Adobe Experience Cloud Blog

APRIL 19, 2019

Create event videos that drive buzz. In an increasingly video-driven advertising space, focus your efforts on three essential videos—two before the event and one after: A ticket launch video that builds buzz, encourages registrations, and establishes your event as the place to be this year. Use size to strategize your Facebook spend.

Event Marketing 134

Event Marketing Video Marketing Allocation Planning 134

SendX

MAY 30, 2019

Existing customers spend 67% more money on your business than new customers. Image credit: CrazyEgg.com And a second page to invite word of mouth buzz. It gives you $6 for every $1 spend ; very few things in marketing hand you outsized profits like that. See how Dropbox used email to generate word of mouth buzz.

Word of Mouth 156

Word of Mouth Email Campaigns Campaigns Generation 156

Webbiquity

MARCH 7, 2019

Social media is a powerful tool to build buzz around your event and drive attendance. Tap into Influencer Marketing – Brands marketers are increasingly looking to collaborate with social media influencers to increase exposure for events to a wider audience without spending a hefty chunk of the budget. Build Hype for your Event.

Social Media 204

Social Media Promotion Creativity Media 204

Contently

APRIL 26, 2016

As the content marketing wave has crested, one particular tactic has been at the center of the buzz: the branded content site. Reaching the 99 percent, Busk knows, means doing more than just posting on your blog. If everybody’s spending time on Facebook, you have to reach them there. You can all join me!”

Custom Publishing 60

Custom Publishing Network Marketing Facebook Mobile Marketing 60

Webbiquity

FEBRUARY 7, 2020

The Start-up Buzz. Mathew Jade is a business, finance and technology blogger who spends his entire day writing quality blogs. appeared first on B2B Marketing Blog | Webbiquity. As an MBA degree holder, you’ll be well-positioned to take on a range of roles in companies in various fields.

Enterprise Management 248

Enterprise Management Startups Work Management Advertising Agencies 248

Writing on the Web

NOVEMBER 1, 2010

What are the steps you need to follow to ensure each blog post is optimized for search engines as well as for your readers’ interests? I recently designed and recorded a presentation for the Content Marketing Institute on everything that goes into creating and publishing a quality blog post. Blog this on Blogger.

Tips 100

Tips Digg Social Media Buzz 100

Writing on the Web

FEBRUARY 10, 2011

Blogging for your business works like this: You blog about the problems you solve for your clients. But then your business grows, you get busy, and what happens to the blog? I’ve seen hundreds of blogs written by smart professionals that haven’t been posted since last November. Blog this on Blogger.

Business Blogging 100

Business Blogging Business Blogger Digg 100

markempa

JANUARY 23, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. « Improve your online sales lead tracking | Main | The Lead Generation Advantage for Small Businesses » Marketing Spend Shifting to Below-the-line This article is a little hard to read if you arent up on buzzwords.

Lead Generation 120

Lead Generation Budget Management Spending B2B Marketing 120

Writing on the Web

JULY 22, 2010

These tips also apply to blog writing. Don’t do any housework, just spend time writing. Blogging may not take that long, but the more you do it, the better you get. Blog this on Blogger. Post on Google Buzz. How is Playing Tennis Like Blog Writing? Either way, you’ve got no excuse. Tweet This!

Creativity 100

Creativity Tips Ning Digg 100

Writing on the Web

MARCH 24, 2011

I plugged in my Logitech Webcam , pulled up a previous post on my blog, and spoke into the camera. Using video blogging , you can easily get found by clients who have problems you can fix. Copied the embed code from YouTube and posted it into the html side of blog platform. Published blog. Blog this on Blogger.

Video Marketing 100

Video Marketing Digg Buzz Youtube 100

Digilant

FEBRUARY 20, 2024

As Mother’s and Father’s Day draw near, the advertising world buzzes with activity, aiming to tap into the sentimental value of these occasions. This surge in consumer spending behavior is a call for brands to refine and tailor their advertising strategies to meet the ever-evolving market demands effectively.

Multi-Channel 52

Multi-Channel Planning Paid Search Agency Marketing & Strategy 52

Writing on the Web

SEPTEMBER 2, 2010

Here’s my latest video about my executive coach blogging services produced by iFlashVideo.com. I have several executive coach clients for whom I ghost write and manage their blog updates, including updates to social media sites like Twitter , Facebook and LinkedIn groups. Blog this on Blogger. Post on Google Buzz.

Work Management 100

Work Management Marketing Management Service Content Marketing 100

Webbiquity

APRIL 18, 2019

Before, during, and after the gathering, you need to create buzz around the event. Use physical channels (direct mail, billboards, signage, radio) as well as digital media (email, blog posts, targeted online advertising, social media ). Show your guests appreciation for spending their time and money to attend your event.

Advertising Agencies 171

Advertising Agencies Tips Paid Search Agency Enterprise Management 171

Webbiquity

MAY 22, 2018

Digital ad spending exceeded TV promotion budgets for the first time ever in 2017. a free website redesign offer can create a lot of buzz, but you should have a huge audience for it to pay off. The post Five Actionable Social Media Tips for Your Web Development Business appeared first on B2B Marketing Blog | Webbiquity.

Social Media 218

Social Media Tips Media Ideal Customer Profiles 218

Writing on the Web

JULY 27, 2010

What are you doing or not doing on your blog that screws up your traffic? Here’s a typical one… “Okay, Patsi, I’ve been following you for a while now, and your blog writing tips have helped. Action : No way to subscribe to get email updates to blog. You can learn new blogging habits.

Traffic 100

Traffic Work Management Marketing Management Content Marketing 100

Zoominfo

OCTOBER 10, 2019

In today’s blog post we take a look at the current state of marketing attribution, and the latest marketing attribution trends you should be aware of. In other words, it’s easy to assign 100% attribution to a blog post that started a customer’s journey. Let’s get into it! What is marketing attribution? What do these results mean?

Marketing Attribution 160

Marketing Attribution Multi-Touch Attribution B2B Marketing Trends 160

QuanticMind

DECEMBER 12, 2018

And over the past year, the QuanticMind blog has captured numerous aspects of this industry evolution. While there are numerous blogs that we like — and love — we’ve chosen our Top 10 favorites for this year. So what’s all the buzz about? Without a doubt, 2018 has been quite a year for digital advertising and SEM.

SEM 40

SEM Paid Search Agency Advertising Agencies PPC 40

Marketing Insider Group

AUGUST 17, 2020

Social Media Mentions and Shoutouts: When generating buzz and anticipation about your upcoming event on social media, include your partners in the conversation. Track mentions on websites, blogs, social networks, etc. Mention and tag them in your posts or place their logo in the collection of graphics you share to promote the event.

Lead Scoring 352

Lead Scoring Lead Ranking Co-Registration Banners 352

Adobe Experience Cloud Blog

FEBRUARY 16, 2018

In fact, according to Event Manager Blog , 91% of event organizers and marketers believe that increasing engagement is an important priority during events. In this blog, I’ll outline five strategies to boost event engagement. You can also take advantage of the media buzz and borrow social proof with publications. The result?

Digital Asset Management 134

Digital Asset Management Buzz Peer-to-peer Top of Funnel 134

SmartBug Media

FEBRUARY 5, 2021

As marketers, we spend lots of time educating ourselves, adapting, analyzing (often overthinking), and predicting behavior to hopefully drum up buzz for our brands. One thing we do know is that, as marketers, generating that “buzz” starts with demand generation. We don’t always come out on top—failure is inevitable.

Demand Generation Agencies 105

Demand Generation Agencies Demand Generation Account Based Marketing Marketing Strategy 105

Sprout Social

OCTOBER 11, 2022

Advocacy programs help social marketers extend their brand’s reach beyond their bandwidth—without additional paid spend. Share-worthy educational resources include in-house and third-party: Blog posts. Include blog posts or videos from the point of view of your employees. That’s more than all our social profiles combined.

Marketing & Strategy 130

Marketing & Strategy Curation Thought Leadership Content 130

Writing on the Web

FEBRUARY 7, 2011

Here’s the message, loud and clear: 99% of busy business professionals and attorneys should not – repeat, not – waste their precious productive hours writing their own blog posts and website content. The more time you blog , the less time you will have available to serve your clients. Currently, you write three blog posts a week.

Business Blogging 100

Business Blogging Business Blogger Digg 100

Buzz Marketing for Technology

OCTOBER 20, 2009

Much like the old adage "people spend more time planning the wedding than they spend planning the marriage". If you already have a blog, podcast series or video series you can effectively use Facebook or Twitter to attract another audience to interact and create conversations with those assets.

Spending 100

Spending Planning RSS Marketing & Strategy 100

Salesforce Marketing Cloud

FEBRUARY 9, 2023

Recently, there has been a lot of buzz around ChatGPT, a generative artificial intelligence (AI) model developed by OpenAI. Read the blog With nearly half of customers citing poor service experiences as the main reason they switched brands last year, the pressure is on for companies to find a better way forward.

Enterprise Management 98

Enterprise Management Work Management Service Generation 98

KoMarketing Associates

APRIL 7, 2021

Demand generation programs can help your organization reach new markets, promote new product features, build consumer buzz, generate PR, and re-engage existing customers.”. Read our blog post, “ 3 B2B Storytelling Techniques to Improve Content Marketing Performance ,” to find out. Blog posts: 46% (compared to 56% in 2020).

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Heinz Marketing

OCTOBER 13, 2021

There’s been a buzz in the industry around customer intent data. Read Matt’s blog that talks about The decline of attribution and rise of intent: Measuring marketing’s value in a complex sale. Research indicates that an average B2B buyer spends 67 percent of buyer journey digitally. But what exactly is Intent Data?

Intent Data 122

Intent Data Intent Top of Funnel Marketing Automation Services 122

SmartBug Media

FEBRUARY 5, 2021

As marketers, we spend lots of time educating ourselves, adapting, analyzing (often overthinking), and predicting behavior to hopefully drum up buzz for our brands. One thing we do know is that, as marketers, generating that “buzz” starts with demand generation. We don’t always come out on top—failure is inevitable.

Demand Generation Agencies 96

Demand Generation Agencies Demand Generation Account Based Marketing Marketing Strategy 96

Zoominfo

MAY 7, 2018

Simply put, well-applied data can be the difference between creating a buzz and seeing your customer base skyrocket overnight. Check out the following blog post to learn how to analyze your customer base and scale your success: How to Create an Ideal Customer Profile (ICP). Don’t spend time on something that isn’t getting you results.

Ideal Customer Profiles 227

Ideal Customer Profiles B2B Work Management Marketing Management 227

Convince & Convert

NOVEMBER 30, 2023

Social media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product. Surely, your response would be “yes”, because you spend money on attracting that click. But it can be quite costly, especially if your team fails to continuously invest time into fine-tuning your strategy.

Social Media 108

Social Media Advertisements Advertising Tools 108

Brandpoint

AUGUST 12, 2019

The main challenge these companies face is that they can spend thousands of dollars on digital advertising and end up with no return on their investment. Another benefit is that this kind of content is much more engaging to consumers and because of that, they are likely to spend more time with it. Start a Blog. Tell Your Story.

Startups 80

Startups Content Marketing Tips Advertising Agencies 80

Vision6

JANUARY 15, 2024

If it’s not tight and compelling visuals on Instagram, it’s excellent copy on Facebook, a blog or SMS campaign. Have a central landing page to direct traffic Having a landing page on your website, blog or social channels not only makes your content and offers clear but it guides visitors towards taking a specific action.

SMS 52

SMS Planning Marketing & Strategy Landing Pages 52

markempa

JUNE 14, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. I read a good article on " What’s Wrong With Social Media For B2B Marketing " by John Miller who also writes the Modern B2B Marketing blog. John lists about 80 of them on his blog. Blogs, podcasts, WOM, etc.)

Social Media 120

Social Media Lead Generation B2B Marketing Social Marketing 120

Zoominfo

MAY 3, 2020

In a prospect’s path to become a customer, they often engage in numerous digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. Example: A prospect sees a paid Facebook advertisement for a recent blog post about essential tools for modern sales reps.

Marketing Attribution 130

Marketing Attribution Multi-Touch Attribution Paid Content Sales Management 130

Adobe Experience Cloud Blog

DECEMBER 28, 2017

In this blog, you’ll find five tips to help you achieve stellar sales success in 2018. First, begin to track your time and where you’re spending it. Then, plan for how you want to spend it. The sooner you figure out where your time is going, the quicker you can start maximizing the time you spend on what’s really important.

Tips 134

Tips Burn Rate Thought Leadership Work Management 134

Buzz Marketing for Technology

JULY 20, 2009

If you read the last two blog posts on Social Search could it be a Google Killer and When is Amazon go Social , you would begin to get a glimpse of the web in the next 24 months. These are new an exciting ways you can spend all that Social Capital you have been building up in your Twitter or Facebook account.

Spending 100

Spending Social Networks Facebook Ideal Customer Profiles 100

CoSchedule

JANUARY 27, 2023

The live event became a viral buzz, bringing in 100 million playbacks — proving that well-thought-out social media campaigns deliver long-term results. What’s more, get people talking to generate buzz and social proof around your products. It also helps increase the time users spend on the app. The take-home message?

Social Media 126

Social Media Social Marketing Examples Planning 126

Adobe Experience Cloud Blog

JANUARY 15, 2018

In this blog, I’ll give you my 5 time-management tips that have helped me with productivity on even my busiest days. When I was a grad student, I would schedule my meetings with teammates and the time I would spend working on an assignment and stick to that schedule. So, how can you maximize your time? Set a Time Limit. Actually Sleep.

Work Management 134

Work Management Tips Marketo Thought Leadership 134