SnapApp

JANUARY 7, 2015

Here’s our roundup of the best polls and surveys from 2014. At SnapApp, we’re privileged to work with a host of truly impressive, inspiring customers who continually surprise us with the creative content they produce. MarketingProfs: A Day in the Life of a Marketer.

Customer Surveys 48

Customer Surveys Best Practices Thought Leadership Paper 48

SnapApp

JULY 26, 2016

This is the gold standard for interactive content – the best of the best. . The quiz accounts for a number of factors – team culture, playing style, and city, to name a few – and chooses the NBA team that best matches the individual’s preferences. You consume the content, it resonates with you, and you share it.

Best Practices 48

Best Practices Content Paid Search Agency Interactive Marketing 48

SnapApp

JANUARY 21, 2014

This month we will discuss the best practices for promoting your SnapApp. Whether you are focused on attracting new leads, pageviews, or other specific engagement goals, our best practices webinar will cover everything from social media, blog, emails, to even event promotion. SnapApp Promotion Best Practices.

Webinar Metrics 48

Webinar Metrics Promotion Practices Best Practices 48

SnapApp

DECEMBER 29, 2011

Best SnapApp Sweepstakes: Magic Beans. Best Use of Like-Gating in a SnapApp: CSN Philadelphia and the Philadelphia Eagles. Best Most Creative Placement of a SnapApp: IAB Ad Unit. We couldn't help but look back and share our favorites from the year with you.

Best Practices 48

Best Practices Microsite Viral Marketing Buzz 48

SnapApp

FEBRUARY 2, 2015

Build buyer personas you’ll actually use with these best practices from experts in the field. Luckily, there are a ton of experts in the field of buyer persona development that offer valuable, actionable advice for improving the creation and use of those buyer personas. Don’t be part of the 85%. Make it Real.

Buyer Personas 67

Buyer Personas Practices Ad Building Allocation 67

SnapApp

FEBRUARY 29, 2016

and I’m amped not only to meet and network with a new set of marketers, but also to have the ability to see new best practices and strategies that our peers are implementing. This is my first year attending Advocamp (SnapApp is a Platinum Sponsor – come check us out at booth 8!),

Peer-to-peer 48

Peer-to-peer Best Practices Conference Top of Funnel 48

SnapApp

NOVEMBER 1, 2016

Through experimentation and testing on different paid channels with different types of content , you can discover which of your paid media efforts best caters to viewer needs, interests, and channel preferences. Testing and Best Practices for Optimization. Pitfalls of Paid Media: What to Avoid and Best Practices.

Paid Content 48

Paid Content Marketing Budget Advertising Channels Practices 48

SnapApp

JANUARY 9, 2012

Users shared their quiz result, which aligned them to beauty products that were best for their "personality". Get started today at SnapApp and use this check-list and best practice tips to guide you when you make a quiz. SnapApp Recommended Best Practices. Use it to: Collect leads. Connect customers to your brand.

Practices 67

Practices Personalization Peer-to-peer Best Practices 67

SnapApp

FEBRUARY 4, 2014

In this 30 minute hands-on session, Senior Account Manager Ali Noel will share best practices to optimize your SnapApp promotion plans for social media, blog, email and events. Learn how to leverage your SnapApp in the right channels for the best results. Watch the latest in our Customer Success Webinar Series now.

Webinar Metrics 48

Webinar Metrics Promotion Practices Demand 48

SnapApp

APRIL 1, 2015

Best of all, all this data – from lead form information to responses to video engagement metrics – gets flowed automatically into leading marketing automation platforms. This type of interaction keeps the viewer engaged, and offers additional value both for the viewer and the marketer. What Will Interactive Video Do for Me?

Cost per Lead 48

Cost per Lead Video Marketing Peer-to-peer Best Practices 48

SnapApp

SEPTEMBER 20, 2011

Get started today at SnapApp.com and use this check-list and best practice tips to guide you. SnapApp Recommended Best Practices Include sharing buttons- Facebook, Twitter, Linked In, etc. s strict policy prohibiting the use of their technology to run sweepstakes, you must use a third-party application, like SnapApp, to do so.

Practices 48

Practices Microsite Best Practices Opt-in 48

SnapApp

NOVEMBER 16, 2011

What's the best way to condense a lengthy blog post into a short-form tweet? While the answers to these questions vary between campaigns and companies, some best practices can help clarify ambiguities: Blogs. By understanding best-practices, brands can better adapt to each platform's unique needs, tone, and atmosphere.

Social Networks 48

Social Networks Practices Best Practices Network Marketing 48

SnapApp

APRIL 29, 2015

Here at SnapApp, we love a good personality quiz. So it’s pretty exciting for us to see these quizzes starting to get more attention in the broader marketing world.

B2B Marketing 54

B2B Marketing Cost Per Thousand CPM Work Management 54

SnapApp

SEPTEMBER 2, 2016

Welcome to SnapWrap, our weekly marketing roundup on the SnapApp blog! Each Friday, we assemble a roundup blog post of the most insightful, most interesting, and most popular marketing content from the past week (give or take a few days).

Video Marketing 48

Video Marketing Content Marketing Practices Stats 48

SnapApp

OCTOBER 24, 2019

The best practice of keeping key information “above the fold” originates from the newspaper industry, where the obvious best practice is to place your most engaging stories above the crease in the paper where it would be folded to be displayed. . Try these ideas to qualify your prospects on landing pages. Qualify with forms.

High Quality Lead 89

High Quality Lead Landing Pages Lead Ranking Sales Qualified Leads 89

SnapApp

OCTOBER 17, 2019

However, marketers can combat the costly inefficiency that this system creates by only sending the best leads to sales. Send only your best leads to sales . The third step in improving your lead quality for better ROI on your marketing efforts is to employ a system to surface the best leads.

Lead Ranking 92

Lead Ranking Top of Funnel Lead Scoring Marketing Qualified Leads 92

SnapApp

AUGUST 20, 2019

However, we often give it the old college try in our quest to uncover the right leads to pass to sales, making educated guesses about who is ready to pull the trigger, and whose problems can be best solved by our solution. . Start with the questions below to uncover the best leads for your business. Try adapting these questions: .

High Quality Lead 91

High Quality Lead Sales Qualified Leads Lead Scoring Lead Ranking 91

SnapApp

OCTOBER 1, 2019

Significant shifts in B2B buying behavior mean that old best practices no longer engage prospects or drive results. While these shifts challenge best practices, marketers can once again adapt to successfully meet the needs of their buyers and increase revenue. Why old “best practices” are no longer effective.

Tactics 70

Tactics B2B Marketing B2B Gartner 70

SnapApp

MAY 1, 2018

People adore New Haven pizza, and aren’t afraid to tell you everything about it – why the style of pizza is allegedly superior to all others , which pizza purveyor should be your choice when visiting Connecticut, what topping combinations are best, and so on. We’re trained to find the right answer, the right best practice. I love that.”

Practices 89

Practices Best Practices Paid Search Agency Planning 89

SnapApp

MAY 1, 2018

People adore New Haven pizza, and aren’t afraid to tell you everything about it – why the style of pizza is allegedly superior to all others , which pizza purveyor should be your choice when visiting Connecticut, what topping combinations are best, and so on. . We’re trained to find the right answer, the right best practice.

Practices 89

Practices Best Practices Paid Search Agency Planning 89

SnapApp

DECEMBER 6, 2018

As marketers, connecting with our audience around holidays and seasonal themes is one of the best ways to establish relationships, build buzz and kick start conversations. They serve as landmarks in our lives that are often emotionally-driven and stand out more prominently in our memories.

Campaigns 89

Campaigns Planning Buzz Marketing & Strategy 89

SnapApp

NOVEMBER 9, 2018

But today, B2B marketers resting on outdated “best practices” like gated PDFs followed up promptly by cold calls, are committing a cardinal marketing sin: they’re forgetting that as marketers we are always talking to people. Drift explains conversational marketing in a three part framework: Capture, Qualify, and Connect.

Conversion 101

Conversion Sales Qualified Leads Sales Cycle Paid Search Agency 101

SnapApp

MAY 7, 2019

Editor’s Note: This is the first article in a two-part series that explores best practices for nurturing prospects, generating qualified leads, and improving conversion rate. . Analyze which channels provide the best leads and focus your media budget there. Marketing teams are sometimes too aspirational about their personas.”. “It’s

Top of Funnel 89

Top of Funnel Sales Qualified Leads Lead Ranking Lead Scoring 89

SnapApp

SEPTEMBER 12, 2017

You can send the best-designed campaign and hire the top copywriter to write the smartest subject line – but all that means nothing if your emails don’t engage readers. . Email Basics and Best Practices. Here’s an example of a well-done newsletter from StitchFix that touches on some of these best practices: . .

Newsletter 80

Newsletter Webinar Metrics Top of Funnel Click Rate 80

SnapApp

JULY 24, 2018

And that means our “best practices” aren’t the best practices when buyer journey’s have chanced so drastically. This will even help sales prioritize the best leads and help marketing understand what’s driving bottom line results. And both prospects and sales people alike know that it works inconsistently at best.

Top of Funnel 75

Top of Funnel Interactive Marketing Sales Qualified Leads Content 75

SnapApp

SEPTEMBER 25, 2018

From misunderstanding how to find qualified leads to confusion about when the best time to contact them is, the lead generation legends keep growing. As a result, sales teams are confused and left wondering about the best ways to reach — and convert — their most qualified leads.

Lead Generation 83

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 83

SnapApp

JANUARY 23, 2018

Do you remember the best marketing campaign you ever executed? I think one of the best ways to stay inspired and discover new ideas as a marketer is talking to my peers – marketing managers and directors who are living it right with me, testing out different, creative concepts as part of their programs. . The Best Campaign.

Campaigns 63

Campaigns Account Based Marketing Guerilla Marketing Peer-to-peer 63

SnapApp

JANUARY 29, 2019

Lead qualification is the process of identifying which of your prospects are the best fit for your sales process and solution, and therefore, which leads your sales team should be focusing on the most. What is Lead Qualification?

Lead Qualification 98

Lead Qualification Sales Cycle Sales Qualified Leads Top of Funnel 98

SnapApp

JANUARY 17, 2019

This shared understanding is then employed by marketing to create content, campaigns, and lead nurturing programs that support the sales team in identifying the best leads to follow up with. It also helps your sales team get your best prospects over the finish line, faster. Why Align Sales and Marketing?

Lead Ranking 107

Lead Ranking Peer-to-peer Tips Marketing Qualified Leads 107

SnapApp

FEBRUARY 20, 2018

Content Marketer and travel blogger Lauren Monitz recommends checking out resources like SocialBlueBook.com and Influencer Institute to be sure you’re paying fair rates and following general best practices in your efforts. . Clear value for their audience. . Start small. . Turn Influencers into Friends.

Verticals 81

Verticals Outreach Advertising Agencies Cost Per Thousand 81

SnapApp

SEPTEMBER 19, 2019

Marketers are results people, which is why many marketers rely on a systematic approach to prioritizing the best leads for their businesses. Optimize your lead gen channels, send your best stuff to sales, and wait for your conversion rates and marketing contributed revenue to rise. . This seems like a pretty solid approach, right?

Lead Ranking 85

Lead Ranking Lead Scoring Activities Sales Qualified Leads 85

SnapApp

FEBRUARY 16, 2016

All the best work comes from a kernel of truth: a clear, distilled insight into the psychology of the target audience.” – Doug Kessler. Michael Brenner of NewsCred said in an interview , “You have to be the best answer on the Internet quite consistently. Get to know your audience and give them your absolute best. Answer them!

Content 91

Content Skype Training Viral Marketing 91

SnapApp

SEPTEMBER 26, 2019

Marketers often see disqualification as a negative part of sifting through to find the best leads: unsubscribes from email nurtures are hard losses, and an uncovered mismatch in company size or revenue means marketers have one less lead to count toward their monthly goals. .

Lead Ranking 61

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Demand 61

SnapApp

JANUARY 22, 2019

We’ve found the best method is to remove the traditional lead form “gates” in front of high-value content (like white papers, on-demand webinars, and research) and replace them with optional sales-qualifying questions about a quarter to a third of the way through the piece of content. You just have to ask a few questions. Closing T houghts.

Sales Qualified Leads 96

Sales Qualified Leads Lead Qualification Lead Ranking Marketing Qualified Leads 96

SnapApp

MARCH 27, 2018

Follow her on Twitter @KatieMartell and subscribe to The Worlds Best Newsletter at Katie-Martell.com. . . I presented a “deep dive into why Lady Gaga is the best example of brands of the future.” The best speakers are deeply humble off stage. Give Yourself the Best Chance to Be Selected. Katie Martell.

Tips 67

Tips Marketing Proposals Peer-to-peer Curation 67

SnapApp

MAY 20, 2016

SiriusDecisions begins next week where more than 2,500 people will convene together to unveil and present new research, best practices, and innovations for marketing and sales in the B2B space. What’s best is the restaurant's stellar outdoor seating space for both afternoon sun and starry nights. Restaurant: The Pharmacy.

Conference 59

Conference Case Study Case Studies Sales Qualified Leads 59

SnapApp

JULY 30, 2019

The best way to discover high quality leads and provide prospects with a personalized buying journey is to engage them in conversation early and often. Lots of MarTech solutions today enable marketers to model, forecast, and automate the buyer’s journey, but the data driving these models is missing one key input: the voice of the prospect.

Lead Ranking 61

Lead Ranking Lead Scoring Sales Qualified Leads Marketing Attribution 61