Hubspot

OCTOBER 7, 2016

According to HubSpot's annual State of Inbound report , 60% of marketers reported "blog content creation" as one of their top priorities -- with interactive content creation (41%), long-form content creation (33%), and visual content creation (33%) not far behind. Download this ebook for data-driven tips on writing catchy headlines. ).

Lead Ranking 78

Lead Ranking Clickthrough Lead Scoring Long Tail Marketing 78

Business Brainz

OCTOBER 14, 2021

Personalized emails improve clickthrough rates by 14%, conversion rates by 10%, and drive 18 times more revenue than broadcast emails. According to HubSpot, personas increase the number of people who click on the content delivered in your emails by 14%. . Read more of our blogs. Website traffic is increased by 210%.

Buyer Personas 52

Buyer Personas Statistics Account Based Marketing Click Rate 52

Hubspot

DECEMBER 2, 2014

SEO is an evolving science. Unless your organization benefits from having a dedicated SEO person who can work on this stuff day-in, day-out, keeping up with the latest changes in the world of SEO can be a struggle. The traditional advice had always been, “Oh, you totally need to get Authorship set up on your blog.

SEO 28

SEO Clickthrough Click Rate High Quality Lead 28

Porch Group Media

AUGUST 31, 2021

A 2019 survey by Adestra found that over 70% of marketers believe email marketing generates “good” or “excellent” returns as a marketing channel, which is higher than paid search and organic SEO. According to HubSpot, 46 percent of all email opens now occur on mobile. One: Optimize for Mobile. every year.

Advertising Channels 52

Advertising Channels Webinar Metrics Generation Marketing & Strategy 52

Hubspot

APRIL 6, 2017

In this blog post, we’ll teach you all about CRO -- what it achieves, why you should do it, and how your team can execute it. These conversions occur all over the website -- on the homepage, pricing page, blog, and landing pages -- and all of these can be optimized for a higher number of conversions. 2) Include lead flows on your blog.

Conversion Rate 101

Conversion Rate Lead Ranking Optimization Conversion 101

Hubspot

SEPTEMBER 26, 2012

HubSpot's Coming to Europe, And We're Hiring. This new HubSpot office, which will be opening in January 2013, is on pace to provide 150 new jobs within 3 years. We'll also be able to provide our European readers with educational marketing resources like ebooks and blog posts that will help them transform their marketing strategy.

Hubspot 28

Hubspot Privacy Policies Marketing Management Paid Search Agency 28

Hubspot

NOVEMBER 21, 2016

In fact, data from HubSpot Research revealed that a whopping 33% of respondents use their smartphone as their primary device for internet use. Let’s explore why AMP will be so impactful on mobile search and search engine optimization (SEO). How Does AMP Impact SEO? clickthrough rate. Why Does AMP Matter?

Mobile Marketing 28

Mobile Marketing Google Clickthrough Marketing Management 28

Hubspot

MAY 25, 2016

If your goal is to drive traffic and leads, top of the funnel content such as blog posts, free tools, or meatier content gated behind a lead generation form should be used. This type of promotion is higher commitment than reading a blog post, so it will be more expensive. Clickthrough Rate (CTR). 4) How Do You Measure Success?

Paid Content 73

Paid Content Cost Per Click Social Media Top of Funnel 73

Hubspot

JANUARY 26, 2017

Over the past few years, Google has made a lot of changes that can be challenging for modern marketers and SEO experts to keep up with. At last year’s INBOUND event, Moz Co-founder and former CEO Rand Fishkin unpacked the ways Google is changing and what marketers and SEO pros can do to improve their results in 2017.

Google 28

Google Contingency Planning Clickthrough SERP 28

Hubspot

AUGUST 8, 2019

So, why would you pay for ads when you can reach your audience organically through great content and strategically-placed keywords (otherwise known as SEO )? That doesn’t mean you should ditch all SEO efforts completely — your paid advertising should complement your SEO strategy as opposed to replace it. Benefits of PPC.

Paid Content 76

Paid Content PPC Cost Per Thousand Cost Per Click 76

Hubspot

DECEMBER 17, 2013

We always hear that blogging is important for our search engine rankings. Since we haven''t explained the connection between blogging and SEO in-depth for a long time, we figured it''s high time we get to it. If you nail all of the stuff on this list, your SEO will thank you! 3) Optimize your blog posts for topics.

Organization 28

Organization Long Tail Marketing Clickthrough SEO 28

Hubspot

MARCH 6, 2014

Google authorship is a hugely beneficial integration for prolific online content creators that can help boost SERP clickthrough rates, author and site visibility, and page views. ” 4) Add the websites or blogs to where you publish content and click “Save.” SEO Social Media' ” And that’s it!

Google 28

Google Clickthrough Marketing Websites Domain 28

Hubspot

JULY 30, 2013

If you spend much time reading "the blogs," you’ve probably read that rich snippets are an overlooked but essential component of your SEO success. Rich snippets are an effective means of boosting your exposure in the organic search results; an essential SEO element on the rise. Better clickthrough rates from search results.

eCommerce 28

eCommerce SEO Google Clickthrough 28

Hubspot

JANUARY 22, 2016

As marketers, we've gotten quite good at evolving our playbooks when it comes to SEO. And for the first time this isn't just a matter of adding a new chapter to our SEO strategy, it's a matter of creating entire new playbooks. To this point, SEO has predominantly revolved around browser-based search engines. Not anymore.

SEO 28

SEO Amazon Top of Funnel Internet Marketing 28

Hubspot

AUGUST 16, 2018

Blog content. Let’s face it: If you see your business, product, or services being: Reviewed on industry blogs. This is especially useful for online PR where you’ll need to rely on blog posts, website content, and press releases to gain coverage! Owned media can range from: Social media posts. Website copy. Creativity.

Public Relations 99

Public Relations PR Work Management Marketing Management 99

Hubspot

FEBRUARY 25, 2014

SEO can sometimes feel like it stands for "Something Extremely Obscure," especially for busy marketers who just don''t have the time to sit down and figure it all out. There''s one simple rule of thumb that remains a tried-and-tested technique for SEO success: optimizing your website with relevant and targeted keywords.

Keywords 28

Keywords SEO Optimization Clickthrough 28

Hubspot

JUNE 9, 2017

Using combined data from its own surveys and those conducted by The Coalition for Better Ads, Google outlined what constitutes a “bad ad” on its DoubleClick blog. did, resulting in an increased clickthrough rate , among other measurables. The Criteria for "Bad Ads". Here’s a quick summary of the findings: Ads that Interrupt.

Doubleclick 78

Doubleclick Google Ads Mobile Advertising 78

Hubspot

AUGUST 27, 2015

I worked with many startups before I joined HubSpot, and scouring Google Keyword Planner every day for keywords to fuel my blog posts drove me close to insanity. When I skipped the keyword research, convinced that my blog post was just THAT epic, THAT viral … I was wrong. But -- the BIG but -- it worked. 1) keywordtool.io.

Sales Qualified Leads 28

Sales Qualified Leads Lead Scoring Lead Ranking Keywords 28

Hubspot

APRIL 17, 2014

If you''re looking for help taking your blog, landing pages, SEO, email, and social to the next level, download the full guide here. For Twitter, tweeting between 1 and 4 times per hour proved to be the most effective frequency (as determined by the average clickthrough rates of tweeted links).

Social Media 28

Social Media Advertising Channels Optimization Ad Frequency 28

Hubspot

MAY 3, 2018

You've probably heard how paramount blogging is to the success of your marketing. But it's important that you learn how to start a blog and write blog posts for it so that each article supports your business. So why, oh why, does almost every marketer I talk to have a laundry list of excuses for why they can't consistently blog?

Template 101

Template CMS Development Domain Buyer Personas 101

Hubspot

APRIL 3, 2013

Back at the turn of the century, blogging was in a nascent state. Over the next five years, many individuals and news organizations discovered the benefits of blogging. Social media was all the rage, and blogging was, well, old and worn out. The Blog Post as the New Ad Unit. 13 Reasons the Blog Post Is the New Ad Unit.

Paid Content 28

Paid Content Paid Search Agency Ads Banner Ads 28

SnapApp

APRIL 4, 2018

Email open and clickthrough rates. Heinz Marketing Blog | Vice President - Client Marketing Services. . . For tracking them we use both HubSpot & Salesforce and the data from both system flows into Domo where we have a dashboard to visualize it all. . . We use Moz to analyze and optimize content for SEO.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Hubspot

JANUARY 14, 2013

2) Blogger/Blog Manager. Did you know that, according to HubSpot's 2012 Marketing Benchmarks Report , companies with over 200 blog articles generate >5X the leads than those with 10 or fewer ? If you aren't taking your blogging seriously enough, now would be the time to get serious. 3) SEO Manager.

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

Hubspot

SEPTEMBER 21, 2015

When I first got started blogging, I would get really hyped up when people shared my posts on social media. People are tweeting out my blog post!" One of my blog posts totally blew up on social compared to my average post. One of my blog posts totally blew up on social compared to my average post. I was crazy excited.

Lead Ranking 28

Lead Ranking Lead Scoring Planning Click Rate 28

Hubspot

DECEMBER 7, 2012

First, there's the SEO value you get from it: If you want to boost a page's credibility, linking to it from other pages on your site should help Google understand that particular page is important. That's why I decided to see just how much internal linking actually prompts people to click on links within our blog posts.

Stats 28

Stats Eye-Tracking Click Rate Clickthrough 28

Hubspot

OCTOBER 9, 2014

You know content marketing works, so you''ve been plugging away at blog posts, ebooks, and other valuable, educational content for your potential customers. The High Clickthrough Rate Game for Content Remarketing. Increase the effectiveness of search engine optimization (SEO) and content marketing. About Ad Fatigue.

Paid Content 28

Paid Content Cost Per Click Work Management Clickthrough 28

Hubspot

OCTOBER 24, 2012

Here’s the kicker: Let’s say you’re a sole proprietor who’s hired someone to do SEO for you. Or maybe you manage a marketing team, and SEO has always been one of those things you wish you had time for but decided to outsource instead. SEO should mean optimizing for user experience! After all, who links to spam, except for spam?

Marketing Websites 28

Marketing Websites Google Clickthrough CAN-SPAM 28

Hubspot

AUGUST 19, 2014

You publish new blog posts, launch new ebooks, and produce new webinars regularly. You rinse and repeat, pumping valuable time and resources into new content creation to keep your blog fed and your offers fresh. Posts quickly get pushed off your blog homepage, and offers stop getting promoted. Crazy, right? And, whaddya know?

Lead Scoring 28

Lead Scoring Lead Ranking Content Landing Pages 28

Hubspot

AUGUST 16, 2013

1) Typos in Blog Posts. I love when a blog post is published with really good information, and the writer gets flayed for a couple typos that don''t impact meaning whatsoever. As in the titles of your blog posts, or the subject lines of your emails. Nobody commented on your blog post! 5) Clickthrough Rate Benchmarks.

Clickthrough 28

Clickthrough Planning Advertising Benchmark Blogger 28

Hubspot

JANUARY 24, 2013

Website audits are extremely valuable and absolutely necessary before beginning any large-scale SEO or website redesign projects. Enhancing SEO: By conducting a website audit, you'll be able to identify any missed SEO opportunities and remedy any misguided or poorly executed SEO pitfalls (e.g. 1) The Content Assessment.

SEO 28

SEO Marketing Websites Conversion Landing Pages 28

Hubspot

DECEMBER 31, 2012

If you’re not sure where to begin, for starters, HubSpot would love to help! We’re offering our marketing community members a free consultation to chat with a HubSpot expert about 2013 goal planning. 1) I will blog at least twice a week. Here are 10 ways to never run out of blog ideas again. Conduct an SEO audit.

Planning 28

Planning Work Management Landing Pages Paid Search Agency 28

Hubspot

JANUARY 9, 2014

For example, in HubSpot, I can create a list that includes only the leads that meet all the criteria below. For instance, a HubSpot study shows that targeting emails to certain buyer personas increases email clickthrough rates 16%. All leads in the United States. Leads working at a company with 200 - 1,000 employees.

Segmentation 28

Segmentation FAQ Top of Funnel Lead Nurturing 28

Hubspot

APRIL 30, 2018

You've probably heard how paramount blogging is to the success of your marketing. But it's important that you learn how to write a blog post correctly. So why, oh why, does almost every marketer I talk to have a laundry list of excuses for why they can't consistently blog? ugh, where do you even start? The List-Based Post.

Template 78

Template CMS Development Buyer Personas Lead Scoring 78

Hubspot

SEPTEMBER 30, 2013

The main dashboard gives you an idea of the top traffic-driving keywords for your website and the number of impressions, clicks, the clickthrough rate, and average page position for each query for the specified period. This isn’t the first time Google has changed the SEO game and it won’t be the last. Image credit: Mafue.

Keywords 28

Keywords Google Tools CTR 28

Hubspot

DECEMBER 12, 2013

A lot of SEO agencies have wisely pivoted their business model in 2013 away from link building and towards content, as well. Your management team is probably used to the timeframes of success they get from paid campaigns -- or even the quick wins they had from SEO before the various Google updates of the past year.

Paid Search Agency 28

Paid Search Agency Planning Content Marketing Marketing Budget Creation 28

Hubspot

NOVEMBER 8, 2012

Example: Learning SEO From the Experts, Top Ebook Offer. One of the emails we send to new subscribers is our Learning SEO From the Experts Ebook. This is one of our top offers in terms of downloads and previous email clickthrough rates. Example: Social Media Customer Success Story. Opportunity. What About Competitors?

Top of Funnel 28

Top of Funnel Marketing Funnels Contact Marketing Contacts 28

Hubspot

OCTOBER 17, 2012

According to the Aberdeen Group , personalized emails improve clickthrough rates by 14% and conversion rates by 10%. So when we say dynamic CTAs -- or Smart CTAs , as we refer to them at HubSpot -- we're simply applying the concept of dynamic content to the calls-to-action on your website or in your emails. 1) On Your Blog.

Sales Qualified Leads 28

Sales Qualified Leads Personalization Top of Funnel Work Management 28