Adobe Experience Cloud Blog

DECEMBER 11, 2018

Having a social media presence is vital in today’s online marketing atmosphere. Social media usage has grown to historical levels: 2.34 billion people use some form of social media, and 77% of Americans have a social media profile. Your social media channels shouldn’t be any different. Build Trust.

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Adobe Experience Cloud Blog

APRIL 4, 2017

As the Director of Online Marketing at Marketo, I get these asked these two questions all the time. However, there are a few foundational elements that you can implement that will allow you to determine what will work best for your business and pave the way for success in the future. Social Media. What works?

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Paid Content Paid Search Agency Marketing Budget Marketing & Strategy 134

Adobe Experience Cloud Blog

MAY 25, 2018

LinkedIn has always been the social network for business connections and, as such, has maintained a more professional facade of social networking. However, they have slowly been adding some new features that help users to be more interactive and social in nature. Native Videos. Key Takeaways for Your Business.

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Linkedin Tools Mobile Advertising Network Marketing 134

Adobe Experience Cloud Blog

APRIL 1, 2015

In other words, if one of these prospects connects with a sales rep, and ultimately ends up purchasing, Marketo feeds that conversion back to Google AdWords. Marketo’s Engagement Marketing Platform is now connected to Google Analytics. More Data, Less Questions. Why does this matter? That’s where our integration comes in.

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Adobe Experience Cloud Blog

AUGUST 3, 2017

Guest blogging can be a phenomenal strategy for getting in front of a wider audience and getting links back to your site, but there are many pitfalls that can derail your chances of getting published. I’m not saying you need to be an SEO expert , but know this: Google is not going to treat an unrelated link kindly on a website.

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Blogger Guidelines Thought Leadership Marketo 134

Adobe Experience Cloud Blog

JANUARY 15, 2020

These testimonials should be posted on your website and used in social media campaigns as well. Engaging customers on social media once they leave your store or buy your product online, to keep your product on their minds and have them come back next time. LinkedIn offers 80% of social media B2B leads , for example.

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Small Business Marketing Paid Content Cost per Lead Marketing Budget 174

Adobe Experience Cloud Blog

OCTOBER 12, 2015

Author: Sanjay Dholakia Regardless of your company size or your role, as marketers, each of us wrestles with how to best set up our marketing organizations, and how we fit into the bigger picture. That is why Marketo has teamed up with Harvard Business Review Analytic Services to try and figure out this multi-headed monster.

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Adobe Experience Cloud Blog

JANUARY 28, 2019

The truth is that Richard isn’t crazy, and his new internet may soon be coming to a home near you in the form of Mesh Networking. So what is Mesh Networking and how does it differ from traditional networks…and how will it change marketing? Mesh networks are resilient, self-configuring, and efficient. Problems to Solve.

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Peer-to-peer Network Marketing Internet Marketing Bandwidth 133

Adobe Experience Cloud Blog

MAY 17, 2019

Success with content on social media can be simple if you’re organized and focus on efficiency. In this blog, I’ll describe seven simple actions that each takes no more than 15 minutes to complete to keep your social posts engaging throughout the year. But how can you create efficiency in an increasingly frenetic digital space?

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Adobe Experience Cloud Blog

AUGUST 29, 2016

Author: Nate Dame The connection between social media marketing and SEO can be confusing. Do social media signals impact search rankings? Should the social media team have a stake in SEO? Part of the confusion here comes from the fact that Google treats social media posts as individual web pages when it comes to search.

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Social Media SEO Media Lead Scoring 113

Adobe Experience Cloud Blog

JUNE 21, 2016

Author: Aleece Germano As a digital marketer, you might be asking yourself this question: “Where’s my (social) ROI?” Your peers tell you it’s impossible: “You want to attribute revenue dollars to social? Now, let’s explore how to measure the ROI of B2B social campaigns with multi-touch attribution: 1.

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Multi-Touch Attribution ROI Top of Funnel Social Marketing 101

Adobe Experience Cloud Blog

NOVEMBER 9, 2016

Questions you should consider include: What is our policy on social media in the workplace? On the employee side, it will encourage participation because they are getting content that is relevant to their work and will help them advance their social authority in their network. Who will “own” our employee advocacy program?

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Budget Programs Peer-to-peer Marketing Automation Services Thought Leadership 134

Adobe Experience Cloud Blog

MARCH 14, 2017

Many social platforms now have free options for broadcasting your live stream to the world, but you should focus on broadcasting across the channels your audience consumes content on. This could include social media, email, and your website. Content Promotion. Creating content is just one piece of the puzzle. update on Twitter.

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Video Marketing Broadcasting Work Management Marketing Management 129

Adobe Experience Cloud Blog

JULY 17, 2018

It’s all about fully partnering with your network of happy customers to assist with social selling, referrals, and thought leadership. The best way to capitalize on this is by including your customer in your content marketing strategy. 4) Go Live on Social Media. This was a really fantastic way to document the event!

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Peer-to-peer B2B Thought Leadership Thought Leadership Case Studies 109

KoMarketing Associates

MARCH 30, 2017

Before it’s possible for B2B marketers to implement successful social media tactics and tools, it is essential to understand what exactly social media is and how it supports your overarching business objectives. Key Benefits of Social Media Marketing. Social media marketing offers many benefits for both vendors and buyers.

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Social Media Social Marketing B2B Marketing Media 120

Televerde

JUNE 24, 2020

Michelle Cirocco, Televerde’s chief social impact officer, will serve as the executive director of the foundation. “As The Televerde Foundation will use proven best practice models and certified, accredited curricula to ensure all program participants receive relevant, useful and reputable training and education.

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Advertising Agencies Paid Search Agency Lead Ranking Education 87

Adobe Experience Cloud Blog

MAY 31, 2012

This feeling of being part of an important moment was almost palpable during our recent Marketo Summit here in San Francisco (which was celebrating its own big moment with the 75 th Anniversary of the iconic Golden Gate Bridge). More than 1,400 people descended on our city to be a part of the Marketo Summit 2012.

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Marketo Peer-to-peer Word of Mouth Marketing Automation Services 48

Adobe Experience Cloud Blog

JANUARY 25, 2012

by Jason Miller Want to know the ROI of social media? With our latest Facebook campaign, we are doing just that; tying leads generated by Facebook directly into our revenue pipeline via Marketo. We developed a custom Facebook application that generates a special offer and is powered by a Marketo form. How did we do it?

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Lead Ranking Marketing Qualified Leads Marketo Lead Scoring 48

Adobe Experience Cloud Blog

DECEMBER 20, 2011

We can’t help you there, but what we can do is help you create a fun mad-lib style custom greeting that will surely spread joy through your social networks and beyond. Get started creating your very own custom holiday message with the official Marketo Holiday Greeting Marker !

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Adobe Experience Cloud Blog

NOVEMBER 30, 2016

Author: Mike Tomita Social media is a popular channel of choice, with 2.31 billion active social media users and 1.97 billion active mobile social media users worldwide, according to data from We Are Social—and it’s getting better by the minute. Social Media Advertising is Pay-to-Play.

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Spending Ads Mobile Advertising Thought Leadership 48

Adobe Experience Cloud Blog

FEBRUARY 9, 2011

by Heather Watkins On December 6, 2010, Marketo launched its revamped customer community on the Salesforce.com platform to give our customers the ability to: Get product answers quickly. Connect and share resources with other Marketo peers. Suggest features for the Marketo Roadmap.

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Adobe Experience Cloud Blog

MAY 23, 2012

by Dayna Rothman Marketo User Summit has officially kicked off! 1,400 attendees file into the Grand Ballroom at the Hilton to hear our first keynote speakers–Marketo CEO, Phil Fernandez, former Cisco CEO and Marketo board member Sue Bostrom, Debbie Qaqish from the Pedowitz Group, and Alexandre Pelletier from Aquisio.

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Marketo Enterprise Management Fulfillment Social Media 48

SpotMe Blog

JULY 21, 2022

In that case, there are powerful hybrid event best practices that will boost engagement and help your participants get the most out of the experience. #1: Simply sending a Zoom link to your remote participants won’t cut it in today’s event world. Sharing snippets of videos on social media.

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Practices Enterprise Management Best Practices Webinar Metrics 52

Adobe Experience Cloud Blog

MAY 23, 2012

by Dayna Rothman We are halfway through our first day at Marketo User Summit. We are about to sit down for lunch while listening to Jay Baer, social media strategist, blogger and author of The Now Revolution kick off the afternoon. Jay opens with his presentation on “The 7 Myths of Social Media”. My head is spinning.

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Marketo Social Media Media Buzz 48

Adobe Experience Cloud Blog

APRIL 25, 2017

We kicked off the 2017 Marketing Nation Summit on Sunday with an amazing Fun Run, Marketo University training, and our annual customer and partner awards gala, The Revvies. You can have them really work in social harmony with your customers.”— Marketing Nation Summit has arrived. New Customer Expectations. What a start! Jeff Wright.

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Paid Search Agency Marketo Marketing Budget Planning 113

Adobe Experience Cloud Blog

SEPTEMBER 20, 2012

Both the days and nights have been jam-packed with learning, networking, and having fun. And it is social that has helped create even more sources of information. Your audience starts building itself and gives you constant feedback through social and content sharing. What an amazing concert and a HUGE a crowd.

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Marketo Peer-to-peer Social Marketing Paid Search Agency 48

Adobe Experience Cloud Blog

JUNE 5, 2018

Instagram is one of the most happening social networks out there now. It has a great platform that allows people to see what their friends, favorite movie actors, sports stars, social figures, and celebrities are up to. What keywords are to SEO, hashtags are to social media. Focus on Hashtags. Use Images with CTAs.

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Sales Qualified Leads Lead Scoring Lead Ranking Leads 134

Vidyard

SEPTEMBER 8, 2015

Astronaut Chris Hadfield to join marketing innovators from Salesforce, Cisco, Marketo, LinkedIn and more Oct. 8, 2015 – Vidyard, the video marketing and analytics leader, today announced that astronaut and social media star Col. He also is a New York Times best-selling author, a YouTube sensation and a renowned speaker.

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Video Marketing Co-Registration Marketo Marketing Automation Services 77

Adobe Experience Cloud Blog

JUNE 15, 2017

Has achieved an impressive quantity of amplification (through shares on social networks and/or links). For anyone who has done it, you’ll know that getting people to link to landing pages designed for conversion is no mean feat. I mean, why would anyone link to them? Well, you know, if you want to. Lots, right?

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Top of Funnel PR Content Lead Scoring 127

Adobe Experience Cloud Blog

MARCH 13, 2017

In my career, anytime I wanted to learn about something or perfect my marketing practice, I’ve looked past a simple Google search and to influencers (and the many smart people who follow and interact with them) to coach me toward success. Martin spun up a social network analysis of her fans, and it turns out that Ms.

Sales Management 126

Sales Management Account Based Marketing Planning ABM 126

Influitive

OCTOBER 21, 2015

The most powerful tool B2B marketers have in today’s hyper-connected world is genuine word of mouth from their customers—such as reviews, social media shares and recommendations. And brands that use advocate marketing programs to inspire and encourage their customers to create social proof for their products will be the ones that thrive.

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Forrester Marketing Management B2B Marketing Word of Mouth 100

Adobe Experience Cloud Blog

APRIL 25, 2017

The day kicked off with breakout sessions, progressed to an awesome keynote led by the Marketo CMO, Chandar Pattabhiram with a multitude of awesome guests (including Queen Latifah ), and ended with more awesome breakout sessions. Our best brand advocates are sitting next to us at work. Some of the best moments?

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Storytelling Planning Marketo Brand Identity 103

Adobe Experience Cloud Blog

MARCH 3, 2017

Author: Lisa Marcyes You’ve probably heard it before: The best way to build a brand is to start within your own four walls. With over 2 billion active social media users , it only makes sense to encourage employees to chime in and share your brand updates with their social networks to increase visibility, share of voice, and exposure.

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Budget Programs Social Media Effectiveness Media 48

Adobe Experience Cloud Blog

AUGUST 10, 2016

Author: Elaine Ip As a marketer, are you using social media to reach the 67.4% Social media is now status quo in a business’ digital presence. Users expect to see their favorite brands on social media and are having conversations about your brand—whether or not you’re a part of them. of internet users who are on it?

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Social Media Peer-to-peer Social Marketing Media 48

Adobe Experience Cloud Blog

DECEMBER 21, 2016

Author: Scott Minor Many marketers, including our team at Marketo, use Twitter as an effective platform for reaching potential and existing customers. However, there was no shortage of negative press for the micro-blogging social network this year. ” What’s a digital marketer to do without Twitter ads?

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Lead Generation Twitter Paid Search Agency Sales Qualified Leads 48

Adobe Experience Cloud Blog

JANUARY 25, 2017

Author: Ellen Gomes Social media is one of the most powerful ways to reach and engage with your buyers today. Social media marketing offers marketers a vast opportunity to engage with their buyers, across the entire customer lifecycle, on the platforms they actively tune in to for information. Weekly social time commitments.

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Social Media Media Ad Building Paid Social Agency 48

Adobe Experience Cloud Blog

DECEMBER 23, 2016

Amidst the craziness of 2017 planning, I thought we could take a little break from our usual marketing tips and best practices to share a few ways you can get out there and make an impact in your community or for a cause. Make Volunteering Social. The best way to do this is to ask! Start one of your own!

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