Salesforce Marketing Cloud

SEPTEMBER 11, 2023

Third-party cookies, once a cornerstone of data collection for marketers, are slowly being phased out to improve consumer privacy protection. Each interaction a customer has with your company’s social media, email, and website adds up to create a unique digital engagement experience, and that experience is essential.

Account Based Marketing 122

Account Based Marketing Work Management Digital Marketing Funnels Top of Funnel 122

Contently

FEBRUARY 28, 2023

So how do podcasts fit into your content marketing strategy? The Power of Content Marketing & a Great Podcast As content marketing continues to evolve and adapt to changing consumer behaviors, it’s essential to stay ahead of the curve and explore new ways of reaching and engaging with your audience.

Marketing Strategy 138

Marketing Strategy Marketing & Strategy Content Marketing B2B Thought Leadership 138

Sana Commerce

FEBRUARY 19, 2023

While that might not seem significant, it means that clients placing the other 25% of orders are limited to old, traditional methods such as phone, fax or email, and accessing information through sales representatives. EDI and e-commerce in action Recently, I visited an automotive factory. Imagine looking for a very specific product.

Cross-Selling 98

Cross-Selling B2B Paid Search Agency B2B Sales 98

Webbiquity

OCTOBER 29, 2019

Many marketers underestimate the continuing power of email marketing. They may believe it’s no longer effective in the current environment of overloaded email inboxes and sophisticated filtering, or that it’s only useful for price discounting. Why should you use email marketing software?

Marketing Automation Services 188

Marketing Automation Services Marketing Management Budget Programs Marketing AI 188

nDash

JULY 13, 2022

For this Wednesday Writer Roundup, meet an automotive industry expert, a sustainability and education copywriter, a wellness journalist, and a technical writer. Dave Hiebeler : Business Niche Content Writing for Marketing. I have over three decades of successful stints in the media, marketing, automotive, and real estate worlds.

Copywriting 52

Copywriting Paid Search Agency Ideal Customer Profiles Deliverability 52

Porch Group Media

MARCH 2, 2020

By now, it is standard practice to start the purchase journey online and most dealerships and manufacturers have made the necessary changes to their marketing plans to capture the attention of online shoppers. Cox Automotive recently put together research looking at some of today’s most relevant trends. Vehicle Affordability.

Buy 77

Buy Trends Purchase Internet Marketing 77

ClickZ

APRIL 18, 2020

42% of market leaders mentioned that their marketing teams lacked the bandwidth to quickly adapt to shifting priorities and create new content. We’ve searched and served the latest, most useful pieces of insight from the marketing industry this week. COVID-19’s effect on marketing. Addressing the new normal.

Paid Search Agency 133

Paid Search Agency Enterprise Management Work Management Marketing AI 133

Porch Group Media

FEBRUARY 18, 2023

Applying models created from data gathered over time, we can see who is in the market for a car passively and actively. And applying this model to our entire 250 million household dataset, which people can we isolate that are most likely to be in market for a car in the next 3 to 6 months? Contact us today!

Demographics 52

Demographics Mobile Marketing Analysis Contact Marketing 52

Porch Group Media

FEBRUARY 15, 2023

You’ll be the first to know when we post more great marketing content! Target In-Market Car Shoppers With information on over 260+ million consumers, 190+ million VINs, 170 million email addresses, plus demographics, our automotive audiences provide the insights you need for the right consumer connections.

Demographics 52

Demographics Pricing Price Buy 52

Biznology

NOVEMBER 9, 2015

Recently, my study and practice of Content Marketing has caused me to reexamine my years in automobile retail marketing and OEM branding offline. Hopefully whatever kind of marketing the readers of this post may be engaged in, there are common takeaways that can help them understand the consumer better.

Word of Mouth 80

Word of Mouth Top of Funnel Digital Marketing Funnels Work Management 80

Porch Group Media

AUGUST 10, 2021

Email Marketing Benchmarks, Trends and Statistics – Updated for 2021. As brands concentrated on digital channels, email emerged as strong as ever. billion emails were sent and received every day in 2020. billion people around the world use email and experts expect that number to grow as high as 4.48

Advertising Benchmark 98

Advertising Benchmark Statistics Email Marketing Trends 98

Tiecas

MARCH 21, 2024

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. If you’re a marketer at a manufacturer, distributor, or engineering company, you know this firsthand. My personal thoughts and experiences as an industrial marketer and consultant. But I’m not just another marketing consultant.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Marketing Insider Group

JANUARY 27, 2020

Unless you’re independently wealthy, you’re going to need some way to market your business. The best way to do that – and statistics back it up – is content marketing. Quick Takeaways: Content marketing is the most cost-effective way to get the word out about your startup. That’s the power of a robust content strategy.

Startups 336

Startups Marketing & Strategy Marketing Strategy Content Marketing 336

Porch Group Media

FEBRUARY 21, 2023

Electric vehicles are steadily gaining momentum in the market, but many consumers do not have the charging capabilities to conveniently make this type of vehicle an everyday car. The good news is that because of market insight and targeting, it is easier than ever to find the consumers who are specifically looking for this type of vehicle.

Dwell 52

Dwell Demographics Contact Marketing Contacts 52

Porch Group Media

FEBRUARY 21, 2023

Electric vehicles are steadily gaining momentum in the market, but many consumers do not have the charging capabilities to conveniently make this type of vehicle an everyday car. The good news is that because of market insight and targeting, it is easier than ever to find the consumers who are specifically looking for this type of vehicle.

Dwell 52

Dwell Demographics Contact Marketing Contacts 52

Sana Commerce

FEBRUARY 19, 2023

While that might not seem significant, it means that clients placing the other 25% of orders are limited to old, traditional methods such as phone, fax or email, and accessing information through sales representatives. EDI and e-commerce in action Recently, I visited an automotive factory. Imagine looking for a very specific product.

Cross-Selling 52

Cross-Selling B2B Paid Search Agency B2B Sales 52

Outbound Engine

NOVEMBER 18, 2019

The best marketing ideas for auto repair shops are the ones that increase your referral business through word of mouth. You can spend money on TV ads, SEO and PPC campaigns, and even direct mail, but you’re investing a small fortune on marketing channels that don’t grow your word-of-mouth business. Get Yours Now.

Word of Mouth 80

Word of Mouth Newsletter Advertising Agencies Network Marketing 80

Porch Group Media

FEBRUARY 14, 2020

Trends and Statistics in the Automotive Aftermarket Industry. The global automotive aftermarket industry is expected to reach $722.8 This rising demand for aftermarket parts and services is spurring new growth and revenue opportunities for a wide range of businesses operating in the automotive aftermarket industry.

Statistics 52

Statistics First-Mover Advantage Trends Demographics 52

Anyword

MAY 5, 2022

CTR – 4.8%) Automotive (Avg. FOMO is a great tactic to use when you want to incorporate subtle withholding in your marketing copy because it naturally sparks that air of mystery. As we can see, there’s a lot of gray area when it comes to crafting marketing copy with just the right amount of mystery and withholding.

CTR 98

CTR Copywriting Guidelines Urgency Marketing 98

ClearVoice

JANUARY 8, 2024

.” While that, unfortunately, maybe the case with a good number of personal resolutions as the year wears on, in business, setting sound marketing goals — and following through — is a primary ingredient for success. Markets ebb and flow. User behaviors evolve — and so do marketing goals. Technologies come and go.

Paid Content 52

Paid Content Process Allocation Cost per Lead 52

Porch Group Media

OCTOBER 31, 2018

Strategies to Target and Convert Today’s Omnichannel Automotive Shopper. While walk-in remain the most common initial form of contact with dealers for 56% of all car buyers, the phone comes in second for 25% of all car buyers and email in third place as 14% of car buyers’ initial form of contact. Target Automotive Shoppers Online.

Marketing & Strategy 49

Marketing & Strategy Lead Ranking Top of Funnel Television marketing 49

Porch Group Media

AUGUST 19, 2019

The Car Shopper’s Journey – Tactics to Reach In-Market Buyers. To capture more market share, dealers need to have a good understanding of the trends impacting the car shopping journey. . 84% of automotive brands agree that data fuels competitive advantage. KPMG’s “Global Automotive Executive Survey 2017). .

In-market Buyers 45

In-market Buyers Tactics Peer-to-peer First-Mover Advantage 45

Porch Group Media

SEPTEMBER 13, 2021

Learn how to pair these campaigns with social media outreach, email messaging and direct mail to target your audience with precise messaging when it matters most. Automotive Marketing Solutions. Interested in learning how V12 can help boost your dealership’s success? Complete this form for additional information.

First-Mover Advantage 52

First-Mover Advantage Webinar Metrics Demand Service 52

Adobe Experience Cloud Blog

JUNE 20, 2017

In a blog post earlier this year, I introduced the concept of the Engagement Economy , which is the digitally connected world we live in that demands we, as marketers and brands, communicate with buyers in ways that resonate and are meaningful. With that said, it’s worth exploring what that really means for us as marketers.

Amazon 134

Amazon Touchpoints Curation Thought Leadership 134

Martech

APRIL 26, 2023

As part of the MarTech Salary and Career Survey , we interviewed people about their experiences in marketing. We’ve had marketing directors quit within 90 days, marketing business partners quit within three to six months. You don’t see results in marketing in a month. Q: What attracted you to marketing?

Paid Search Agency 83

Paid Search Agency Advertising Agencies Work Management Budget Programs 83

Jackie Walts

NOVEMBER 20, 2019

I write emails, whitepapers, webinar decks, presentations and blogs all the time – there are days where it’s all I do. Document punctuation styles, how the company and product names are spelled and anything else you hear from the approval team like “too much marketing speak” or “we want lots of humor”. Edit, don’t write.

Copywriting 68

Copywriting Tips Landing Pages Webinar Metrics 68

Porch Group Media

NOVEMBER 12, 2020

These trends have been further accelerated by the pandemic and marketers across industries are quickly trying to adapt and evolve to today’s online standards. The automotive industry is certainly no exception. Email can be a strong platform to connect with your current and prospective customers throughout the purchase journey.

Paid Content 59

Paid Content Planning Emarketing Marketing Management 59

Porch Group Media

JUNE 1, 2020

In this video, Albrecht Automotive Group discusses some of the impacts COVID-19 is having on the current marketing environment. Email us at info@v12data.com or complete this form for additional information. Interested in learning how V12 can help boost your dealership’s success?

Video Marketing 52

Video Marketing Marketing Email Marketing 52

Navigate the Channel

MARCH 11, 2024

Although some forecasts don’t support continued rapid and expansive growth in eCommerce, financial services company Morgan Stanley is bullish, writing investors that “Over the long term, the eCommerce market has plenty of room to grow and could increase from $3.3 Call or email us about this one.) trillion today to $5.4 and worldwide.

eCommerce 65

eCommerce SWOT B2B Paid Search Agency 65

Porch Group Media

MAY 12, 2020

Discussion with V12 & Albrecht Automotive Group. Check out this video with V12 & Albrecht Auto Group and hear about how Albrecht’s marketing strategies to grow business in the pre-covid-19 environment. . Email us at info@v12data.com or complete this form for additional information. The Pre Covid-19 Environment.

Video Marketing 52

Video Marketing Email Marketing Marketing & Strategy Marketing Strategy 52

NetLine

JUNE 21, 2022

B2B lead nurturing is the process of advancing marketing-qualified leads (MQLs) through your marketing funnel, engaging prospects with your business at multiple touchpoints before passing them to your Sales team. Automotive. Advertising/Marketing. Nurturing leads is essential in B2B Marketing. Corporate Services.

Lead Nurturing 126

Lead Nurturing Lead Ranking Marketing Qualified Leads Sales Qualified Leads 126

KoMarketing Associates

NOVEMBER 2, 2017

UGC may conjure up visions of social media sweepstakes or photo contests, and while that may work for your industry, many B2B marketers find that their brand’s messaging isn’t a good fit for a light-hearted contest. Luckily, there are at least five other ways that brands can use user-generated content in B2B marketing.

User-Generated Content 123

User-Generated Content Organization Generation B2B Thought Leadership 123

Litmus

MARCH 31, 2020

Everyone in email has a unique story of how they ended up here. You don’t choose the email life, the email life chooses you. All jokes aside, most would say they didn’t plan to work in email, but once you’re here it’s hard to imagine a better sense of community. Lauren Kremer , Events Manager.

Enterprise Management 80

Enterprise Management Work Management Marketing Management Budget Programs 80

Porch Group Media

SEPTEMBER 18, 2019

For almost two-thirds of marketers (64%), improving customer experiences was a primary objective of their strategy. Marketers are using more types of data than ever before to personalize their marketing outreach. Transaction activity is also at the top of the list of important types of data to 47% of those marketers surveyed.

Personalization 40

Personalization Lead Scoring Lead Ranking Mobile Marketing 40

Adobe Experience Cloud Blog

SEPTEMBER 14, 2015

Author: Sean ONeill Many industries felt the impact of our recent financial crisis, including automotive. Traditionally an integral part of our economy and culture, car sales in once strong markets are in decline due to lack of consumer confidence and changes in the way people buy. Get Timely Data.

Multi-Channel 48

Multi-Channel Multi-Touch Attribution Advertising Channels Marketing Automation Services 48

Conversica

NOVEMBER 16, 2020

This is true whether you are talking to someone in-person or over a digital channel such as email, SMS or website chat. For example, marketing automation platforms are great for reaching a large audience. That is, it’s rare for a prospect or customer to feel inclined to actually respond to a batch or nurture email.

Multi-Channel 52

Multi-Channel Advertising Channels SMS Marketing Automation Services 52

Outgrow

MARCH 9, 2021

Essential E-Commerce Marketing Strategies to Enhance Your Marketing Metrics. Nonetheless, the pandemic was only one of the reasons for their success; implementing successful e-commerce marketing strategies, was the other. . Let’s look into what those e-commerce marketing strategy examples are! . Local Marketing.

Top of Funnel 52

Top of Funnel Webinar Metrics Marketing Strategy Marketing & Strategy 52