Webbiquity

APRIL 13, 2022

Regardless of your sector, search engine optimization (SEO) efforts are incredibly valuable, as organic search traffic typically converts at much higher levels than visits from other sources. Search rankings, organic traffic, and click-through rates are the most popular KPIs to track, but you can go further.

SEO 299

SEO Marketing Websites B2B Marketing & Strategy 299

Top Rank Marketing

OCTOBER 30, 2023

Here’s a glossary of the top SEO terms tailored specifically for B2B marketers: Bounce Rate: The percentage of visitors who navigate away from your website after viewing only one page. A high bounce rate could indicate that your content isn’t meeting visitors’ expectations. Learn more!

Search Marketing 121

Search Marketing SEO Mobile Advertising Long Tail Marketing 121

ClearVoice

SEPTEMBER 29, 2022

That’s why it’s essential to learn how to get your blog to rank on google — preferably in the top ten results. Ranking your blog on Google’s first page can seem daunting, but it doesn’t have to be. In this blog post, we will go over the steps you need to take to compete for those top spots.

Lead Scoring 52

Lead Scoring Lead Ranking Long Tail Marketing FAQ 52

Contently

MARCH 14, 2023

Then there’s Amazon, which captures 60% of all traffic when consumers begin their product searches online. How Featured Snippets Help Readers and Your Rankings When you come across a word or phrase that needs some explanation, that’s an excellent opportunity to land your blog post in Google’s featured snippets section.

SEO 190

SEO Content Marketing Tips Long Tail Marketing 190

Scoop.it

MARCH 14, 2024

To create content and improve visibility Influencers are among the best people to collaborate with to create unique and engaging content for your brand that doesn’t see high bounce rates and makes your target audience stick and watch. These posts include links to their product pages in the video descriptions. Image Source 3.

SEO 85

SEO Advertising Agencies Lead Ranking Lead Scoring 85

Marketing Insider Group

AUGUST 1, 2023

Average Engagement Rate (AER) The Average Engagement Rate (AER) helps businesses understand how well their content is resonating with their audience. Conversion Rate Think of your Conversion Rate as the finish line in a race. For B2B companies, the Conversion Rate is key. Measuring CPC is as easy as pie.

Social Media 212

Social Media Cost Per Click Cost Per Thousand CPM 212

Spiralytics

AUGUST 31, 2023

Low-competition keywords play a crucial role in search engine optimization (SEO), as they provide an opportunity to quickly attract organic traffic by ranking on the first page. If you have just started a blog or business website, creating valuable content based on low-competition keywords is a great way to begin ranking quickly.

Keywords 62

Keywords Long Tail Marketing Lead Scoring Lead Ranking 62

ClearVoice

SEPTEMBER 12, 2022

Number of keywords driving traffic. You should already be tracking traffic. As your keywords in the top 20 go up, so should your traffic. contentmarketing Click To Tweet. There are two categories of keywords: short-tail and long-tail, and each will propel you forward in unique ways.

Advertising Benchmark 97

Advertising Benchmark Keywords SEO Long Tail Marketing 97

seo.co

APRIL 17, 2022

More specifically, you should zero in on blog & content writing. That said, your success in content marketing depends on your ability to write compelling blog posts. Why Your Law Firm Needs a Blog. Blogging isn’t something you do to fill your time and hear yourself talk. Establishes linkable assets.

Practices 107

Practices Best Practices Lead Ranking Lead Scoring 107

KoMarketing Associates

FEBRUARY 10, 2021

A very simple SERP could look like this: You’ll also notice I used a long tail keyword – “goldfish farming online course.” So many searches bring back SERP features, in fact, that more than 50% of all searches are now zero-click , and that’s been true since 2019. What is a “Zero-Click Search?”. Include a call to action.

SERP 295

SERP Features Google Top of Funnel 295

Brightedge

MARCH 31, 2022

Knowing what not to do is just as important as having an effective positive approach for driving traffic from organic search. And recognizing them for what they are will give you a distinct competitive advantage when driving organic traffic to your site. More technical blogs like SEO by the Sea are also worth keeping up to date with.

Lead Scoring 105

Lead Scoring Lead Ranking Long Tail Marketing SEO 105

seo.co

APRIL 5, 2022

Long tail keywords play a critical role in both paid and organic online search. For website content, like interior pages and blog posts, long tail keywords offer the opportunity to give users more specific content based on what they are searching for. What Are Long-Tail Keywords?

Long Tail Marketing 122

Long Tail Marketing Keywords Traffic SEO 122

Scoop.it

MARCH 21, 2023

The dwell time and bounce rate of your page help Google understand if it meets search intent: If a user clicks and spends a relatively long time on your page, interacting with its content, algorithms will see it valuable and worth ranking higher. Long-tail: About 40% of all search traffic comes from them.

SERP 81

SERP Long Tail Marketing Dwell Content 81

KoMarketing Associates

MAY 21, 2019

Stop me if you’ve heard this before – “I’m getting a lot of traffic from SEO but it’s not the right traffic.”. After all, the traffic you get from organic search can be much less targeted than the traffic you get from paid campaigns. Instead, we want to look at longer tail terms that target users further down the funnel.

Top of Funnel 141

Top of Funnel Tactics SEO Long Tail Marketing 141

Huptech Web

AUGUST 11, 2023

Understand Search Volume and Competition Top-Rated SEO Tools For Effective Keyword Research Find the Right Balance by Evaluating Keyword Competition What is the User Intent of Keywords? So, most importantly, to understand this blog, you need to be aware of SEO, which stands for “ Search Engine Optimization. Why Is It Important?

Keywords 52

Keywords SEO Conversion Long Tail Marketing 52

ClearVoice

MAY 3, 2023

Adding a table of contents to your blog posts can boost user experience and, by extension, your SEO. A TOC is an opportunity to inject a handful of long-tail keywords into your content. For example, average session duration measures how long users stay on your website. Even more so than session duration and bounce rate.

Paid Search Agency 95

Paid Search Agency SEO Ads Marketing Automation Services 95

Navigate the Channel

SEPTEMBER 19, 2023

Marketers will need to focus on conversational keywords and long-tail phrases to ensure their content ranks well in voice searches. RELATED: 4 Tips for Blogging Best Practices User Experience and SEO User experience (UX) and SEO are becoming increasingly intertwined.

Search Marketing 65

Search Marketing Marketing AI Long Tail Marketing Privacy 65

Tiecas

MARCH 21, 2024

Find and secure guest blogging opportunities in industry portals with a captive audience of design and production engineers from the automotive and medical device industries. B2B industrial marketing is a long game – consistent effort with a clear plan leads to sustainable results. It shows you the longevity of blogging.)

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

KoMarketing Associates

MAY 13, 2020

We have seen many client examples where blog pages or other educational site content that ranks further down page one begins to rank for featured snippet results. The second primary benefit of featured snippets to SEO is simply the clicks and traffic that come from organic search when appearing in a listing.

Features 165

Features Google B2B Marketing Top of Funnel 165

Adobe Experience Cloud Blog

AUGUST 17, 2017

In this blog, I’ll cover the key factors you need to succeed with personalized SEO results as well as the best way to optimize. Your site traffic is a much more important data point than your keyword rankings. Focus on Long-Tail Keywords: It is estimated that up to 80% of searches are long-tail keywords.

Long Tail Marketing 134

Long Tail Marketing SEO Personalization Lead Scoring 134

seo.co

JANUARY 26, 2022

You need to get more people viewing and clicking on your listings. So when people want something, they go to Etsy, type in a product name or keyword, and click “search.” You plant new landscaping, perform a deep clean inside, stock the cabin with everything a renter could need, and even price it below the going market rate.

SEO 104

SEO Lead Ranking Lead Scoring Marketing & Strategy 104

Directive Agency

APRIL 15, 2022

Most tools, for example, will show you how much traffic came from organic search… but not which keywords drove users to your site, or which factors are impacting your ability to rank well. . One aspect of the Google Search Console allows you to see which keyword queries are actually bringing traffic to your site. .

Keywords 52

Keywords SEO Google Long Tail Marketing 52

Hubspot

APRIL 22, 2020

With all these differences in mind, it's not shocking that the way Gen Z searches and discovers content such as videos, blogs, websites, or product listings is also quite unique. Gen Z searches long-tail keywords more frequently than older age groups. This is because I want to optimize my content for long-tail keywords.

Search Marketing 101

Search Marketing Long Tail Marketing Planning Mobile Marketing 101

The Lead Agency

JUNE 20, 2019

In order to be found for the keywords that are most relevant to your business and customers, your keywords should be used across your website in page content, images, videos and blogs etc. The keywords that you’ve decided to target will determine what kinds of traffic you’ll get. How do I Find Long Tail Keywords?

Keywords 67

Keywords Research Paid Search Agency Long Tail Marketing 67

Sharpspring

NOVEMBER 10, 2020

Internet usage is growing at an exponential rate: it jumped from 4 billion daily users in 2018 to 4.39 As a marketer, you have numerous ways to reach your target audience: from product research to social media posts and pay-per-click (PPC) advertisements to blog articles and everything in between. 3 – Blog Posts.

Internet Marketing 108

Internet Marketing Paid Content Marketing Automation Services Planning 108

Brightedge

JULY 1, 2020

In order to improve your organic ranking, consider the basics of SEO which includes keywords, keyword strategy, long-tail keywords, meta data, headings and H1 tags, and more. PPC, or pay-per-click advertising, is a marketing channel where brands pay every time their ad is clicked on by a user.

SERP 128

SERP PPC Top of Funnel SEO 128

NuSpark Consulting

FEBRUARY 10, 2013

I say that because the goal of search engine optimization is to drive increased unbranded (terms that do not mention your company name) quality traffic to your website that converts into a desired action; nothing more; nothing less. As you review your keywords, simply ask yourself- “why would a prospect click my listing for that keyword?”

Traffic 100

Traffic Optimization Work Management Marketing Management 100

SmartBug Media

DECEMBER 19, 2022

Long-tail keywords, such as “labrador retriever puppies near me,” receive smaller keyword volumes. Are you seeking to drive more, less relevant traffic to your site? Keyword cannibalization happens when you have multiple pages or blog posts on your site that target the same keyword. Keyword Cannibalization. Link Building.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

Launch Marketing

JANUARY 27, 2021

From the beginning you should define what you are trying to achieve when obtaining clicks to your website or certain landing page. Pay-per-click (PPC) is popular because you’re paying for the clicks that drive traffic directly to your website. And, most importantly, what were the conversion rates? What was the CTR?

Paid Search Agency 93

Paid Search Agency Search Marketing B2B Marketing Planning 93

Martech

NOVEMBER 16, 2022

A common mistake webmasters make is relying on third-party metrics like Domain Authority, Domain Rating, or Citation Flow when deciding on link opportunities. It can drive direct traffic as well. Myth 3: Relying on guest blogging or link networks is worth the effort.

Link Building 108

Link Building Internet Marketing Ad Building Planning 108

ClearVoice

APRIL 12, 2022

Here are a few outcomes to consider: Overall site traffic : Clicks, or pageviews, on the article that contribute to your overall site traffic which could, depending on your digital advertising structure, lead to ad impressions and revenue. Conversions : Are you looking for the reader to click to purchase via the content?

SEO 52

SEO Long Tail Marketing Top of Funnel SERP 52

Hubspot

DECEMBER 22, 2016

Did you know that the search result in #1 position on Google gets 33% of search traffic ? And that page 1 search engine results resulted in 92% of all traffic, dropping off by 95% for page 2? You also need to focus on writing SEO-driven, keyword-focused content that attracts not only website traffic, but the right kind of traffic.

Lead Ranking 36

Lead Ranking Lead Scoring Long Tail Marketing SEO 36

KoMarketing Associates

JULY 18, 2017

You will be presented with a number of “long-tail” keyword phrases that relate to the theme. While these terms might generate less traffic than generic keyword phrases, focusing a piece of content on one might give you a better chance of appearing on the first page of SERPs. Is it long or short-form content?

SEO 141

SEO Long Tail Marketing SERP Content 141

ClearVoice

MAY 3, 2023

Adding a table of contents to your blog posts can boost user experience and, by extension, your SEO. A TOC is an opportunity to inject a handful of long-tail keywords into your content. For example, average session duration measures how long users stay on your website. Even more so than session duration and bounce rate.

Paid Search Agency 59

Paid Search Agency SEO Ads Marketing Automation Services 59

seo.co

JULY 26, 2023

Keyword research tips Embrace long tail keywords. There is no official Google guidance on where to place internal links, but in general, they can go anywhere: blog posts, navigation menus, footers, and sidebars. After creating a blog post, find other pages on your site with relevant content and link it in your new article.

SEO 52

SEO Click Rate Keywords Paid Search Agency 52

SalesIntel

AUGUST 7, 2023

Companies use it to get in front of their potential buyers and attract a wealth of organic traffic, which takes up over half of the overall web traffic. Currently, the percentage of global mobile traffic is 58.33%. It drives traffic, engages audiences, and has the potential to convert regular visitors into buyers.

Search Marketing 52

Search Marketing B2B Marketing Long Tail Marketing Marketing Analytics Tools 52

Adobe Experience Cloud Blog

JANUARY 25, 2018

close rate. You know how that can help your business generate passive traffic, leads, and conversions. In this blog, you’ll learn about the most recent changes to SEO and how as a marketer you can implement strategies to get ahead in 2018. To prepare for that, target long-tail keyword phrases that sound more conversational.

Lead Ranking 134

Lead Ranking Lead Scoring SEO Long Tail Marketing 134