Hubspot

APRIL 5, 2017

Here are some quick tips to help you make connections, expand your social network, and nurture professional relationships. Taking the time to notice and acknowledge the people you routinely interact with can help you extend your social network slowly but significantly. Be Interactive. Be Sincere.

Organization 77

Organization Tips Social Networks Network Marketing 77

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. While three-quarters of marketers consider measurement of social media impact important, 70% say that measuring those results is difficult. B2B Lead Blog ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Writing on the Web

FEBRUARY 21, 2012

These types of Facebook pages, however, are often most successful when running a B2C business, and your clients consist of consumers who use Facebook on a regular basis. LinkedIn , on the other hand, is great for B2B service providers looking for a more professional social media platform. Control your public profile.

Linkedin 100

Linkedin Facebook Ideal Customer Profiles Privacy 100

Webbiquity

MARCH 15, 2016

This final installment covers some fascinating though sometimes contradictory and confusing stats about business blogging and the value of marketing. For example, what percentage of businesses maintain company blogs? ” Blogging is the ideal vehicle for communicating brand purpose, beyond just “selling stuff.”

Stats 100

Stats Business Blogging Enterprise Management Paid Search Agency 100

Hubspot

FEBRUARY 10, 2014

With real estate above, below, and to the side of your blog posts themselves, y our blog is a lot more than just the content you publish to it. This can leave blog managers in a tizzy, and the result is usually a blog littered with a ton of unnecessary bells and whistles. 13 Common Add-Ons to Consider for Your Blog.

RSS 28

RSS Work Management Marketing Management Paid Search Agency 28

Hubspot

JULY 8, 2014

When you''re first starting a blog for your business, it''s easy to forget about its homepage design. You''re focused on getting posts up on the blog so you can start ranking in search. You devote time to distributing your posts on social media to help bring in some more traffic. 1) Not Including Social Follow Buttons.

Design 28

Design Lead Scoring Lead Ranking Social Media 28

Hubspot

JANUARY 18, 2012

We hear it all the time: "I know blogging is important, but." "But Well luckily, every business blogging challenge we've heard has a solution that you can implement immediately if you truly want to keep that New Year's blogging resolution. I don't know how to design my blog.". But I don't have any time." "But

Long Tail Marketing 28

Long Tail Marketing Work Management Cost per Lead RSS 28

PureB2B

AUGUST 28, 2018

Look at their social media profiles and find out what you can. Business Blog. Check out the topics they talk about on their blog. You can mention that during your sales call so that you can highlight how you can help their business offer better products or a better customer experience.

Research 96

Research Sales Qualified Leads Marketing Automation Services Work Management 96

Hubspot

MAY 24, 2010

Our top article offers some useful tips for staying motivated during those trying, early months of blogging. Finding Motivation During the Early Months of Your Blog Author: Ali Hale on Daily Blog Tips Have you ever tried out a new hobby, only to find that your initial excitement and inspiration starts to fade after the first few weeks?

Inbound Marketing 28

Inbound Marketing Blogger RSS Social Media 28

LeadSquared

OCTOBER 24, 2013

One, yes, it is a Google product and two, it has been structured in a way that is at par with other social network sites. Make sure that your Google+ account is active and your profile is up-to-date. What should be there in a company blog – content about product only OR content about industry as well? Question 3.

Paid Content 52

Paid Content FAQ Webinar Metrics SEO 52

Online Marketing Institute

JUNE 15, 2009

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. There is no editorial calendar or story board in place with 99% of blogs. For example, a list of competitors that run blogs in your client’s industry. Please don’t.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Industrial Marketing Today

JUNE 19, 2010

Nothing happens until your site visitors and blog readers take some kind of an action after reading your content. Understanding and building accurate profiles of different personas requires a close alignment between sales and marketing. That is pretty much the mantra of B2B content marketing.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Online Marketing Institute

JANUARY 4, 2011

KISSmetrics Home About KISSmetrics What Can You Learn from 7 Awesome Corporate Blogs? By Cameron Chapman on Oct 8, 2010 11 Comments Share Tweet Share A winning corporate blog can bring new traffic to your website and added attention to your company. What sets this blog apart is the transparency it offers to Zappos.com customers.

Work Management 40

Work Management Blogger Marketing Management Custom Publishing 40

PureB2B

AUGUST 28, 2018

Look at their social media profiles and find out what you can. Business Blog. Check out the topics they talk about on their blog. You can mention that during your sales call so that you can highlight how you can help their business offer better products or a better customer experience.

Research 62

Research Sales Qualified Leads Marketing Automation Services Work Management 62

Hubspot

JUNE 20, 2014

Dear HubSpot, I''ve got an excellent business idea for a career consulting service. I''ve already set up a webpage and social media profiles, but how do I ACTUALLY start marketing it? Step 2: Set up a blog and start writing blog posts. For blog topic ideas, you can get ideas from our Blog Topic Generator.).

Paid Content 28

Paid Content Hubspot PPC Planning 28

Industrial Marketing Today

JUNE 8, 2010

Pay attention to the terminology and words your target audience uses when they discuss their problems on social media, forums and blogs. You have to actively promote your optimized site using social media, press (news) releases, blogs and offline tactics to tell your target audience about your site.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Hubspot

AUGUST 11, 2011

Once you've created your social media accounts and optimized your profiles, the next step is to promote them and increase your reach. It's as simple as adding social media follow links and buttons, but you'd be surprised how often this low-hanging fruit gets neglected. 5 Places to Promote Your Social Media Presence.

Social Media 28

Social Media Promotion Media Business 28

Industrial Marketing Today

SEPTEMBER 27, 2010

Digital marketing, social media and the constant pressure to cut costs have radically changed this traditional industrial sales model. I read a blog post by Robert Lesser of Acquiring Minds where he talks about the ways that digital marketing has changed complex B2B sales. Kerry O’Malley´s last blog.

Social Media 60

Social Media Social Marketing Media Planning 60

Industrial Marketing Today

JULY 23, 2010

That depends, see my earlier post, Do-it-Yourself Search Engine Optimization (SEO) for Your WordPress Blog. Another great way to showcase your in-house experts and expertise is to add a blog to your main site. Another advantage of using social media is increasing your “likeability quotient.” Is SEO a DiY (do-it-yourself) job?

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Hubspot

FEBRUARY 28, 2011

First, the social networking giant provided online publishers with a Share button, then it followed up with a Like button that replaced the notion of Facebook fans. Prior to these upgrades to the Like button, only a link to your article would appear in a users recently activity, which receives less attention than the profile Wall.

Facebook 28

Facebook Press Social Networks Traffic 28

Hubspot

SEPTEMBER 7, 2011

Facebook's social network domination may frequently get challenged by emerging social media platforms like Google+, but the facts remain. With more than 750 million members in its user base, it's still the most popular social network around. Create a Business Page, Not a Profile: First things first.

Facebook 28

Facebook Work Management Marketing Management Paid Search Agency 28

Hubspot

NOVEMBER 18, 2011

This a huge missed opportunity for businesses, especially given that because many businesses aren't leveraging features likes company updates, the clutter on LinkedIn is significantly less dense than on other social networks like Facebook or Twitter.

Linkedin 28

Linkedin Paid Search Agency Companies RSS 28

Hubspot

DECEMBER 7, 2011

With more than 120 million business professionals registered, LinkedIn is an online marketing must for B2B marketers. While personal and business profiles get most of the attention on LinkedIn, the social network has several other valuable features that can shine for inbound marketers.

Linkedin 28

Linkedin Inbound Marketing Marketing & Strategy Blogger 28

Online Marketing Institute

DECEMBER 1, 2010

LinkedIn users will be shown events that match their specific business needs based on the information they’ve added to their LinkedIn profile (Job Title, Industry, etc.), In addition, your event will become searchable, and people connected to event attendees will see the event listed in their contact’s profile.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

Hubspot

APRIL 22, 2010

If a user likes something on your site with this button it automatically appears in their Facebook profile as well. Marketing Implications of Social Plugins So why do you want to integrate your website or blog with Facebook? After clicking, you then go read the blog post as you normally would.

Facebook 28

Facebook Social Marketing Planning Inbound Marketing 28

Webbiquity

MARCH 27, 2018

But like detectives Gamble and Hoitz , the “other guys” of social networks may be more effective even if less flashy. The analogy is not to suggest any of those networks approach Will Ferrell levels of awkwardness.). 32% of teenagers consider Instagram to be the most important social network.

Stats 242

Stats Twitter Linkedin Planning 242

Online Marketing Institute

MARCH 24, 2011

Blogging isn’t easy — and certainly not for individuals who don’t have the capacity or desire to commit their minds and time to a long-term cause. Know this before you consider blogging as a marketing option for your business: Even though you can write a blog, doesn’t mean you should.

Business Blogging 40

Business Blogging Tips Business Classified Ads 40

Buzz Marketing for Technology

JUNE 27, 2008

This time, the corporate finance practitioner told me he was paid for his specific technical knowledge, not for his understanding of business issues. Know-Who Canvassing & Connection: Use social network analysis (mapping or interviewing) to identify the de facto networks of expertise and trust in the organization.

Enterprise Management 100

Enterprise Management Work Management Personalization Peer-to-peer 100

Buzz Marketing for Technology

JUNE 27, 2008

This time, the corporate finance practitioner told me he was paid for his specific technical knowledge, not for his understanding of business issues. Know-Who Canvassing & Connection: Use social network analysis (mapping or interviewing) to identify the de facto networks of expertise and trust in the organization.

Peer-to-peer 100

Peer-to-peer Enterprise Management Lead Ranking Work Management 100

Hubspot

SEPTEMBER 15, 2011

With 200 million members, Twitter is one of the most popular social networks out there. Optimize your Twitter profile. Make sure your Twitter profile is optimized with an enticing description (use keywords to help people find you), a professional-looking photo (for company accounts, use your logo! , HubSpot ).

Paid Content 28

Paid Content Twitter Work Management Paid Search Agency 28

Webbiquity

OCTOBER 16, 2012

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. Is blogging coming back or trailing off? What will likely be the hot trends in social media over the next couple of years? 56% of Americans have a profile on at least one social networking site.

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Biznology

MARCH 6, 2019

You can use blog posts and social media content on different online platforms to improve the SEO ranking of your website. It’s essentially recycling the content with some minor changes, and it saves a lot of time and money– both of which are usually in short supply for small business owners. Tip #6 Start a blog.

Small Business Marketing 123

Small Business Marketing Online Marketing Tips Marketing Budget 123

Hubspot

AUGUST 21, 2017

In April, LinkedIn announced it had reached 500 million members, making it one of the most popular social networks for professionals and one of the top social networks overall. With new social networks sprouting up constantly, LinkedIn is a platform that often gets underutilized or put on the back burner.

Network Marketing 101

Network Marketing Linkedin Tips Paid Search Agency 101

Online Marketing Institute

MARCH 24, 2011

But if you’re looking to do more — establish your company’s executives as thought leaders in the industry, develop relationships with customers or gather feedback from prospects and clients — then a company blog is a much better choice. Starting Without a Strategy Don’t take starting a company blog lightly.

Paid Search Agency 40

Paid Search Agency Companies Mobile Advertising Advertising Agencies 40

Convince & Convert

FEBRUARY 4, 2016

million, representing almost 30 percent of American social networkers, predicts eMarketer. A study conducted by Shopify reveals that Pinterest users are 10 percent more likely to make a purchase than users referred from other social media sites. More than 80 percent of pins are re-pins. alone will reach 59.3 Image via eMarketer.

Conversion 97

Conversion Emarketing Social Networks User-Generated Content 97

Convince & Convert

JUNE 15, 2010

You provide a list of your customers’ email addresses, and these services figure out how (and who) among your customers are on Twitter, Facebook, Linkedin and niche social networks, what their “likes” are, and other important details. Flowtown is perfect for small and medium businesses ( see my review here ).

Social Media 155

Social Media Ideal Customer Profiles Paid Content Media 155