MarketingProfs Blog – Lessons from Bono
ANNUITAS
AUGUST 26, 2011
My younger brother once had the rare opportunity to spend time with Bono, the lead singer for the Irish rock band U2. Bono seemed genuinely interested and to quote my brother, “He didn’t break eye contact and his demeanor showed that he was genuinely interested in learning about me.”. The same dynamic applies in the buyer and seller world.
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