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Enjoy A Demand Funnel Cocktail

Marketing Insider Group

At the time, I was leading a large online demand generation program and had some thoughts about the state of the marketing and sales funnel. The funnel is a useful way to analyze the rate at which we are capturing and managing demand. I have to admit that this project was a lot of fun. To our customers there is no funnel.

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A Blogging Style to Call Your Own

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website A Blogging Style to Call Your Own by Achinta Mitra on April 28, 2010 in Industrial Marketing Blog , Industrial Marketing Strategies , Social Media Marketing Creating a blog is not too difficult but building an active community around it is.

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Do You Know When to Create and When to Curate?

Convince & Convert

When Paul joined Omaha Steaks , they already had some of the social channels in place: an Omaha Steaks Facebook page , a scattered Twitter presence, a company blog called Steak Bytes that shared recipes and resources. “We don’t have the infrastructure to be able to keep up with [the demand for recipes.]

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Awaiting the Next Horizon–Will the Internet Enforce Social Good?

Biznology

When the Web was first available as a business tool, there were many debates about its value. Populated by pornography, bulletin boards, and chat rooms, there was little to recommend it the business community. Along the way, Web 1.0 begat Web 2.0 and the communications landscape changed forever.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

You have to create content, be part of many communities, and proceed incrementally. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. This blog is great as encouragement and validation for my own endeavors in social media marketing. That’s not a “wave the magic wand&# scenario.

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10 Reasons Why Mobile is Hot!

Marketing Insider Group

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 22, 2010 1 Subscribe 10 Reasons Why Mobile is Hot! Summit Holy Cow! Need to Drive Leads?

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6 Steps to Prepare for the Mobile Revolution

Marketing Insider Group

Create brand buzz : Look to develop apps that create buzz, support your brand message and build a community around your brand promise. That Is A Lot Of Time Spent Online Using Social Media Internet Trends From The Web 2.0 Sherwin-Williams Color Snap and Springpad are great examples. See this latest example from Mercedes-Benz.

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