Zoominfo

MARCH 31, 2023

Industry experts at Gartner estimate that poor data quality costs businesses about $13 million a year. Removing data silos helps ensure that teams can access the metrics that matter for them, and leaders can see how everyone’s efforts line up with broader initiatives. Focus on financial upsides.

Enterprise Management 130

Enterprise Management Marketing Analytics Tools Zoominfo Work Management 130

Zoominfo

OCTOBER 5, 2021

Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. Demand generation is the process of building awareness and interest in a brand’s products and services. These are just a few pillars that define demand generation. What is Demand Generation?

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Top of Funnel Demand 130

The ROI Guy

MARCH 1, 2016

Gartner recently published their latest worldwide IT spending forecasts, and with a likely economic slowdown on the horizon, are projecting an anemic 0.6% And Gartner is predicting that by 2020, as much as 90% of IT spending could be driven by the business. YoY increase from 2015. Why Change Now? –

Gartner 40

Gartner Spending Effectiveness Marketing Proposals 40

DAGMAR Marketing

MARCH 12, 2024

Every year, HubSpot releases a State of Marketing Report, which shares several helpful new industry trends and insights to help your business thrive all year. Since Google still rewards original, quality content, this approach can help you stay ahead of the game this year. Personalization is key.

Marketing AI 52

Marketing AI Hubspot Marketing Report Planning 52

Valasys

JULY 12, 2019

A new study from marketing research firm Gartner revealed that despite the proliferation of digitization, 77% of B2B buyers still are under an impression that making a purchase is time-consuming & even painful. The marketers should ask the following questions to optimize costs for their marketing operations: 1.

Cost 40

Cost ROMI Optimization B2B Marketing 40

Marketing Interactions

SEPTEMBER 26, 2022

The person/role you used to primarily engage with is now removed from the evaluation process, only stepping in at decision time. Only 16% of B2B marketers rate their current lead nurturing initiatives as excellent, per the 2022 Lead Nurturing & Acceleration Benchmark Survey. Supply chain bottlenecks.

Ideal Customer Profiles 80

Ideal Customer Profiles Buyer Personas Marketing Analytics Tools B2B 80

The ROI Guy

JULY 15, 2015

Gartner recently published their latest worldwide IT spending forecasts with a sharp downward revision, now projecting a 5.5% This latest estimate from Gartner is a further downward revision of the overly optimistic forecast published to kickoff the New Year, where Gartner was anticipating a 2.4% YoY decline from 2014 levels.

Gartner 40

Gartner Spending Effectiveness Marketing Proposals 40

The ROI Guy

APRIL 14, 2015

Gartner has revised worldwide IT spending down for 2015, predicting a 1.3% This latest estimate comes on the heels of Gartner RAISING forecasts to kickoff the New Year, expecting a 2.4% This latest estimate comes on the heels of Gartner RAISING forecasts to kickoff the New Year, expecting a 2.4% YoY decline from 2014.

Gartner 40

Gartner Forecasting Planning Marketing Proposals 40

The ROI Guy

NOVEMBER 10, 2014

According to Gartner, worldwide IT spending growth has been revised upwards to 2.6% This is good news, and is the first time in three years that Gartner is revising its growth predictions up versus down mid-year. the Prospect has a pain worth addressing and a significant cost of “Do Nothing”. • Why Change Now? –

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

Marketing Interactions

AUGUST 24, 2021

They need information that helps them understand what to ask, do, understand, and evaluate. I agree with Gartner that this is a huge opportunity for marketers to help buyers by creating content that assists them with job completion. We therefore focus our marketing on helping everyone else it serves gain its value.

B2B Thought Leadership 62

B2B Thought Leadership Thought Leadership B2B Gartner 62

Martech

JANUARY 25, 2022

These solutions are designed to help sales and service agents communicate with customers more effectively. How a CRM platform helps sales and marketing teams collaborate effectively. How CRM software can help brands. Process scaling. We’ll cover: The benefits of CRM. Types of CRM systems available. Who uses CRM systems?

Enterprise Management 98

Enterprise Management Work Management Marketing Management Paid Search Agency 98

The ROI Guy

APRIL 8, 2014

According to Gartner, worldwide IT spending is on pace to reach $3.8 Although the forecast predicts healthy growth for 2014, these same Gartner forecasts have been overly optimistic the past two years. Examining their 2013 predictions, Gartner indicated IT spending would grow 4.2% trillion in 2014, a 3.2% for the year.

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

The ROI Guy

JULY 9, 2013

To kick off 2013, Gartner predicted that the reigns on worldwide IT spending would loosen, forecasting an increase of 4.2% Sure enough, Gartner has had to once again lower expectations , cutting in half their earlier growth estimates, now predicting only a 2% rise. Sometimes you don’t want to be right, and this is one of those times.

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

The ROI Guy

JANUARY 16, 2014

According to Gartner, the annual release of their New Year’s spending forecast predicts global IT spending growth of 3.1% Examining their 2013 predictions, Gartner indicated IT spending would rise 4.2% We don’t buy it, and believe that Gartner has missed a major sea change in IT spending and decision-making in their forecasts.

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

Content4Demand

MARCH 25, 2021

ABM remains high on the priority list of B2B marketers, according to the 2021 Demand Generation Benchmark Survey Report. ABM helps focus on lead quality versus lead quantity, another priority for marketers. Gartner notes that only 17% of the B2B buying process is spent meeting with potential vendors. Titles are good.

Account Based Marketing 84

Account Based Marketing ABM Multi-Channel Content 84

Heinz Marketing

FEBRUARY 16, 2021

But this digital transformation only serves to further amplify the weaknesses of a traditional, largely non-digital sales process – one that does little to actually enable the buyer. In fact, research from Gartner shows that today’s B2B buyers spend only 17% of their time talking directly to sales. But that control comes at a cost.

Top of Funnel 126

Top of Funnel Conversion Digital Transformation Work Management 126

Sana Commerce

SEPTEMBER 15, 2023

In one poll by Gartner , sales and business leaders agree that ‘meeting quotas’ and ‘customer retention’ remain key priorities in the face of a potential economic downturn. This blog explores 16 actionable steps that can help you enhance sales performance. This will empower your sales team to personalize their approach.

Top of Funnel 52

Top of Funnel Cross-Selling Customer Satisfaction Digital Marketing Funnels 52

The ROI Guy

JANUARY 8, 2013

Gartner highlights that “business uncertainty is nearing resolution”, and that this is one of the key reasons for increasing their spending outlook. But is Gartner being overly optimistic? First, Gartner’s latest outlook mirrors similar rosy predictions from analysts at the beginning of the past three years.

Gartner 40

Gartner Spending Marketing Proposals Terms and Conditions 40

The ROI Guy

FEBRUARY 15, 2011

Gartner's latest CIO study, "Reimagining IT: The 2011 CIO Agenda" highlights several important trends that will have significant impact on technology marketing and sales enablement into 2011 and beyond. According to Gartner, this requires CIOs re-imagine IT and lead it through a process of “creative destruction.

Gartner 40

Gartner Enterprise Management Marketing Management Studies 40

The ROI Guy

APRIL 5, 2018

Be First to Add Value First, since a large part of the software buying efforts are not planned, it is vital to proactively engage with buyers to help them diagnose issues, prioritize challenges and budgets, and collaboratively set the buying requirements. This means helping the buyer clarify the priority of known challenges.

Budget Programs 45

Budget Programs Allocation Software Buy 45

Liveintent

FEBRUARY 7, 2023

Poor data quality can cost your business precious time and resources. In fact, Gartner recently estimated that bad data costs businesses $13 million each year,” said Evans. Maintaining data quality can help you meet these requirements and avoid hefty penalties. Take for instance, NASA’s Mars Orbiter debacle.

Work Management 62

Work Management Advertising Agencies Planning Marketing Management 62

Customer Experience Matrix

SEPTEMBER 1, 2010

A client asked yesterday if I had some benchmark information to justify the cost of her marketing automation project. It includes five pages of properly sourced industry statistics from Aberdeen , Forrester , Gartner and SiriusDecisions. Summary: So you want some hard numbers to prove the value of marketing automation?

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 120

nDash

MAY 26, 2022

For example, Gartner’s research reveals that 44% of millennials prefer not to work with sales reps in the B2B space – suggesting that there are swift moves toward digital channels and away from in-person interactions. No one can know “for sure” how customer behaviors OR technologies could change. Increase Engagement.

Work Management 52

Work Management Marketing Management Marketing Automation Services B2B Marketing 52

Directive Agency

FEBRUARY 16, 2022

Customer Retention Cost (CRC). According to Gartner , most marketers (81%) will compete solely based on customer experience differences. In this section, we will go over the best customer experience metrics and help you understand which ones you should use in your business: . Customer Retention Cost (CRC). MRR Churn Rate.

Churn Rate 72

Churn Rate Lead Ranking Lead Scoring Customer Satisfaction 72

Allocadia

APRIL 28, 2020

65% of CMOs and marketing leaders are bracing for moderate to significant budget cuts according to Gartner. Once you have your final number from your CMO, factor in your fixed costs before making any new investments. We’re always thinking about ROI, we can’t help it – it’s who we are as marketers.

Resource Management 52

Resource Management Marketing Budget Tips Budget Programs 52

Martech Advisor

DECEMBER 27, 2019

Data governance helps organizations define policies and processes to manage data. Not managing the data properly can cause process inefficiencies, data duplications, and can incur penalties for non-adherence to data regulatory compliances. Data-related processes pertaining to data governance will be auditable.

De-duplication 63

De-duplication Work Management Privacy Transparency 63

The ROI Guy

SEPTEMBER 21, 2016

Did you know … 67% of the buyer’s journey is done digitally, making your content more important than ever in facilitating buyer decision making (Gartner) 83% of buyers remain overwhelmed by the amount of content available, wanting quality personalized content over quantity. It’s clear. The major buyer question: Why Change?

Buyer's Journey 40

Buyer's Journey Peer-to-peer Features Advertising Benchmark 40

Hubspot

FEBRUARY 21, 2020

Though feelings of burnout when working in sales are common, they can be alleviated, and can provide valuable learning opportunities to help sales managers create healthier work environments. So here are seven ways to spot burnout in your salespeople, along with helpful strategies for what to do next. Causes of Burnout for Sales Reps.

Burn Rate 92

Burn Rate Work Management Lead Ranking Marketing Management 92

The Lead Agency

FEBRUARY 8, 2023

By using AI technologies, marketers can automate their marketing processes and generate more data-led intelligence to inform their overall strategies. Gartner predicts that 75% of B2B sales organisations will use both AI and traditional sales solutions by 2025.

Work Management 62

Work Management Trends B2B Marketing Marketing Management 62

Hinge Marketing

DECEMBER 11, 2019

Scientists believe there is a tendency for cognitive processes or neural functions to be specialized to one side of the brain or the other. According to a major study by Google, Gartner and Motista , B2B buyers are more emotionally connected to the brands they purchase than B2C consumers. How is this relevant to marketers?

Marketing Budget 117

Marketing Budget Top of Funnel Work Management Research 117

Valasys

SEPTEMBER 27, 2019

Marketers need to define the customer experience indexes for their brands so that they can evaluate the standards of their customer experience quality & can also competitively benchmark them. CXM is a goal equally important to marketers as the sales endeavors & runs simultaneously to the sales cycle optimization process.

Enterprise Management 49

Enterprise Management Marketing Management Marketing AI B2B Marketing 49

SnapApp

JULY 2, 2019

B2B marketers rely heavily on marketing technologies to help streamline their daily workflows, improve productivity, and simplify complex tasks. Research from Gartner found that, on average, marketing technology now accounts for almost one-third of most marketing budgets. That’s why going through a formal training process is important.

Budget Programs 54

Budget Programs Tools Marketing Budget B2B Thought Leadership 54

The ROI Guy

APRIL 18, 2018

Solution providers can address this continued IT Innovation Dilemma, positioning solutions to help overcome this continued challenge, and quantifying the value delivered. This means proving how your solution can help lower costs, free resources, and deliver innovation on a budget.

Allocation 45

Allocation Digital Transformation Budget Programs Cost 45

The ROI Guy

JANUARY 6, 2012

The New Year’s cheer didn’t last long for IT, as Gartner was quick to lower its global technology spending forecast, barely a week into 2012. Looking beyond 2012, Gartner also estimates continued headwinds, lowering future forecasts for 2015 downwards to 5% growth from earlier 5.4% growth forecasts. growth forecasts. predictions.

Work Management 40

Work Management Marketing Management Gartner Forecasting 40

Directive Agency

MARCH 25, 2020

The Cloud Application Services (SaaS) industry is forecasted to grow almost 17% in 2020 (according to Gartner ). million in organic traffic value, which is the estimated cost to rank for those keywords, based on their CPC in Google AdWords. million, in what I like to call “free advertising space”, at a dramatically lower cost.

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Paid Content Paid Search Agency 40

Ambal's Amusings

OCTOBER 15, 2009

Read these interesting blog posts on B2B marketing ROI: Kevin Joyce's Untangling B2B Marketing Campaigns ROI , Jon Miller's Improving B2B Marketing ROI: Thought Leadership With Merry Elrick , Tom Scearce's Three metrics that are more useful than Cost per Lead. B2B Lead Generation Benchmark Study 2009. MarketingSherpa. Ardath Albee.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Hubspot

APRIL 27, 2015

To help you get a leg up on creating content that will help you establish thought leadership, I’ve compiled a list of 9 of the most reputable and reliable resources for fresh marketing statistics. 4) CMI’s Content Marketing Budgets, Benchmarks, and Trends. Sounds almost too good to be true. 2) State of Inbound Marketing.

Paid Content 28

Paid Content Stats Resources Peer-to-peer 28