Litmus

OCTOBER 24, 2023

In this blog, we’ll explore a quick a snapshot of the email service provider landscape, looking at the key players and a few trends in the ever-evolving email ecosystem. Understanding the ESP landscape The ESP landscape is continuously evolving to meet the changing needs of businesses and individuals. And you all delivered!

Service 98

Service Peer-to-peer Eloqua Opinions 98

Marketing Insider Group

JANUARY 8, 2013

When I created my own B2B Marketing Blog almost 3 years ago, I looked out across the blogosphere and asked “what do I have to say that is unique, valuable and helpful?” So I reached out to my connections across the social landscape and asked who they thought published the best B2B Marketing blogs around. Follow Eric.

B2B Marketing 100

B2B Marketing B2B Thought Leadership Eloqua B2B 100

Martech

MARCH 28, 2024

Conversica’s Conversational AI solution now integrates into platforms such as Salesforce Marketing Cloud, Adobe Marketo, Oracle Eloqua, Hubspot Marketing Hub and Microsoft Dynamics 365 Marketing. Business email address Subscribe Processing. Twilio’s Twilio Flex has two new programs: Unified Profiles and Agent Copilot.

Marketing AI 57

Marketing AI Marketing Management Marketing Analytics Tools Eloqua 57

Zoominfo

OCTOBER 28, 2018

At the most basic level, technographics are the essential technologies and tools organizations use to run their business. Here’s an example from VentureBeat : A financial tech firm noticed that Eloqua marketing automation was a predictive signal for its top prospects. We don’t need to tell you who has the upper hand here.

Enterprise Management 177

Enterprise Management Work Management Marketing Automation Services Marketing Management 177

Onalytica B2B

JANUARY 18, 2018

She has worked with all the major marketing automation companies – Marketo, Eloqua, HubSpot, and ExactTarget. My first job out of college (in 2007) was with a cybersecurity firm in Columbia, MD and they were actively using Eloqua to manage their email marketing programs and to track and qualify their leads. I open to anything.

Marketing AI 122

Marketing AI Eloqua Account Based Marketing Digital Marketing Funnels 122

Convince & Convert

AUGUST 18, 2015

Here at Convince & Convert, the media side of our business is our fastest-growing segment. In the past year, we’ve launched multiple new podcasts , revamped our email operations, beefed up this blog even more, built the world’s first search engine for podcasts , and we’ve got a lot more planned. Very handy!

Paid Content 143

Paid Content Paid Search Agency Analysis Domain 143

Ledger Bennett

DECEMBER 18, 2019

Growth marketing focuses on a dynamic, experimental and data led approach to marketing tactics where the ultimate goal of any ‘growth marketing’ action is business growth through customer acquisition or retention. A savvy growth marketer understands marketing needs to involve the entire business. Other blogs that may interest you.

Growth Marketing 52

Growth Marketing Top of Funnel Eloqua Digital Marketing Funnels 52

Vidyard

SEPTEMBER 1, 2015

Marketers need to figure out and make use of this fantastic software, and that’s why it seems almost as many blogs as vendors have popped up to help. But there aren’t that many hours in a day, so how do you pick which blogs to follow? So without further ado: Eloqua. Read the post.). Read the post.). No thumb twiddling allowed!

Marketing Automation Services 101

Marketing Automation Services Work Management Marketing Management Marketing Automation 101

Webbiquity

SEPTEMBER 29, 2020

Activity in the virtual events space has exploded this year, as businesses across industries have reallocated 67% of budget dollars originally intended for live events this year to online conferences, meetings, and expos. 2) Business and lead generation. To generate business, companies organize summits, events, trade shows, and expos.

Marketing Automation Services 137

Marketing Automation Services Budget Programs Eloqua Sales Qualified Leads 137

Vidyard

JANUARY 21, 2013

That’s why we are thrilled to announce the launch of our integration with our good friends at Eloqua. Our integration with Eloqua enables two cool new capabilities for marketers. Second, and this is the really exciting bit, the integration allows Eloqua users to identify customer viewing behaviors of all video content.

Eloqua 50

Eloqua Video Marketing Lead Capture Paid Search Agency 50

Webbiquity

AUGUST 18, 2020

Functionality includes attendee registration pages and management, email reminders and follow up, sponsor spaces, trivia and puzzle games, social media integration, presentation tracks, surveys, branding, real-time analytics, and integration with Eloqua, Marketo, Salesforce, Pardot, and HubSpot. Pricing: starts at $25,000.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Leadspace

MARCH 22, 2023

Enterprise Profiling Models, like Revenue Radar, take the next step and analyze them as buying signals to generate algorithmic insights and drive you directly towards closeable business. It is typically implemented within the Marketing Automation Platform (Marketo, Eloqua, Pardot, Hubspot, etc.)

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Lead Scoring Eloqua 62

The Point

SEPTEMBER 25, 2018

Over at the Modern Marketing Blog , Steve Earl offers his theory as to why enterprise marketers choose to switch to a different marketing platform. Here are just a few thoughts: * Vendors need to focus as much on customer success as they do on new business. He says (in summary): “It’s because their needs outgrow system capabilities.”.

Marketing Automation Services 179

Marketing Automation Services Enterprise Management Work Management Marketing Management 179

Vidyard

SEPTEMBER 2, 2015

Marketers need to figure out and make use of this fantastic software, and that’s why it seems almost as many blogs as vendors have popped up to help. But there aren’t that many hours in a day, so how do you pick which blogs to follow? The blog even shares hard lessons learned, so you don’t have to go through the same mistakes.

Marketing Automation Services 65

Marketing Automation Services Work Management Marketing Management Marketing Automation 65

ClickZ

JANUARY 22, 2020

The tool has been designed for small and medium-size businesses and enables them to launch marketing campaigns in a quick and effective manner. Uses keywords to optimize blog posts and the landing pages. Oracle Eloqua. Key Features: Users can easily edit, format and publish content and modify design. ActiveCampaign.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

PureB2B

JUNE 13, 2017

Timely customer service is good customer service, which is why businesses are increasingly looking to CRM software to help provide a better customer experience. More importantly, information like purchase history and details of interactions between the customer and the business can be collected by a CRM software.

Marketing Automation Services 87

Marketing Automation Services Marketing Automation Work Management Marketing Management 87

PathFactory

AUGUST 11, 2021

In a recent blog post, Oracle shared how their marketing team uses PathFactory to accelerate their Oracle Eloqua nurtures, optimize content delivery and engagement on specific product segments of their website, and improve their understanding of insights such as which content assets are performing and which accounts are viewing content.

Digital Transformation 105

Digital Transformation Eloqua Content Account Based Marketing 105

Customer Experience Matrix

JULY 10, 2013

By contrast, the fourth trend seems to be driven by recognition that small business presents a huge opportunity. Both the agencies and their clients have been mostly small businesses – in the survey for our soon-to-be-published VEST report , Optify reports that 60% of its clients have under $5 million revenue.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

Customer Experience Matrix

JANUARY 31, 2010

Summary: Aprimo Marketing Studio offers powerful features in an on-demand system for sophisticated business and consumer marketers. Like Aprimo itself, Marketing Studio is a bit of an oddity because it serves both business and consumer marketers. Other business marketing systems generally cannot.) You know who you are.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Customer Experience Matrix

FEBRUARY 21, 2014

The business value is that DemandBase is allowing marketers to tailor messages to target accounts even before they engage directly with the company, thereby (hopefully) luring new prospects into the top of the funnel and engaging them if they accounts don’t respond. Basically, it lets Bizo read audience segments created by Eloqua.

DemandBase 120

DemandBase Advertising Agencies Marketing Automation Services Paid Search Agency 120

SendinBlue

AUGUST 24, 2020

Marketing automation platforms offer tools that help grow your business and improve customer experience. The features in place provide strategic guidance for creating an all-round marketing plan that suits your business and its buyers. Price: Pardot is predominantly for enterprise-level businesses and the pricing packages reflect this.

Marketing Automation Services 86

Marketing Automation Services Enterprise Management Marketing Automation Automation 86

Zoominfo

OCTOBER 28, 2018

Technographics are the essential technologies and tools organizations use to run their business. Here’s an example from VentureBeat : A financial tech firm noticed that Eloqua marketing automation was a predictive signal for its top prospects. The company with technographic data that is going to have the upper hand.

Enterprise Management 100

Enterprise Management Eloqua Zoominfo Work Management 100

Valasys

FEBRUARY 19, 2024

In this era of extreme development and growth, the business industry has transformed into a battleground. With the introduction of newer and smarter marketing softwares and technology each day, companies have countless opportunities to achieve their business goals and connect to their consumer market effectively.

CMS Development 40

CMS Development Paid Search Agency Enterprise Management Marketing Automation Services 40

Leadspace

MAY 2, 2023

This involves scoring their engagement at the person-level using your marketing automation platform (Marketo, Eloqua or Pardot for example). In short, utilizing a CDP solution will give you the information you need to achieve closeable business as you target the right people, in the right company, with the right outreach, at the right time.

Lead Ranking 62

Lead Ranking Lead Scoring Marketing Automation Services Marketing Analytics Tools 62

Only B2B

OCTOBER 20, 2020

In the earlier blog episode, we checked the method to measure the quality lead, right?! utilize it and check whether generated leads are worth for your business? According to a study by Marketing Sherpa, sadly, less than 50% of businesses have accepted a company-wide definition of a ‘sales-ready lead’. Lead Nurturing.

Sales Qualified Leads 118

Sales Qualified Leads Lead Scoring Lead Ranking Leads 118

Anything Goes Marketing

AUGUST 1, 2006

As I'm about to embark on creating a more professional blog, I'm facing a big question - do I add the blog as a subdomain to my website or do I create a new domain all together for my blog. I guess it all depends on the goals of your blog. Many companies use blogs to blog about their industry rather then their company.

Domain 100

Domain Business Blogging Eloqua Business 100

TrustRadius Marketing

JANUARY 8, 2020

Hubspot is primarily used by SMBs, with 55% of reviewers representing businesses of this size. I find the HubSpot tools for landing pages, blogs, CTAs and forms very intuitive and easy to use. Though Hubspot offers free tools, a small business would realistically start at $30 a month for a starter package. Oracle Eloqua.

Enterprise Management 52

Enterprise Management Hubspot Marketing Automation Services Marketing Management 52

ClearVoice

APRIL 14, 2023

KPIs are metrics that businesses use to measure their performance and progress toward specific goals. Businesses of all sorts use KPIs to monitor their success in achieving objectives and to identify areas where they need to improve. They help track how well the content marketing efforts are contributing to the overall business goals.

Marketing Strategy 103

Marketing Strategy Marketing & Strategy Content Marketing Work Management 103

Atomic Reach

FEBRUARY 7, 2019

We surveyed 54 marketers from different businesses and industries, giving us a better understanding of just how important content marketing is. In 2014, Top Rank Blog reported that 64% of B2B marketers outsource their writing, a time consuming portion of the content creation process. The biggest conclusion?

Paid Search Agency 102

Paid Search Agency Advertising Agencies Content Marketing Eloqua 102

KoMarketing Associates

APRIL 11, 2013

BtoB Research, in coordination with Eloqua, surveyed hundreds of online marketing professionals to uncover the core competencies of Modern Marketers. This report continues to look at how these specific B2B sectors are leveraging social media for research, marketing, and business decision making in the buying process.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

markempa

MARCH 8, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Watch the recorded webcast now Sponsored by Eloqua , provider of the leading integrated demand generation platform for executing, automating and measuring highly effective B2B marketing programs.

Webcast 120

Webcast Ideal Customer Profiles Lead Generation Generation 120

NuSpark Consulting

AUGUST 23, 2018

Or is it just busy work? That means you have no way of knowing whether your content is helping your business. Guest Blogging. With guest blogging, you’re writing articles that you plan to publish on other organizations’ websites. But that’s a subject for another blog post. Goal Assessment. Goal Assessment.

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Marketing Qualified Leads 100

Ledger Bennett

APRIL 1, 2020

In the current climate, shares in businesses like Zoom and Slack are being widely lauded as a good investment. So where’s the opportunity for businesses? Enabling the digital sale is the project businesses can start working on right now. Other blogs that may interest you. Other blogs that may interest you.

Contacts 52

Contacts Eloqua Lead Ranking Touchpoints 52

Ledger Bennett

JULY 31, 2020

Click here to show your support Other blogs that may interest you. Click here to show your support Other blogs that may interest you. The modules for the qualification include the fundamentals Quick Wins: Choosing Your Keywords July 11, 2018 In the digital world, keywords play a role in almost everything.

Eloqua 52

Eloqua Paid Search Agency Stats Marketing Automation Services 52

Ledger Bennett

MARCH 25, 2020

In the current climate, shares in businesses like Zoom and Slack are being widely lauded as a good investment. So where’s the opportunity for businesses? Enabling the digital sale is the project businesses can start working on right now. Other blogs that may interest you. Other blogs that may interest you.

Contacts 52

Contacts Lead Ranking Eloqua Touchpoints 52

Ledger Bennett

DECEMBER 18, 2019

It’s a complex role, with numerous touchpoints and team building responsibilities right across the entire business. Key performance indicators for a Chief Revenue Officer against each of these core objectives will vary from one business to another. Other blogs that may interest you. Other blogs that may interest you.

Eloqua 52

Eloqua Barriers Marketing Automation Services B2B Sales 52

Marketing Insider Group

JANUARY 24, 2013

Earlier this month, I released the 20 B2B Marketing Blogs you need to read. Forrester – Forrester Research, Inc – An independent research company that provides pragmatic advice to global leaders in business and technology. NoyesJesse – Jesse Noyes – Managing Editor @ Eloqua. Cambridege, MA – [link].

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100