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10 Best Leading and Lagging Marketing Performance Indicators to Increase ROI

Webbiquity

This post outlines the differences between leading and lagging indicators, as well as providing some examples of each so you get a clearer idea of how to measure current performance and produce desired results in the future. Five Examples of Leading Indicators. If active users are dropping, it will obviously have an effect on revenue.

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What marketers need to know about YouTube Creator Studio

Sprout Social

YouTube is not just a platform for sharing videos. All with the help of a wonderful tool called YouTube Creator Studio. Whether you’re a creator or a brand, understanding how YouTube Creator Studio works can help you reach (and engage) a larger audience. What is YouTube Creator Studio? How to use YouTube Creator Studio.

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Why You Should Consider Using YouTube Videos For Senior Living Marketing

Stevens & Tate

When it comes to choosing what platforms to leverage in order to reach senior living audiences, you may have skipped over YouTube assuming that this particular platform is aimed at younger audiences. You may want to give YouTube another look as it turns out YouTube videos are an excellent way to reach older audiences.

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Unlock the Power of FOMO: 17 Clever FOMO Marketing Examples

Optinmonster

But there’s nothing to worry about as in this FOMO guide, we will explain what FOMO means, what FOMO marketing is, and why it is so effective. In the end, we will share FOMO marketing strategies and FOMO marketing examples so you can apply FOMO tactics in your marketing campaigns and enjoy the results yourself! What is FOMO Marketing?

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Seven Ways to Increase Your Brand Influence

Webbiquity

Brands also need influence in order to directly affect the behavior of their customers and make them more likely to identify with, relate to, or define themselves by the brand. An effective way to circumvent this problem is to practice proper channel management. Order the product on their home laptop. Image credit: HubSpot.

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What is hashtagging and how to use it effectively

Sprout Social

We explore what hashtags are, how to use them and examples of ways brands are successfully ushering in the new era of hashtagging. Hashtagging examples to spark your next big idea. Before its use on social media, it was most widely known as a pound or number sign (example: #2 pencil). What is hashtagging? How to use hashtags.

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How to Develop a YouTube Strategy for Gen Z, Millennial, Gen X, and Baby Boomer Audiences

ClearVoice

Marketers who simply view YouTube as a repository (for videos that they also publish in a multitude of other locations) are missing a huge opportunity to utilize the world’s second-largest search engine to reach audiences. Yes, optimizing for search on YouTube is important — but doing so is only half the battle. Millennials.

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