Hinge Marketing

SEPTEMBER 13, 2023

Educational webinars have emerged as a powerful marketing tool for many professional services and B2B firms. But not everyone is on the same page… As someone who has organized, promoted, and produced over 100 webinars at Hinge, you can imagine that I hold some strong perspectives on webinars as a marketing strategy.

Webinar Metrics 98

Webinar Metrics Education Lead Ranking Sales Qualified Leads 98

Sword and the Script | B2B

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. More nuanced answers show: 32% have no one dedicated to content marketing; 24% employ one person; 35% dedicate a team of 2-5 people; and. 9% dedicate a team of 6 or more.

Advertising Benchmark 91

Advertising Benchmark Webinar Metrics Top of Funnel Studies 91

SmartBug Media

JANUARY 11, 2023

A while back, I wrote a blog post on how to do a webinar with HubSpot and GoToWebinar. I am a huge fan of GTW, and given its native integration with HubSpot, it is always my first choice for webinar technology. However, if budget is an issue, my recommendation would be Zoom Webinars. Create a new webinar in Zoom.

Webinar Metrics 98

Webinar Metrics Hubspot Landing Pages Work Management 98

Zoominfo

JANUARY 29, 2018

For today’s blog post, we put together a comprehensive list of the best articles about corporate events and event marketing. Keep reading for our favorite event marketing blog posts! That’s why getting stuck at a bad event can be so frustrating. We tried to tackle every aspect of event marketing. Check them out below!

Event Marketing 113

Event Marketing Enterprise Management Work Management Marketing & Strategy 113

Zoominfo

AUGUST 11, 2019

B2B marketers have embraced many new strategies to cut through the influx of content in our increasingly digital landscape. Yet, many tried-and-true marketing strategies continue to generate results. Among such strategies, webinars come out on top. But marketers often struggle to quantify the success of B2B webinars.

Webinar Metrics 100

Webinar Metrics Paid Content Paid Search Agency B2B Marketing 100

Marketing Insider Group

SEPTEMBER 28, 2020

Thought leadership marketing means going beyond the same blog posts and regurgitated ideas that everyone seems to be publishing. Thought leadership content can help your company to get more press exposure, attract new business opportunities, and convert leads. But what exactly is thought leadership content marketing ?

Thought Leadership 318

Thought Leadership Enterprise Management Work Management Marketing Management 318

Zoominfo

JUNE 4, 2019

When it comes to B2B marketing tactics, no strategy has stood the test of time quite like the trade show. In fact, in-person events ranked highest on the list, above tactics such as webinars/webcasts (66%), case studies (66%) and white papers (63%) ( source ). Unfortunately, trade shows are expensive and time-consuming.

Trade Show 187

Trade Show Planning Zoominfo Paid Search Agency 187

Brandpoint

NOVEMBER 10, 2020

Webinars, online classes, Zoom meetups and full-fledged conferences. If you want to hear from experts in your industry, introduce yourself to potential clients or get your own thought leadership out into the universe, going digital is a must. Gone (hopefully not forever!) while looking for some free swag. Here’s what I learned.

Work Management 149

Work Management Marketing Management Planning B2B Thought Leadership 149

Hubspot

APRIL 15, 2021

Webinars are a highly effective tool for moving prospects along the sales funnel. But here’s the thing: the content and execution of the webinar affect prospects’ experience and will impact the quality of the leads you generate. When creating a webinar , the stakes are high. Webinar Invite Best Practices.

Webcast 99

Webcast Webinar Metrics Practices Best Practices 99

SpotMe Blog

JULY 27, 2021

You already know that webinars are among the greatest ways to reach and educate your target audience. Webinars and online events are definitely worth the effort even though measuring their success can sometimes be tricky because it can take many points of contact to close a sale. How to Evaluate the Success of Your Webinars.

Webinar Metrics 94

Webinar Metrics Paid Content ROI Sales Qualified Leads 94

Webbiquity

JULY 19, 2022

This post outlines the differences between leading and lagging indicators, as well as providing some examples of each so you get a clearer idea of how to measure current performance and produce desired results in the future. improve to achieve the desired result in a more efficient way? Guest post by Ron Stefanski.

Lead Scoring 287

Lead Scoring Lead Ranking ROI Enterprise Management 287

Zoominfo

OCTOBER 21, 2018

In a 2010 blog post, ZoomInfo discussed the emergence of video as an effective vehicle for B2B marketing communications. At that time, nearly 60% of brand managers planned to invest more resources in online video in the next 12 months. More than a billion hours of video content is watched on Youtube every day ( source ).

Webinar Metrics 157

Webinar Metrics Video Marketing Marketing Strategy Marketing & Strategy 157

sagefrog

NOVEMBER 14, 2023

Many industries are marked by rapid technological advancements, changing regulations, and increased competition and standing out in a crowded market has never been more challenging—or critical. The key to thriving is a multifaceted marketing strategy that aligns with your brand’s core values and resonates with your target audience.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing & Strategy 52

Vidyard

FEBRUARY 4, 2020

Webinars are the easiest way to learn new skills, and a great way for businesses to offer value to their audience. You can use webinars for anything from walking prospects through a new product feature, to hosting a panel discussion with industry experts. What is a Webinar? Benefits of Webinars for Business 3.

Webinar Metrics 76

Webinar Metrics Lead Scoring Lead Ranking Work Management 76

SmartBug Media

AUGUST 19, 2021

Either way, when it comes to healthcare marketing, it’s crucial to have a well-detailed plan in order to get the results you want. Do you have a blog, resource center, or any sales collateral pieces? This will be a clear indication of where you need to create more content. Or perhaps you’re completely starting from scratch?

Planning 97

Planning Inbound Marketing Marketing Plans Buyer Personas 97

Vidyard

FEBRUARY 4, 2020

Webinars are the easiest way to learn new skills, and a great way for businesses to offer value to their audience. You can use webinars for anything from walking prospects through a new product feature, to hosting a panel discussion with industry experts. What is a Webinar? Benefits of Webinars for Business 3.

Webinar Metrics 65

Webinar Metrics Lead Scoring Lead Ranking Work Management 65

Content Standard

FEBRUARY 2, 2021

Here are some ways to generate buzz and bring in more business with your online events. Get All Presenters on the Same Page The content curation and creation process starts long before you announce your virtual event to the public. Have a clean background. Use good lighting. Show their full face. Practice, practice, practice.

Buzz 98

Buzz Event Marketing Webcast Lead Scoring 98

Hubspot

FEBRUARY 1, 2021

Ticket sales tip #1: Get John Legend to speak at your event. We really did invite John Legend to speak at one of our INBOUND events , but the truth is, you don’t need an A-lister to get people to attend. How do you get people to come to your event? Reward last year's attendees. Just kidding. Add a date limit, too.

Inbound Marketing 98

Inbound Marketing Tips Planning Paid Search Agency 98

Metadata

AUGUST 24, 2021

Tyler Durden gets rebranding. See, marketers (you) ruined webinars with your pitch slapping, logo flexing, and ego stroking. You were so worried about getting butts in seats that you forgot about math. Think about how thrilled you’d be to get 100 people to your first webinar. That’s right, math. You’d pee yourself.

Webinar Metrics 98

Webinar Metrics Paid Social Agency Paid Search Agency Classified Ads 98

Sprout Social

FEBRUARY 17, 2022

And let’s not get into the level of skill and understanding required to design an appealing newsletter. And let’s not get into the level of skill and understanding required to design an appealing newsletter. Let’s explore how you can use templates to make your email marketing more efficient.

Template 132

Template Email Marketing Blast Campaigns Planning 132

Hubspot

MAY 11, 2023

Through a sales blitz, your team can accelerate the time needed to convert leads into customers by adopting a tailored strategy. In this blog post, we'll dive into what a sales blitz is, why they're important, and provide you with tips on how to not only conduct a successful sales blitz — but also how to make the most of this opportunity.

Urgency Marketing 70

Urgency Marketing Webinar Metrics Buyer Personas Paid Search Agency 70

SpotMe Blog

JUNE 2, 2021

For your company to thrive and become more profitable, you have to feed your sales team with valuable, high-quality leads that will convert into paying customers. All companies working in B2B sales can benefit from hosting events to generate more leads. Events and B2B Lead Generation: 4 Reasons Why It Works.

Webinar Metrics 52

Webinar Metrics Lead Generation Paid Content Lead Scoring 52

SpotMe Blog

JULY 21, 2022

Moving forward, event attendees will likely expect a virtual event option paired with an in-person event. Moving forward, event attendees will likely expect a virtual event option paired with an in-person event. Suppose you’re struggling to create a hybrid event that captivates both of those audiences.

Practices 52

Practices Enterprise Management Best Practices Webinar Metrics 52

Envy

NOVEMBER 18, 2019

Webinars are among the most effective marketing tools around for B2B but that doesn’t mean that they are easy to plan, set up or execute. There are dozens of different webinar platforms, and it can be tricky for marketers to decide which one is best for their needs. A successful webinar can never stand alone.

Webinar Metrics 97

Webinar Metrics B2B Thought Leadership Broadcasting Work Management 97

SmartBug Media

JUNE 30, 2020

How do you get the word out that, this year, your conference is going virtual? How do you get the word out that, this year, your conference is going virtual? Let inbound strategy lead the way in successfully supporting your move to virtual events and conferences. Creating an Inbound Strategy for Virtual Events.

Conference 110

Conference Paid Search Agency Webinar Metrics Peer-to-peer 110

GreenRope

APRIL 29, 2021

With the rise of virtual events, it’s even more important to set up an effective post-event lead nurturing strategy to make the most of your attendance. This blog post shows you how to use marketing automation to properly and effectively nurture new leads coming into your CRM. Why post-event nurturing is important.

Marketing Automation Services 52

Marketing Automation Services Lead Scoring Lead Ranking Work Management 52

Metadata

AUGUST 16, 2021

Tyler Durden gets rebranding. See, marketers (you) ruined webinars with your pitch slapping, logo flexing, and ego stroking. You were so worried about getting butts in seats that you forgot about math. Think about how thrilled you’d be to get 100 people to your first webinar. That’s right, math. You’d pee yourself.

Webinar Metrics 85

Webinar Metrics Paid Social Agency Paid Search Agency Classified Ads 85

ClearVoice

MAY 19, 2020

Why webinars are trending. If you haven’t investigated the opportunity found in webinars, here’s your friendly nudge. Especially during a time where everything requires a virtual component, webinars are not only a way to connect with others in your industry but an avenue to draw in more business and demonstrate your expertise.

Webinar Metrics 111

Webinar Metrics Tools Brand Identity Branding 111

Pam Didner

JUNE 2, 2022

Then, modify your B2B marketing strategy and goals accordingly to match your reduced budget and resources. Ultimately, “to cut or not to cut” is guided by your business strategy, strategic focus, and revenue business model. To manage a business, you should always have plans to prepare yourself for uncertainties.

Paid Search Agency 83

Paid Search Agency Work Management Planning Marketing Management 83

Hubspot

FEBRUARY 17, 2021

But, unless you had a huge online following of your own, you might just be getting access to the app now. And, how do I get in on the action?”. Below, we’ll explain where Clubhouse came from, what it actually is, and the pros and cons of using it in your marketing strategy. 24 blog post. Just hearing about Clubhouse now?

Planning 101

Planning Work Management Social Media Marketing & Strategy 101

Optinmonster

MAY 11, 2023

Now it’s time to get it in front of your target audience! Content marketing is the creation and distribution of online material like videos, blog posts, podcasts, social media posts, and more. The first page of search engine results gets far more clicks, and organic search traffic is free. Absolutely!

Paid Content 78

Paid Content Promotion Marketing Websites Webinar Metrics 78

Content4Demand

NOVEMBER 10, 2020

Shorten Webinar Execution Cycles. The model included adding more channels, creating new templates and a rehearsal guide, and identifying clear lines of who owns what in each webinar. Then they created a series of 30-minute weekly webinars highlighting content that mattered to key personas. Creating content that matters.

Account Based Marketing 82

Account Based Marketing ABM Webinar Metrics Click Rate 82

Albacross

FEBRUARY 12, 2019

The fact is, getting visitors to subscribe to your email lists is tougher today, than ever before. The value contained within a good lead magnet is wholly unique, and what’s more, it is completely free! However, it does show that badly designed lead magnets are about as useful as a keyword stuffed blog post in 2019.

Conversion 97

Conversion Lead Scoring Lead Ranking Generation 97

Hubspot

JUNE 10, 2020

More than likely, we'll continue to see a rise in virtual conferences over the coming years. Best of all, these examples range in size from 50,000 attendees to a few hundred, so you can find inspiration regardless of your budget. In 2020, many companies have needed to pivot to virtual conferences. SaaStr Annual. Venture Café.

Conference 96

Conference Paid Search Agency Companies Peer-to-peer 96

Scoop.it

JANUARY 26, 2023

How important is content creation for this particular stage, and can it help you convert more? This stage is where you need to communicate with prospects and deliver more valuable content. Source That’s why you should take a different route from your competitors and emphasize educational formats in your BoFU strategy.

Top of Funnel 87

Top of Funnel Conversion Case Study Case Studies 87

Convince & Convert

MAY 12, 2016

My last two posts covered my most important lessons for attracting your webinar audience and engaging your webinar audience. Let’s now complete the arc with how to convert your webinar audience into customers and future advocates. For attracting your webinar audience, I covered how to: Choose a relevant topic.

Webinar Metrics 103

Webinar Metrics Tips Marketing Automation Services Thought Leadership 103

SpotMe Blog

OCTOBER 13, 2021

Veeva CRM Events Management helps field teams plan and execute the full spectrum of events, supporting compliance requirements and multichannel marketing strategies by providing a complete view of all customer interactions in Veeva CRM. For more information, register at [link].

Paid Search Agency 52

Paid Search Agency Enterprise Management Advertising Agencies Webinar Metrics 52