Crimson Marketing

FEBRUARY 11, 2015

The way buyers consume products has fundamentally changed and looks to continue changing even more rapidly. Product marketing amidst this rapid evolution is a daunting task. Podcasts Product Marketing' Having the right marketing technology, processes and mentality is just the start.

Multi-Touch Attribution 100

Multi-Touch Attribution CMO Work Management Marketing Management 100

Crimson Marketing

SEPTEMBER 6, 2013

The Economist is one of the best publications for business news and international politics. BADMarketing branding create brand market your product marketing mix marketing product strategy to market strategy what is market strategy' This is really some #BADMarketing. How do you feel about this piece of direct marketing?

Marketing Mix 100

Marketing Mix Marketing & Strategy Marketing Marketing Strategy 100

Crimson Marketing

FEBRUARY 27, 2014

Who will win the race to build the best cloud suite of tools for the CMO? Corporate Marketing Other Interesting Topics Product Marketing' Let’s take a look at the top contenders: Salesforce.com Who are they? “The company’s. The post The Race To Own The Marketing Cloud appeared first on.

Salesforce.com 100

Salesforce.com CMO Paid Search Agency Marketing 100

Crimson Marketing

JULY 25, 2013

It’s your worst nightmare come to life – you’re perusing the internet when you see not only your brand name but a “copy” of your product for a fifth of the price. The best way to start your brand protection is to look at other fraudulence cases in your industry. So what happens now? Marketing Tech ).

Brand Identity 100

Brand Identity Branding Domain Social Media 100

Crimson Marketing

DECEMBER 3, 2013

To establish a strong relationship with your channel partners you need to not only provide them with good products/services to sell, but be easy to work with. ” It’s your job to make sure your partners remain effective resellers of your products/services. They would still be the best regardless of what you did.

Advertising Agencies 100

Advertising Agencies Work Management Marketing Management CRM 100

Crimson Marketing

SEPTEMBER 9, 2015

That presents a real challenge to those trying to use available information to understand what customers are saying about a brand’s products and services. According to Gartner, 80% of the world’s data is unstructured. It takes a unique mix of technology and technique to make sense of such unstructured data.

Churn Rate 100

Churn Rate Marketing Management Marketing & Strategy Gartner 100

Crimson Marketing

FEBRUARY 17, 2015

Using well-developed CAC and LTV values together not only greatly increases the efficacy of your demand generation efforts, but it also unlocks valuable insights into product development, targeting, segmentation, retention, operations and service. He demonstrates how any business can calculate LTV and CAC, regardless of product or service.

CMO 100

CMO Acquisitions Lead Scoring Lead Ranking 100

Crimson Marketing

AUGUST 17, 2015

The question of solving the particularly challenging task of scaling up a global marketing organization made of multiple product lines, countries and account strategies is largely performed by trial and error marketing tactics by marketers with minimal foundation or understanding of marketing technology (martech).

Enterprise Management 100

Enterprise Management CMO Peer-to-peer Organization 100

Crimson Marketing

APRIL 14, 2015

How can we best acquire new customers? What new products should we develop? ” The following checklist will help you determine your maturity level and proficiency incorporating metrics and analytics best practices: Source: MarketingProfs. Which existing markets and customers should we grow? Image: Courtesy of Family Song.

Analytics 100

Analytics Lead Ranking Cost per Lead Lead Scoring 100

Crimson Marketing

FEBRUARY 9, 2015

Advances in marketing intelligence and analaytics are creating more opportunities for marketers to decipher the best ways to understand and target buyers and measure marketing ROI. The potential impact runs into billions of dollars in additional revenue…[which] goes beyond marketing and product teams. The Science of Marketing.

Paid Search Agency 100

Paid Search Agency Work Management Marketing Management Advertising Agencies 100

Crimson Marketing

JULY 31, 2014

Buyers “have endless online and off-line options for researching and buying new products and services, all at their fingertips 24/7.” But marketing tools and best practices change faster than most of you know and are able to react.

Marketing Management 100

Marketing Management Internet Marketing Mobile Marketing Social Media 100

Crimson Marketing

DECEMBER 16, 2013

Buyers are also starting to collaborate and exchange information to find the best solutions for their businesses. The buying process will become more personal, putting more pressure on the vendors to supply a positive selling experience as well as product. Reviews will be used to help identify the best vendors.

Buy 100

Buy B2B Vendors Budget Programs 100

Crimson Marketing

APRIL 21, 2015

The proliferation and speed of unstructured data via blogs, news websites and social networks is now such that potential buyers passively receive information (or in some cases misinformation) about your products and your competitors’ products well before someone from your sales team ever has the chance to interact with them.

Analytics 100

Analytics Analysis Case Studies B2B Sales 100

Crimson Marketing

AUGUST 4, 2015

They take the time to investigate the market, to find out what is available, and to analyze which products meet their needs. A simple Google search gives them access to product information, prices, and the pros and cons of almost any brand, product or service. Moreover, you cannot rely entirely on analytics.

B2B Marketing 100

B2B Marketing B2B Thought Leadership Top of Funnel Funnel Advertising 100

Crimson Marketing

JUNE 7, 2013

By working closely with the sales team, you can help them determine which of these is the best solution. Make sure your demand generation efforts are aimed at an audience that has a deep need for your product. The final point is that you should not assume lead generation is the most important function of product marketing for you.

Sales Qualified Leads 100

Sales Qualified Leads Leads Lead Marketing Qualified Leads 100

Crimson Marketing

JUNE 4, 2013

Many companies are just beginning to figure out what exactly is the best vertical marketing strategy for their offerings. 1) Clue in to the new reality: Take the focus away from a product sale, and hone in on your customer’s needs. . It’s imperative to develop a new marketing and channel strategy as well. .

Verticals 100

Verticals Advertising Agencies Landing Pages Advertising Channels 100

Crimson Marketing

MAY 23, 2013

7: Spur People to Talk About and Purchase Your Products. Honesty is the best way to build relationships of any kind. The best way to do this is to create and give value. 11: Begin With Email to Launch Your New Product on Facebook. 11: Begin With Email to Launch Your New Product on Facebook. Who buys it?

Social Media 100

Social Media Social Marketing Marketing Management Media 100

Crimson Marketing

JULY 1, 2013

Viewers can check them out at the best time for them. announcing a new product), and customer facing sales tools. Videos help you connect to your partners by adding a personal touch to your communications. Videos allow you to connect with a larger audience. Videos are also likely to be reshared, increasing your reach.

Advertising Channels 100

Advertising Channels Video Marketing Advertising Agencies Viral Marketing 100

Crimson Marketing

AUGUST 21, 2013

Take time to determine which cloud hosting provider is the best for your needs. ” Look for cloud enthusiasts who are excited about their products. Lay out your criteria and terms to ensure your relationship is lasting and productive. An area that needs more focus is the partner relationship between vendors and customers.

Advertising Agencies 100

Advertising Agencies Work Management Marketing Management Marketing Mix 100

Crimson Marketing

FEBRUARY 3, 2015

He shares some data listening strategies and shows how to begin leveraging marketing analytics of the customer data you already have to understand the best way to serve.

Multi-Touch Attribution 100

Multi-Touch Attribution CMO Marketing Management Buy 100

Crimson Marketing

DECEMBER 12, 2014

By deploying email messages to different segments, marketers can test which subject lines, content, headlines, images, and offers best resonate with buyers. Through the use of marketing technology and software marketers using email marketing can determine which elements will best convert into sales. Email marketing can lower costs.

Email Marketing 100

Email Marketing Top of Funnel Click Rate Marketing & Strategy 100

Crimson Marketing

AUGUST 26, 2013

Production – How do you make it easy to produce? Pillar #2: Production. The trick is to get that content out of their heads; that is called “Production.” Production is the second pillar of your content strategy. Production is the second pillar of your content strategy. And that step is imperative.

Webinar Metrics 100

Webinar Metrics Marketing & Strategy B2B Thought Leadership Thought Leadership 100

Crimson Marketing

MARCH 22, 2013

In other words, marketing needs to take all the tools they are using to collect information about the company’s products and services, and the perceptions buyers and customers have about the company’s products and services, and the provide that information to sales. How Marketing Must Help.

CMO 100

CMO Trust Marketing Marketing Linkedin 100

Crimson Marketing

NOVEMBER 18, 2013

What works for one company, product offering, etc may not work for another. Figure out what content strategy works best for you and keep track of best practices to help others in your company learn. This “will help you create momentum, build a community, and ensure that your content factory drives real business results.”

Top of Funnel 100

Top of Funnel Content Marketing Work Management Paid Search Agency 100

Crimson Marketing

JANUARY 27, 2014

With this uncharted future on the horizon, how do you determine the best way for you to use and leverage technology in marketing? Instead of interrupting your buyer, you attract them by personalizing your interactions and product positioning. . Investments in marketing technology and automation will only continue to rise.

CMO 100

CMO Marketing Automation Services Hubspot Marketing Automation 100

Crimson Marketing

JUNE 23, 2015

Jackie was recognized in 2014 as “CMO of the Year” by the 4 Silicon Valley recognition program that honors the best in marketing and communications around the world. We get an insider’s look at Red Hat’s 360° marketing tactics, including lead scoring, customer profiling and getting Sales to understand how the buyer’s journey works.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Marketing Strategy 100

Crimson Marketing

DECEMBER 11, 2014

” Marketing’s biggest challenge is determining the best media source to promote a product or service. With that data, marketers can make better decisions about how to allocate their ad budgets. Indeed, the analytics themselves will identify the smart choices.”

Analytics 100

Analytics Allocation Advertisements Advertising 100

Crimson Marketing

JULY 11, 2013

Google+ is absolutely one of the best social media networks available to you. Google+ is a product of Google ; where do you go when you want to find out information? A lot of you plan your marketing strategies around Twitter, LinkedIn, and Facebook, but its a detriment to you if you don’t include Google+ in your marketing mix.

Google 100

Google Marketing Mix Social Networks Social Media 100

Crimson Marketing

APRIL 23, 2015

This tells marketing the best way to reach the buyer and the content needed to answer the buyer’s questions at each stage of the process. What does the buyer’s journey look like? “Having these conversations, and doing the primary research, helps highlight what’s working and not working with marketing initiatives.”

Buyer Personas 100

Buyer Personas B2B Marketing B2B Thought Leadership Planning 100

Crimson Marketing

OCTOBER 15, 2015

“Legitimate customer concerns around your product or service should be addressed head-on and considered golden opportunities for education and for allowing your customer service to shine. Last-Click Attribution Is Best. Negative Comments On Social Are Bad For Business. ” 13. ” 15. Retargeting Is Creepy.

Top of Funnel 100

Top of Funnel SEM Digital Marketing Funnels Marketing Analytics Tools 100

Crimson Marketing

OCTOBER 27, 2014

Perhaps best of all, having a Visible Expert on staff enables firms to charge premium fees, just by being associated with the industry star. We define your personal brand as the product of your reputation and your visibility. Develop a Strategy for your Visible Expert Brand.

Lead Scoring 100

Lead Scoring Lead Ranking Demand Generation Agencies Webinar Metrics 100

Crimson Marketing

OCTOBER 1, 2013

The Internet and social media have made it incredibly easy for the modern buyer to access information and increase their knowledge on any and every available product or service. . If your reps are knowledge-deprived and unable to provide buyers with actionable advice, they’ll appear deficient at best and untrustworthy at worst.

Top of Funnel 100

Top of Funnel Planning Thought Leadership Paid Search Agency 100

Crimson Marketing

OCTOBER 2, 2013

The Internet and social media have made it incredibly easy for the modern buyer to access information and increase their knowledge on any and every available product or service. . If your reps are knowledge-deprived and unable to provide buyers with actionable advice, they’ll appear deficient at best and untrustworthy at worst.

Top of Funnel 100

Top of Funnel Planning Thought Leadership Paid Search Agency 100

Crimson Marketing

MARCH 16, 2015

Customers use multiple marketing channels to evaluate product selection, pricing, special offers, availability and reviews by other consumers. Humans are sensory beings— brick and mortar stores have an enormous advantage in being able to offer shoppers the opportunity to see, touch, feel, and smell the products of interest.

Advertising Channels 100

Advertising Channels Lead Ranking Mobile Marketing Forrester 100

Crimson Marketing

APRIL 29, 2013

Your product might become one ingredient of a full course solution meal. My client Alex recently told me his company was planning to market their flagship product–an analytics and inventory tracking software—into the healthcare vertical industry for tracking the storage, use, and inventory of prescription meds.

Verticals 100

Verticals Advertising Agencies Planning Paid Search Agency 100

Crimson Marketing

JUNE 17, 2015

One of the biggest issue to content efficiency is production: More than nine in 10 marketers cited meeting task deadlines as the most inefficient area of their content marketing efforts. 90% saw content production increase. 90% of #B2B marketers saw production increase by using a #contentmarketing platform Click To Tweet.

Marketing Automation Services 100

Marketing Automation Services Marketing Management Tools B2B 100

Crimson Marketing

JUNE 25, 2013

The best market research tool you can use to get a look inside your customers’ heads is the in-depth interview. But when you probe deeper, by asking open-ended questions, you discover that the thing they care most about is that the product never fails. The market research is easy, but gaining insights from that research is difficult.

Work Management 100

Work Management Marketing Management Research Paid Search Agency 100