Online Marketing Institute

AUGUST 31, 2011

PWB Marketing Blog Demand Generation | Branding | New Media Skip to content PWB HOME ABOUT OUR TEAM BUILD A BRAND GENERATE DEMAND BLOG HOME ← How To Create B2B Content Your Prospects REALLY Want How to REALLY Increase B2B Blog Traffic Posted on 08/31/2011 by Chad Wiebesick Good content isn’t enough for a blog.

Traffic 40

Traffic Demand Generation Agencies Paid Search Agency B2B 40

Hubspot

MAY 23, 2013

And because business blogging is one of the most effective ways for marketers to consistently deliver content to their audiences -- and because it''s right in my wheelhouse as HubSpot''s blog manager -- I thought I''d share with you what I think the future of business blogging holds. The Content Marketing Deluge.

Business Blogging 28

Business Blogging Top of Funnel Paid Content Business 28

Online Marketing Institute

NOVEMBER 7, 2010

In the growing content marketing field, some companies choose a pure creation strategy (often using blogging platforms for publishing) and find it to be a challenge. For B2B marketers, content curation provides the best of both worlds. Content curation is editing on steroids. For some brands, curation may be enough.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Industrial Marketing Today

DECEMBER 22, 2010

In keeping with that spirit, here are my five most popular industrial marketing blog posts from 2010. I’ve compiled these based on a combination of the traffic, time spent on the page etc. Three Business Blogs with Proven ROI from Industrial Companies. Thank you for being a regular reader of this blog.

Top of Funnel 60

Top of Funnel B2B Thought Leadership Marketing Analytics Tools Curation 60

Marketing Insider Group

SEPTEMBER 21, 2020

Businesses that blog attract more leads, build brand trust, and have an easier time nailing revenue goals. When you look at the value a company blog generates, not having one is one of the biggest mistakes a business can make in the digital age. Companies that practice blogging get 97% more links to their websites.

Top of Funnel 309

Top of Funnel Paid Search Agency Companies Marketing Automation Services 309

Webbiquity

DECEMBER 10, 2013

Only 10-20% of a company’s website content drives 90% of its Web traffic, and only 0.5% of a website’s content drives more than 50% of its traffic. ( business enterprises said creating “metrics that demonstrate the value of social media” was their top internal social media objective for 2013. Cox Business ).

Statistics 100

Statistics SMB Content Marketing Planning 100

Biznology

APRIL 10, 2013

During last month’s webinar on how to use web analytics and search marketing , Rob Petersen, Mike Moran, and I talked about how offering sharable content to your customers boosts both traffic and search engine ranking. Here are 5 quick tips to help you create and curate sharable content for your customers. How can you do that?

Tips 80

Tips Curation Internet Marketing Content 80

Scoop.it

JUNE 15, 2023

While making your own content to fill your business blog and social media pages is important, it’s also crucial to practice smart, effective content curation. Today, let’s break down what content curation is and how you can leverage it to improve B2B lead generation across the board. What is Content Curation?

Curation 74

Curation Lead Generation Lead Scoring Lead Ranking 74

Writing on the Web

JUNE 11, 2010

This is a topic hub, aggregating blogs posts from a group of 48 best business-to-business marketing blogs. When you go to B2BMarketingZone , you’ll be able to quickly scan what other marketing experts are blogging about. You pick which posts are relevant to you and your business. What about you?

B2B Marketing 100

B2B Marketing Aggregators B2B Paid Search Agency 100

Hubspot

MARCH 18, 2015

Most marketers dream about the day their blog has "made it.". Maybe it''s when we reach a certain traffic or lead goal. Or maybe, it''s when your blog makes a "blogs to watch" roundup. To learn what made the top blogs on the list so successful, we reached out to some of the marketers who run them.

Paid Search Agency 28

Paid Search Agency Tips Companies Lead Scoring 28

Hubspot

MARCH 31, 2011

How curating content can be a powerful way to help supplement your content creation efforts and share valuable information with your community. For the full transcript of the show and the audio, head over here: How to use content marketing and curation for your business. Content Curation. Metrics For Content?

Curation 28

Curation Business Content Inbound Marketing 28

Hubspot

JANUARY 18, 2012

We hear it all the time: "I know blogging is important, but." "But Well luckily, every business blogging challenge we've heard has a solution that you can implement immediately if you truly want to keep that New Year's blogging resolution. I don't know how to design my blog.". But I don't have any time." "But

Long Tail Marketing 28

Long Tail Marketing Work Management Cost per Lead RSS 28

BuzzSumo

DECEMBER 17, 2020

The business of content marketing is the business of ideas. Blog post ideas, newsletter or ebook ideas, ideas for courses or whitepapers—we need them all. In most cases the general focus of our content will be set by business purpose. Business blogs must focus on topics that support the product offering.

Marketing & Strategy 145

Marketing & Strategy Marketing Strategy Content Marketing SMB 145

Optinmonster

SEPTEMBER 12, 2023

Generating consistent and engaging blog ideas can be challenging. If you’ve ever found yourself searching for fresh blog post ideas or pondering over the most trending blog topics, you’re not alone. The quest to discover what to blog about is a universal challenge, but fear not! Virtual Reality: Beyond Gaming.

Marketing AI 98

Marketing AI Ethics Blogger Thought Leadership 98

Scoop.it

SEPTEMBER 11, 2018

Still haven’t started your business blogging efforts? Especially when you’re completely new to content marketing, it’s good to aim for frequent publishing as you want to fill up your blog with more than just a few pieces. In fact, an average blog post costs an average of $900 and takes 3 hours and 20 minutes to create.

Curation 67

Curation Content Paid Search Agency Custom Publishing 67

PureB2B

AUGUST 21, 2016

The potential to drive traffic and awareness through these sites is enormous. These readers could potentially become a regular part of your blog readership, and you’d be increasing your thought leadership with readers who have not heard of your brand yet. They also typically charge you for their syndicated services.

Tips 48

Tips Content Cable Thought Leadership 48

ClearVoice

JULY 12, 2022

Mention the term “blog,” and what might come to mind are personal musings on everything from fashion to relationships. But blogging has also become a crucial marketing and retention strategy for brands. According to Ahrefs , more than 600 million blogs are online, and 77 percent of all internet users read blog posts.

Thought Leadership 96

Thought Leadership Curation Comparison Adsense 96

Hubspot

SEPTEMBER 27, 2013

Use this Introduction to Inbound Marketing Analytics to find out how to measure and analyze all of your marketing efforts from email campaigns to blogging. Assignment: Ensure that you never fall behind on your blog by filling out this Excel template that will help you stay organized and maintain a solid blog publishing schedule.

Landing Pages 28

Landing Pages Planning Inbound Marketing High Quality Lead 28

SmartBug Media

NOVEMBER 16, 2022

multimedia, infographics, blog articles, or even stand-alone social media posts ) breathes new life into your content and gives you additional opportunities to engage prospects in the format that best aligns with their stage of the Buyer’s Journey. Some ideas to get started include: Inviting an influencer to write a guest blog article.

Inbound Marketing 105

Inbound Marketing Paid Search Agency B2B Marketing Peer-to-peer 105

Mailmunch

MARCH 30, 2021

Have a website blog that you are proud and passionate about? That is the number of active blogs as of 2021, only set to increase in the upcoming years. Blogging is a great way to build an engaged audience, regardless of your business goals. Provide social proof within your blog. Well, so do 600 million others. .

Marketing Websites 63

Marketing Websites Word of Mouth Budget Programs Blogger 63

Only B2B

FEBRUARY 9, 2018

2 Reasons Your Startup is Not Getting Leads from Your Blog (+How to Fix It). So does your startup business. Especially, with your business blog! Blogging is one of the FASTEST ways of widening your online presence, increasing your industry authority and attracting leads. Oh god, blogging is this high maintenance?

Startups 97

Startups Newsletter Custom Publishing Internet Marketing 97

Webbiquity

FEBRUARY 17, 2014

Company blogs have become virtually essential, and very powerful, component of digital marketing. In addition to their SEO benefits and role in maximizing web presence for brands , blogs produce sales and leads. Which blog post promotion tactics are most effective? 25 Easy Ways to Promote Your Blog by Kim Garst.

Promotion 100

Promotion RSS Banner Ads Buzz 100

PureB2B

SEPTEMBER 11, 2016

This can be a personal blog or a business blog that contains various types of content including commentaries, event coverage, photos, videos, and anecdotes. Business blog. Refers to non-personal blogs that help marketers drive more traffic to their website, which then, convert to leads.

Top of Funnel 62

Top of Funnel Cost per Lead CPL Marketing Management 62

PureB2B

SEPTEMBER 11, 2016

This can be a personal blog or a business blog that contains various types of content including commentaries, event coverage, photos, videos, and anecdotes. Business blog. Refers to non-personal blogs that help marketers drive more traffic to their website, which then, convert to leads.

Top of Funnel 48

Top of Funnel Cost per Lead Marketing Management AIDA 48

Webbiquity

JANUARY 27, 2014

Maintaining a company blog has numerous benefits for businesses of almost all shapes and sizes: blogging is an SEO best practice; it drives more website visitors lead conversions; it draws new visitors, expanding the reach of the company website; and it’s core element of a content marketing and online presence optimization strategy.

Business Blogging 100

Business Blogging Tips Blogger Best Practices 100

CoSchedule

FEBRUARY 27, 2023

Whether you’re starting a new blog or you’re in the marketing trenches day in and day out, inspiration can be hard to come by. Learning from other successful blog examples can help you create a content strategy of your own. Download the blog post bundle to get templates to help you organize, write, and manage your blog.

Creativity 98

Creativity Examples Work Management Marketing Management 98

B2B Marketing Zone Posts

NOVEMBER 2, 2010

While it’s ok to post your blog posts to Twitter, etc., Un-clog your blog. Six killer ways to boost blog traffic and revenue via social media , October 6, 2010 have some blogs that generate considerable traffic. This one is creating moderate traffic. Is a Blog Just a Container? Don’t spam!

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Webbiquity

FEBRUARY 11, 2014

Ayodeji Onibalusi curates a big list of helpful SEO tips and tricks from SEO experts including Kristi Hines (“don’t get tempted to buy into cheap SEO services. Rethink Link Building for Best B2B Marketing by MLT Creative Ideas@Work Blog. New SEO Best Practices with Schema Markup #SESCHI by TopRank Online Marketing Blog.

Tactics 100

Tactics SEO Tips Keywords 100

Hubspot

OCTOBER 4, 2011

Regularly coming up with awesome content ideas is one of the toughest challenges business bloggers and inbound marketers face. Oftentimes, coming up with the blog article idea itself is half the battle. We have a funny feeling you'll come up with something great to blog about by the time you finish reading this post.

Blogger 28

Blogger Curation Aggregators Inbound Marketing 28

Magisto

AUGUST 6, 2019

Therefore, it can be challenging to find resources that are worth your time since a lot of these blogs will not bring you much value. Today, we’re sharing with you a non-exhaustive list of blogs that can help you launch your business. Best Entrepreneur and Startup Blogs. Let’s get to it – shall we?

Paid Content 68

Paid Content Best Practices Work Management Startups 68

B2B Marketing Zone Posts

DECEMBER 1, 2010

Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Online blog needs various marketing methods to get converted into big business. Facebook Insights.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Marketing Insider Group

JULY 1, 2020

The Business Advantage of Good Content Marketing. So, what exactly does a business have to gain from throwing their weight behind content marketing? Increase in website traffic. Content marketing leaders see 8 times higher year-over-year growth in unique site traffic. Content marketing isn’t just a business blog.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

Webbiquity

MAY 14, 2013

Despite the occasional “death of blogging” pronouncements (often made, ironically, in blog posts), blogs remain the core of a robust social media strategy. more here in 30 of the best business blogging guides and resources of the past year. Why You Want To Be the Last Blog Standing by Outspoken Media.

Resources 100

Resources Tips Blogger Social Media 100

Hubspot

FEBRUARY 22, 2012

When it comes to the different types of content you can publish on a business blog , there is a world of possibilities. But among all those variations of blog content is a very important one that often gets overlooked. That, my friend, is evergreen content , and every blog could use some. What Is Evergreen Blog Content?

Business Blogging 28

Business Blogging Lead Scoring Lead Ranking Business 28

Hubspot

OCTOBER 21, 2014

They can teach you a lot about your audience while engaging them, growing your reach, driving traffic to your website, and -- drum roll, please -- generating leads! Business blogging not only drives more traffic to your website, it also can become a major source for lead generation down the road. People love contests.

Landing Pages 28

Landing Pages Lead Gen Leads Lead 28

Hubspot

JULY 18, 2012

Sure, the concept of link bait is a little bit subjective, and marketers should consider link bait as any piece of content that generates significantly more links and traffic than the average piece of content they publish. I looked at all articles we've published to this blog during the span of 1 year -- from July 2011 through June 2012.

Lead Scoring 28

Lead Scoring Lead Ranking Advertising Agencies Hubspot 28

Magisto

SEPTEMBER 23, 2019

Choosing the right link can, therefore, be crucial for your traffic and presence on socials. Blog – A website full of articles, commentaries, content, with a reliable content calendar. Blogs publish content regularly. They can be created and ran by individuals, professionals, and bigger businesses. Back to top).

Social Media 64

Social Media Social Marketing Work Management Cost Per Thousand 64