illumin

APRIL 25, 2024

Over-the-Top or OTT refers to the digital content delivered (can be video-based or audio-based) directly to viewers over the internet, bypassing traditional distribution channels like cable or satellite providers. Different types of OTT services include Netflix, Hulu, and Amazon Prime Video. What is OTT?

Cable 111

Cable Television marketing Mobile Advertising Broadcasting 111

Webbiquity

FEBRUARY 28, 2023

Video Content Marketing Video content is important for B2B eCommerce companies looking to better engage with prospects, promote their offerings more effectively, and boost sales. As digital channels continue to evolve, video content is emerging as a powerful medium for B2B brands looking to stand out in the crowded eCommerce landscape.

eCommerce 274

eCommerce Marketing AI B2B Marketing Trends 274

Adobe Experience Cloud Blog

MARCH 14, 2017

Author: Cameron Jahn Live video has tremendous power to bring people together. And with the popularity of live streaming platforms like Facebook Live, Periscope, Instagram Live, and YouTube Live, it’s becoming increasingly important for brands to use live video in their marketing strategy. Content Creation. update on Twitter.

Video Marketing 129

Video Marketing Broadcasting Work Management Marketing Management 129

KoMarketing Associates

AUGUST 18, 2020

How to Do B2B Video Marketing on LinkedIn. How to Do B2B Video Marketing on LinkedIn in 2020. B2B Video Marketing on LinkedIn: Ads, Native Video, and Live Video. How to Get Started with B2B Video Marketing on LinkedIn. B2B Video Marketing on LinkedIn: How to Embrace Video in Your B2B Content Strategy.

Linkedin 120

Linkedin Video Marketing B2B Marketing B2B 120

ClearVoice

JANUARY 25, 2022

Stop us if you have heard this one before: “We want you to make a viral video.” ” [Cringe] Executives often direct marketers to create social media videos that will go “viral” or will make a huge impact in one fell swoop. As you know, there is no guarantee of virality when you are developing video content.

Social Media 104

Social Media Video Marketing Media Tips 104

Vidyard

AUGUST 13, 2018

Video is an important part of good content strategies The importance of video has been a consistent message from the stage at INBOUND. We are sure that HubSpot is working away looking at how video applies to each stage of the inbound funnel. Video has become ridiculously easy to do yourself. It’s fun. Who are you?

Curation 118

Curation Top of Funnel Video Marketing Content 118

Valasys

JANUARY 25, 2024

Then you need to incorporate video marketing into your strategy! Today, video has become the most engaging and effective medium for reaching your target audience. Whether it’s a teaser video to build excitement or a detailed product demonstration, videos have the power to capture attention and leave a lasting impact.

Video Marketing 45

Video Marketing Marketing Strategy Marketing & Strategy Product 45

Webbiquity

JUNE 1, 2021

If they’re on Instagram, create visual content, while if Youtube, produce videos (obviously). Be heavy on video content: If your company is a laggard in producing video content for your audience, this is the year to step up your game. Happyscribe’s subtitle generator enables you to add subtitles to your videos in minutes.

Tips 363

Tips Privacy Advertising Agencies Marketing & Strategy 363

Vidyard

JULY 11, 2019

Videos are a compelling way to drive website traffic and generate leads. According to a report published by Renderforest, brands that used video content in their demand generation strategy generated 69% more leads and 80% more conversions than those that didn’t. Facebook Live videos are also cheap and easy to produce and publish.

Facebook 96

Facebook Video Marketing Broadcasting Demand Generation Agencies 96

Vidyard

FEBRUARY 12, 2020

And with video for internal communications, companies can make prioritizing employee happiness a reality. As companies look to re-engage and inspire their workforces, internal communications videos will play a key role. Why Use Video for Internal Comms? Video Makes the Far Seem Near. Video can help with that.

Video Marketing 158

Video Marketing Work Management Marketing Management Training 158

Hubspot

MAY 1, 2020

In the past year or so, live video has quickly become one of the most popular types of online content, especially on social media. Not only is Facebook Live thriving, with one in five videos being live streams , but other major platforms like Instagram , Twitter , YouTube , and -- most recently -- LinkedIn , have embraced similar features.

Stats 101

Stats Video Marketing Planning Paid Search Agency 101

Digilant

MARCH 28, 2023

Advanced TV in 2023 A Digilant Get Smart Series, Part 1: Why More Ad Money Is Going to Video In our newly released whitepaper, Advanced TV in 2023: The Trends, Technology, and Tools you Need to Succeed , we outline everything advertisers need to know about the rapidly expanding and evolving video advertising landscape.

Paid Search Agency 52

Paid Search Agency Video Marketing Ads Advertising Agencies 52

Vidyard

JULY 11, 2019

Videos are a compelling way to drive website traffic and generate leads. According to a report published by Renderforest, brands that used video content in their demand generation strategy generated 69% more leads and 80% more conversions than those that didn’t. Facebook Live videos are also cheap and easy to produce and publish.

Facebook 65

Facebook Video Marketing Broadcasting Demand Generation Agencies 65

SmartBug Media

FEBRUARY 1, 2019

Would you rather listen to this blog instead of reading it? Did you know that video is a great way to increase visitors, convert leads, nurture the qualified, and even help promote your awesome business? So here’s the question: Why haven’t you dipped your toe in the water and experimented with video marketing yet?

Video Marketing 87

Video Marketing Paid Search Agency Budget Programs Ideal Customer Profiles 87

Webbiquity

MAY 25, 2021

What’s more, as host of the long-running All Things Video podcast , he’s an influencer himself. public broadcast models. They’re getting more into other formats like video, and encouraging people to share insights on the platform. Blogs, LinkedIn, and Twitter still hold a lot of power in the B2B space.

B2B Marketing 338

B2B Marketing Practices B2B SMS 338

Convince & Convert

MAY 9, 2024

Here’s a bit of trivia to use with your non-marketing friends: the word podcast comes from the combination of two words: iPod + broadcast. Just one episode can offer your brand valuable content to repurpose for things including blog posts, newsletters, social media videos, sales enablement, lead nurturing campaigns…the list goes on and on.

Brand Identity 134

Brand Identity Branding Advertising Agencies Allocation 134

Vidyard

OCTOBER 27, 2019

Along with videos announcing big news and stories that are of interest to your subscribers, your video library should showcase—in an indirect or fun way—how you fit into their daily challenges. Cvent does this really well their video, Don’t be a Meetings Dinosaur. Build Video Stories Around Emotion 3. Learn From the Pros.

Storytelling 110

Storytelling Video Marketing Top of Funnel Work Management 110

Vidyard

JANUARY 8, 2014

Build Audience Expectation While you might think a huge viral hit is your goal on YouTube, you should really focus on releasing consistent video content frequently to build relationships over time. This is good if your set of products or communications won’t change for years and you need the videos right away.

Broadcasting 54

Broadcasting Video Marketing Planning Viral Marketing 54

KoMarketing Associates

JANUARY 21, 2020

Try giving a behind the scenes look at office culture and employee engagement, or sharing different insights for your industry in the form of tips or snippets from blog posts. Here’s an example: We use this blog post to create a graphic outlining the 4 tips for your social media strategy this year. Enhance Your Creative with Video.

Paid Content 157

Paid Content Social Media Tips Media 157

Zoominfo

JUNE 20, 2019

Live streaming, or the transmission of live video, has taken the world by storm. Whether it’s a friend live streaming their workout routine or a celebrity answering fan questions, the personal nature of live video is innately appealing.live. Today, we’ll let these live video statistics speak for themselves. Keep reading!

Statistics 198

Statistics B2B Marketing B2B Zoominfo 198

Scoop.it

APRIL 11, 2024

These digital sessions can be pre-recorded messages or live events broadcast to educate a specific audience. This blog will spotlight why those marketers adopt a webinar strategy. You can write content for a webinar and repurpose the event into a blog or social media post. A webinar is a virtual seminar.

Webinar Metrics 86

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 86

Parse.ly

APRIL 7, 2022

For a marketer in today’s ever-evolving space, the current conclusion is the same whether your team includes dozens of experts or you’re part of a savvy duo: You need to create marketing videos if you plan to stand out. Assemble an effective video content marketing tool stack to save time. Prioritize pre-production.

Resources 52

Resources Video Marketing Planning Work Management 52

Walker Sands

MAY 5, 2021

For the first installment of our media insights blog series, I connected with Sarah Smith , a booking producer for Yahoo Finance , to discuss strategies for pitching booking producers and how PR professionals can foster their media relationships.

Broadcasting 52

Broadcasting PR Media Public Relations 52

Vidyard

JANUARY 8, 2015

And since 2015 has been predicted to be the year of video marketing , soaking in everything you can about using video as part of your digital marketing initiatives is a smart move. Video’s a ‘rising’ medium. But this list should keep your video marketing belly full for at least a few months! Jump on it!

Advertising Agencies 92

Advertising Agencies Video Marketing Paid Search Agency Work Management 92

Hubspot

AUGUST 3, 2017

So when my colleague, Marketing Blog Staff Writer Sophia Bernazzani , recently covered an entire discussion around which is better -- Snapchat, or Instagram -- I thought, “That’s a great idea. This time, the contenders were some of the major live video platforms out there: Facebook, Instagram, YouTube, and Snapchat. . …

Video Marketing 77

Video Marketing Broadcasting Planning Youtube 77

Hubspot

OCTOBER 19, 2017

I'm Nick, and I'm new to the HubSpot Marketing Blog. I've been working at HubSpot for over a year now, and in that time, I've created more than 50 videos for HubSpot's Facebook page. And over the last year, we've grown our organic Facebook video views by nearly 250%. Why Use Facebook to Create Videos? 1) Bigger Audience.

Facebook 101

Facebook Video Marketing Click Rate Hubspot 101

Vidyard

JUNE 8, 2017

Bolstered by a recent trend towards cord-cutting, and devices like AppleTV and Google Chromecast, video podcasts are staking their claim as not only one of the most engaging syndicated content forms, but one of the most popular. Many brands are looking to video podcasting as a new medium for promoting thought leadership.

Video Marketing 67

Video Marketing B2B Thought Leadership Business Thought Leadership 67

Circle Studio

MAY 13, 2021

There will likely need to be different measures taken to enhance the virtual experience, such as recording and broadcasting speakers, than what is needed for the in-person experience. Branding the “stage”/in-person environment (which can be selectively broadcasted to the virtual attendees) is a great way to permeate the theme of the event.

Personalization 88

Personalization Broadcasting Advertising Agencies Planning 88

Top Rank Marketing

DECEMBER 15, 2023

The post Elevate B2B Marketing News Weekly Roundup: New B2B GTM Data, Adobe’s Annual Visual Trends, & Rising Creator Spending appeared first on B2B Marketing Blog - TopRank®. In the meantime, you can follow us on our LinkedIn page , or at @TopRank on Twitter/X for even more timely daily news.

Marketing Analytics Tools 133

Marketing Analytics Tools Marketing AI Top of Funnel B2B Marketing 133

illumin

OCTOBER 18, 2023

Connected TV , often shortened to CTV, refers to streamed video content. The content can be provided by large streamers like Netflix or Disney+, local broadcasters, or user generated content sites like YouTube or Vimeo. This was the first of several experimental, and little-watched, events broadcast on line in the 90s.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Paid Search Agency 52

Webbiquity

APRIL 30, 2020

Multi-media posts, stories, live video, and IGTV are its most-used features that are outperforming rivals such as YouTube and Snapchat. Video has become even more popular among social users in this environment. Instagram offers unique features for video marketing. Of course, many videos need editing before being broadcast.

Tools 234

Tools Social Media Social Networks Work Management 234

Vidyard

JUNE 9, 2017

That said, here are ten practical tips for choosing the perfect music for video content: 1. Decide what role music will play in your video. Using “bookend” music, or simply turning up the volume of the music at certain points, can also be used to divide your video into chapters or segments.

Video Marketing 117

Video Marketing Ad Frequency Paid Search Agency Domain 117

Martech Advisor

MARCH 30, 2020

WhatsApp is the world's most popular chat platform where users can text, call, video call, send voice memos and locations, create and share photos, videos, and other files via mobile and desktop. Broadcast is a feature that can send a message to your broadcast list recipients. WhatsApp is a widely-used messaging platform.

Marketing & Strategy 134

Marketing & Strategy Marketing Strategy Broadcasting API 134

Vidyard

OCTOBER 27, 2019

A really great story can communicate the entire character of a brand in less than three minutes, and video storytelling can be especially persuasive. Whether it’s in a cute animation or a documentary-style video, brands are presenting powerful themes we can all rally behind and share. Build Video Storytelling Around Emotion 3.

Storytelling 65

Storytelling Video Marketing Top of Funnel Work Management 65

Digilant

AUGUST 30, 2023

Key Trends from Last Season and Their Impact on the 2023/24 NFL Season Amazon Prime Video Coverage of Thursday Night Football To keep up with more people streaming TV than watching cable or broadcast television, major broadcasters offer game coverage via their respective streaming platforms like NBC using Peacock, for example.

Advertisements 59

Advertisements Advertising Trends Broadcasting 59

Stevens & Tate

APRIL 15, 2023

Video Marketing Video is an in-dismissible marketing and sales strategy in the digital age. Video marketing uses motion pictures to promote your brand. Unlike written content, video educates the audience, boosts engagement, and helps your brand stand out from competitors.

Marketing Management 104

Marketing Management Marketing Strategy Marketing & Strategy Effectiveness 104

Valasys

DECEMBER 18, 2019

B2B marketers need to look forward to nothing but the best B2B marketing blogs for entrepreneurs to accentuate their levels of creativity, industry benchmarking & Martech insights. They broadcast the motto: “work smarter, not harder” 2. This blog helps you with every how-to advice about content marketing.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59