KoMarketing Associates

DECEMBER 8, 2021

The benchmarks and strategies that worked just a few years ago might not have the same impact today. Pay attention to crucial buyer’s journey benchmarks. What do buyer’s journey benchmarks tell you? The problem is, many B2B marketers aren’t tracking the right benchmarks. Discovery stage.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

Zoominfo

NOVEMBER 9, 2023

With a daunting array of tools, an endless list of growth strategies, and constantly evolving communication channels, there’s compelling evidence that modern work is facing a crisis of disconnection. Channel Use: 80% of companies responded on only one communication channel and neglected to use multiple channels, particularly phone calls.

Marketing Analytics Tools 130

Marketing Analytics Tools Rules Zoominfo Paid Search Agency 130

Animalz blog

FEBRUARY 25, 2024

You analyze all your channels — including the unsexy ones — to find the biggest opportunities and only then double down with great content. An increasing number of customers focus most of their budgets on different channels, platforms, and formats. Have you really considered which channels they prefer and why?

Ideal Customer Profiles 82

Ideal Customer Profiles Distribution Advertising Channels ROI 82

KoMarketing Associates

MARCH 15, 2022

DemandGen recently published its “2022 Demand Generation Benchmark Survey” report, and statistics indicated that in 2021, most marketers (36%) claimed that webinars were most successful in helping them convert and accelerate leads. This was specifically at the middle and late stages of the funnel.

Webinar Metrics 249

Webinar Metrics Allocation Top of Funnel Leads 249

Benchmark Email

MARCH 12, 2024

Email marketing is a cornerstone of modern marketing efforts, and it’s a crucial channel for engaging with your audience, nurturing leads, and driving conversions. In… The post 8 Easy Ways to Impress Your Boss With Your Email Marketing Strategy appeared first on Benchmark Email.

Impressions 98

Impressions Email Marketing Marketing & Strategy Marketing Strategy 98

Benchmark Email

MARCH 25, 2024

This sector, marked by its technical nature and niche audiences, leverages email marketing to establish a more intimate communication channel with its audience.

Email Marketing 90

Email Marketing Advertising Benchmark Marketing & Strategy Demand 90

ANNUITAS

OCTOBER 11, 2023

ANNUITAS clients with fully mature go-to-market programs typically see an improvement in end-to-end lead-to-revenue results that is 4-10x industry benchmarks. These are our roots as an organization – as a successful boutique management consultancy, specialized in go-to-market transformation.

Marketing Analytics Tools 130

Marketing Analytics Tools Enterprise Management Work Management Marketing Management 130

Benchmark Email

APRIL 16, 2024

Effective email marketing strategies often rely on a multi-channel approach to reach and engage customers. Among the myriad of marketing channels available, social media and email marketing stand out as two powerful tools for connecting with your audience.

Social Media 52

Social Media Email Marketing Social Marketing Multi-Channel 52

Zoominfo

JULY 27, 2023

You might start creating ABM campaigns with simple personalization, such as using the contact’s first name across channels or sending new content that specifically speaks to a challenge they’re facing. Decide which channels to prioritize and how you will track the effectiveness of those campaigns.

Account Based Marketing 246

Account Based Marketing ABM Marketing Analytics Tools Automation 246

KoMarketing Associates

SEPTEMBER 29, 2022

DemandGen recently published its “2022 Lead Nurturing and Acceleration Benchmark Survey,” and statistics suggested that most B2B marketers (47%) would still only rate their existing lead nurturing initiatives as “average.” Furthermore, 30% admitted that their initiatives “need improvement.”.

Lead Nurturing 162

Lead Nurturing B2B Marketing B2B Budget Programs 162

SmartBrief - Marketing

FEBRUARY 26, 2024

Since the first electronic mail (email) was sent in 1971, marketers have been looking for ways to optimize the channel to reach prospects and customers more effectively and efficiently. According to OptinMonster , 58% of consumers check email before any other information channel, including social media. I suggest at least five or six.)

Top of Funnel 110

Top of Funnel Newsletter Planning Peer-to-peer 110

Only B2B

APRIL 10, 2024

Benchmarking Your Success: Where Do You Stand? Knowing how your B2B leads to MQL conversion rate stacking up against industry benchmarks is vital for setting realistic goals and measuring progress. Lead Quality (50-70%): This benchmark reflects the percentage of MQLs that meet your predefined criteria for lead qualification.

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

Sprout Social

MARCH 7, 2024

Benefits of a competitive analysis report A competitive analysis report serves as a tool for competitor benchmarking. A social analytics tool like Sprout Social helps you conduct market research on social channels using advanced social media listening. These insights are useful for comparing and benchmarking your performance.

Analysis 94

Analysis Marketing AI Examples SWOT 94

NuSpark Consulting

OCTOBER 31, 2023

You spend $20,000 on various marketing channels and acquire 200 new subscribers. You might need to diversify your marketing channels or optimize existing ones to bring down the CAC. If CAC starts to rise, it might be time to optimize or look for more cost-effective channels. Your CAC would be $100 per subscriber.

ROAS 100

ROAS Comparison Allocation Lead Ranking 100

Benchmark Email

APRIL 9, 2024

These figures underscore the prevalence of emails as channels for comprehensive data breaches. Without resilient cybersecurity… The post Navigating Email Threats: How To Keep Your Marketing Team Safe appeared first on Benchmark Email. Meanwhile, malware delivery accounted for 1.3

Email Marketing 52

Email Marketing Advertising Benchmark Customer Surveys Advertising Channels 52

Convince & Convert

APRIL 12, 2024

Remember, the steps outlined below should be taken once you have completed an overall audit of your brand’s social channels. Discover your “why” as a social team Every successful team is driven by a common vision, purpose, or mission. Utilize social analytics reporting tools to gather data.

Social Media 138

Social Media ROI Media Cross-Selling 138

Martech

APRIL 23, 2024

However, the downstream effects of increased data collection restrictions mean various metrics — like open rates and measurement methods used to benchmark success — are no longer reliable. Last year, 83% of marketers described their cross-channel coordination as dynamic as opposed to siloed or duplicated – up from just 68% in 2021.

Top of Funnel 68

Top of Funnel Analytics De-duplication Work Management 68

Martech

DECEMBER 6, 2023

The aim is to distinguish efficient channels for messaging customers and eliminate the waste of those channels that are ineffective. Channel99’s capabilities offer the prospect of an objective, third-party view of campaign efficiency in contrast with results reported by individual channels.

Campaigns 112

Campaigns Account Based Marketing B2B DemandBase 112

Martech

APRIL 5, 2024

Treat your marketing processes like any new customer-facing campaign or channel Choose your use cases wisely. Can it cover all channels of customer communication? Or does the company need more than one platform to cover all channels? Martech platforms define their usage level using different metrics and benchmarks.

Peer-to-peer 118

Peer-to-peer Paid Search Agency SMS Gartner 118

Benchmark Email

JANUARY 6, 2022

Email remains a top-performing channel for marketers. Still, in most cases, it boils down to… The post 5 Things You Need to Know About Benchmark Email appeared first on Benchmark Email. It’s no surprise that 64% of marketers use email to drive their marketing campaigns. The problem?

Advertising Benchmark 141

Advertising Benchmark Email Marketing Marketing Report Advertising Channels 141

Exo B2B

JANUARY 23, 2024

I recently published on LinkedIn, part of the results of CMI’s annual content marketing study, “B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024” This publication focused on LinkedIn’s dominance as the social network of choice for the vast majority of those who publish B2B content on social networks.

Marketing AI 52

Marketing AI B2B Marketing Content Marketing Social Networks 52

The Point

OCTOBER 11, 2022

How can organizations refine and enhance their databases while adhering to the seemingly ever-changing privacy landscape; One of the implications that we’re seeing due to data privacy laws (and the hurdles they present for email marketers) is a growing reliance on other channels – in particular, social media.

Marketing Report 246

Marketing Report Email Marketing Co-Registration Privacy 246

Top Rank Marketing

FEBRUARY 7, 2024

Marketing skills are digital skills LinkedIn’s 2023 B2B Marketing Benchmark reveals a telling trend: digital skills are seen as the bedrock of success for B2B marketers at every level. Overall, marketers seem to be taking a more conservative wait-and-see approach to their channels of choice in 2024.

Digital Transformation 111

Digital Transformation B2B Advertising Benchmark Gartner 111

Benchmark Email

MAY 1, 2023

As the world becomes increasingly digital, marketing efforts are also effectively shifted from traditional channels to online platforms. … The post The Rise of Voice-Based Email Marketing: Opportunities and Challenges for Brands appeared first on Benchmark Email.

Email Marketing 110

Email Marketing Brand Identity Branding Advertising Benchmark 110

Benchmark Email

MARCH 19, 2024

The good news is, with today’s… The post How to Achieve Brand Consistency Across Marketing Channels appeared first on Benchmark Email. But how can you achieve this consistency without a degree in design?

Advertising Channels 52

Advertising Channels Brand Identity Branding Advertising Benchmark 52

Heinz Marketing

JUNE 26, 2020

According to the article B2B Budget Benchmarks: how much should you be spending on average 9-10% of the company’s annual revenue is allocated towards marketing efforts. Benchmarks. Take your benchmarks from the lead stages to determine the number of leads needed at each step of the funnel to meet your goal.

Forecasting 135

Forecasting Cost per Lead Top of Funnel Paid Search Agency 135

Sprout Social

NOVEMBER 30, 2023

Checking out how much content they’ve developed in total could help you set expectations or benchmarks for your content. When it comes to competitor analysis, these USPs serve as a benchmark and inspiration for product development as they highlight features users expect from a scheduling tool.

Planning 106

Planning Paid Search Agency Advertising Benchmark Analysis 106

SmartBug Media

NOVEMBER 29, 2023

Let’s explore how using HubSpot Benchmarks can help you do this and stand out from the crowd. Why Is Benchmarking in the Senior Living Industry Important? Let’s dive into how HubSpot Benchmarks supports communities and improves your bottom line. What Is HubSpot Benchmarks and How Can It Help You?

Advertising Benchmark 64

Advertising Benchmark Hubspot Top of Funnel Communities 64

Brandwatch Marketing

OCTOBER 25, 2023

The direct channel in Google Analytics tracks the number of people who typed your URL into their address bar, used a browser bookmark, or clicked a link in an untracked email or offline document. Importantly, you can track conversations that do not include @mentions or happen outside the official, owned channels of your brand.

Brand Identity 96

Brand Identity Branding Advertising Benchmark Eye-Tracking 96

Only B2B

MARCH 13, 2024

Promotion and monitoring: This includes promoting your syndicated content and tracking its performance across different channels. Consider industry benchmarks for website traffic growth and brand mentions associated with successful content marketing campaigns. Brand Awareness: Estimating the impact on brand awareness can be trickier.

ROI 71

ROI Marketing Budget Creation B2B Thought Leadership B2B 71

Unbounce

APRIL 15, 2021

That’s where industry benchmarks come in—and that’s why we’re thrilled to bring you a fresh (and free) Conversion Benchmark Report for 2021. Introducing the 2021 Conversion Benchmark Report. We found this reduces the impact of outliers (like pages that convert five times better than the rest) on the final benchmarks.

Landing Pages 145

Landing Pages Conversion Rate Advertising Benchmark Conversion 145

Optinmonster

NOVEMBER 7, 2023

Average Ecommerce Conversion Rate Benchmarks The average ecommerce conversion rate is a benchmark for measuring your site’s performance against others. Here’s a breakdown of how these rates can differ across devices, industries, regions or countries, and marketing channels.

Conversion Rate 76

Conversion Rate eCommerce Advertising Benchmark Marketing Analytics Tools 76

NetLine

FEBRUARY 23, 2023

The Three R’s continue to be the common thread found throughout each answer and insight within Momentum ITSMA & ABM Leadership Alliance’s 6th annual benchmark study for B2B marketers. But what, specifically, should they expect to learn and adapt to? This is wonderful, but still comes with its own set of growing pains.

Account Based Marketing 105

Account Based Marketing Advertising Benchmark ABM Studies 105

Parse.ly

MARCH 30, 2023

Common goals include increasing pageviews , improving engaged time , attracting attention on social channels, and generating leads. Set benchmarks based on existing content so you can easily compare the two data sets later. Learn more about setting goals and establishing benchmarks in our Metrics for Content series.

Marketing AI 105

Marketing AI Advertising Benchmark Content Tagging 105

Benchmark Email

DECEMBER 19, 2022

Irrespective of the marketing strategy you employ, email marketing is a key channel for overall success. It consistently delivers an impressive ROI,… The post The Four Marketing Strategies: What They Are and Why You Need Them appeared first on Benchmark Email.

Marketing & Strategy 105

Marketing & Strategy Marketing Strategy Advertising Benchmark Impressions 105

Martech

MAY 8, 2023

We often execute a maturity audit to find an area of focus for the client (either a marketing channel they haven’t tapped into or a feature within an existing tool they are paying for). Consider the following areas during this phase: Channel. If channels are underdelivering, you can optimize that spend elsewhere.

Marketing & Strategy 120

Marketing & Strategy Budget Programs Advertising Benchmark Loyalty 120

Martech

FEBRUARY 9, 2022

SparkPost , the world’s largest email sending and optimization platform delivering nearly 40% of the world’s email, released its annual email benchmark report, titled Email in 2022: The trends, behaviors, and benchmarks driving email forward. Email in 2022: The trends, behaviors, and benchmarks driving email forward.

Privacy 97

Privacy Customer Surveys Advertising Benchmark Budget Programs 97