Adobe Experience Cloud Blog

MARCH 22, 2019

Email marketing is like an old friend. Even with the emergence of more exciting engagement tactics, email marketing has remained a key method for reaching your audience. Regardless of how people feel about email communications, many marketers’ email campaigns are failing to connect with customers. Past email clicks or opens.

Rules 134

Rules Email Marketing Tips Planning 134

SendX

MAY 24, 2019

Everyone does email marketing nowadays, but does it still have the capability to engage subscribers with so many newsletters arriving in everyone’s inboxes? If email marketing is so great does that mean it is infallible? Some marketers give their list tons of informative and useful content but do not ask for the sale.

Copywriting 151

Copywriting Tips Template Content 151

Optinmonster

JUNE 11, 2024

Are you looking for the best and easy-to-follow Black Friday marketing guide? For eCommerce businesses, holiday sales marketing like Black Friday represents more than just dates on a calendar. In this post, I’ll share a marketing calendar specifically tailored for Black Friday and Cyber Monday (BFCM) marketing.

Planning 80

Planning Marketing Analytics Tools Paid Search Agency eCommerce 80

Vision6

JANUARY 9, 2022

As we prepare for a cookieless digital era and Apple Mail’s privacy updates, it’s clearer than ever marketers need to keep up with the ever-changing data security landscape. In fact, abandoned cart emails can generate conversion rates as high as 41%. So, where’s the happy medium? Hyper-personalise your communications.

Practices 91

Practices Best Practices Deliverability Click Rate 91

Webbiquity

OCTOBER 29, 2019

Many marketers underestimate the continuing power of email marketing. On the contrary, used properly, email marketing can hep build customer loyalty, nurture leads, and increase direct sales. Why should you use email marketing software? Here are five specific benefits of using email marketing tools. Market reach.

Marketing Automation Services 190

Marketing Automation Services Marketing Management Budget Programs Marketing AI 190

Adobe Experience Cloud Blog

JULY 12, 2019

Marketers have argued about the viability of email campaigns ever since email became widely adopted as a marketing channel. And it’s true that email no longer has the insanely high open rates it used to. But consumers still open their email 20 times a day on average. Why Email Still Works.

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High Quality Lead Click Rate Case Studies Thought Leadership 134

Hubspot

MAY 26, 2021

When it comes to email marketing, there's no denying how powerful this channel can be. Discover the key features you should find in a bulk email service and the top providers in the market. The first question you should ask is, " Is our brand investing in email marketing this quarter/year? ". Click-to-open rate (CTOR).

Enterprise Management 99

Enterprise Management Work Management Marketing Management Features 99

Ontraport

JANUARY 21, 2021

Getting new leads only to watch them slip through your fingers is one of the most frustrating parts of marketing. It can be challenging to figure out exactly which leads belong in which category, and it becomes even more complicated when you’re stuck with rigid lists because of limitations of your email marketing software.

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Sales Qualified Leads Lead Scoring Lead Ranking Leads 59

Litmus

OCTOBER 14, 2021

The beauty of email marketing is you can immediately see results—and we often take that for granted. Back when I did huge segmented direct marketing campaigns for Epsilon, it would take months to get the results. A great open rate just shows how flashy your subject line is. How marketing leaders can use these reports.

Marketing Report 78

Marketing Report Email Marketing Privacy Protection Paid Search Agency 78

Convert

SEPTEMBER 30, 2020

Get ready to boost your email open rates and click-through-rates! When a marketing email is personalized and targeted, businesses see above-average open rates and click-through-rates. This is a great way to grow your marketing list while collecting data. What is Email Personalization?

Email Marketing 98

Email Marketing Personalization Automation Planning 98

Adobe Experience Cloud Blog

JULY 21, 2015

Author: Johnny Cheng Marketers are always striving to deliver “best practice” marketing—marketing based on tested, tried-and-true data. But, for many marketing activities, marketers simply don’t have a strong benchmark to reference. Our last email campaign had a 5% click rate! Your Boss: Is that good?

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Conversion Rate Marketo Conversion Top of Funnel 48

ClickZ

MAY 23, 2019

Many marketers hear “AI” and think about chatbots or massive tech companies with seemingly unlimited resources: IBM Watson, Amazon Alexa, Netflix’s extraordinarily sophisticated recommendation engine. However, there are plenty of ways AI can enhance one marketing channel everyone uses: email. Here are three of them.

Marketing AI 75

Marketing AI Segmentation Email Marketing Personalization 75

SalesIntel

MAY 17, 2021

A metric that is often used for monitoring engagement is the “click to open rate”; the number of people who clicked a link in your message divided by the number of people who opened it. Google detects “batch and blast” and will automatically put a temporary block on senders to avert a spam threat.

Deliverability 52

Deliverability Data Hygiene CAN-SPAM Lead Scoring 52

LeadSquared

DECEMBER 21, 2020

Marketing campaign automation is a productive and measurable way to improve engagement with your potential customers. But the applications of marketing automation are not limited to that. If you see, around 49% of companies use some form of automation for marketing campaigns. What is marketing campaign automation ?

Enterprise Management 52

Enterprise Management Marketing Automation Services Automation Work Management 52

Bound360

AUGUST 3, 2017

Email continues to be the go-to channel for B2B marketers to drive engagement. Build a target list in your favorite marketing automation platform and fire away. Sure, other marketing channels such as media and web are important, but email still reigns king as the backbone of our demand strategy. Have a webinar coming up?

Marketing Qualified Leads 45

Marketing Qualified Leads Lead Ranking Personalization MQL 45

Sharpspring

SEPTEMBER 10, 2021

Read on to learn why email marketing is ultimately all about relationships — and how to improve yours. Bad example: Subject line: Here’s a marketing email! Don’t use a “no-reply” address to send marketing emails. Bottom line: allow responses to your email marketing campaigns. No one likes to feel part of an “email blast.”

Email Marketing 89

Email Marketing Brand Identity Branding Ad Building 89

SmartBug Media

APRIL 13, 2023

Conduct Personal Email Outreach It’s not news that people are inundated with email and often skip over the generic e-blasts many companies are still sending out. However, studies have shown that open rates improve when consumers see that an email is from a real individual.

Paid Search Agency 98

Paid Search Agency Urgency Marketing Advertising Funnels Intent 98

Webbiquity

JUNE 9, 2016

Email segmenting is one of the most powerful techniques for boosting open rates, CTRs, and total revenue per email. Fortunately, there is a simple way any marketer with 10 to 20 emails sent per month can take advantage of segmentation in email marketing efforts. It’s also surprisingly neglected.

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Segmentation Email Marketing Paid Search Agency Class 100

Bound360

AUGUST 3, 2017

Email continues to be the go-to channel for B2B marketers to drive engagement. Build a target list in your favorite marketing automation platform and fire away. Sure, other marketing channels such as media and web are important, but email still reigns king as the backbone of our demand strategy. Have a webinar coming up?

Marketing Qualified Leads 40

Marketing Qualified Leads Lead Ranking Personalization MQL 40

Hinge Marketing

FEBRUARY 28, 2018

And while marketing efforts put toward pricing and service strategy, or articulation of a firm’s competitive position, their real advantage lies in the strength of their relationships. In the long run, having close and trusting contacts will give you an edge, especially when other marketing tactics aren’t working.

Ad Building 110

Ad Building Work Management Marketing Management Business 110

Vision6

MAY 30, 2023

Before we dive into some sms marketing examples, it’s important to know exactly what SMS marketing is and why should it be part of your marketing strategy ! SMS marketing still remains one of quickest and most direct ways for brands to communicate with customers.

SMS 52

SMS Examples Marketing Management Opt-out 52

Tomorrow People

SEPTEMBER 27, 2012

Return the wreath and cancel the hearse – despite what you might have heard, email marketing is not dead. True, consumers got wise to email marketing being used as a channel to push products or services, but it's still a viable medium for creating awareness. Untargeted email marketing campaigns increase costs by 3.6 4-15 : 3.1%.

Email Marketing 120

Email Marketing Tips Click Rate Paid Search Agency 120

PureB2B

FEBRUARY 25, 2018

The industry is saturated with marketing clutter, but email still drives the highest ROI out of all B2B marketing strategies. On average, businesses can earn $44 for every dollar spent on email marketing. This will help you determine, for instance, what kind of open rates or conversion rates businesses like yours should expect.

Conversion Rate 62

Conversion Rate Comparison Email Marketing Conversion 62

Adobe Experience Cloud Blog

APRIL 14, 2016

Author: Jamie Lewis Today’s buyers have unlimited choices, access to a wealth of research, and are being bombarded with countless marketing messages each day. So it’s no wonder that many marketers are finding it difficult to break through the noise. But, that’s avoidable. Not treating your target audience as individuals.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Planning 48

Lead Liaison

AUGUST 26, 2019

Thinking about how you will manage your post-show follow-up, after a trade show or other marketing event, is a critical step in finding success with event marketing. Text Message Marketing in Post-Show Follow-Up. In addition to email marketing, you want to harness the power of social media. How About After The Trade Show?

Lead Liaison 48

Lead Liaison Trade Show SMS Planning 48

Sharpspring

OCTOBER 6, 2017

Marketers know this feeling well. Yes, to be a marketer is to know loss. Marketing automation offers a variety of tools to help brands minimize customer churn and inactivity. This blog post will highlight the seven best re-engagement tactics for your marketing automation campaigns. Establish Triggers for Email Automation.

Tactics 41

Tactics Campaigns Ad Frequency Planning 41

Outgrow

APRIL 8, 2020

But today, integrated marketing is very important, although not always well-executed. Once you have achieved that perfect landing page with Unbounce , it's time to look at some fantastic Unbounce integration tools to help you achieve your dream conversion rate. Autopilot for Marketing Automation. And, it’s here to stay.

Marketing Automation Services 52

Marketing Automation Services Tools Outgrow Business 52

markempa

AUGUST 19, 2013

Tweet Earlier this year at MarketingSherpa Email Summit 2013 in Las Vegas, I had the chance to enjoy many conversations with my email marketing industry friends. At the same time, they are being told to get away from the traditional “batch and blast” or “spray and pray” efforts. Loren McDonald : Email marketing is not “either-or.”

Blast Campaigns 120

Blast Campaigns Mobile Marketing Email Marketing B2B Marketing 120

SendinBlue

MAY 15, 2019

Read on to learn how marketers can use email automation to map user behaviour, transform customer experiences and drive more conversions. Email automation is one of the aspects of Marketing automation , that allows you to build scalable and repeatable processes where your most manual and repetitive tasks are automated.

Automation 58

Automation Lead Ranking Marketing Automation Services Lead Scoring 58

Adobe Experience Cloud Blog

DECEMBER 7, 2017

And after all of your hard work creating the campaign, you as a marketer are tasked with measuring the metrics and return on investment (ROI) of your campaigns. You can use soft metrics like impressions, engagement, and visitors which are essential for shaping your marketing strategy into a winning game plan. Unsubscribe Rate.

ROI 134

ROI Top of Funnel Planning Click Rate 134

Content Standard

JULY 1, 2015

In content marketing, we’re so focused on mastering the next big channel or tactic that we sometimes forget about marketing tools that have worked well in the past. Interestingly, newsletters have only gotten more popular among B2Bs and B2Cs as content marketing has emerged as an essential component to any digital strategy.

Newsletter 45

Newsletter Tools Best Practices Blast Campaigns 45

Salesforce Marketing Cloud

APRIL 15, 2024

When I first got into the email marketing space in 2010, the term “batch and blast” was still used to describe email strategy — not exactly focusing on email engagement. Perhaps the most important change is that the concept of “batch and blast” is no longer considered an effective marketing strategy.

Webinar Metrics 121

Webinar Metrics Click Rate Open Rate Blast Campaigns 121

SendX

JULY 13, 2021

Also, you must invest time in crafting the best marketing strategy that suits your business needs. But before you plunge into all the strategy, you must know email marketing tactics will benefit your business in the long run. The process will help you improve click-through rates, open rates and reduce the risks of unsubscribed rates.

Email Marketing 195

Email Marketing Marketing Strategy Marketing & Strategy Tips 195

SendX

JULY 12, 2021

Also, you must invest time in crafting the best marketing strategy that suits your business needs. But before you plunge into all the strategy, you must know email marketing tactics will benefit your business in the long run. The process will help you improve click-through rates, open rates and reduce the risks of unsubscribed rates.

Email Marketing 195

Email Marketing Marketing Strategy Marketing & Strategy Tips 195

Hubspot

MARCH 15, 2016

As companies adopt inbound marketing as a way to generate more leads, the importance of having an effective lead nurturing strategy becomes very clear. Implementing an effective lead nurturing strategy can have a huge impact on the results of your inbound marketing strategy. What do super successful marketers do differently?

Sales Management 28

Sales Management Lead Nurturing Lead Scoring Lead Ranking 28

Act-On

OCTOBER 6, 2023

Though many people have now grown up with SMS technology at their fingertips, it is only recently evolving as a key part of marketing and communication strategies for both B2B and B2C businesses. If you have the right strategies, content and timing in place, this immediately can work in your favor for automated SMS marketing.

SMS 181

SMS Advertising Mediums Work Management Marketing Management 181

SendX

FEBRUARY 25, 2020

If you have an email marketing list, there are several factors you need to optimize to have a significant positive return on investment. One of these factors is your email response rate. Your response rates would show you how effective your email marketing strategy is. Weekends have the lowest open rates than on weekdays.

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Response Rate Marketing & Strategy Open Rate CAN-SPAM 196