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The Marketing Book Podcast: “High-Impact Content Marketing” by Purna Virji

The Forward Observer

It features easy-to-implement frameworks and actionable guides throughout as well as examples of best-in-class content marketing from the likes of Patagonia, Microsoft, Spotify, and Google plus interviews with top industry experts from across the globe.

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Controlling Lead Leakage with Lead Management Best Practices

LeanData

For those of you who have yet to have had the pleasure, simply stated, lead leakage is the progressive and cumulative loss of leads as they progress through the sales funnel. The sales funnel for almost every company is shaped, indeed, like a funnel, or a cone, with its sides tapered closer together down the length of the funnel.

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How Writers Have a Big Opportunity to Build Digital Educational Content

ClearVoice

From courses and classes to evergreen programs, digital information from trusted experts is more in demand than ever. She also didn’t have millions of followers, and she didn’t pay for advertising, and yet, she was able to make a living. The class was hosted by a community college geared toward adults aged 55 and up.

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The new Demand Waterfall from SiriusDecisions; An Introduction

NuSpark Consulting

Where before it took a narrow approach to the funnel, the new approach showcases how inbound marketing, marketing automation and telemarketing intertwine with regard to demand generation. Of equal importance, it showcases how marketing and sales should be aligned, and how the funnel process integrates both fields. Ok I will. .

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The new Demand Waterfall from SiriusDecisions; An Introduction

NuSpark Consulting

Where before it took a narrow approach to the funnel, the new approach showcases how inbound marketing, marketing automation and telemarketing intertwine with regard to demand generation. Of equal importance, it showcases how marketing and sales should be aligned, and how the funnel process integrates both fields. Ok I will. .

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Focus Roundtable Recap: Optimizing Landing Page Conversion Rates

NuSpark Consulting

Creating the proper conversion architecture is so critical to a company’s bottom-line, I wonder why more attention isn’t paid to this crucial element of funnel optimization. Let’s assume your average sale per customer is $5,000. Just be a 5% increase in conversions; all other metrics being equal.

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Best practices guide: Creating effective health and wellness campaigns

Choozle

Instead, offer prospects something of value based on where they are in their buying process, like educational resources or a free consultation. You know how we just talked about starting at the top of the marketing funnel to reach new prospects when using third-party data? Well, with first-party data, it’s the bottom of the funnel.