ClickZ

MAY 9, 2020

30-second summary: Board members, C-level, and Director+ level executives from retail and ecommerce, technology, media and publishing, and other businesses participated in our ClickZ and Search Engine Watch: Benchmark survey 2020. More observations from the industry’s biggest acquisitions in the first quarter. Some key takeaways: 46.3%

Advertising Benchmark 93

Advertising Benchmark Work Management Customer Surveys Marketing Management 93

Hubspot

JUNE 13, 2019

Check your sales close rate against your industry's benchmark average now. While it's great to have internal metrics, it's also good to know how you compare to other sales organizations in your industry -- including your competitors'. Once you've calculated your close ratio, you can compare it to industry benchmarks and targets.

Advertising Benchmark 90

Advertising Benchmark Work Management Efficiency Software 90

Vidyard

JULY 19, 2018

Each year we do an analysis of all the data in our system , over 600 different companies, to create video benchmarks that help us understand what they’re doing with B2B video. Through all of this data, we find some interesting tidbits of knowledge and we share them with you, the rest of the world, in our Video Benchmark Report.

Advertising Benchmark 67

Advertising Benchmark Video Marketing Demand Generation Agencies Paid Search Agency 67

Vidyard

JULY 19, 2018

Each year we do an analysis of all the data in our system , over 600 different companies, to create video benchmarks that help us understand what they’re doing with B2B video. Through all of this data, we find some interesting tidbits of knowledge and we share them with you, the rest of the world, in our Video Benchmark Report.

Advertising Benchmark 50

Advertising Benchmark Video Marketing Paid Search Agency Landing Pages 50

Aberdeen

NOVEMBER 14, 2019

What happened in the intent data industry, ABM, and data-driven marketing for the month of October? We cover a 2019 market report on Global Buyer Intent Data Tools, the improved ROI of data-driven marketing, 2019 ABM benchmarks, B2B marketing predictions for 2020, and what’s working in intent-based strategies.

Intent Data 67

Intent Data Buyer Intent Account Based Marketing Intent 67

Aberdeen

OCTOBER 3, 2019

The roundup includes articles that cover ABM benchmarks, the push for stronger data strategies, treating B2B marketing more like B2C, challenges for the modern marketer in the B2B industry, and an obsession with intent data. Live Webinar: ABM Benchmarks for 2020. Bringing B2C Fundamentals to the B2B Industry.

Account Based Marketing 40

Account Based Marketing Advertising Benchmark Webinar Metrics Intent 40

KoMarketing Associates

DECEMBER 8, 2021

The benchmarks and strategies that worked just a few years ago might not have the same impact today. Pay attention to crucial buyer’s journey benchmarks. What do buyer’s journey benchmarks tell you? The problem is, many B2B marketers aren’t tracking the right benchmarks. Discovery stage.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

KoMarketing Associates

MARCH 31, 2021

SocialInsider recently published the “2021 Social Media Industry Benchmarks” report, and statistics showed that companies are yielding an average engagement rate of just 0.07% on Twitter as of 2020. Facebook had an average engagement rate per post of only 0.27%, indicating that it is not fairing much better. posts per week on Facebook.

Social Media 296

Social Media Marketing Report Social Marketing Media 296

Benchmark Email

APRIL 16, 2024

Even though the digital marketing industry is constantly changing, email marketing remains a cornerstone of marketing strategies for businesses across industries. appeared first on Benchmark Email. However, with inboxes flooded with messages competing for attention, standing out has become more challenging than ever.

Design 108

Design Trends Advertising Benchmark Email Marketing 108

ANNUITAS

OCTOBER 11, 2023

Our team has guided more than 100 enterprise go-to-market transformations across cybersecurity, ed tech + training, financial services, health + life sciences, manufacturing + industrial, technology and travel – with great results.

Marketing Analytics Tools 130

Marketing Analytics Tools Enterprise Management Work Management Marketing Management 130

Anyword

MARCH 14, 2024

Enter Anyword’s Benchmarking feature, a tool designed to dispel the fog of uncertainty surrounding content creation. Anyword’s Benchmarking is not just an advancement; it’s a transformation in how content is created, analyzed, and optimized. What’s Benchmarking? open rates, click-through rates).

Advertising Benchmark 98

Advertising Benchmark Lead Scoring Lead Ranking Comparison 98

SmartBrief - Marketing

MARCH 10, 2024

Lastly, benchmark your open/read and click-thru rate data against available industry information. MailerLite has a sampling of open rates by industry and KPI benchmarks across all industries.

Newsletter 114

Newsletter Practices Analytics Optimization 114

Webbiquity

JANUARY 23, 2024

This list should also include industry-specific keywords. Affiliate sales support independent publishing Sentiment analysis gives an in-depth insight into what the customer expects from your brand, product, or industry. This requires accurate benchmarking through competitor analysis. Identify customer pain points.

Customer Satisfaction 149

Customer Satisfaction Social Media Advertising Benchmark Acquisitions 149

Anyword

APRIL 22, 2024

By integrating your marketing stack with Anyword , you gain access to Anyword Business advanced features such as Analytics, Benchmark, Custom Models, and Talking Points. The Benchmark feature offers real-time analytics that allow marketers to see how new content performs relative to their previous efforts.

Analytics 98

Analytics Allocation Advertising Benchmark Lead Ranking 98

Akoonu

MARCH 16, 2016

But just how "mature" has content marketing actually become at B2B organizations and how does this vary by industry? So we created software, the Content Marketing Grader (click on the link to have your own website graded), and used it to analyze the content marketing maturity of over 20,000 websites across 43 B2B industries.

Advertising Benchmark 45

Advertising Benchmark Marketing Report B2B Marketing Content Marketing 45

Convince & Convert

APRIL 12, 2024

Yet, social media as an industry still lacks the resources, budget, and frankly, the respect, it deserves. Identify which metrics ladder back up to business/marketing metrics and research industry benchmarks Testing & Optimization – Understand the goals you want to create and choose a desired experimentation to test and learn.

Social Media 138

Social Media ROI Media Cross-Selling 138

Benchmark Email

MAY 6, 2024

The financial industry is akin to a swiftly flowing river, constantly evolving and shifting its course. In this type of unreliable industry, financial professionals find themselves navigating a complex web of regulations, technologies, and client expectations.

Trends 52

Trends Advertising Benchmark Course Marketing 52

Benchmark Email

MARCH 25, 2024

Unlike the broad and often impersonal strategies employed in… The post Comprehensive Guide to Email Marketing for the Manufacturing Industry appeared first on Benchmark Email.

Email Marketing 90

Email Marketing Advertising Benchmark Marketing & Strategy Demand 90

Zoominfo

NOVEMBER 9, 2023

3 Ways to Create a Repeatable GTM Playbook Benchmarking: You can’t improve until you know where you stand. Centralized GTM Function: A centralized function serves as a valuable clearinghouse for data, enabling the development of industrialized, repeatable sales plays.

Marketing Analytics Tools 130

Marketing Analytics Tools Rules Zoominfo Paid Search Agency 130

Sprout Social

MAY 9, 2024

We’ll also share trends in influencer marketing by industry to help you benchmark your brand. Influencers are experts in their niche or industry, making them prime partners for vertical markets like higher education or healthcare. We’ll explore five influencer marketing trends shaping the social media landscape in 2024.

Trends 76

Trends Advertising Agencies Paid Search Agency Top of Funnel 76

Top Rank Marketing

FEBRUARY 26, 2024

It’s a tough time for the tech industry. In turn, LinkedIn’s research found that 18% of these leaders felt “uncertain or pessimistic about the likelihood of their marketing team’s efforts to drive revenue next year, higher than all other industries.” It’s no secret: tech is a fast-changing industry.

Advertising Agencies 124

Advertising Agencies Paid Search Agency Ad Agencies Allocation 124

The Point

OCTOBER 11, 2022

One strategy proving highly effective is use of industry studies, perhaps co-authored with a research or analyst firm, about a topic or business challenge that speaks to the pain your solution solves. A second is leveraging user data in the aggregate to provide potential customers useful industry benchmarks.

Marketing Report 246

Marketing Report Email Marketing Co-Registration Privacy 246

Benchmark Email

FEBRUARY 6, 2024

In an era where personalization reigns supreme in the realm of customer experience, the hospitality industry stands at the forefront of innovation, constantly seeking novel ways to exceed guest expectations.

Personalization 98

Personalization Advertising Benchmark Email Marketing Promotion 98

SmartBrief - Marketing

FEBRUARY 26, 2024

The following article provides a road map to create an effective email newsletter program based on proven best practices, with a focus on strategic planning and competitive benchmarking. Frequency and timing : Assess competitor email frequency and send times (factoring in industry best practices and research, included below).

Top of Funnel 118

Top of Funnel Newsletter Planning Peer-to-peer 118

Navigate the Channel

JULY 12, 2023

Benchmarking industry standards can guide email marketing goals. Before we get into the benchmarking and metrics, let’s reinforce the value of B2B email marketing and doing it well. What are the right metrics to benchmark, if “many” marketers are focusing on the wrong ones? Math is fun!

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

Benchmark Email

JANUARY 10, 2024

In the manufacturing industry, where business relationships are the bedrock of success, effective communication is crucial. Not only is it where your email message goes to die, but if your… The post Avoiding the Spam Folder: Email Deliverability Best Practices for Manufacturers appeared first on Benchmark Email.

Deliverability 98

Deliverability Practices Best Practices Advertising Benchmark 98

Benchmark Email

DECEMBER 6, 2023

The retail industry is no stranger to disruption over the last couple of decades: first with the rise of online and mobile shopping and then with the uncertainty of the pandemic. If you’re… The post The Future of Retail: 13 Trends and Technologies Shaping the Industry appeared first on Benchmark Email.

Trends 94

Trends Advertising Benchmark 94

Only B2B

APRIL 10, 2024

In this blog post we’ll explore common pitfalls, industry standards, and effective strategies to overcome MQL challenge. Benchmarking Your Success: Where Do You Stand? Knowing how your B2B leads to MQL conversion rate stacking up against industry benchmarks is vital for setting realistic goals and measuring progress.

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

Animalz blog

FEBRUARY 25, 2024

Most keywords in most industries are heavily contested. Determine channel benchmarks. Set a benchmark for each channel’s conversion rate using data from online research tools like Perplexity , industry reports, or a content marketing agency like Animalz. Sometimes, getting a firm benchmark can be tricky.

Ideal Customer Profiles 82

Ideal Customer Profiles Distribution Advertising Channels ROI 82

Benchmark Email

APRIL 24, 2024

In such times, arming oneself with industry-tested tips and strategies becomes… The post 10 Industry Tips Every Busy Marketer Should Know for Success appeared first on Benchmark Email.

Tips 52

Tips Business Advertising Benchmark Marketing & Strategy 52

Televerde

MAY 3, 2024

This year’s inductees are Kevin Parikh, Chocko Valliappa, and Michelle Cirocco, each recognized for their significant contributions to the global business services industry and their dedication to promoting social responsibility through business. “I am deeply honored to be inducted into the IAOP Leadership Hall of Fame.

Enterprise Management 52

Enterprise Management Work Management Ethics Digital Transformation 52

Benchmark Email

JANUARY 23, 2024

As finance professionals, you understand the paramount importance of safeguarding sensitive information and abiding by industry regulations. In this article, we delve into the intricacies of compliance and data security… The post Compliance and Data Security in Financial Email Marketing appeared first on Benchmark Email.

Email Marketing 83

Email Marketing Advertising Benchmark Marketing 83

Convince & Convert

MAY 9, 2024

Magellan AI’s quarterly benchmark report found that podcast ad spending in 2024 so far has increased 39% year-over-year. Source: Magellan AI, Podcast advertising benchmarks: Q1 2024 These are interesting points, and validates that yes – there is still consumer interest in podcasts. Brand credibility.

Branding 114

Branding Brand Identity Advertising Agencies Allocation 114

Top Rank Marketing

NOVEMBER 10, 2023

Thank you for taking the time to join us for this week’s Elevate B2B Marketing News, and please return again next Friday for another array of the most up-to-date and relevant B2B and digital marketing industry news. Have you found a top B2B marketing news item that we haven’t yet covered?

Advertising Benchmark 132

Advertising Benchmark Marketing Report B2B Marketing Linkedin 132

Benchmark Email

JANUARY 3, 2024

Staying connected with your audience is important for every industry, including the manufacturing sector. … The post Email List Maintenance: Keeping Your Manufacturing Audience Engaged and Updated appeared first on Benchmark Email. But to harness its full potential, regular email list maintenance is essential.

Advertising Benchmark 86

Advertising Benchmark Advertising Agencies Cost Email Marketing 86

Unbounce

APRIL 15, 2021

The most successful businesses in your industry aren’t sitting on their hands in 2021—they’re looking for ways to give themselves an advantage in the post-COVID world and edge out their competitors. That’s where industry benchmarks come in—and that’s why we’re thrilled to bring you a fresh (and free) Conversion Benchmark Report for 2021.

Landing Pages 145

Landing Pages Conversion Rate Advertising Benchmark Conversion 145

Salesforce Marketing Cloud

MAY 3, 2024

A business plan establishes goals Writing a business plan helps establish benchmark goals — those that are on your path to the main goal — and determine what you need for your success. Setting mini benchmark goals with deadlines for each month, quarter, and year provides you with short-term targets to focus on. Back to top.)

Planning 52

Planning Business Marketing Management Advertising Benchmark 52