The Point

APRIL 21, 2010

How do you reinvent a company blog in a way that does more than simply provide a platform for thought leadership? That was the challenge faced by Navicure , a leading Internet-based medical claims clearinghouse in Atlanta that helps medical practices increase profitability. convert that search traffic to measurable sales leads.

Demand Generation Agencies 100

Demand Generation Agencies Sales Leads Paid Search Agency Work Management 100

Hubspot

FEBRUARY 26, 2019

As the Historical Optimization Lead on HubSpot's Blog Team, Braden’s main responsibility is to identify blog posts that are falling in organic traffic and optimize them for search engines to rank higher on Google. He’s even sharpened his SEO chops enough to co-create the SEO strategy for all of HubSpot’s blogs. >" src="[link].

SEO 101

SEO Marketing Analytics Tools Hubspot Lead Scoring 101

Webbiquity

DECEMBER 5, 2011

Many of the same principles apply to optimizing a blog for search as for optimizing a business website : use keywords in the body copy, post titles, subheadings, permalink URL, image alt tags and meta tags. Take advantage of these six techniques to help get your blog ranked highly in relevant searches, and increase your overall web presence.

Optimization 100

Optimization Marketing Analytics Tools Lead Scoring Lead Ranking 100

NuSpark Consulting

OCTOBER 28, 2011

The strategy of blogging, especially from a b2b perspective, can be somewhat misunderstood. So I thought I’d raise the question on the benefits of blogging to the NuSpark Marketing content alliance team, and get their reaction to the following question. That being said, blogging once a month won’t help you all that much.

Business Blogging 100

Business Blogging Business Work Management B2B Thought Leadership 100

Moz

DECEMBER 16, 2020

We'll go through what's changed — and what hasn't — for our readership since our last survey in 2017, and detail what those insights mean for the Moz Blog in 2021. The survey was shared on the blog, through email blasts, and on our social media accounts. How often do you read posts on the Moz Blog? Methodology. Let's dive in.

Customer Surveys 57

Customer Surveys Industry CMS SEO Social Media 57

ClearVoice

DECEMBER 12, 2019

alternatives to content marketing conferences: Websites and blogs. Well, those same speakers almost always have websites and blogs. The content on those websites and blogs includes many of the tips, strategies, and tactics that the marketing evangelists share during their speaking engagements. ClearVoice blog. Mari Smith.

Conference 82

Conference Content Marketing Top of Funnel Planning 82

Adobe Experience Cloud Blog

JANUARY 28, 2015

A few years ago, blogging and social media were separate. Blogging was long-form, serious, and crafted. Some people predicted that social media would replace blogging because of declining attention spans. Now blogging and social media not only amicably coexist; they complement each other. Seth Godin. We hope so.

Social Media 48

Social Media Media B2B Thought Leadership RSS 48

PureB2B

AUGUST 3, 2016

But if there’s one thing we’ve yet to find a machine able to do properly, it’s crafting a compelling blog post. It’s as close to automating blog posts as you can get, but be forewarned, as these typically create posts based on RSS feeds. Suffice it to say, blogging is best done the old fashioned way.

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 62

Anything Goes Marketing

AUGUST 3, 2009

Are you already tired of Twitter? Well think again because the popularity of Twitter is growing at an alarming rate. I’ve already written a post on tips for using Twitter and email marketing but I wanted to take this to another level. This is not a post on the basics of Twitter. Do you think it’s just a fad?

Twitter 100

Twitter Paid Search Agency Tips Landing Pages 100

Avitage

AUGUST 1, 2012

Is Twitter or Facebook the image you carry? It is also the best way to become familiar with common practices, techniques and protocols of certain social media channels. This simplifies listening to many different bloggers by aggregating their RSS links into a. Both limit easily achievable possibilities.

Social Media 120

Social Media Media RSS Aggregators 120

Scoop.it

AUGUST 3, 2021

As we can see, some companies like Specsavers have made curated content a central theme to their social media strategy – with the company’s Twitter account continually inviting audience participation through hashtags and informal conversation starters. So, how can content curation be best used to boost SME marketing?

Curation 104

Curation Small Business Marketing Top of Funnel Paid Search Agency 104

Convince & Convert

APRIL 26, 2013

Brooks Thomas , Communications Specialist at Southwest , joins the Social Pros Podcast this week to discuss the progressive setup of the Southwest social media team, the widespread success of a long-running corporate blog, and keeping an authentic voice for a large brand. The RSS feed is: [link]. All of our assets live on that blog.”

Television marketing 138

Television marketing Skype Social Media Public Relations 138

Industrial Marketing Today

APRIL 28, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website A Blogging Style to Call Your Own by Achinta Mitra on April 28, 2010 in Industrial Marketing Blog , Industrial Marketing Strategies , Social Media Marketing Creating a blog is not too difficult but building an active community around it is.

Web 2.0 60

Web 2.0 Privacy Policies Buying Cycle RSS 60

Content Marketing Institute

JUNE 25, 2018

Here’s how we did it for one project: Published post monthly rounding up the brand’s mentions in blog articles and videos. This process worked well on multiple levels, including building relationships with niche bloggers and startups, and creating a fun tradition for our customers who enjoyed engaging with the monthly mention chat on Twitter.

Brand Identity 103

Brand Identity Branding FAQ Content 103

The Effective Marketer

FEBRUARY 7, 2011

You can follow any responses to this entry through the RSS 2.0 Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Blog at WordPress.com. You can leave a response , or trackback from your own site. United States License.

Webinar Metrics 100

Webinar Metrics Webcast Marketing Automation Services Sales Qualified Leads 100

Hubspot

MARCH 31, 2020

A contest could be the best tactic you’ve ever introduced to grow your reach, drive site traffic, and generate leads, but you want to ensure you're doing it right. Here's how you can set yourself up for success with contests on Facebook, Twitter, Pinterest, and Instagram. Here are some best practices: Follow the Rules.

Social Media 100

Social Media Media Rules Guidelines 100

Adobe Experience Cloud Blog

APRIL 19, 2011

The same holds true when developing strategies for Twitter. To ensure the most effective return on Twitter, consider the following 9 tips for B2B marketing success: 1. Share control – One way to ensure a steady flow of messages from your company Twitter account is to employ not one, but multiple users to represent the brand.

Twitter 48

Twitter B2B Marketing Tips Planning 48

Convince & Convert

SEPTEMBER 21, 2010

Tired of chasing shiny objects, and setting up Twitter and Facebook accounts with clear direction, or success metrics? Then this is the blog post for you. I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. Fink) Twitter Comment As always, great stuff.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

PureB2B

AUGUST 3, 2016

But if there’s one thing we’ve yet to find a machine able to do properly, it’s crafting a compelling blog post. It’s as close to automating blog posts as you can get, but be forewarned, as these typically create posts based on RSS feeds. Suffice it to say, blogging is best done the old fashioned way.

Lead Generation 48

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 48

Industrial Marketing Today

AUGUST 10, 2010

However, none of that can happen until you drive lots of interested traffic to your business blog. Optimizing (SEO) your business blog is critical because it allows your target audience to find you in search engines and attract traffic. See my earlier post, “Do-it-Yourself Search Engine Optimization (SEO) for Your WordPress Blog.”

Business Blogging 60

Business Blogging Optimization Web 2.0 Business 60

Scoop.it

MARCH 18, 2021

If you’re wondering how to find the best content for these content hubs—your Scoop.it In Scoop.it, this is best done with tags. Click on Add more+ to connect any social channels you want: Twitter, LinkedIn, Facebook Page, LinkedIn Company Page, Buffer, Pinterest, Yammer, or Tumblr. You can add: RSS feeds. This is a Scoop.it

Process 53

Process Optimization Curation RSS 53

The Effective Marketer

DECEMBER 8, 2010

On Monday I attended a Marketing Automation Monday event, put together by the Marketing Automation Association , a newly formed group of marketing professionals that discusses all things related to marketing automation and best practices. You can follow any responses to this entry through the RSS 2.0 Blog at WordPress.com.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Planning Work Management 100

The Effective Marketer

AUGUST 5, 2010

The reality is, more and more companies are adopting practices like these (especially telecommuting and flex hours) because technology is such that not only allows you to do it, but makes you more productive. Finding and retaining the best people has always been a challenge, no matter your industry. Like Be the first to like this post.

Marketing Budget 100

Marketing Budget Paid Search Agency Planning Work Management 100

Scoop.it

APRIL 6, 2021

As a content curator , your task is to pick only the best content to share with your audience. Let’s take a look at some of the best actionable ways that you can make content work for your business: Discovering Great Content. The very best way to ensure that you’re collecting the best content is by listening.

Curation 97

Curation SEO Lead Scoring Lead Ranking 97

The Effective Marketer

JANUARY 13, 2011

You can follow any responses to this entry through the RSS 2.0 Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Blog at WordPress.com. You can leave a response , or trackback from your own site. United States License.

Planning 100

Planning Email Marketing Work Management Marketing Management 100

Convince & Convert

MARCH 23, 2010

Your blog works exactly the same way. There’s a First Time for Everything New research (pdf) by my clients at Compendium Blogware show that for more than two-thirds of corporate blogs, new visitors comprise more than 80% of total blog traffic. State Indicator – Turns orange when you’re in that section 2.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Convince & Convert

OCTOBER 4, 2011

One of my favorite Twitter add-ons is Buffer , an easy-to-use service that allows you to quickly queue up many tweets at one time, with those missives and bon mots then automatically parceled out one at a time on a schedule you determine.(Buffer For people like me that do a lot of curation via Twitter, this is a real workflow advantage.

Work Management 133

Work Management Twitter Curation RSS 133

Adobe Experience Cloud Blog

NOVEMBER 6, 2019

Email, although a conventional mode of marketing and communication, has weathered the storms of Twitter, Facebook, Slack, Mobile, and even RSS. One needs to make sure to clean it up at regular intervals in order to get the best ROI from your email campaigns. How would you choose the best email service provider?

Budget Programs 48

Budget Programs Email Marketing Campaigns Marketing Budget 48

Hubspot

APRIL 28, 2011

In this episode we chat about: What types of content work best within Facebook to boost engagement. The best third-party Facebook apps Mari recommends. Check out the full transcript of the episode here: Facebook Marketing Best Practices and Tips with Mari Smith. Subscribe to Inbound Now via RSS.

Facebook 28

Facebook Practices Lead Scoring Lead Ranking 28

Scoop.it

MARCH 26, 2020

We often focus on helping marketers discover and curate the best content possible, as well as on enabling team leaders and executives to drive employee advocacy. This means that even though the amount of content on the web is increasing, you have to look for the best content, instead of just adding to the noise. Twitter user’s feed.

Curation 74

Curation Press Paid Search Agency Content 74

KoMarketing Associates

DECEMBER 1, 2015

Check out these posts for detailed info on the above tactics: 100+ Quick Ways to Find Blog Post Inspiration. Maximizing Your Content: 5 Ideas for Repurposing Blog Posts. However, when launching a news or blog section, it typically takes a combination of time, effort and patience before positive effects may be seen.

B2B Thought Leadership 120

B2B Thought Leadership Content Marketing Planning Thought Leadership 120

The Effective Marketer

SEPTEMBER 20, 2010

Sometimes going against established “best practices&# may pay off. Communicate Good blog post, Invisible Branding. You can follow any responses to this entry through the RSS 2.0 Blog at WordPress.com. Sources for more info on this story are: Creativity Online article, F*ck Smaller. Make the Logo Disappear.

Work Management 100

Work Management Planning Marketing Management Advertisements 100

Convince & Convert

SEPTEMBER 21, 2010

Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. This blog is great as encouragement and validation for my own endeavors in social media marketing. This blog is great as encouragement and validation for my own endeavors in social media marketing. It’s about humanization.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

The Effective Marketer

MAY 3, 2012

Facilitating easy content consumption means adhering to best practices for typography, navigation, page layout and design. It should be as easy as possible for readers to find relevant content on a business site or blog. Most Popular” blog posts listed on the sidebar. Most Commented” blog posts listed on the sidebar.

Paper 100

Paper Content Marketing Planning Paid Search Agency 100

Industrial Marketing Today

SEPTEMBER 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

The Point

NOVEMBER 28, 2011

Examples could be Case Studies, Best Practices, Industry News, Opinion/Analysis, etc. Host the newsletter as a blog. There are countless reasons to host your newsletter on a blog platform like WordPress. It allows for greater flexibility in how people choose to subscribe: via email, Twitter, RSS, or Facebook.

Newsletter 100

Newsletter Tips Paid Search Agency Ad Frequency 100

NuSpark Consulting

OCTOBER 24, 2011

and get detailed feedback on the problems they’re trying to solve, the solutions they’re investigating, and who best to purchase them from. LinkedIn and, increasingly, Google+ are the online platforms best suited to B2B commerce. With social media, buyers can reach out to colleagues, experts, peers, etc. attract prospects.

Social Media 100

Social Media Marketing Management Cold Calling Peer-to-peer 100