Zoominfo

APRIL 8, 2018

If content is king, consider your blog its throne. In the B2B space, consistent blogging can have a huge impact on the success of your business—i.e. more leads, heightened brand awareness, improved customer relationships, and ultimately, more revenue. If your company isn’t blogging—it’s time to start.

Business Blogging 201

Business Blogging Statistics Business Lead Scoring 201

Webbiquity

APRIL 23, 2024

In B2B marketing, with the constant pressure to “do more with less,” optimizing return on investment (ROI) is crucial, especially regarding brand awareness. Image credit: Pixabay on Pexels You’ve probably seen studies and statistics on the enormous ROI (return on investment) that email marketing for B2B delivers compared to other tactics.

ROI 170

ROI Email Marketing B2B Marketing Marketing Automation Services 170

Webbiquity

MAY 30, 2023

1) B2B marketers are faring (a little) better than B2C. Per the report, “B2B teams had the largest marketing budgets.” ” B2B marketers were also slightly more likely (68% vs. 63%) to say that their budget will stay the same or increase this year. 2) The budget outlook varies a lot by industry.

Marketing Budget 276

Marketing Budget Marketing Budget Creation Top of Funnel Marketing Strategy 276

Marketing Insider Group

SEPTEMBER 9, 2020

What is the measure of your B2B marketing campaign’s success? Leaders are looking beyond engagement numbers and qualified leads. As a CMO or director of digital marketing, you can use a handful of B2B marketing metrics to answer them. Qualified Lead Rate. Cost Per Lead (CPL).

Cost per Lead 259

Cost per Lead ROMI CPL Churn Rate 259

Marketing Insider Group

AUGUST 1, 2023

For B2B companies, the Conversion Rate is key. It’s not just about getting likes and shares, it’s about turning those social media users into leads or customers. Brand Awareness You already know how important Brand Awareness is, especially for B2B companies. It’s the first step in the customer journey.

Social Media 219

Social Media Cost Per Click Cost Per Thousand CPM 219

Zoominfo

MARCH 1, 2021

In fact, 65% of B2B marketers use KPIs to measure their content performance. Here’s something to consider: B2B organizations making sales and marketing alignment a priority are better at closing deals by 67%. Lead Generation & Qualification. Number of new leads,” is a nice KPI to track, but we can go deeper than that.

Lead Ranking 207

Lead Ranking Paid Content Marketing Qualified Leads Cost per Acquisition 207

Webbiquity

JANUARY 18, 2022

The promise of B2B buyer intent data is simple and compelling: get the right information in front of the right buyer at the right time. Your business model relies on driving a high volume of low-cost transactions, rendering details of each specific customer less important. It’s Still Early Days for Intent Data.

Intent Data 322

Intent Data Marketing AI Intent Lead Ranking 322

FunnelEnvy

DECEMBER 26, 2023

Conversion Rate Optimization (CRO) is one of the top goals for B2B marketers. It can lower customer acquisition costs by getting more ROI from existing visitors and users. Like a rising tide, when CRO goes up, it can influence other metrics and lead to higher revenue per visitor and more customers.

Lead Generation 123

Lead Generation Lead Ranking Generation Ideal Customer Profiles 123

Marketing Insider Group

MARCH 13, 2023

Sharing meaningful newsletters, blog posts, and social media updates, can make a serious impact on the success of your business. From: How Oberer Homes Earned More Traffic, Rankings, and Leads with Our Content Marketing Service ] Check out: 5 House Construction Mistakes to Avoid When Building a Home in Dayton, OH 2. Not convinced?

Marketing Budget 229

Marketing Budget Work Management Marketing Management Marketing Budget Creation 229

Webbiquity

MARCH 7, 2023

A contractor generally works at the client’s specific direction, for example: write a 900+ word blog post based on this creative brief. For lead generation, an eBook may be one tactic. What channels are likely to be most productive and cost-effective for promoting it? App store marketing is its own specialty.

Consulting 345

Consulting Marketing AI Paid Search Agency Ad Building 345

Webbiquity

MAY 3, 2022

That’s one key conclusion from the report, B2B Events Industry Outlook 2022 produced by Emerald Xcelerator. In the pre-pandemic world, the top priority for planners was number of attendees; for B2B vendors, number of leads generated; and for attendees, the networking. Here are a few more. Image credit: Emerald Xcelerator.

Marketing Report 332

Marketing Report Event Marketing Research Trends 332

Oktopost

APRIL 9, 2024

B2B Demand generation is changing. Novel formats, channels, and technologies like TikTok and ChatGPT are now driving forces behind buyer interest, opening up new ways for B2B brands to raise awareness about their products. At any given time, most of your best prospects aren’t in the market to buy what you’re selling.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Demand B2B Marketing 62

Top Rank Marketing

APRIL 18, 2024

Here’s what we’ve learned about B2B podcasting: B2B podcasting: What, why and how Let’s start with the easiest question first: What is a podcast? The benefits of B2B podcasting) It may surprise you how popular podcasts are for a B2B audience. Low startup costs. An additional 24% say they listen 2-5 times a week.

B2B 104

B2B Demand Generation Agencies RSS B2B Thought Leadership 104

Webbiquity

MARCH 8, 2022

Otherwise, you can create a study by polling your audience with a survey like those done by B2B Marketing Zone , or Social Media Examiner in their annual report. This can act as a potent lead magnet. Content upgrades are lead magnets you create for specific blog posts. Provide gift cards. Use content upgrades.

Small Business Marketing 292

Small Business Marketing Tactics Business Peer-to-peer 292

Content4Demand

AUGUST 13, 2020

Blogs are no longer optional in a comprehensive marketing strategy. Blogs Contribute to Key KPIs. Monitoring your blog’s performance can help you see how your blog is contributing to such KPIs as social media shares, website visits, return visitors and potential leads generated from blog content.

Buy 83

Buy B2B Thought Leadership Thought Leadership Custom Publishing 83

Marketing Insider Group

OCTOBER 27, 2020

Content marketing directly improves sales in many ways, and typically costs much less and has higher returns than ads. If you haven’t shifted to an all-in perspective on content, you’ll want to know about these proven ways that content supports sales and leads to higher profitability. Here’s your current B2B buyer.

Top of Funnel 359

Top of Funnel Paid Search Agency Lead Ranking Work Management 359

Webbiquity

FEBRUARY 16, 2021

The best part is that Instagram isn’t only a perfect place for consumer brands—it can work really well for B2B companies, too. Why Should B2B Companies Use Instagram Marketing? The days when Twitter or LinkedIn were the only social media networks for B2B business promotion are long gone.

Paid Search Agency 297

Paid Search Agency B2B Marketing Examples Enterprise Management 297

SalesGrape

NOVEMBER 19, 2023

Understanding the Unique Challenges of B2B Lead Generation in the Pharmaceutical Sector Lead generation is a critical aspect of any business, and it holds particular significance in the pharmaceutical sector. However, generating high-quality leads can be challenging due to various factors unique to this industry.

Cost per Lead 87

Cost per Lead Lead Generation CPL Generation 87

Tiecas

MARCH 15, 2024

How can a B2B industrial marketing agency develop a strategic roadmap and help you execute it for success? Imagine an industrial marketing strategic roadmap with a laser-sharp focus, a plan that directly aligns with your sales goals and delivers a predictable flow of qualified leads.

Advertising Agencies 92

Advertising Agencies Marketing Agencies 1 Paid Search Agency Ad Agencies 92

Only B2B

MARCH 13, 2024

Must Read: B2B Content Syndication Strategies The Challenge: Where’s the ROI? Many B2B marketers struggle to connect their content strategy to concrete results. It can be hard to know if your content is generating leads or boosting brand awareness. Understand the costs involved. Track key metrics for success.

ROI 71

ROI Marketing Budget Creation B2B Thought Leadership B2B 71

Inbox Insight

APRIL 22, 2024

One strategy has proven to be a game-changer – lead generation. This blog explores the significant benefits of lead generation, highlighting its importance and role in modern business. Understanding the significance of lead generation in B2B Lead generation is the backbone of any successful marketing strategy.

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 52

Marketing Insider Group

DECEMBER 20, 2022

Let’s be honest, your lead generation strategy might need some work if it’s not producing ROI. The whole point of lead generation is to generate leads that close! In modern times, B2B and B2C consumers are overwhelmed by sales, advertising and marketing teams vying for their attention. In-person events.

Lead Generation 219

Lead Generation ROI Demand Generation Agencies Lead Ranking 219

SocialPilot

FEBRUARY 6, 2024

Enter “Influencer Marketing,” an effective way to reach your target audience and generate leads. A complete list of Influencer marketing statistics, from engagement rates to industry benchmarks to growth trends; this blog has almost everything that you would need to make an informed decision. Approximately 80.8%

Statistics 99

Statistics Advertising Agencies Paid Search Agency Allocation 99

Martech

DECEMBER 4, 2023

Staying ahead of the curve is imperative for long-term success in B2B. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. Creating awareness with B2B buyers has never been more important. Tracking upper-funnel and B2B activities is challenging but feasible.

B2B Marketing 103

B2B Marketing Trends B2B Planning 103

Webbiquity

JUNE 15, 2021

This is where lead magnets come in, as an integral part of email marketing. What is a lead magnet? A lead magnet is typically a content piece that marketers offer to potential buyers as an incentive in return for contact information. What makes a good lead magnet? The best lead magnets have six features in common.

Paid Content 282

Paid Content Lead Ranking Lead Scoring Sales Qualified Leads 282

Vision Edge Marketing

SEPTEMBER 19, 2023

A high maturity level of customer-centricity enables more cost-effective initiatives related to recruiting, retaining, and growing the value of more customers; and creating relationships to build trust, loyalty, and advocacy.

Enterprise Management 237

Enterprise Management Allocation Customer Satisfaction Lead Ranking 237

Martech

SEPTEMBER 20, 2023

Channel99, the B2B performance and marketing attribution service launched by Chris Golec, founder and former CEO of Demandbase, has announced a pixel-technology driven platform to give visibility into the B2B customer journey. This should benefit not only B2B marketers but also the vendors they rely on.

DemandBase 89

DemandBase Marketing Attribution Account Based Marketing B2B 89

Contently

JULY 27, 2020

In-person events make up over 20 percent of B2B marketing budgets on average, and upwards of 50 percent inside many organizations. After all, great content lowers your cost-per-click (CPC) and cost-per-lead (CPL), and spreads awareness, trust, and affinity for your brand. The first place to start?

Cost per Lead 214

Cost per Lead Cost Per Click Planning Content Marketing 214

Launch Marketing

JUNE 28, 2023

Pay-per-click (PPC) marketing is an advertising model where advertisers pay a fee each time a user clicks one of their ads. It is one of the most effective methods for B2B businesses to amplify their brand’s reach and drive lead generation. Looking for expert B2B advice on creating and executing successful B2B PPC campaigns?

Paid Content 115

Paid Content PPC Optimization B2B Marketing 115

The Marketing Blender

OCTOBER 1, 2022

Generate more leads? You’ll want to look at budgeting for direct lead generation strategies (think of platforms like Google Ads or LinkedIn Lead Gen ads). Getting lots of traffic but no leads? Getting marketing qualified leads but not turning those into sales qualified leads? Generate leads?

Marketing Budget 98

Marketing Budget Marketing Budget Creation Budget Programs Template 98

Launch Marketing

FEBRUARY 1, 2023

When done correctly, B2B pay-per-click (PPC) campaigns can generate significant results for a B2B organization. Whether it is increased traffic to the website, a boost in form completions or downloads of an asset, B2B PPC campaigns have the potential to be incredibly beneficial. Increased website traffic? Download now.

PPC 117

PPC Campaigns B2B Budget Programs 117

Top Rank Marketing

NOVEMBER 9, 2023

But the math is not as simple as, say, pay-per-click advertising with its straightforward transactional nature. You’ll find an assortment of performance and optimization metrics listed in our forthcoming comprehensive guide to B2B search engine optimization. It can lead to substantial revenue impact!

Lead Scoring 129

Lead Scoring Lead Ranking SEO Multi-Touch Attribution 129

Only B2B

NOVEMBER 16, 2023

In the intricate web of B2B sales, establishing meaningful connections with potential clients stands as the cornerstone of lucrative business relationships. This blog aims to delve deep into the intricate world of B2B appointment setting outsourcing. Pros of Outsourcing 1.

Advertising Agencies 62

Advertising Agencies B2B B2B Sales Paid Search Agency 62

Sana Commerce

JUNE 27, 2023

In the world of B2B sales, you have to be able to understand and monitor key e-commerce metrics on your B2B web store. There’s one metric that you should be paying more attention to: Cost Per Order or CPO. What is CPO and why is it so important to your B2B business? How can you calculate cost per order?

CPO 52

CPO Order Cost B2B 52

Only B2B

MAY 23, 2023

In the ever-evolving world of B2B sales, generating high-quality leads and securing qualified appointments can be costly and time-consuming. This blog explores the transformative power of SDR-as-a-Service in reducing the cost of obtaining qualified B2B leads and appointments.

Sales Qualified Leads 62

Sales Qualified Leads High Quality Lead Marketing Management Cost 62

Brandpoint

MARCH 31, 2020

How do you stay in front of potential clients and generate leads when everyone is confined to their own homes? Content syndication and cost-per-lead generation campaigns are essential to your business’s success right now. What is cost-per-lead? Read More: How Content Accelerates Lead Generation].

Cost per Lead 142

Cost per Lead Sales Qualified Leads CPL Lead Ranking 142

Metadata

APRIL 8, 2024

I used Metadata for the first time in 2021 when I worked at Armorblox (now a part of Cisco), and it instantly made me a better B2B marketer. Seriously: our lead-to-conversion rate increased by 15X and our cost per opportunity (CPO) went from $40k to $800. I was instantly hooked. This was when Metadata entered my life.

Cost per Lead 52

Cost per Lead CPO B2B Marketing Advertising Agencies 52