series highlighting some of the amazing members of the email community —is back! Every podcast they were on, every blog post they’d publish, every webinar or free workshop they’d do—I’d show up and sit in the front seat and take copious notes. I’ve done countless workshops and webinars.

Communities 66

Communities VALS Copywriting eCommerce 66

Writing on the Web

NOVEMBER 4, 2010

Patsi asked me to guest post on her blog, and it comes at a good time, on the heels of an interesting blog survey… In a recent survey , I asked readers what their biggest hurdle was when it came to blogging. How much would ‘time’ be a factor if you knew exactly: Why blogging is important to your business?

Digg 100

Digg Work Management Blast Campaigns Webinar Metrics 100

PureB2B

NOVEMBER 10, 2021

Develop a High-Value Newsletter. Creating a must-read newsletter that encourages interested prospects to engage and remain in contact with your business is another approach to utilize content as a lead magnet. Develop Gated Content. The content is "restricted," unlike regular blog entries or landing pages.

Lead Generation 62

Lead Generation Marketing Budget Sales Qualified Leads Top of Funnel 62

Contently

MARCH 13, 2020

Along the way, I’ve been thinking about how everything that’s happening affects the people who read our blog and newsletter. That thought process is powering some adjustments to our content calendar, with a reminder in mind: Always be helpful, always be honest, never be opportunistic.

Planning 210

Planning Paid Search Agency Thought Leadership Lead Ranking 210

Sword and the Script | B2B

JUNE 15, 2021

If B2B marketing writers aren’t in direct contact with customers in developing content, you are probably just making it all up. I’ll even take that a step further: if you aren’t in direct contact with customers in writing content, you are probably just making it all up. The sent items in a support inbox can be a goldmine for content.

Contact Marketing 78

Contact Marketing Customer Surveys Contacts B2B Marketing 78

nDash

AUGUST 25, 2020

The Deconstructing Content series explores how marketers go beyond creating content for the sake of content. In each article, we’ll highlight one content leader and break down what makes their work stand out. Subscribe to our newsletter to keep up with the series. The Big Picture: Why Study Jay Acunzo’s Content?

Planning 52

Planning Top of Funnel B2B Thought Leadership Thought Leadership 52

SalesIntel

APRIL 17, 2024

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. Personalized the user experience: Automation lets you group and segment your audience and send them content that matches their interests.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Vidyard

MARCH 30, 2022

Contents 1. Now That You Know All the Top Sales Experts and Communities Get the Newsletter Get the best of Sales Feed, along with the latest sales resources, direct to your inbox every week. and shares a ton of practical sales content on his LinkedIn. Keep reading for a list of the ones we think should be on your radar.

Sales Management 103

Sales Management Communities Top of Funnel Cold Calling 103

Content Standard

AUGUST 21, 2018

For content marketers, the tone of your brand voice often involves more than vocal inflections (It typically doesn’t involve spoken words at all). So if you fear you’ve been creating tone-deaf content that doesn’t accurately express your message, here’s how you can successfully implement a brand tone shift.

Brand Identity 58

Brand Identity Branding Guidelines Work Management 58

ConvertKit

JANUARY 27, 2021

Finally, the creator decides to share more of what they know in blog posts. Two of their blogs rank in the top search engine spot for niche keywords that garner 100 searches each per month. Imagine you have a segment of readers who have been loving your blog posts on a particular topic. Image via Productive Blogging.

Landing Pages 121

Landing Pages Traffic Top of Funnel Communities 121

Content Marketing Institute

SEPTEMBER 19, 2018

Building a multi-language content marketing team doesn’t require a huge budget, but it requires some thought and planning. At ContentKing, we localize all our English content into French, Spanish, Dutch, and Czech from the get-go. HANDPICKED RELATED CONTENT: How to Create Unified Content That Works in Diverse Global Markets [Examples].

Budget Programs 100

Budget Programs Planning Training Content 100

ConvertKit

JUNE 18, 2021

Miller breaks down her income and shares it with your email newsletter to demystify how writers make money. Miller mixes custom projects, books, and freelance journalism with content marketing projects for B2B clients, consulting and teaching, and writing for niche publications like those at universities, hospitals, and associations.

Newsletter 103

Newsletter Custom Publishing Social Media Communities 103

The Marketing Blender

MARCH 15, 2021

What does an effective digital content marketing strategy look like in 2021? Content marketing with a customer-centric focus. You want to reach the people who are most likely to be interested in your content, and ultimately to convert to paying clients. Use customer-centric content to establish authority and interest.

Paid Content 126

Paid Content Lead Scoring Lead Ranking Marketing & Strategy 126

markempa

AUGUST 17, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. My advice (if you plan to do it) is to start accumulating content and building your lead nurturing library ASAP. How do you build your library of relevant lead nurturing content? But trust me its worth it.

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

Optinmonster

FEBRUARY 6, 2023

Digital Media Podcasts, video content, stock photography, audiobooks, and other digital media can be sold or licensed. Online Courses E-learning courses, workshops, and webinars are a highly profitable type of digital product. You can even collect your most popular blog posts that you’ve already written into an eBook.

Examples 90

Examples Product Work Management Marketing Management 90

Eric Mower + Associates

DECEMBER 19, 2018

Travel marketers know that content is essential to any integrated marketing strategy. But it’s not enough to create a blog or post an occasional YouTube video. Across all industries, only 38% of B2C marketers feel their content marketing efforts are as effective as they’d like. Perform a content audit.

Top of Funnel 84

Top of Funnel Marketing & Strategy Tips Budget Programs 84