Webbiquity

MARCH 1, 2022

Something old, something new…use metrics to drive content strategy. Still, roughly a third of assets in the average organization’s content library is three-plus years old. The report authors speculate that this may indicate marketers aren’t removing or taking down old content which may be obsolete. Conclusion.

Research 349

Research B2B Marketing Marketing Automation Services Top of Funnel 349

Marketing Insider Group

JUNE 7, 2023

Though SEO is now old enough to drink beer and have kids in school, building an effective strategy isn’t any easier than in the past. However, you’ve probably figured out that the old technique of stuffing a keyword into an article full of gibberish is no longer effective and even harmful to SEO.

SEO 267

SEO Marketing & Strategy Long Tail Marketing Best Practices 267

Marketing Insider Group

AUGUST 15, 2023

Updating and republishing outdated blog posts with new information and images can increase organic traffic by as much as 106%. A recent study shows that companies publishing at least 4 blog posts per week saw 3.5 And according to Databox, 67% of marketing experts are updating old content. Improve SEO.

SEO 235

SEO Marketing Agencies 2 Lead Scoring Lead Ranking 235

Marketing Insider Group

JUNE 15, 2021

When you hear the word “pruning,” you might think back to when you were a kid – your mother working out in the yard, chopping away at unruly bushes with an old pair of garden shears. The whole point of pruning is to remove old stems and uncover younger ones – letting the light in and stimulating new growth. Quick Takeaways.

Marketing Websites 363

Marketing Websites Lead Scoring Lead Ranking SEO 363

Trade Press Services Newsletter

FEBRUARY 1, 2024

Instead of simply reading a book or blog post, consider taking an in-person course. Incorporating just one new skill into your marketing efforts can help transform old strategies into new, fresh initiatives. Failure Is Part of the Process Don’t let Groundhog Day marketing trap you in an endless loop of the same old strategies.

Tips 246

Tips Peer-to-peer Marketing & Strategy Marketing 246

Marketing Insider Group

JANUARY 9, 2023

Update Old Content. Re-visit old pages and blog posts with low page authority and update them with new, quality backlinks relevant to the needs of your readers. Take advantage of expert knowledge and check out Marketing Insider Group’s SEO Blog Writing Service today, or schedule a quick consultation now to learn more!

Domain 334

Domain Lead Scoring Lead Ranking SERP 334

Webbiquity

AUGUST 17, 2021

Remember the old pin boards made into collages? One of the best ways to promote your website organically is to post your most popular awesome shareable blog posts through pins. Other interesting stats include: 38% of users are aged 50-64 years old. 34% are aged 30-49 years old. What is Pinterest? on their pinboards.

Social Media 359

Social Media Advertising Channels Media Business 359

Marketing Insider Group

MARCH 18, 2024

Writing a blog post without an outline is like going on a road trip without a map. That’s why we’re here to talk about how to write a blog post outline that leaves no room for ambiguity. That’s why we’re here to talk about how to write a blog post outline that leaves no room for ambiguity. Remember, it’s not about copying.

SERP 246

SERP Keywords Eye-Tracking Planning 246

Webbiquity

MAY 17, 2022

Therefore, companies need to focus on developing different strategies instead of trying to make old practices work in a new setting. Social learning: Social learning helps employees learn more from each other through discussion forums, blogs, video calls, and other interactive media. Filling Training Gaps.

Organization 303

Organization B2B B2B Sales Training 303

DivvyHQ

APRIL 15, 2024

Could your website or blog content use some pruning? Much like pruning a garden that delivers a more bountiful harvest in the coming season, part of your content strategy should be removing old and underperforming content that can boost traffic and germinate trust with new site visitors.

Marketing Websites 71

Marketing Websites Content Traffic Marketing & Strategy 71

Webbiquity

AUGUST 1, 2023

To generate measurable ROI, make sure you are driving paid-click visitors to a clear and relevant call to action, such as downloading an ebook, white paper, or report; registering for a webinar; or subscribing to your email newsletter or blog posts. Here are 12 of the top directory sites to get listed on. Sites like Inc.,

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

Webbiquity

DECEMBER 19, 2023

As the end of 2023 rapidly approaches, here’s a quick look back at the posts, old and new, that grabbed the most attention this year. The post The Top 10 Most-Read B2B Marketing Posts of 2023 appeared first on B2B Marketing Blog | Webbiquity. There you have it, 10 great reads to wrap up your 2023.

Paid Search Agency 180

Paid Search Agency B2B Marketing Screencast Planning 180

Martech

APRIL 19, 2024

If you don’t feel like asking questions, it can condense key points and format them for emails, presentations, blogs and reports. One other issue: There’s an old saying that the devil is in the details. It has a custom attribution engine that provides citations for all its answers. This helps ease concerns about AI hallucinations.

Pricing 78

Pricing Price Click Rate Efficiency 78

Marketing Insider Group

DECEMBER 20, 2021

Because you can seriously grow traffic, leads, and conversions simply by revamping your old content. HubSpot, for example, increased organic search views on old posts by 106% and doubled the leads they generated with historical optimization alone. This is critical. This means everything. They don’t need that score.

Lead Scoring 342

Lead Scoring Lead Ranking Marketing Analytics Tools Content 342

Marketing Insider Group

FEBRUARY 5, 2024

For teams used to the old ways, this can be a daunting challenge. Sometimes, less is more, and fresh data can offer new insights that old data masked. Check out our SEO Blog Writing Service or schedule a quick consultation to learn more about how Marketing Insider Group can help you earn more leads for your business.

Marketing Analytics Tools 255

Marketing Analytics Tools Privacy Lead Ranking Multi-Channel 255

Webbiquity

FEBRUARY 16, 2023

Immersive, 360-degree 3D meetings deliver a better sense of togetherness than plain old video conferencing. The post Three B2B Marketing Trends to Watch in 2023 appeared first on B2B Marketing Blog | Webbiquity. Ads can also be placed within this digital environment, replacing out-of-home marketing.

Trends 306

Trends B2B Marketing B2B Thought Leadership B2B 306

Marketing Insider Group

NOVEMBER 7, 2022

Here’s an example from our MIG blog last year. Make Sure To Optimize or Update Old Content. So instead, use some of your unused marketing budget to update those old pages. Look for articles that still get lots of conversions or rankings that are more than 3 years old. Make sure you balance out the content themes.

Marketing Budget Creation 240

Marketing Budget Creation Marketing Budget Budget Programs Paid Content 240

Marketing Insider Group

FEBRUARY 27, 2023

Our Success Stories You already know that we’ve seen this approach work time and time again, but, as the old saying goes, the proof is in the pudding. 5 Year Old B2B SaaS Business Services Firm The Benefits of Aligned Marketing More leads and increased ROI aren’t the only benefits you’ll reap from an aligned marketing team and strategy.

Lead Ranking 251

Lead Ranking Planning B2B Thought Leadership Lead Scoring 251

Marketing Insider Group

SEPTEMBER 29, 2020

These days, a blog is pretty much a must-have for any business. But if you don’t put careful thought into the content of your company blog, it’s a waste of time and money. These blogs really know their audience and use targeted content and design. The fitness niche is highly competitive in the blogging world.

Paid Search Agency 362

Paid Search Agency Work Management Marketing Management Examples 362

Marketing Insider Group

JUNE 29, 2021

Refresh old content to make it more relevant. Users start by entering the site they want to audit (for example, their website’s blog page) and then clicking into the Content Gap tool to see insights. Identify less competitive, relevant content niches where you can optimize visibility.

SEO 349

SEO Tools Keywords User-Generated Content 349

Marketing Insider Group

MARCH 16, 2023

Not only did they flip an ages-old business model (the traditional hotel) on its head by just existing, but they made their content totally about their target audience. The Google Search Central website and blog is chock full of resources to help content marketers and web developers optimize their performance and reach.

Marketing Agencies 2 232

Marketing Agencies 2 Lead Ranking Content Work Management 232

Marketing Insider Group

OCTOBER 26, 2017

These days, it seems like everyone has a blog site. In fact, WordPress blogs alone are read by over 400 million people every month, with users creating over 80 million new posts, 44 million comments and 23 billion page views each and every month. But despite that, many old school businessmen question whether they should […].

Small Business Marketing 254

Small Business Marketing Business Marketing Content Marketing 254

Webbiquity

JULY 13, 2021

For the oldest users covered in this report (aged 55-64 years old), those figures are almost exactly reversed. The post 12 Fascinating Facts About Global Internet Use in 2021 appeared first on B2B Marketing Blog | Webbiquity. Google dominates the browser world much as it does in search. of all web page access is through Google Chrome.

Internet Marketing 314

Internet Marketing Mobile Marketing Social Media Google 314

Marketing Insider Group

JANUARY 2, 2024

With the reduced efficacy of social media referrals, the focus is now shifting towards enhancing and utilizing owned content channels like websites, blogs, and email newsletters for direct audience engagement. This means our Websites Blogs Email newsletters When you build your presence on your own channels, you’re creating a home base.

Social Media 253

Social Media Social Marketing Media Content Marketing 253

Marketing Insider Group

APRIL 21, 2021

With so much content inundating customers today—from short ads on social media to longer form blogs, eBooks, white papers, and articles—you need to carve out your content niche by asking yourself: What type of content will my target audience actually want to read? Transform old blogs into videos. What will be worth their time?

B2B 362

B2B Paid Search Agency Guidelines Content 362

Optinmonster

OCTOBER 29, 2023

It can be difficult to keep up with the constantly changing stats and facts about blogging. That’s why we created this ultimate list of blogging statistics and facts. Ultimate List of Blogging Statistics and Facts We hope these blogging stats give you some insight and help you make healthy decisions for your blog’s future.

Statistics 93

Statistics Paid Content Stats Blogger 93

ClearVoice

APRIL 9, 2024

Rather than creating new content to fill content gaps or archiving old content that is no longer relevant or brand-appropriate, the content refresh consists of updating content that could still perform well with just a little love. Or you might have a new case study supporting an existing blog post.

Content 52

Content Ad Frequency Paid Search Agency Case Studies 52

Velocity Partners

MARCH 28, 2024

Which leads us (excuse the pun) to what ABM should do, which is apply modern tools and processes to an old strategy: find your friends and nurture those relationships. In your head, you’re now hearing Angela Lansbury sing “Tale as old as time” … well, you are now). Do this and selling will be easier, because it’s win-win.

Account Based Marketing 78

Account Based Marketing ABM Ideal Customer Profiles Best Practices 78

Valasys

AUGUST 10, 2023

Most webmasters used to ignore old content on their websites once it was out of sight. Old content used to (and still in some cases) receive no love from site owners. This is a shame since SEO and tracking tools monitoring your traffic and rankings have allowed us to view old content in a new light. I do not blame them.

Traffic 52

Traffic Lead Scoring Lead Ranking Content 52

Scoop.it

SEPTEMBER 16, 2022

Let’s break down 5 ways to curate content and keep your blog fresh. One of the easiest ways to curate content regularly is to create a “list” or blog listicle of current topics, blog posts, or things you think your readers will be interested in. Then you can bump that blog post or list back to the top of your content stream.

Curation 98

Curation Content Blogger High Quality Lead 98

Martech

SEPTEMBER 15, 2023

At MIG, we encourage our clients to continue creating blog posts while we supply a steady stream of articles that we fine-tune for SEO. Repurposing old content should already be a part of your content marketing strategy. Then, add to the conversation with your perspective to show others how to benefit. The more content, the better!

Terms and Conditions 116

Terms and Conditions Content Paid Search Agency Marketing Agencies 1 116

Hubspot

JUNE 3, 2010

On the other hand, the blogging world is filled with successful niche content that appeals to specific audiences. Blogs Use More Complex Language Than Old Media I used the free tool Website Grader to find the readability levels of the top 15 blogs in 7 industries. In general, blogs used more complicated language.

Media 28

Media Television marketing Press Hubspot 28

Industrial Marketing Today

AUGUST 4, 2020

I touched on some of them in my last post about writing technical blog posts. While the age-old problem of “What should we write about?” Manufacturing content marketing has its own challenges and frustrations as many industrial marketers have experienced. still exists, new research findings show a myriad of other challenges.

Content Marketing 144

Content Marketing Content Marketing Research 144

Choozle

MARCH 20, 2024

In this blog, we explore the practical realities of this evolving landscape, spotlighting the growth of Connected TV (CTV) and audio platforms for reaching the right audience. In the chart below, looking at the age group of 25 to 34-year-olds, a staggering 60% of households no longer have linear TV.

Advertising Agencies 73

Advertising Agencies Advertisements Advertising Allocation 73

Exo B2B

MARCH 19, 2024

In other words, it’s coming… Google SGE is going to impact the way we do our searches, and that’s going to have a negative impact on your good old Google Analytics statistics. The result of the good old search bar will give way to SGE results. In 6-9 months, probably yes!

Marketing AI 52

Marketing AI Google B2B Marketing Long Tail Marketing 52

Heinz Marketing

JANUARY 9, 2024

Here is a blog post on what marketing orchestration is in the first place. Meetings are spent explaining old decisions, taking in feedback that should have been dealt with a week ago. They may look slightly different each time, giving the illusion of progress, but at their core they are dealing with the same old problems.

Planning 92

Planning Work Management ROAS Paid Search Agency 92

ClearVoice

FEBRUARY 28, 2023

Wondering if your old content needs a little content pruning? Whether it’s changed data, old service lists, differing brand voices, or ex-employee features, or another reason, it’s high time to make some changes. We also give you the low-down on how often to prune old content =, refresh, or rewrite your content.

Content 52

Content Ad Frequency Case Studies Paid Search Agency 52