Convert

OCTOBER 18, 2022

Besides following social media posts or blogs by CRO influencers, one other way to keep your finger on this pulse is by following (and reading the newsletters of) experts who are re-thinking how optimization and A/B testing should be done, every day. Have you seen our A/B testing experts and CRO influencers posts? Sounds great?

Newsletter 98

Newsletter Curation Best Practices Case Studies 98

Sharpspring

JANUARY 20, 2021

Over the years, marketing has evolved to accommodate online retail and digital services. When it comes to the two types of marketing known as inbound and outbound, one has proven to be more successful with online shoppers. Inbound Marketing Strategy vs. Outbound. Content marketing is a subset of inbound marketing.

Inbound Marketing 84

Inbound Marketing Marketing & Strategy Marketing Strategy Paid Search Agency 84

Adobe Experience Cloud Blog

JULY 17, 2018

After all, they provide the revenue to keep your establishment running strong—the fuel to your engine, the peanut butter to your jelly, the milk to your mustache—too much? Jokes aside, have you given much thought to how your customers can actually contribute to helping you grow your customer base? 1) Customer Case Studies.

Peer-to-peer 109

Peer-to-peer B2B Thought Leadership Thought Leadership Case Studies 109

SpotMe Blog

SEPTEMBER 15, 2022

How long does content marketing for events take you? And how much of your marketing budget do you spend? If you’re like most other enterprise event marketers, probably a long time and a ton of money. But there’s a way to significantly reduce the amount of time and money you spend producing event content.

Enterprise Management 59

Enterprise Management Planning Content Marketing Webinar Metrics 59

Hinge Marketing

MARCH 26, 2020

What’s the best way to market your firm? . While that may sound like a trick question, recent research has produced tangible, practical answers that can help firms make smarter marketing decisions. Even firms that embrace online marketing often do it wrong, wasting precious time and money. So how should you market your firm?

Marketing Budget 121

Marketing Budget Work Management Marketing Management Webinar Metrics 121

markempa

OCTOBER 13, 2014

Tweet To be successful at lead generation, marketers can’t rely on one specific tactic. The best marketers approach their work like a portfolio manager would run a mutual fund. I’ve updated it to include more content marketing and social media channels. Do you know how your tactics are performing?

Lead Generation 120

Lead Generation Lead Scoring Lead Ranking Generation 120

Hubspot

DECEMBER 2, 2019

I was playing with my nephew at the park recently, watching him run from the swings to the jungle gym to the slide. What if I, as a marketer at Atlassian , could delight my audience the same way? Here, I'm going to explore why our current editorial strategy is limited, and how we can refine it for better results in 2020.

Top of Funnel 98

Top of Funnel Webinar Metrics Rules Lead Ranking 98

Sprout Social

FEBRUARY 15, 2022

Let’s break down ways to become a successful social media consultant and how to get started. If you need writing, social, or marketing/comms help, I’m taking clients! all of the tasks that keep a business running). all of the tasks that keep a business running). Do you have what it takes to be a social media consultant?

Social Media 106

Social Media Consulting Media Work Management 106

Content4Demand

NOVEMBER 6, 2018

By Brenda Caine, Senior Content Strategist. Do you how many blogs are written every day worldwide? How about every second? Did you know there is a real-time blog meter ? Eastern Daylight Time as I write this, and the blog meter is about to hit two million blog posts written today already. It’s 10 a.m.

Marketing AI 71

Marketing AI Tips SME Case Studies 71

Sprout Social

MARCH 30, 2020

Couple that with the fact that we live in an era of clickbait headlines where brands and blogs will say just about anything to score clicks. Listen: from blog titles to social posts and beyond, knowing how to write a compelling headline is an invaluable skill. See how that works? Don’t sweat it! Think about it.

Work Management 140

Work Management Content Marketing Management Case Studies 140

KoMarketing Associates

JULY 12, 2018

Maybe it’s easy to believe, but B2B marketing is easier for different types of products. Some make creative or interesting marketing campaigns manageable, while other industries and products are almost impossible to advertise. This can be for a variety of factors: niche, the product itself, or how the products are used.

Work Management 154

Work Management CMS Development B2B Marketing Marketing Management 154

Optinmonster

NOVEMBER 17, 2023

If that’s true, in this blog, we’ll share actionable tips on how you can make money on Shopify. Thanks to the growing popularity of online shopping, Shopify has emerged as a market leader in the global eCommerce industry. Are you looking for new ways to expand your revenue? And it’s easier than you think.

Paid Content 52

Paid Content Work Management Marketing Management eCommerce 52

ClickZ

OCTOBER 23, 2020

30-second summary: The “marketing monster” is real – organizations end up spending a lot of time and money assembling several pieces of tech together to run their marketing engine, which is often exhausting and unyielding. Their customers include brands like Sticker-You, Mercedes Benz, and The New York Post.

Marketing Automation Services 116

Marketing Automation Services Marketing Automation Work Management Automation 116

Hinge Marketing

SEPTEMBER 13, 2023

Educational webinars have emerged as a powerful marketing tool for many professional services and B2B firms. But not everyone is on the same page… As someone who has organized, promoted, and produced over 100 webinars at Hinge, you can imagine that I hold some strong perspectives on webinars as a marketing strategy.

Webinar Metrics 98

Webinar Metrics Education Lead Ranking Sales Qualified Leads 98

SmartBug Media

JUNE 5, 2020

Customer churn is painful for any business, but if you run marketing for a SaaS company, losing customers can be downright devastating. In fact, a recent CallMiner study found that avoidable customer churn costs companies $136 billion a year. As a SaaS marketer, you know a customer’s experience doesn’t stop at the sale.

Marketing Strategy 95

Marketing Strategy Marketing & Strategy B2B Marketing Webinar Metrics 95

ClearVoice

SEPTEMBER 15, 2020

Just as the Great Depression inspired Hollywood’s Golden Age , the COVID-19 pandemic will have a significant impact on how and where people consume online media. What businesses are giving them to consume, and how they’re doing it, is undergoing a rapid transformation. What is content marketing?

Content Marketing 94

Content Marketing Work Management Marketing Management Content 94

Optinmonster

APRIL 9, 2020

Email marketing is a great way to share your brand’s message, connect with your customers, and turn leads into subscribers. But, it can be hard to keep coming up with fresh, interesting newsletter content each day, week, or month. Helpful Newsletter Content. How-To Guides. Share Blog Posts.

Newsletter 115

Newsletter Webinar Metrics Peer-to-peer Paid Search Agency 115

DivvyHQ

JULY 15, 2019

You can have the best content calendar software on the planet, but to succeed, you need to fill it with great ideas. And if you’ve been around the block in the content game, you know that your well of ideas can run dry from time to time. Other times we need to get back to basics and study the metrics.

Activities 65

Activities Effectiveness Ad Building Content 65

Martech Advisor

JANUARY 24, 2020

Content marketing is a vast discipline under digital marketing that consists of strategizing, writing, storytelling, distributing content, analyzing results, and a little bit of search engine optimization (SEO) and design. Content Marketing Course - HubSpot. The Strategy of Content Marketing - Coursera.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

Hubspot

JANUARY 27, 2020

And it's rampant in our internal meetings, blog posts, and presentations.". Survivorship bias can warp the expectations of both leaders and new team members, and digging up your 'graveyard of knowledge' can help elicit new ideas and insights that could contribute to major breakthroughs in marketing and optimization.

Multi-Touch Attribution 98

Multi-Touch Attribution Lead Ranking Case Studies Case Study 98

KoMarketing Associates

MAY 19, 2016

Now, I have a long history of comparing content marketing to seemingly unrelated popular culture: TV shows (and more and more TV shows), movies, holidays, you name it. Here’s a look at a few best practices from the show that you can apply to your content efforts ( *spoiler alert* ): Content Can Come Back From the Dead.

Content Marketing 135

Content Marketing Content Marketing & Strategy Case Studies 135

seo.co

NOVEMBER 16, 2020

Website Monetization – Table of Contents. + How Much Can You Actually Make? + Blogging + Affiliate Marketing. + Build an Email List. + Publish Sponsored Content. + And if you know how the science works, you can do it…over and over again. How Much Can You Actually Make?

Marketing Websites 78

Marketing Websites Digital Asset Management Mobile Advertising Advertising Agencies 78

NuSpark Consulting

NOVEMBER 19, 2012

In the past it was more science; write generic or re-purposed articles, submit to article and blog directory engines, and capture backlinks. Content Marketing is now at the forefront of SEO; more so than ever. Content Marketing is now at the forefront of SEO; more so than ever.

SEO 100

SEO Planning Blogger Content Marketing 100

SmartBug Media

AUGUST 12, 2020

As manufacturers seek to attract buyers in more efficient and scalable ways the need for search engine optimized content is more pronounced than before. Buyers often research online, even before talking to a manufacturer representative, and the content that lands on their computers has a significant impact on their final purchase decisions.

Lead Ranking 105

Lead Ranking Paid Search Agency SEO Lead Scoring 105

Content Standard

SEPTEMBER 27, 2021

Content is no longer a marketing tactic; it’s brand currency. Over the last several years, we’ve seen the lion’s share of the buyer’s journey go digital, transforming the customer experience into a content experience. This guide is designed to help you build that power base.

Lead Ranking 121

Lead Ranking Planning Enterprise Management Marketing Plans 121

Brandpoint

DECEMBER 18, 2019

“Promoting Your Business: How to Harness the Power of Media Relations and Influencer Marketing” takes readers through the basics of media relations, including how to form relationships with journalists and a crash course on press releases. Thomas in St. “Writing,” Brant said.

PR 97

PR Public Relations Work Management Media 97

Outgrow

MAY 28, 2020

Marketing Budgets Down? In this blog, we will focus on how to increase revenue from existing customers. For many businesses, marketing budgets are down, while other brands are spending more and more on marketing efforts. The Impact of COVID-19 on Marketing. The Importance of Marketing to Existing Customers.

Marketing Budget 52

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 52

Ledger Bennett

MARCH 12, 2020

Covering the entire buyer journey, from awareness to conversion, events not only create the opportunity for sales to run meetings back to back in one venue and generate marketing qualified leads, but they give subject matter experts a fantastic platform to showcase their knowledge and insight. Corona-proof activity.

Top of Funnel 52

Top of Funnel Eloqua Digital Marketing Funnels Lead Ranking 52

Whale Pages

FEBRUARY 21, 2020

SaaS Email Marketing Strategies + Examples. “If planned and executed properly, email marketing can be one of your SaaS company’s biggest drivers of growth. Here’s how…” Written By Sterling Sweeney: Published Feb 21st, 2020 | Updated Feb 21st, 2020. How can they produce that much content you ask?

Email Marketing 89

Email Marketing Examples Marketing & Strategy Marketing Strategy 89

EveryoneSocial

OCTOBER 13, 2020

Besides being skilled at video calls, phone calls, emails, and yes even text messages – many sellers are running into additional challenges. Personally, I like reading studies, statistics, and data as it relates to a process or strategy. It helps me understand the common challenges out there and how others might feel when surveyed.

Tips 105

Tips Marketing & Strategy Work Management Statistics 105

Moz

FEBRUARY 9, 2021

You’re working with your dev team on some technical improvements, but you notice a big slice of the opportunity lies with content. Your company has a content team, but you notice they’re not using keyword research to inform their articles. Or how about this scenario? You’re a marketing director at a startup.

Top of Funnel 60

Top of Funnel SEO Ideal Customer Profiles Merchandising 60

Sales Engine

JANUARY 25, 2016

How to Dominate Your Market With Content from SalesEngine 1. Most of us understand that the world of marketing has changed—B2B has gone digital. As marketers tried to get the most out of this new digital world they re-discovered the importance of content. But, it hasn’t happened overnight. It’s a tough one.

Enterprise Management 120

Enterprise Management Marketing Management Marketing Automation Services Sales Qualified Leads 120

EveryoneSocial

AUGUST 18, 2020

And not to mention that it can help individuals build a personal brand and grow their own networks. And not to mention that it can help individuals build a personal brand and grow their own networks. How has it evolved over the years and what does your organization need to do to stand out on these social networks?

Social Media 98

Social Media Work Management Marketing Management Media 98

Content Marketing Institute

JANUARY 9, 2019

marketing automation, predictive lead scoring, etc.). Beyond that, I found the concept hard to grasp until Chris Penn’s presentation at Content Marketing World, How to Use AI to Boost Your Content Marketing Impact. His examples helped transform abstract concepts into tangible use cases.

Marketing AI 93

Marketing AI Marketing Automation Services Budget Programs Lead Ranking 93

Marketing Insider Group

SEPTEMBER 21, 2020

Businesses that blog attract more leads, build brand trust, and have an easier time nailing revenue goals. When you look at the value a company blog generates, not having one is one of the biggest mistakes a business can make in the digital age. Companies that practice blogging get 97% more links to their websites.

Top of Funnel 309

Top of Funnel Paid Search Agency Companies Marketing Automation Services 309

ConvertKit

MAY 14, 2019

As our inboxes become inundated with promotional emails and long conversational threads, it’s more important than ever to make sure you know how to write an email that is actionable, easy to consume, and enjoyable to read. We want to help you build confidence to send value-packed emails to improve your email content creation.

Copywriting 87

Copywriting Practices Ideal Customer Profiles Best Practices 87

ConvertKit

APRIL 21, 2019

What is the most important currency when it comes to marketing your business? How valuable is the content you provide? How valuable are the products or services you offer? Your target audience gets to decide how valuable your content is. Lead magnets help build trust with your readers.

Lead Scoring 74

Lead Scoring Lead Ranking Leads Lead 74