Webbiquity

MAY 25, 2021

We extended that interview with three questions that take a deeper dive into influencer marketing platforms as well as the similarities and differences between influencer marketing in the consumer and business worlds. So, a few questions related to the business of influencer marketing. Here’s the rest of that conversation.

B2B Marketing 334

B2B Marketing Practices B2B SMS 334

Zoominfo

MARCH 3, 2019

In fact, access to the right research tools and information can make or break your ability to identify target accounts, personalize a sales pitch, and ultimately, close deals. On this list, you’ll find a variety of tools, both paid and free, to add to your existing technology stack. Let’s get into it! Check it out! Sprout Social.

B2B Sales 233

B2B Sales Research Paid Search Agency Tools 233

seo.co

APRIL 6, 2021

Now before you start thinking that social timing means knowing when it’s time to show off your fresh dance moves at a party. The thing to understand for marketers and business people alike is that the market has shifted towards content and away from traditional advertising. This is why content is so important.

Ad Frequency 96

Ad Frequency Advertising Agencies Traffic User-Generated Content 96

KoMarketing Associates

JANUARY 30, 2018

To help our fellow B2B marketers in their paid efforts, we compiled a thorough list of resources and guides for seven paid platforms. To help our fellow B2B marketers in their paid efforts, we compiled a thorough list of resources and guides for seven paid platforms. Facebook Ads. Google AdWords and Bing Ads.

Resources 179

Resources Advertising Agencies B2B Marketing Paid Search Agency 179

Optinmonster

JANUARY 29, 2024

Do you want to know the key content marketing metrics to measure your content marketing ROI (return on investment)? To effectively measure the success of your content marketing campaigns, it’s crucial to understand the relevant content marketing metrics. Recommended Resource: Need to jumpstart your content marketing results?

Paid Content 105

Paid Content ROI Content Marketing Marketing Analytics Tools 105

Brandwatch Marketing

JANUARY 29, 2024

Your social media platforms can be a gold mine for leads. Brandwatch uses our presence on sites like LinkedIn and Twitter to generate leads, so we’re going to preach what we practice. So to get started, consider the following: Who are your audience and what channels do they use? How do they use these channels?

Lead Generation 98

Lead Generation Paid Content Social Media Generation 98

Brandwatch Marketing

JANUARY 29, 2024

Your social media platforms can be a gold mine for leads. Brandwatch uses our presence on sites like LinkedIn and Twitter to generate leads, so we’re going to preach what we practice. So to get started, consider the following: Who are your audience and what channels do they use? How do they use these channels?

Lead Generation 97

Lead Generation Paid Content Social Media Generation 97

Onalytica B2B

NOVEMBER 15, 2018

The concept of your employees being influencers may sound odd to some. Employees don’t quite fit this definition. Your employees are your greatest asset; the ones behind the ‘everyday’ and therefore the most knowledgeable when it comes to talking about your products and services.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Zoominfo

NOVEMBER 20, 2018

In a prospect’s path to become a customer, they often engage in a number of digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. Consider these statistics ( source ): 39% of marketers expect to use an average of 6 or more channels over two years.

Marketing Attribution 236

Marketing Attribution Multi-Touch Attribution Lead Ranking B2B Marketing 236

Sprout Social

JUNE 30, 2021

Social media marketing seems to get more complex by the day as platforms add more features and more ways for businesses to reach their audience. Not only does it give you an entirely new avenue for reaching your followers, but your content doesn’t have to be nearly as polished as it does on your feed.

Social Media 137

Social Media Media Curation Twitter 137

Zoominfo

JUNE 4, 2018

Although vanity metrics make you feel good about your marketing efforts, these surface-level metrics only reveal part of the story. If you turn your attention to the metrics that matter, you can improve your marketing strategy and communicate the important insights to leadership. Facebook likes. Twitter followers.

Work Management 234

Work Management Marketing Management B2B Thought Leadership Eye-Tracking 234

Sharpspring

AUGUST 24, 2022

Every other business is producing content on a regular basis. How to produce content that will still excite and engage your audience? Keeping your content topics organized. Keeping your content topics organized. Are you struggling to come up with new content ideas? The pressure is real. Here are a few ideas….

Generation 115

Generation Content Lead Scoring Lead Ranking 115

Valasys

MAY 7, 2020

Many of us have heard the hoax “Guest Blogging is dead” so many times. Guest blogging is amongst the most important go-to tools in digital marketing and has numerous benefits to complement your SEO endeavors.

High Quality Lead 72

High Quality Lead Link Building Ad Building Lead Scoring 72

Rev

JANUARY 11, 2023

When most B2B companies set out to find new customers and increase sales, they rely on an outdated ideal customer profile, use one-size-fits-all marketing tactics and hope for the best. What if you could focus your marketing efforts and target potential customers with the highest likelihood of buying from you? You’re not alone.

Ideal Customer Profiles 78

Ideal Customer Profiles Paid Content Cross-Selling Bundling 78

BenchmarkONE

SEPTEMBER 27, 2018

You’re the lucky one who gets to put the brain-power behind amazing automated workflows that educate your audience, shorten your sales cycle, and ensure none of the opportunities you’re driving falls through the cracks. But if you’re left scratching your head about where to begin, don’t worry – you’re not alone!

Marketing Automation Services 57

Marketing Automation Services Marketing Automation Automation Marketing Management 57

Zoominfo

DECEMBER 13, 2018

Thanks to the influx of information made available online in the last decade or so, modern business professionals are thriving. Although Google is widely known as both a professional and personal resource, YouTube—a Google subsidiary—is seen mostly as a personal resource and has yet to earn the same reputation with business audiences.

Youtube 187

Youtube Advertising Channels Zoominfo B2B Thought Leadership 187

Outgrow

MAY 21, 2021

16 Unbelievably Useful E-commerce Marketing Tools You Need ASAP! It can also get confusing to identify which e-commerce marketing tools might be useful. That’s why we’re back with another guide for you! . E-commerce marketing tools are any websites or apps that can help make your e-commerce marketing process hassle-free.

Marketing Automation Services 139

Marketing Automation Services Paid Content Budget Programs Enterprise Management 139

Moz

DECEMBER 16, 2020

We could have held off on launching this year's reader survey, but we decided to move forward anyway because we know your work and your interests have been impacted, and we wanted to know how much. The survey was shared on the blog, through email blasts, and on our social media accounts. Methodology.

Customer Surveys 57

Customer Surveys Industry CMS SEO Social Media 57

Hubspot

JUNE 6, 2022

If you decide to leverage LinkedIn to guide or support your prospect research efforts, there are some key steps you should follow. Find your buyer on the network, and check out each of the following areas of their profile: Experience at their current job: Most people list primary job duties or major projects they’ve worked on.

Research 88

Research Marketing Automation Services Tips Best Practices 88

Hubspot

APRIL 8, 2020

In the face of closures and shifting consumer behavior, businesses across the world have had to adapt to rapidly changing economic circumstances. What should we change about our strategy, and what can go on, business as usual? You can sign up to be notified of new insights as they’re available here. About the Data.

Advertising Benchmark 101

Advertising Benchmark Planning Budget Programs Forecasting 101

Sprout Social

FEBRUARY 3, 2022

Growing your business and keeping revenue rolling in means consistently crafting posts and promotions. This is especially true if your recent marketing push fell flat or your engagement rate is low. Too many businesses are caught in a trap of ad-hoc marketing. Trouble coming up with marketing campaign ideas?

Campaigns 137

Campaigns Planning Paid Search Agency Advertising Agencies 137

BenchmarkONE

JUNE 25, 2020

Where you get your news matters, and that includes your marketing news. You have to make an effort by seeking out the best marketing blogs and publications so you can stay up-to-date on trending topics and themes. You can learn a lot about how other businesses operate and take away tons of ideas for your own operations.

Planning 114

Planning Paid Search Agency Verticals Marketing & Strategy 114

Zoominfo

MARCH 3, 2019

In fact, access to the right research tools and information can make or break your ability to identify target accounts, personalize a sales pitch , and ultimately, close deals. On this list, you’ll find a variety of tools, both paid and free, to add to your existing sales tech stack. Let’s get into it! Check it out! Free Trial 3.

B2B Sales 100

B2B Sales Research Paid Search Agency Tools 100

Parse.ly

SEPTEMBER 26, 2022

You want to know if your website is contributing to your business the best that it can. Note: This is a comprehensive guide, so if it’s too long to read, we can answer any questions you might have about web analytics. Some of the things that website analytics tools can tell you include: How do people find your site?

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

Adobe Experience Cloud Blog

SEPTEMBER 6, 2017

While marketers don’t exactly get the summer off, Fall is a perfect time to get back to into a learning and growth mindset with 30 books to stick on your reading list. Throughout the month of September, each day we will be covering a new influencer and their great book to help you elevate your marketing. Thought leadership.

B2B Thought Leadership 134

B2B Thought Leadership Thought Leadership Planning Digital Marketing Funnels 134

Optinmonster

APRIL 9, 2020

Email marketing is a great way to share your brand’s message, connect with your customers, and turn leads into subscribers. Plus, after working hard to grow your email list, it can be disappointing and frustrating when your subscribers aren’t interacting with the emails you are sending. How-To Guides.

Newsletter 114

Newsletter Webinar Metrics Peer-to-peer Paid Search Agency 114

Sharpspring

MARCH 23, 2021

Connecting with your customers, enticing them to buy, and providing exemplary post-sale support all present opportunities for automation. When considering CRM vs. marketing automation for your own business, the premise can seem the same. Regularly scheduled emails keep your brand fresh. What Is Marketing Automation?

Marketing Automation Services 80

Marketing Automation Services Marketing Automation CRM Automation 80

SocialPilot

DECEMBER 6, 2023

Social media marketing has become an integral part of modern business strategy in the last decade. Taking care of all these areas can get tricky without a handy guide. This can serve as a ready-reckoner so you can tick off every task and remain on track to execute your marketing initiatives. Where should you start?

Paid Content 61

Paid Content Social Media Social Marketing Marketing & Strategy 61

SalesIntel

JANUARY 12, 2023

B2B data providers have become a standard addition to any tech stack as the rise in job changes and layoffs continue into the year, which is rapidly aging data used for GTM campaigns and effective targeting. It was a turning point for many businesses as they realized the true potential of data-driven insights. Welcome to 2023!

Ideal Customer Profiles 52

Ideal Customer Profiles Marketing Qualified Leads Marketing AI Lead Ranking 52

Outgrow

JANUARY 7, 2021

If anyone were to search for the top and latest trends in digital marketing, they would definitely come across various chatbots online being used as a rapidly growing marketing tool. And if you aim to try it out yourself, look no further for the best chatbot examples for your website. Why are chatbots online so popular?

Examples 111

Examples Marketing AI Marketing Websites Best Practices 111

Hubspot

APRIL 23, 2020

Businesses all across the globe are learning how to adapt to these new circumstances and we're all learning how to operate in a "new normal" that's constantly changing. That's why we'll be publishing week-over-week trend data for core business metrics like website traffic, email send and open rates, sales engagements, close rates and more.

Advertising Benchmark 88

Advertising Benchmark Budget Programs Open Rate Response Rate 88

PureB2B

AUGUST 3, 2016

We rely on machines to perform mundane tasks, allowing us to focus on more mentally challenging activities. In today’s digital landscape, businesses have come to rely on automation to perform a large bulk of their marketing tasks. Suffice it to say, blogging is best done the old fashioned way. Worst case scenario?

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 62

BuzzSumo

APRIL 14, 2019

5 Signs Your Company’s Influence Is Growing. In recent years, many companies that once dominated SERPs (Search Engine Result Pages) have lost business to companies that wield far greater influence over their industries. Influence is the art of business.” Your Email Subscriber List is Growing.

Peer-to-peer 110

Peer-to-peer Dwell SERP Traffic 110

ClearVoice

JANUARY 28, 2021

After all, while some people tend to check their emails, others are glued to social media, but many search Google for answers and end up reading lengthy blog posts for more information. Consider this your crash-course into what to do — and what to avoid. In other words: it’s a definite win-win. What are cross-channel campaigns?

Paid Content 98

Paid Content Advertising Channels Campaigns Examples 98

Metadata

APRIL 25, 2023

Now, we’re flipping the script (again) with a no-BS buyer’s guide from actual Metadata customers. These days, you’re nervous about betting on the wrong solution, your CFO isn’t a believer, or your tech stack is shrinking (instead of growing). The goal this time around? The good news is Metadata pays for itself.

Ideal Customer Profiles 52

Ideal Customer Profiles Marketing Automation Services Cost per Lead Lead Ranking 52

Convince & Convert

DECEMBER 10, 2015

Want to be recognized for your outstanding content? From revealing opportunities to highlighting failures, competitor analysis gives you invaluable insight into what works and what doesn’t and enables you to track how you’re performing against others in the industry. a guide) you could do better? Track New Links.

Eye-Tracking 115

Eye-Tracking Marketing & Strategy Keywords Analysis 115

Sprout Social

JANUARY 16, 2020

If you’re still itching for your business to “go viral,” we don’t blame you. This explains why so many businesses look toward viral marketing as an opportunity to catapult themselves into social media superstardom. The concept of viral marketing definitely deserves some revisiting as we enter a new decade.

Viral Marketing 107

Viral Marketing Work Management Planning Paid Search Agency 107