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6 Community-building Lessons B2B Marketers Can Learn From a Cycling Class

6sense

Sure, it’s an amazing workout, but so is the spin class at my local rec center for a hell of a lot less money. I’ve pondered this a lot, and here’s what I’ve figured out: what keeps me coming back here is the community — sharing a common goal, falling into the same rhythm, drawing inspiration from each other, and cheering each other on.

Class 62
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Visual Art Meets AI-Backed Creative Intelligence

Atomic Reach

Visual Art Meets AI-Backed Creative Intelligence RAD AI is proud to announce we're launching a new, first-of-its-kind product, RAD Visual Arts, in partnership with LNDMRK, today's most elite visual art agency. Courtesy @Gawx Art and @NordVPN Differentiating Brands That Care about Authenticity Authentic brands are who they say they are.

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Study: 88% of Creative Freelancers Oppose AB5. It’s Easy to See Why

Contently

2020 was projected to be the start of a creative renaissance. It delivered a serious blow to creative freelancers, and even if you’re not one, you should care. Many freelance creatives didn’t want to be employees. In December, we surveyed creative freelancers to find out what they thought of the new law.

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B2B Reads: Connection , Critical Listening & Community

Heinz Marketing

This article elaborates on how marketing leaders can drive more value by highlighting marketing as the company revenue driver, grabbing the end-to-end growth agenda, acknowledging foundational data, prioritizing talent issues, and embracing creativity. How to Join the Ranks of Best-in-Class Marketing Organizations.

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Hitting the Magical Center Point: Community Spotlight with Val Geisler

Litmus

The Community Spotlight—a monthly blog series highlighting some of the amazing members of the email community —is back! Every month, we interview, highlight, and celebrate the splendid members of the email community. How did you first connect with the wider email geeks community?

VALS 70
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Hitting the Magical Center Point: Community Spotlight with Val Geisler

Litmus

The Community Spotlight—a monthly blog series highlighting some of the amazing members of the email community —is back! Every month, we interview, highlight, and celebrate the splendid members of the email community. How did you first connect with the wider email geeks community?

VALS 55
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Skate to Where the Puck is Going: B2B Marketing in an Age of Digital-First Marketing

Marketing Insider Group

The IDC Adaptive Customer Engagement Model is an excellent place to start and showcases the required alignment between sales and marketing, the role of value-based thought leadership and content, and leveraging enablement and world-class orchestration to bring this to fruition. So – “skate to where the puck is going, not to where it’s been.”