Animalz blog

MARCH 21, 2024

A few years back, I mentioned to John Collins, then content director at Intercom, how much Animalz customers admired their blog. Replicating their publication-style blog is not the right approach for most companies because it’s too costly, doesn’t bring the right outcomes, or both. The Animalz blog is a good example.

Lead Ranking 81

Lead Ranking Lead Scoring Thought Leadership Allocation 81

Schubert B2B

SEPTEMBER 29, 2023

Nevertheless, a game-changing strategy exists that can invigorate your efforts, shifting your attention from basic lead generation to the sophisticated art of demand generation. So, what precisely is B2B demand generation? B2B demand generation is a marketing approach with the goal of boosting interest and awareness in your offering.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Demand Generation 62

Content4Demand

OCTOBER 27, 2020

Today’s technology can help you piggyback on your network’s networks with community-driven content that amplifies the voices of your partners and customers. The question for you is: A re you creating that seamless connection between your buyers and your community of partners, peers and customers?

Top of Funnel 85

Top of Funnel Communities Peer-to-peer B2B Thought Leadership 85

Marketing Insider Group

APRIL 15, 2024

The demand for B2B creators is growing because they create content engaging, informative content that meets the specific needs of businesses, changing the way businesses share information. By combining industry expertise with a knack for storytelling , B2B creators are setting new standards for how businesses communicate and connect.

Enterprise Management 232

Enterprise Management B2B B2B Thought Leadership SMB 232

Optinmonster

FEBRUARY 21, 2024

Do you want to learn how to increase blog traffic? Blog traffic isn’t rocket science, and there’s no need to reinvent the wheel. In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Here’s our exact, 5-step blog traffic process: 1.

Paid Content 71

Paid Content Traffic Webinar Metrics Marketing & Strategy 71

Outgrow

SEPTEMBER 12, 2022

14 B2B Demand Generation Secrets You Must Try. Looking for some proven B2B demand generation strategies to boost your business? But before diving right into the crux, let’s understand some of the basics of demand generation. . The most important goal of demand generation is to create interest in a product or service.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Outgrow 52

Kevin Indig

JULY 10, 2023

Community-Led Growth (CLG) gets a lot of hype right now, but there is also lots of fluff on the web about it. I’ve had many touchpoints with communities as growth vehicles (e.g. I helped build the Atlassian community, which now spans over 300 events). However, communities are very hard to get started.

Communities 52

Communities Enterprise Management Work Management Startups 52

seo.co

FEBRUARY 15, 2022

How would you like to gain at least 100 readers for your blog every day? There’s really no cap to how many readers your blog could attract on a daily basis, as long as you provide unique, interesting, useful, timely, and relevant content. However, it’s not enough just to set up a blog to attract readership. How about 200?

Paid Content 117

Paid Content Traffic RSS Blogger 117

Webbiquity

APRIL 19, 2022

Create a Community of Advocates. It’s about fostering a community of satisfied clients who will recommend you without feeling like they need to get something out of it. Social media is a great channel for community growth. Aura is a good example of community building with their Facebook group.

Ideal Customer Profiles 334

Ideal Customer Profiles Practices Case Study Case Studies 334

Kapost

MARCH 21, 2019

The demand for their products had diminished and the company was saddled with unfavorable contracts and overhead that dug into their profitability. The post How to Build a Thriving Customer Community appeared first on Kapost Blog. In 1983, Harley-Davidson was facing financial collapse. By 2009—25.

Communities 89

Communities Ad Building Demand Product 89

ClearVoice

APRIL 7, 2022

But while you’re busily wearing every hat under the sun, there’s something that often gets placed on the digital back-burner: creating a blog for your business. If you’ve ever wondered if a business blog is for you, the answer is yes. And with the right blog content, this seemingly small thing could result in big growth.

Business Blogging 97

Business Blogging Business Content Paid Search Agency 97

Influitive

MAY 15, 2015

If you were to ask a group of community managers what keeps them up at night, you’d likely hear the same two or three concerns at the top the list: engagement , lack of resources and, of course, ROI. The problem is, many B2B community managers are unsure about how to get started. Community growth.

Communities 100

Communities ROI Customer Satisfaction B2B 100

markempa

JULY 19, 2016

You may have noticed the B2B Lead Blog has a new look. That’s because it’s my personal blog again. Back when I started this blog in 2003, I couldn’t find any place where people were sharing ideas related to lead generation and the complex sale. You may have noticed the B2B Lead Blog has a new look.

Lead Scoring 120

Lead Scoring Lead Ranking Leads Lead 120

Heinz Marketing

APRIL 30, 2024

Striking the right balance between conveying value and avoiding oversimplification demands specialized marketing approaches. This may entail crafting whitepapers, case studies, technical blogs, and webinars tailored to address the pain points and interests of the target audience.

Account Based Marketing 82

Account Based Marketing B2B Marketing B2B ABM 82

Metadata

APRIL 4, 2023

Communities and podcasts are good examples. Demand gen marketers are just getting started with podcast ads. Demand over brand, at least for now Airbnb made waves in 2022 when it announced that its pivot away from performance marketing paid off. Instead, focus on short-term (demand) gains. I’m not just saying this, either.

Cost per Lead 52

Cost per Lead Demand CPL ROI 52

Customer Experience Matrix

JULY 3, 2013

More puzzling was Venntive’s decision to include a full accounting system and a community management features such as private discussion forums, Wikis, events, and custom fields for groups within its database. And community management – well, that just doesn’t have much to do with how most small businesses operate.

Small Business Marketing 120

Small Business Marketing Marketing Automation Services Communities Lead Ranking 120

Salesforce Marketing Cloud

OCTOBER 30, 2023

Here are my top tips on how to transition from a Salesforce Admin into a Marketing Cloud Admin or gain in-demand Marketing Cloud Admin skills! Find your Marketing Cloud community The fastest way to learn how to do something is to find someone who’s already done what you’re trying to do. You have to see it to believe it.

Paid Search Agency 130

Paid Search Agency Class Communities Studies 130

Engagio

JULY 15, 2020

We are excited to announce that our blog has moved to a new home! As you undoubtedly know by now, Demandbase has acquired Engagio , and one of the implications is that the Engagio blog has moved to the Demandbase blog. I encourage you to head on over to the Demandbase blog and subscribe if you haven’t already.

Account Based Marketing 62

Account Based Marketing DemandBase Word of Mouth ABM 62

MKT1

JULY 19, 2022

If the main goal of your content strategy is “producing 10 blog posts” you’re doing it wrong. Good content marketing isn’t just writing blog post after blog post and creating boring formulaic case studies. How do they like to be communicated with? What communities are they in?

Planning 52

Planning Content Marketing Work Management Top of Funnel 52

Outgrow

JUNE 20, 2022

Welcome to the Marketer Of The Month blog! . The 3 types of community-led growth and what most people get wrong about it. Why a product-led funnel is easier to build than a community-led go to market . Understanding Community Led vs Product Led Growth with HubSpot’s SVP of Marketing . The future of media companies.

Paid Content 52

Paid Content Communities Work Management Product 52

Martech

JANUARY 9, 2024

The $100 billion creator economy is changing how brands collaborate with influencers across social media and niche communities. They’re embracing the demand for relatable content, the power of niche audiences and the unignorable effectiveness of influencer partnerships. Guest blogging. Why pay attention to the creator economy?

Advertising Agencies 135

Advertising Agencies Paid Search Agency Marketing & Strategy Marketing Strategy 135

Top Rank Marketing

OCTOBER 17, 2023

Here’s an overview of what she and the marketing execs from Hubilo shared: Hubilo executives with Laura Ramos from Forrester Research Challenges and Statistics: Webinar Objectives : Marketers are leveraging webinars for brand awareness, lead generation, and as on-demand content. Remember, most of them are on-demand opportunities.

Webinar Metrics 135

Webinar Metrics Forrester Top of Funnel Research 135

Content4Demand

JUNE 9, 2020

Lesson 1: Always Focus on Your Community First. Your community should guide every decision you make as you map out your digital event plans. Demand Gen Report partnered with GrubHub to send lunch to a select number of attendees so they could chow down as they fueled their minds. Your goals should be a close second.

Communities 53

Communities B2B Marketing Peer-to-peer Planning 53

SmartBug Media

AUGUST 28, 2019

Here are six reasons why you need to start using video in your demand generation efforts right now. This is more than any other type of content, including emails, social images, and blog articles. Video marketing is amazing for demand generation and can be used in every part of your flywheel. Video Attracts Mobile Users.

Demand Generation Agencies 73

Demand Generation Agencies Demand Generation Demand Video Marketing 73

Marketing Insider Group

JANUARY 30, 2023

A fractional CMO is an on-demand, part-time chief marketing officer. In fact, the fractional model was born over 20 years ago once companies realized they could utilize on-demand finance executives on a contracted basis. What Is A Fractional CMO? What’s Next? Fractional leadership isn’t a new concept.

CMO 219

CMO Marketing Agencies 2 Paid Search Agency Marketing Budget Creation 219

Scoop.it

APRIL 11, 2024

This blog will spotlight why those marketers adopt a webinar strategy. The inevitable increase in engagement is also ideal for developing an online community as it helps the audience to trust the brand more. Moz is an excellent example of a brand leveraging webinars to engage its audience and grow a community.

Webinar Metrics 86

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 86

Lattice

NOVEMBER 18, 2015

Holy cow I don’t know what the heck I’m going to do next year to drive demand! In short, intent data is collected via cookies from search engines, communities, media sites, blogs, forums, etc. For more about the topic, I encourage you to read this blog post, Find Buyers Before They Come Knocking On Your Door.

Top of Funnel 100

Top of Funnel Analytics Demand Lead Scoring 100

sagefrog

FEBRUARY 7, 2024

You can maintain engagement with potential customers through blog posts, videos, webinars, websites, and other interactive experiences. Creating Brand Communities In 2024, B2B brands are recognizing the value of building communities around their products and services. Then, once they’re in the market, you’ll be front of mind.

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

ANNUITAS

NOVEMBER 16, 2020

We want to share it with you, our marketing community, and others in the industry so we can have real conversations about what is going on in the crazy world of demand marketing. . Each one of these evangelists is an expert in their field as well as a practiced demand marketing specialist. . Expertise: Demand marketing strategy.

Demand Generation Agencies 130

Demand Generation Agencies Paid Search Agency B2B Thought Leadership Advertising Agencies 130

Scoop.it

APRIL 4, 2019

Private Google+ communities. The Advantage of Private Google+ Communities. In general, private Google+ communities were groups created for like-minded individuals to collaborate, discuss common interests, and share relevant links. Struggle to keep track of feedback they receive over many communication channels.

Enterprise Management 48

Enterprise Management Communities Top of Funnel Google 48

ClearVoice

JUNE 13, 2022

For B2C marketing, a blog is a cost-effective and long-term lead generator for your business. With a B2C business blog , you can: Educate your customers. But how exactly do you write a great (or even good) B2C blog post? But how exactly do you write a great (or even good) B2C blog post? Build trust and authority.

Buyer Personas 52

Buyer Personas Top of Funnel Work Management Keywords 52

TrustRadius Marketing

OCTOBER 1, 2018

In an age where inbound marketing has taken over, it is almost impossible to find a software or influencer who does not have a blog. When blogs abound, it can be difficult to sort through blogs that are merely throwing keywords at you and the gems that can actually inspire an ‘ah-ha’ moment. B2B Personal and Consulting Blogs.

Paid Content 69

Paid Content Marketing Automation Services Work Management B2B Thought Leadership 69

Salesforce Marketing Cloud

APRIL 25, 2023

And demand for Salesforce skills is skyrocketing as companies need Trailblazers’ skills and their focused mindsets to drive success now and in the future. This is where Trailhead comes in to help meet the growing demand for Salesforce skills. And many attribute their success to the support of the Trailblazer Community.

Peer-to-peer 98

Peer-to-peer Communities Training CRM 98

Salesforce Marketing Cloud

JUNE 9, 2022

Level up with the Marketer Career Path Grow your skills with marketing content Connect with the Marketing Trailblazer Community Group. Worldwide, Trailblazers are building successful careers, communities, and companies with Salesforce. See how real-time data and account-based marketing drive demand.

Enterprise Management 98

Enterprise Management Advertising Agencies Marketing Management Peer-to-peer 98

Contently

FEBRUARY 1, 2023

For example, blog posts, eBooks, webinars, and case studies can explain the features and benefits of a company’s product and provide user insights into its benefits. Blog posts, eBooks, webinars, email nurtures, chatbots on the company’s website , and social media campaigns all play a role in demand generation.

Demand Generation Agencies 183

Demand Generation Agencies Content Demand Generation Paid Search Agency 183

Top Rank Marketing

NOVEMBER 15, 2023

LinkedIn will face increased API access demands, especially as other platforms limit data. Direct customer surveys, community monitoring, and adaptive strategies will be vital to gauge influencer impact in this evolving landscape. Christopher S. Penn “B2B influencer marketing in 2024 confronts a data gap due to platform fragmentation.

Work Management 140

Work Management Marketing Management B2B Marketing B2B 140

Adobe Experience Cloud Blog

JUNE 20, 2016

Author: Elaine Ip To blog or not to blog, there is no question. I remember when I started my own blog in 2003, when I was an oversharing, bright-eyed teenager. This blogging phase didn’t last long and ended after I realized that whatever you do on the internet can not only be found on Google, but also by your parents.

B2B Thought Leadership 92

B2B Thought Leadership Advertising Agencies Paid Search Agency Marketo 92