Hubspot

DECEMBER 17, 2013

We always hear that blogging is important for our search engine rankings. Since we haven''t explained the connection between blogging and SEO in-depth for a long time, we figured it''s high time we get to it. How to Improve Your SEO With Your Business Blog. 3) Optimize your blog posts for topics. Wait, what?

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Organization Long Tail Marketing Clickthrough SEO 28

Hubspot

APRIL 3, 2013

Back at the turn of the century, blogging was in a nascent state. Over the next five years, many individuals and news organizations discovered the benefits of blogging. Social media was all the rage, and blogging was, well, old and worn out. The Blog Post as the New Ad Unit. But all is not lost!

Paid Content 28

Paid Content Paid Search Agency Ads Banner Ads 28

Hubspot

APRIL 17, 2014

If you''re looking for help taking your blog, landing pages, SEO, email, and social to the next level, download the full guide here. Below are some best practices you can implement and experiments you can run for optimizing your social channels. This is especially true when it comes to social media cover photos.

Social Media 28

Social Media Advertising Channels Optimization Ad Frequency 28

Hubspot

OCTOBER 9, 2014

You know content marketing works, so you''ve been plugging away at blog posts, ebooks, and other valuable, educational content for your potential customers. And people come -- they find your content in search results and in their social media feeds. What''s So Awesome About the Google Display Network? About Ad Fatigue.

Paid Content 28

Paid Content Cost Per Click Work Management Clickthrough 28

Hubspot

MARCH 6, 2017

Advertisers only pay for TrueView ads when viewers watch or interact with their ad (for example, by clicking on a call-to-action), and videos can be easily customized to share a variety of content. You can also make them play anywhere in the Google Display Network (GDN) -- or sites that purchased Google video ad space.

Paid Content 101

Paid Content Youtube Advertising Agencies Advertisements 101

Hubspot

AUGUST 13, 2014

The day after it was published, 20% of the total website visitors downloaded the ebook. Influencers can be bloggers or people that amass large social followings around their industry expertise. Once a byline is earned, citing ebooks, guides, studies, and blog posts can drive copious amounts of traffic and conversions.

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Paid Content Promotion Advertorials Advertising Agencies 28

Convince & Convert

APRIL 14, 2015

” So I assume you’ve heard from nearly every content marketing blog out there how to do the right things. For example, here are some things effective blog editors do: You plan awesome content. Here’s exactly how you—and your team—will be super successful with an agile blog planning process. No, really.

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Efficiency Planning Process Work Management 161

Hubspot

JUNE 1, 2015

Most of us publish blog posts the same way. We spend tons of time writing posts and optimizing them for search and social media. We then hit publish. In this post, we’re going to look at 10 essential techniques for making your content thrive beyond the initial publish-date promotion. It stinks, right? It’s simple.

Traffic 28

Traffic Outreach Content Tips 28

Hubspot

MAY 3, 2018

You've probably heard how paramount blogging is to the success of your marketing. But it's important that you learn how to start a blog and write blog posts for it so that each article supports your business. So why, oh why, does almost every marketer I talk to have a laundry list of excuses for why they can't consistently blog?

Template 101

Template CMS Development Domain Buyer Personas 101

Hubspot

OCTOBER 19, 2012

and drudged up some of the most common social media myths out there. so I could officially bust them in this blog post. Let's dive in to some social media myths we've all probably heard around the water cooler, and explain why they are now all officially BUSTED! 20 Common Social Media Myths BUSTED. Or Pinterest?

Social Media 28

Social Media Cost per Lead Social Marketing Media 28

Hubspot

OCTOBER 19, 2012

Your blog is, without a doubt, one of the most powerful inbound marketing tools at your disposal. But one of blogging's biggest benefits is in its huge potential for lead generation and reconversion. 8 Lead Gen Opportunities for Your Business Blog. On Your Blog's Homepage.

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Lead Generation Blogger Sales Qualified Leads Lead Gen 28

Hubspot

SEPTEMBER 24, 2012

Let's walk through a few of the guidelines from HubSpot's research and then some tips on how to test and customize each lesson for your company's specific social strategy. HubSpot's research found that companies that allow each shared link a buffer zone of at least an hour on either side see higher clickthrough rates overall.

Social Media 28

Social Media Social Marketing Media Guidelines 28

Hubspot

OCTOBER 24, 2012

Spammers simply don’t dedicate the time to build relationships with people and, thus, are rarely found in social networks. Help to distinguish your website and marketing from web spam by building relationships online in social media with prospects and customers. 2) They Over-Optimize. 4) They Stuff Their Sites With Ads.

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Marketing Websites Google Clickthrough CAN-SPAM 28

Hubspot

OCTOBER 17, 2014

According to a recent study by Outbrain , the average clickthrough rate on headlines in their distribution network with negative superlatives was 69% higher than that of their positive counterparts. Right now, SlideShare doesn''t allow you to select a preview image for social networks. Here are a few tips to keep in mind.

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Lead Scoring Lead Ranking Generation Leads 28

Hubspot

APRIL 30, 2018

You've probably heard how paramount blogging is to the success of your marketing. But it's important that you learn how to write a blog post correctly. So why, oh why, does almost every marketer I talk to have a laundry list of excuses for why they can't consistently blog? ugh, where do you even start? The List-Based Post.

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Hubspot

JANUARY 14, 2013

According to the 2012 State of Inbound Marketing , 43% of B2B companies and 77% of B2C companies have acquired a customer Facebook, and 40% of B2B companies and 55% of B2C companies have acquired a customer through Twitter. I f you aren't one of those businesses, it's time to ramp up your social media efforts. Have you heard?

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Paid Search Agency Work Management Marketing Management Planning 28

Hubspot

DECEMBER 19, 2012

Leads Generated - You'd want to break it out by each social network, or even each update type. Referral Traffic - Again, you'd want to break this out for each social network. Reach Growth - How large is your social reach ? Customers are not shy about the products or services they love and hate.

Social Media 28

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Atomic Reach

APRIL 2, 2019

They want to know what the potential ROI is in investing in content marketing as well as various aspects of these methods (email marketing, blogging, social media marketing, etc.) B2B companies that blog generate 67 percent more leads per month than those that don’t. Social Media Marketing Statistics. Source ).

Paid Content 94

Paid Content Statistics Planning Marketing Automation Services 94

Hubspot

JULY 29, 2018

Social Media Terms - Z. AddThis - AddThis is a web-tracking technology company that offers a wide range of social media and content tools -- from responsive sharing buttons to custom follow buttons to recommended content plugins -- designed to help you increase engagement on your website and earn more followers on social media.

Social Media 101

Social Media Marketing Automation Services Media Work Management 101

Hubspot

FEBRUARY 23, 2019

Whether it's writing a blog post, designing an infographic, or creating an ebook, it's challenging to start creating a new piece of content from scratch, especially if you've never done it before. You'll come away from the template with tons of targeted blog post ideas to attract your audience to your site and convert them into leads.

Template 78

Template Top of Funnel Planning Work Management 78

Hubspot

MARCH 14, 2014

This post originally appeared on the Academy blog. 1) Blog Post Views. Tracking the number of views you get per blog post is great way to get quick feedback on your blog articles. If you''re a HubSpot customer, you can get this information in Page Performance. How to Improve Your Blog Views.

Clickthrough 28

Clickthrough Paid Search Agency Landing Pages Planning 28

Sprout Social

NOVEMBER 23, 2016

Marketers are under a lot of pressure to make sure their campaigns get noticed on social media. With so many businesses active across all social platforms, the content you’re publishing has to be more innovative, creative and engaging than ever. As a rule of thumb, you should avoid gimmicks and cheesy marketing ploys.

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Social Media Tactics Creativity Media 109

Convince & Convert

NOVEMBER 18, 2015

That means the founders are also the marketers, the SaaS developers are also building the startup’s website and blog, and an office manager basically becomes the vice president of miscellaneous things. And, more of that traffic converted into actual customers. highlight to tweet). Simple, right? Measure your success, and iterate.

Social Media 367

Social Media Planning Marketing Plans Clickthrough 367

Hubspot

AUGUST 19, 2019

Spoiler alert: The tips throughout this blog post are taken from our Content Strategy Course. Quantified the typical average results via clickthrough rates, conversion rates, and costs. Technology enthusiasts found this story relevant because it was a bold and timely article about the largely popular social network.

Viral Marketing 77

Viral Marketing Paid Content Campaigns Tips 77

Hubspot

SEPTEMBER 13, 2012

We've published a brand new Internet Marketing Written Style Guide , meant for helping the modern-day marketer and online content creator figure out just how to write for the web. Two words when used as a verb (usually refers to the social network Foursquare). clickthrough (n., social network (n.),

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RSS Wiki Clickthrough Social Networks 28

Hubspot

AUGUST 12, 2013

People are naturally attracted to images more than text, it''s highly shareable, and social networks are increasingly jumping on the visual content bandwagon. In fact, social networks are cropping up solely to take advantage of this visual craze. 8 Ways to Make Your Visual Blog Content More Shareable.

Social Networks 28

Social Networks Clickthrough Content Network Marketing 28

Hubspot

MAY 26, 2014

With only so many hours in a day, it’s no wonder why many marketers consider Google+ an afterthought compared to other tactics like regular website maintenance, ongoing blogging, and publishing to major social networks like Facebook, Twitter, and LinkedIn. 2) Claim your page’s custom, branded URL.

SEO 28

SEO Google Tips Clickthrough 28

Hubspot

JANUARY 13, 2014

Think about how cool it''ll be to tell your boss that your blog post actually generated not just a site visit, not just a lead. but an actual paying customer! Blogging is a core component of content marketing, driving site traffic, quality leads, and establishing your position as a thought leader in your industry.

Top of Funnel 28

Top of Funnel Content Marketing Planning Content 28

Sprout Social

MARCH 27, 2023

Creating a social media campaign is an intricate process that requires deeply understanding your audience, brand, products and competitors. And the campaign doesn’t end when your team hits “publish.” Then we repost this user-generated content on our brand’s page, which is how we source social content for the campaign.

Social Media 124

Social Media Paid Content Campaigns Media 124

Hubspot

OCTOBER 28, 2016

Others generate plenty of leads, but they're not good leads , and your sales team is having trouble closing them into customers. The whole point of generating leads is to eventually nurture those leads into customers. In order for your leads to become customers, the leads you generate need to actually want to hear from you.

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Lead Generation Sales Qualified Leads 28

Hubspot

DECEMBER 11, 2015

While it may seem like a small distinction, it can mean the difference between wasting time and investing time in creating content that will deliver rankings, leads, and sales long after it's published. In fact, research reveals that B2B companies who blog receive 67% more leads than those who don't. 1) Conducting Keyword Research.

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Relevance Lead Scoring Lead Ranking Buyer Intent 28

Hubspot

JANUARY 9, 2013

4) Prematurely Publishing Content. In other words, you're so excited to get that blog post/email/landing page out there, that you completely neglect to have one of your more detail-oriented, editorial-minded colleagues give it a look-see. 6) Not Double Checking the Date and Time of When You Publish. Just make it easy, folks.

Work Management 28

Work Management Marketing Management Landing Pages Top of Funnel 28

Hubspot

MARCH 21, 2016

When I write blog posts, that typically means designing a SlideShare or other visual element to accompany the posts. 3 Blog Editorial Calendar Templates. Download the blog editorial calendar templates here.). Read this blog post for a step-by-step guide for using the Google Calendar template.). 5 Blog Post Templates.

Template 28

Template Planning Content Marketing Work Management 28

Convince & Convert

OCTOBER 14, 2015

If you’re blogging, sharing your content on social media just makes sense. But how can you really find the optimal blog and social media schedule that’s perfect for growing your audience? Publish Better Content Than Anyone in Your Niche. .” Build a Solid Content Core.

Traffic 160

Traffic Social Media Custom Publishing Marketing Analytics Tools 160

Hubspot

AUGUST 30, 2013

Click through the SlideShare below to view the entire presentation (adapted from its original form at INBOUND 2013 to provide context on the slides), or jump below to just read the 24 specific best practices for perfecting every post you publish on the biggest social networks. 24 Best Practices for Successful Social Media Posts.

Twitter 28

Twitter Linkedin Facebook Social Media 28

Hubspot

MAY 15, 2013

Press releases and pitches were tailored specifically toward the end readers (assignment editors, producers, and reporters) versus a wider net of prospects, customers, and leads who could benefit from the news as well. Marketers were taught to be focused as gatekeepers to what truly happened inside a business, and journalists relied on them.

Paid Content 28

Paid Content Education Planning Paid Search Agency 28

Hubspot

SEPTEMBER 24, 2019

Create custom page tabs. Post your best blog content. Make sure your blog posts' meta descriptions are complete. Add Facebook social media buttons to your blog and website. Subscribe to Facebook's Official Blog for future announcements from Facebook. Not to mention, Facebook owns 77% of all social logins.

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Paid Content Facebook Tips Work Management 78