FunnelEnvy

NOVEMBER 27, 2023

We see this mirrored in B2B landing page performance with annoying popups and premature calls to action (CTAs) that don’t offer prospects what they need when we need it. For digital marketing, integrating customer journey and intent into landing page design is essential for its success.

Landing Pages 62

Landing Pages Intent Top of Funnel B2B 62

Unbounce

JUNE 24, 2021

Yup—attractive, sales-optimized landing pages. With this blog post, you’ll learn how to optimize your restaurant landing pages to: Get visitors to spend more time on your page. Increase click-through rate. Send users to pages that match their search intent. Image Source: Unbounce.

Landing Pages 130

Landing Pages Ad Building Cross-Selling Bundling 130

ConvertKit

JANUARY 27, 2021

Why you need to promote your landing page. How to get free traffic to your landing page. Promote your landing page with ConvertKit. The same is true for your landing page. A tale of two pages: Why you need to promote your landing page. Jump ahead. It’s really demoralizing.

Landing Pages 121

Landing Pages Traffic Top of Funnel Communities 121

Unbounce

JULY 14, 2020

Below, you’ll find eight lead generation landing page examples from Unbounce customers that prove effective lead gen comes in all forms. Steal Some Lead Gen Landing Page Tips From These Clever Unbounce Customers. Click to see VIU’s “Worth It” landing page in its entirety. Vancouver Island University.

Landing Pages 145

Landing Pages Lead Generation Sales Qualified Leads Lead Scoring 145

Litmus

MARCH 6, 2024

While you’re switching up your copy or content to optimize the subscriber experience, you might be overlooking one very critical element: design. Design isn’t just about making things look pretty. And beautiful designs alone don’t automatically equate to high performance. What is conversion-centered design? Show me how.

Design 98

Design Conversion Urgency Marketing Cross-Selling 98

Sharpspring

MARCH 13, 2020

Tips for Better Landing Page Conversion. Guest Blog from SharpSpring Partner Jacob Baadsgaard of Disruptive Advertising. Landing pages are great. I’ve been using them since before “landing page” became an official marketing term and I’m a big believer in the power of a good landing page.

Landing Pages 76

Landing Pages Click Rate Conversion Rate Advertising Agencies 76

Vision Edge Marketing

DECEMBER 7, 2021

You might not be happy with your current SEO rankings and/or conversion rate, or your website is outdated, e.g., it needs a modern design and increased mobile-friendliness, and/or it Is no longer aligned with your company brand, or your latest product offerings. You land on a high-ranked website and start clicking and reading.

Design 218

Design Work Management Marketing Management Planning 218

Vidyard

SEPTEMBER 17, 2015

We’re back with part two of Designing Fly Landing Pages! In my last blog post , we took a look at how focus and carefully positioning your message and content to get to the point will allow you to reach your conversion goals. In fact, we do so on a recent landing page we created for Dreamforce 2015.

Landing Pages 95

Landing Pages Design Segmentation Social Media 95

FMG Suite

AUGUST 24, 2021

PPC, or pay-per-click advertising, offers financial professionals a powerful and cost-effective way to attract traffic to their website. But attracting traffic is only the first step – to get the most out of PPC, you will need an optimized landing page. . Click here to download the ebook and learn more. . Let’s jump in.

Landing Pages 52

Landing Pages PPC Click Rate Advertisements 52

Sharpspring

APRIL 27, 2020

But, even the best campaign strategy can go wasted if you do not have a high converting landing page when users arrive. What is a landing page? A landing page is a page that your prospects and leads “land” on when they click through on an ad or email. What is a good landing page?

Landing Pages 67

Landing Pages Paid Content Marketing Automation Services Paid Search Agency 67

Unbounce

MAY 15, 2019

I just Googled your solution, clicked your ad, and I’m on your landing page. Your CTA button could even be a non-contrast color that says “ submit ” and that alone wouldn’t stop me from clicking. It simply means that the search keyword, ad, and landing page should all be about the same thing.

Landing Pages 112

Landing Pages Lead Ranking Sales Qualified Leads Click Rate 112

FunnelEnvy

DECEMBER 26, 2023

Conversion Rate Optimization (CRO) is one of the top goals for B2B marketers. Improving your conversion rate is a moving target. If budgets are tight, a synergistic combination of organic and smart blogging is an excellent place to start. However, many B2B websites suffer from poorly designed landing pages.

Lead Generation 123

Lead Generation Lead Ranking Generation Ideal Customer Profiles 123

Sharpspring

MARCH 13, 2020

Tips for Better Landing Page Conversion. Guest Blog from SharpSpring Partner Jacob Baadsgaard of Disruptive Advertising. Landing pages are great. I’ve been using them since before “landing page” became an official marketing term and I’m a big believer in the power of a good landing page.

Landing Pages 61

Landing Pages Click Rate Conversion Rate Advertising Agencies 61

SnapApp

OCTOBER 24, 2019

Landing pages are some of the most powerful tools marketers have to drive conversions and move prospects further down the funnel. However, just because you capture an email address on your landing page doesn’t mean it was effective. . Try the ideas to make sure that your landing pages attract and convert qualified leads.

High Quality Lead 89

High Quality Lead Landing Pages Lead Ranking Sales Qualified Leads 89

Marketing Insider Group

MARCH 11, 2024

Your website and social media platforms are geared for clicks that turn prospects from onlookers to potential buyers. No longer can you just smatter the right keywords throughout a webpage or blog post and get noticed. Keep pages uncluttered so it’s easy for visitors to spot what they’re looking for.

Top of Funnel 263

Top of Funnel Sales Qualified Leads Leads Lead 263

Inbox Insight

FEBRUARY 12, 2018

Landing pages are the core of your website, but are yours actually working for you? One of the biggest battles in modern day marketing is getting users to click on your page and, more importantly, stay there. So how do you go about creating a successful landing page? Conversion rate optimization (CRO).

Landing Pages 91

Landing Pages Click Rate Conversion Rate Traffic 91

The Point

DECEMBER 12, 2014

Every keyword in a campaign receives a quality score, ranked on a scale from 1-10, that, in combination with other factors – not all of which Google discloses – helps determine your cost per click (CPC), ad position, and other variables that contribute significantly to the success and cost-effectiveness of your PPC campaign.

Landing Pages 100

Landing Pages Lead Scoring Lead Ranking PPC 100

ConvertKit

JULY 30, 2019

In this article, we’ll break down the most common call-to-action examples so you can build your landing page with confidence, knowing that it will help you massively grow your email list. Calls-to-action are the heart of your landing page because they turn leads into converted customers, clients, and email subscribers.

Landing Pages 90

Landing Pages Examples Click Rate Class 90

ConvertKit

OCTOBER 22, 2019

And when you’re ready to launch your lead magnet, it’s best to create a dedicated landing page where you can highlight its benefits and give more information. Why use landing pages. Utilizing landing pages for your business will make it easier to: Increase your email list. Test a new idea or offering.

Landing Pages 67

Landing Pages Template Ad Exchange Statistics 67

ConvertKit

SEPTEMBER 9, 2019

It’s not enough to simply create a landing page. As content creators and entrepreneurs, we can often find ourselves conversion-hungry because we want to do everything we can in pursuit of landing page optimization. But first, you need to know what an effective landing page conversion rate looks like.

Landing Pages 61

Landing Pages Conversion Rate Conversion Urgency Marketing 61

Litmus

NOVEMBER 3, 2021

While you’re switching up your copy or content to optimize the subscriber experience, you might be overlooking one very critical element: design. Design isn’t just about making things look pretty. And beautiful designs alone don’t automatically equate to high performance. What is conversion-centered design? To sell a… .

Design 125

Design Conversion Urgency Marketing Cross-Selling 125

Vidyard

OCTOBER 15, 2015

Your landing pages probably aren’t perfect. It’s near impossible for them to be perfect – at least the first time around – even if you’ve been following along since the beginning of the “Designing Fly Landing Pages” blog post series. Video has been shown to increase conversion rates by 86%.

Landing Pages 50

Landing Pages Design Marketing Analytics Tools Video Marketing 50

Webbiquity

OCTOBER 7, 2014

But after that success, how do you make the most of Twitter as a traffic driver to your blog posts, landing pages, and other valuable content? Through a few tactical tweaks to your tweets, you can achieve a higher click through rate and more traffic to your digital properties. Command Them To Click.

Click Rate 100

Click Rate Twitter CTR Eye-Tracking 100

Marketing Insider Group

NOVEMBER 6, 2023

They can see which ones consumers are clicking on, which ones we’re ignoring, and adjust on the fly. Key tools for performance marketing include analytics platforms like Google Analytics, networks like ClickBank, landing page builders such as Unbounce, and A/B testing tools like Optimizely.

Marketing Budget 182

Marketing Budget Marketing Analytics Tools Budget Programs Practices 182

Webbiquity

APRIL 14, 2010

Discover beautiful site designs inspired by nature, mind-blowing microsites, and beautiful icon sets. Find out how to make landing pages work harder and increase conversion rates. Learn which attributes to double-check before launching a new site, mortal web design sins to avoid, and how to create a custom 404 error page.

Landing Pages 100

Landing Pages Design Microsite Tips 100

Webbiquity

APRIL 13, 2022

Optimize landing pages. It’s also important to optimize your landing pages. Remember to build a separate page for each of your services to maximize SEO and keep your website content focused. Your landing pages should also address and assuage B2B buyers’ concerns.

SEO 297

SEO Marketing Websites B2B Marketing & Strategy 297

Marketing Insider Group

AUGUST 1, 2023

Average Engagement Rate (AER) The Average Engagement Rate (AER) helps businesses understand how well their content is resonating with their audience. Conversion Rate Think of your Conversion Rate as the finish line in a race. For B2B companies, the Conversion Rate is key. Measuring CPC is as easy as pie.

Social Media 211

Social Media Cost Per Click Cost Per Thousand CPM 211

SmartBug Media

FEBRUARY 1, 2021

Launching a new website isn’t the end of the design process. Make sure you’re avoiding these common web design mistakes marketing departments commit after revamping their websites. Web Design Mistake #1: Thinking, “Analytics? Important metrics include: Conversion rates and bounce rates. It’s just the beginning!

Design 84

Design Paid Search Agency Landing Pages Marketing Analytics Tools 84

Salesforce Marketing Cloud

JANUARY 29, 2024

50 ways to send better emails How do you get readers to click and read your emails? Your email list is the email addresses you’ve collected through your website, blog, or social media campaigns. For one, start with compelling opt-in forms or landing pages that have clear messaging, appealing design, and a user-friendly interface.

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

Launch Marketing

SEPTEMBER 27, 2023

These actions can be anything from opening an email to viewing a landing page on your website. By segmenting, you can craft tailored email content that resonates, ensuring higher engagement rates. While the content offered is important, so is the email design. Are your open rates high but the click rate falling short?

B2B Marketing 126

B2B Marketing Lead Scoring Lead Ranking Campaigns 126

ConvertKit

MARCH 25, 2020

What are video landing pages? Why use video landing pages? Video landing page best practices. Video landing pages. Adding a video to your landing pages lets you fit all your personality and wisdom into one page. What are video landing pages? Jump ahead.

Landing Pages 46

Landing Pages Video Marketing Conversion Marketing Automation Services 46

Unbounce

JULY 20, 2021

Imagine this: You publish your landing page and wait for your conversions to roll in. After you’ve worked so hard on crafting a landing page for conversions, it stings to see so many people leaving. Here’s the good news: You can take action to lower your bounce rates (and, therefore, raise your conversion rates).

Landing Pages 139

Landing Pages Top of Funnel Conversion Rate Work Management 139

Optinmonster

MARCH 1, 2023

But just as important as the form’s design or message is, where to put the subscribe form on your website is equally important. This blog will show 14 of the highest-converting places to put these online signup forms on your website. You can use smart sections and blocks to create unique pages.

Conversion 97

Conversion Landing Pages Opt-in Template 97

Unbounce

MAY 27, 2021

As the digital marketing strategist for CD Baby , he regularly sees double-digit conversion rates in his landing page campaigns. We’re talking about conversion rates upwards of 37%, lasting months at a time. In marketing terms, that conversion rate is a pretty epic feat. Beautiful layout and design?

Conversion Rate 139

Conversion Rate Marketing AI Lead Scoring Lead Ranking 139

SmartBug Media

NOVEMBER 6, 2019

The aspects of website design have a direct impact on how visitors behave on your site, and although there are many ways to design a website that converts, to begin, let's talk through four tactics are effective starting points. HumanGood is a great example of how to create a simple yet effective page. Landing pages.

Design 75

Design Tactics Sales Leads Marketing Websites 75

Binary Demand

JUNE 12, 2023

Email marketing remains the reigning champion when it comes to successful B2B lead generation solutions and achieving higher conversion rates. This blog post delves into B2B email marketing, uncovering its vast potential and offering insights to leverage its power for business success. Schedule or automate your campaigns.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Binary Demand

JUNE 12, 2023

Email marketing remains the reigning champion when it comes to successful B2B lead generation solutions and achieving higher conversion rates. This blog post delves into B2B email marketing, uncovering its vast potential and offering insights to leverage its power for business success. Schedule or automate your campaigns.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98