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Friday, February 5, 2010
This week, Gartner proved why we need to make the change. Proclaiming that thought leadership isn’t just for consulting firms anymore, Gartner said in this press release that thought leadership has emerged as an “organized discipline.”. Then Gartner did what it always does; it coined an acronym: TLM, or Thought Leadership Marketing.
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Tuesday, October 6, 2009
Gartner’s Richard Fouts , touched on this in his great presentation on how marketers are integrating social media into the communications mix. You can then begin to understand and derive meaning from these efforts — not to mention refine and improve your skills and processes. think he’s on to something there.
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Tuesday, August 10, 2010
webinar put on by Gartner last week featured impressive stats: Buyers trust references most. In Gartner surveys, the #1 thing that buyers said influence their preference to purchase is references from the IT provider. Gartner told the story of an IT provider that offers pre-sales assessments, which can cost up to $30,000 each.
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Friday, January 29, 2010
Process and Application Professionals – Bill Band. Michael Maoz’ Gartner. Forecasting Clouds ranked the top 20 CRM blogs based on their content, readability and frequency of posting. I'm honored to have been included on the list. Beagle Consulting Blog – Denis Pombriant. Brent’s Social CRM Blog - Brent Leary. Jeremy Nedelka. Carfi.
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Saturday, March 28, 2009
No matter how much you use marketing analytics, you could probably be doing more. And SAS, the statistics and analytics company, divides the market into eight levels of analytics. Take a look at the list to see where you are. Then, look down the list to see how to expand and improve your use of marketing analytics.
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Tuesday, August 17, 2010
I was recently reviewing slides from Gartner analyst Michael Dunne’s Customer 360 Summit presentation on Mapping Sales Productivity to the Cloud Applications. Quite frankly, I couldn’t make the 420 mile trip to LA to check it out in person even though I knew it included a nice Gartner case study about Gartner newScale Success Story.
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Wednesday, September 1, 2010
It includes five pages of properly sourced industry statistics from Aberdeen , Forrester , Gartner and SiriusDecisions. companies with average processes (SiriusDecisions, "Field Marketing 2.0: Summary: So you want some hard numbers to prove the value of marketing automation? Here's a bunch. Statistics include: • 16.5% 51% win rates 55.6%
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Sunday, November 19, 2006
For example, why ask for zip code if all you need is state for your lead distribution processes. One tip that I'll add is that it's always great if you have an industry analyst like Gartner or Forrester write a white paper about your company (assuming it's a positive one!!). He uses the gaming industry as an example. Chad H.
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Saturday, March 28, 2009
No matter how much you use marketing analytics, you could probably be doing more. And SAS, the statistics and analytics company, divides the market into eight levels of analytics. Take a look at the list to see where you are. Then, look down the list to see how to expand and improve your use of marketing analytics.
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Wednesday, June 10, 2009
No one will be processing orders on QlikView (hmm, never say never), but the line between analytical and transaction databases just got that much thinner. The product has finally attracted attention from analyst firms like Gartner and Aberdeen and is very well rated in Nigel Pendse’s latest BI Survey. The main limit vs.
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