Paul Gillin

JULY 29, 2013

Twitter is recording about 10 tweets per minute mentioning the author’s name. Getting attacked by Lauren Green is the best thing that could have happened to him. An attack may be the best publicity you can ask for. As of this moment, his book is the top seller on Amazon. YouTube views are over 1 million. Related articles.

Television marketing 50

Television marketing Public Relations Amazon Youtube 50

Paul Gillin

AUGUST 4, 2011

In a survey of marketers conducted by BtoB magazine last year , Facebook was ranked last in usefulness among the top five social networks, trailing blogs, LinkedIn, YouTube and Twitter, in that order. It uses apps for Twitter, YouTube, Flickr and Foursquare to pull its content from other social networks into Facebook. Be Colorful.

Facebook 50

Facebook B2B Marketing Rules Salesforce.com 50

Paul Gillin

AUGUST 26, 2011

The goal was to get people talking about financial stability and have a chance to win the popular board game; Hosted a Twitter chat about Halloween safety. His best story actually had nothing to do with insurance but everything to do with using social marketing to build loyalty and word-of-mouth awareness.

Social Marketing 50

Social Marketing Planning Marketing Management Word of Mouth 50

Paul Gillin

FEBRUARY 7, 2011

I haven’t conducted a scientific analysis, but in monitoring the mainstream media coverage as well as the chatter on Twitter and Facebook today, it appeared to me that commentary was running about 80% negative on the campaign. Too bad Groupon didn’t mention any of those noble goals in the commercials themselves.

Godaddy 50

Godaddy Public Relations Comparison Paid Search Agency 50

Paul Gillin

OCTOBER 5, 2011

In the weeks leading up to the Direct Marketing Association annual conference in Boston this week, exhibitors were out strutting their best stuff. With 9,400 Twitter followers, 1,200 LinkedIn connections and regular columns in BtoB magazine and The CMO Site , I can extend their reach at very little cost to them.

Direct Marketing 50

Direct Marketing BtoB Word of Mouth Conference 50

Paul Gillin

MAY 25, 2010

Process Experts was named Best Corporate Blog by BtoB magazine in 2010 and Cahill is now leading the company’s charge into Twitter and Facebook while institutionalizing best practices among all the Emerson Process Management divisions.

BtoB 50

BtoB B2B B to B Blogger 50

Paul Gillin

NOVEMBER 24, 2010

Twitter, social networking sites). Blogging Best Practices. Your personal blogs that contain postings about Oracle’s business, products, employees, customers, partners, or competitors. Blogs that are hosted or run by Oracle should focus on topics that are related to Oracle’s business.

Social Media 50

Social Media Copyright Media Wiki 50

Paul Gillin

JULY 8, 2010

Twitter, social networking sites). Blogging Best Practices. Your personal blogs that contain postings about Oracle’s business, products, employees, customers, partners, or competitors. Blogs that are hosted or run by Oracle should focus on topics that are related to Oracle’s business.

Social Media 50

Social Media Media Copyright B to B 50

Paul Gillin

APRIL 13, 2011

As a frequent speaker at events of all sizes, I’ve had a chance to observe some of the best practices conference organizers used to promote their events through social media. Create a Twitter hashtag and promote it to your colleagues and registrants. Ask registrants for a Twitter address and then follow them on Twitter.

Social Media 50

Social Media Promotion Media Landing Pages 50

Paul Gillin

JUNE 24, 2010

Premium services like Webtrends build in sophisticated behavioral and sentiment analysis and can track offsite activity such as a prospect’s comments on Twitter or use of a mobile application. The best way to select relevant metrics is to work backwards. Sidebar – Valuing Twitter Followers.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Paul Gillin

MARCH 24, 2011

This is a great chance to take a snapshot of best practices in the field, and I was struck by this year’s entries in the corporate blog category. It’s clear to me that the best B2B companies are taking their blogging to the next level. 27 of the PDF). 27 of the PDF). That’s another great idea.

BtoB 50

BtoB B2B B2B Thought Leadership Multi-Channel 50

Paul Gillin

NOVEMBER 28, 2011

I entered the room late, but figured I could quickly catch up on the proceedings by checking the Twitter stream of attendees. Most CIOs are taking an attitude of, at best, benign neglect toward social networks. With an estimated 300 senior IT executives in the room, I expected there would be plenty of chatter going on.

Lead Ranking 50

Lead Ranking BtoB Business Enterprise Management 50

Paul Gillin

DECEMBER 16, 2010

Now that everyone knows the basics of Facebook and Twitter, things start to get interesting. The best book I’ve ever read on media transformation is The Chaos Scenario by Bob Garfield. The problem with much of the discussion is that it’s been focused on tools, and tools are far less interesting than what people do with them.

Social Media 50

Social Media Media RSS Verticals 50

Paul Gillin

JANUARY 16, 2012

Users can view a stream of user comments in a Twitter-like view. Patients will have greater certainty they’re getting the most effective treatment possible and the platform integrates expertise from the best health care providers in the nation. Data and social tools will be embedded in daily work.

Enterprise Management 50

Enterprise Management Work Management Social Networks Ideal Customer Profiles 50

Paul Gillin

JANUARY 4, 2012

In fact, one of her favorite measurement tools – the Grunig Relationship Survey - was invented in the days before blogs and Twitter, but is every bit as useful today as it was a decade ago. The point isn’t for organizations to argue about tools but to figure out the best ways to measure success.

Social Media 50

Social Media Media Peer-to-peer PR 50