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The Marketing Book Podcast: “High-Impact Content Marketing” by Purna Virji

The Forward Observer

It also shows how to master content distribution across channels such as websites, blogs, email, and social media networks to maximize reach, engagement, and impact. About the Author Purna Virji is a globally renowned content strategist whose current title is Principal Consultant, Content Solutions at LinkedIn.

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How To Create An Interactive Content Funnel That Segments & Converts

Webbiquity

One of the best ways to do this is by creating an interactive content funnel that segments prospects while turning them into customers. This guide outlines the primary types of interactive content and how to use it to build a world-class funnel. Before building your interactive content funnel. Calculators.

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AI Tools Turn Analytics Data into Actionable Information

Vision Edge Marketing

The early 20th-century department store magnate, John Wanamaker, who famously said, “I know half the money I spend on advertising is wasted, but I can never find out which half,” couldn’t have imagined the analytical power of today’s innovative artificial intelligence (AI) tools for marketers. Industry-Specific Tools.

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What is a Lead Magnet? 69 Proven Lead Magnet Ideas That Work.

Optinmonster

This is true whether you run a small blog, podcast, membership site, or full-on eCommerce website. For example, let’s say you have a blog post on the top 10 ways to improve customer service. Bottom of Funnel Lead Magnet Ideas. Bloggers want their blog posts to go viral, so this is a benefit-driven lead magnet for them.

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How Writers Have a Big Opportunity to Build Digital Educational Content

ClearVoice

From courses and classes to evergreen programs, digital information from trusted experts is more in demand than ever. In July of 2019, Kate Kordsmeier launched The Six-Figure Blog Academy , or as she calls it ‘6FBA.’ The class was hosted by a community college geared toward adults aged 55 and up.

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Jamie Gutfreund on Being Global CMO of Wunderman

Online Marketing Institute

The Six Building Blocks of Digital Transformation -Optimizing Your Website for Voice Search & Position 0 -The Road Forward for Social Media Marketers – A New Reality -The Rise of the Algorithmic CMO See all Webinars ⟶ Newest Classes -Intro to Scrum -Are You Future Ready? And I don’t mean that in a traditional funnel-centric way.

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SaaS SEO: The #1 Guide to Growing Your SaaS Business in 2023

accelerate agency

Book a FREE SEO Strategy Consultation The Importance of SEO Strategies for SaaS Business Success Let’s start with a quick refresher on SEO. The aim is to get your landing pages, blog content, and products as high on those pages as possible. Does every article on your blog feature author bylines? That’s a valid question.