Trade Press Services Newsletter

JULY 6, 2023

Whether you are looking for a new job, seeking professional speaking opportunities or applying for industry awards, a resume is a critical element of a personal branding strategy. You never know when a once-in-a-lifetime career opportunity will present itself or a speaking engagement at a well-known industry conference could pop up.

Personalization 130

Personalization Tips Brand Identity Branding 130

Martech

NOVEMBER 9, 2022

That puts them into a tie with email newsletters, webinars and social media as the most preferred channels for buyers. Second place went to industry-specific newspapers (39%), according to the study by Sapio Research, a market research firm. Note to event organizers: Only 9% said in-person conferences. Get MarTech!

Advertising Channels 131

Advertising Channels B2B Marketing Planning B2B 131

ClearVoice

DECEMBER 18, 2023

Measuring content within an Account-Based Marketing (ABM) strategy is like navigating a ship through uncharted waters — but with a finely tuned compass. Just as a ship relies on its compass to assess direction and progress, a marketer relies on metrics and indicators to understand how well their content is steering their ABM campaigns.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

ClearVoice

DECEMBER 18, 2023

Measuring content within an Account-Based Marketing (ABM) strategy is like navigating a ship through uncharted waters — but with a finely tuned compass. Just as a ship relies on its compass to assess direction and progress, a marketer relies on metrics and indicators to understand how well their content is steering their ABM campaigns.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

Zoominfo

FEBRUARY 18, 2021

That means the trust-building starts from the outset, when they first encounter you at a conference, visit your website, or read one of your emails. Here are 5 ways you can get your audience to know you: Have conversations with people on social media, and answer their questions. You can even benefit your entire industry.

Business 130

Business B2B Thought Leadership Top of Funnel Conference 130

Webbiquity

OCTOBER 16, 2018

Social media is the top digital marketing channel for vendors, but organic social media reach continues to decline , LinkedIn’s strategy for groups remains muddled , and many business buyers aren’t even on Twitter. A couple sheets of paper folded neatly inside a standard business envelope isn’t going to inspire much excitement.

Marketing Automation Services 244

Marketing Automation Services Trade Show Advertising Agencies Verticals 244

Adobe Experience Cloud Blog

MAY 30, 2017

I recently had the pleasure of attending one of the biggest marketing conferences of the year— Marketo’s Marketing Nation Summit. A gathering of hundreds of marketing executives, partners, and thought leaders from around the world came together to learn about the latest marketing trends and strategies in the new “Engagement Economy”.

Webinar Metrics 133

Webinar Metrics Ad Building B2B Thought Leadership Peer-to-peer 133

Marketing Craftmanship

MAY 13, 2020

Many have blogs featuring content that most visitors neither read nor comment on. A significant number of companies also maintain a presence on social media platforms and publish posts for a relatively small group of followers, many of whom are not their target audience. factor in your webinar content. Industry Events.

Blast Campaigns 130

Blast Campaigns Webinar Metrics Lead Scoring Lead Ranking 130

Only B2B

DECEMBER 10, 2020

With the conferences and shows canceled due to global pandemic, we should understand the content marketing is very prominent and every business should implement it strategically. . So, don’t cancel the events instead go digital with smart content marketing strategies. In this blog, let us learn more about –. Content Marketing.

B2B Marketing 133

B2B Marketing Content Marketing B2B Marketing Management 133

Martech

MARCH 31, 2023

They typically have websites, newsletters, podcasts and webinars. They can help you understand the needs and motivations of customers and users to inform strategies and tactical decisions. Common offerings include webinars, white papers, user communities and user conferences. Present at an event or conference.

Work Management 98

Work Management Marketing Management Training Vendors 98

PureB2B

NOVEMBER 10, 2021

As a demand generation marketer focused on quality leads, creating a solid lead generation strategy should be at the top of your “to-do” list. Your lead generation strategy needs some basic components, including: Lead capture – gathering information from a lead. Some of the lead generation strategies to consider are explained below.

Lead Generation 62

Lead Generation Marketing Budget Sales Qualified Leads Top of Funnel 62

PureB2B

NOVEMBER 10, 2021

As a demand generation marketer focused on quality leads, creating a solid lead generation strategy should be at the top of your “to-do” list. Your lead generation strategy needs some basic components, including: Lead capture – gathering information from a lead. Some of the lead generation strategies to consider are explained below.

Lead Generation 62

Lead Generation Marketing Budget Sales Qualified Leads Top of Funnel 62

SpotMe Blog

JUNE 29, 2022

Conducting live polls. With the right virtual event software , you can turn conferences, trade shows, company-wide events, sales events, and product launches into successful hybrid experiences. . A hybrid conference can reduce your overall costs while also increasing your revenue from the event. Networking opportunities.

Event Marketing 52

Event Marketing Enterprise Management Webinar Metrics Paid Search Agency 52

Valasys

DECEMBER 18, 2019

When thinking about an all-inclusive content strategy, the first thing that comes to our minds is the original ideas generated from deep insightful research. Content Marketing Institute : Next-up on the list of the best digital marketing blogs is the Content Marketing Institute.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

Thinkers360

FEBRUARY 28, 2024

This comprehensive blog post, informed by insights from Thinkers360.com, B2B influencer marketing is a marketing strategy in which businesses partner with industry experts and thought leaders to promote their products or services to other businesses. The two are related, but distinct marketing disciplines.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Litmus

MAY 18, 2020

In this webinar, we walked through how you can leverage the power of an email first approach to bring out the most strategic part of your team. Didn’t have a chance to watch the webinar live? A big thank you to everyone who chimed in during the webinar with a question! Like so much in email marketing, it all depends….

Webinar Metrics 46

Webinar Metrics Email Marketing Planning Budget Programs 46

Content4Demand

DECEMBER 17, 2019

It’s taken awhile for blogs to gain the respect they deserve in B2B marketing, but now that this versatile content platform has caught fire, B2B buyers and marketers can’t get enough of them. Each year we produce more blog posts for our clients than the last. Because it turns out blogs are great for a lot of different marketing needs.

Peer-to-peer 53

Peer-to-peer Conference Digital Marketing Funnels Webinar Metrics 53

The Effective Marketer

APRIL 29, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Tools of the Trade: Webinars and Online Presentations Webinars or webcasts, as they are sometimes called, have increased in popularity and in effectiveness within the past 5 years or so.

Marketing Automation Services 100

Marketing Automation Services Webinar Metrics Budget Programs Work Management 100

KoMarketing Associates

OCTOBER 5, 2017

With hundreds of trade shows, conferences, and meet-ups happening every year, events tend to “die” once they are over. Some have argued that attending conferences and tradeshows are a waste of money in the digital age , yet thousands of attendees still go to live events every year. Combining these two has multiple benefits.

Work Management 138

Work Management B2B Marketing Marketing Management B2B 138

Webbiquity

JUNE 2, 2020

Whether it’s in a team meeting, a client presentation, in a webinar or Zoom meeting (probably the most likely circumstance in the current environment), or to your peers at a conference, here’s a method and specific steps to get your audience on board with your idea. You’ll never persuade your audience if you ignore them.

Peer-to-peer 195

Peer-to-peer Storytelling Ideal Customer Profiles Conference 195

Lake One

JULY 27, 2023

HubSpot’s Customer Journey Analytics at a glance Launched at HubSpot’s Inbound22 conference, Customer Journey Analytics is available to Marketing Hub Enterprise users. For example, you can: Track customer interactions across all channels, including website visits, email, social media , and phone calls.

Hubspot 80

Hubspot Paid Content Analytics Top of Funnel 80

Heinz Marketing

FEBRUARY 23, 2023

Knowing what is happening across the industry can be beneficial to your content strategy to attract the right personas, and stay compliant. Another option is monitoring and attending the latest conferences. It’s important to monitor industry trends and identify changes in regulations to replicate in your strategies.

Advertising Agencies 95

Advertising Agencies B2B Thought Leadership Lead Ranking Business 95

Hinge Marketing

OCTOBER 22, 2020

It gives you new engagement opportunities with folks who may not respond to your emails or phone calls but will fill out a form to receive a report. It provides you with a foundation to support and expand a cohesive content marketing strategy. So, how does research do all of this? Fours Ways to Engage with Research.

Top of Funnel 128

Top of Funnel Product B2B Thought Leadership B2B 128

Onalytica B2B

JULY 18, 2018

He advises Ovum enterprise clients on how to rationalize data management and analytic strategies as the goal posts are moving. Cited as Brand Ambassador for Informa’s Ovum TMT business unit, he reaches tens of thousands of followers as part of the Big on Data blogging team at ZDNet, along with his Twitter and LinkedIn blogging feeds.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Multi-Channel 100

BOP Design

NOVEMBER 14, 2023

B2B marketers now want seamless API integration with marcom automation tools, recruitment software, and webinar platforms, to name just a few. During the pandemic, traditional sales tactics like in-person meetings, trade shows, and conferences were put on hold, so a robust digital sales strategy became imperative.

Design 94

Design Trends Marketing Websites B2B 94

ClearVoice

AUGUST 14, 2023

Traditional vs. modern recruitment strategies Traditionally, talent acquisition primarily revolved around job listings and recruitment agencies. You can paint a more comprehensive picture of what it’s like to work with your company through blog posts, articles, case studies , and even videos featuring your teams.

Work Management 52

Work Management Marketing Management Software Content Marketing 52

Onalytica B2B

APRIL 19, 2018

An influencer guest blogging on your site, or co-creating some content with you. For example: a webinar uploaded to your brand’s site, co-hosted with an influencer, in which the influencer has written the content, in order to promote their up-coming e-book. To elaborate: Influencer-Generated-Content. User-Generated-Content.

Top of Funnel 207

Top of Funnel Content Demand Generation Agencies Work Management 207

B2B Marketing Directions

FEBRUARY 18, 2023

Source: Kogan Page That's the tagline adopted by Third Door Media a few years ago for its MarTech conferences and martech.org website. Scott Brinker, the MarTech conference chair and editor of the Chiefmartec Blog , captured the interconnectedness of marketing strategy and marketing technology when he wrote , "Strategy alone isn't enough.

Work Management 40

Work Management Marketing Management Marketing Automation Services Conference 40

Convince & Convert

APRIL 20, 2010

But the reality is, your blog is probably a lot more broad than you think. Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). If you get a chance, please check out the white paper. That group used 3,126 different search terms to get here.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

KoMarketing Associates

DECEMBER 5, 2018

Within the main body content of an individual web page, like a blog post or article perhaps. Blog Posts and Articles. These types of content assets create confusion because there is not a universal formula for SEO success when applying cross-links in the body of a blog post or article. A web page sitemap. Lead Nurturing Assets.

Practices 123

Practices SEO Marketing Websites B2B Thought Leadership 123

SmartBug Media

JANUARY 30, 2020

Create a Channel Marketing Strategy. The way you market through your partners is just as important as the way you target your own audience. The first step in your channel marketing strategy is to double down on your best partners. A channel-focused branding strategy will produce the most ROI from your marketing efforts.

Paid Content 95

Paid Content Advertising Channels Advertising Agencies Brand Identity 95

Hinge Marketing

MARCH 15, 2017

It could include anything from co-producing webinars to actively marketing each other’s services. To benefit from a strategic relationship at any level, firms can’t be direct competitors and they must serve the same audiences, at least in part. For instance, you might agree to send an email to each others’ list every other month.

Planning 91

Planning Marketing Plans Advertising Agencies Ad Exchange 91

Biznology

AUGUST 30, 2018

White papers, implementation guides, case studies, blogs, and video can all address needs like these. Buyers don’t expect video demos, webinars, tech talks, and the like to be short and punchy. A useful framework for content strategy.

Video Marketing 120

Video Marketing Gartner Case Studies Case Study 120

Convince & Convert

SEPTEMBER 21, 2010

Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. It’s about having a strategy for making your company or organization more like a person and less like a machine. This blog is great as encouragement and validation for my own endeavors in social media marketing.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

SmartBug Media

NOVEMBER 16, 2020

It allows you to enroll contacts into a series of drip emails and nurture them further along the Buyer’s Journey. In this blog post, we’ll talk about four steps to take to set scalable lead nurture workflows in HubSpot, so that all of your contacts are being touched with relevant content that moves them closer toward a purchase.

Lead Nurturing 78

Lead Nurturing Hubspot Buyer Personas Marketing Automation Services 78

Hinge Marketing

NOVEMBER 1, 2013

In our recent webinar, "Inside the Buyer’s Brain: How to Turn Insights into Action," we dove deep into the issue of misalignments between buyers and sellers of professional services. Here are 3 main insights discussed in the webinar: 1. Here are 3 main insights discussed in the webinar: 1. White papers. Blog posts.

Webinar Metrics 48

Webinar Metrics B to B Case Studies Marketing Proposals 48

ClearVoice

SEPTEMBER 4, 2020

A full 92 percent of marketers who use video say video content is an important part of their marketing strategy. A full 92% of marketers who use video say that video is an important part of their marketing strategy. A full 80 percent of consumers would rather watch a live video than read a blog post. Demand Metric ).

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111