Buzz Marketing for Technology

SEPTEMBER 17, 2008

Duncan Watts said there are not some special people who do all the viral work – it's the network that makes it popular. Solution 3 – Multi Seed Marketing – try lots of creative ideas – nobody can predict what will be popular – test to see what is working using real data. Then Big Seed the stuff that is working best.

Web 2.0 100

Web 2.0 Viral Marketing Digg Work Management 100

Writing on the Web

NOVEMBER 15, 2010

What can we understand about human motivations and values in order for content marketing to work? Brain science, along with studies on decision making from behavioral economics, has shown that people often don’t use logical reasoning. Online, an offer must work properly for consumers to feel secure. Blog this on Blogger.

Lead Scoring 100

Lead Scoring Lead Ranking Digg Differentiation 100

Writing on the Web

OCTOBER 18, 2010

I’m extremely curious about the subconscious drives that compel people to do the things they do, in their work, in their choices, and their buying decisions, aren’t you? These two incredibly smart professors propose a theory of four fundamental motivations at the heart of all human behavior. Lawrence and Nitin Noria.

Content 100

Content Digg Tagging Marketing Proposals 100

Marketing Insider Group

MARCH 15, 2011

I am really so very grateful for every tweet, like, comment, digg, stumble and visit. But since I joined twitter I can’t help but notice that there are some folks out there who demonstrate some very social media diva-like behavior. Social Media Equity. The Emergence of the Social Media Diva.

Social Media 100

Social Media Media Digg Twitter 100

Writing on the Web

SEPTEMBER 2, 2010

I absolutely love doing this, since I’m writing about leadership development , organizational change, and human behaviors. Blog writing for other clients is time consuming work, since I’ll spend at least an hour to two hours a day reading, preparing, writing, publishing and monitoring each client’s blog.

Work Management 100

Work Management Marketing Management Service Content Marketing 100

Writing on the Web

OCTOBER 28, 2010

I suggest a frame work for understanding basic human motivations: the Four Drive Theory, presented by Professors Paul R. What matters for marketing is that you understand basic human drives, and what drives peoples’ behaviors at their most fundamental sources. Blog this on Blogger. Subscribe to the comments for this post?

Digg 100

Digg Buzz Blogger Google 100

Writing on the Web

NOVEMBER 16, 2010

The emotional and subconscious brain directs behavior. Which is why videos work well online. In fact, the sensory and the emotional centers in the brain are the only ones connected to muscle activity. What this means is that action is initiated in the older parts of the brain. What does this mean to marketers? To business people?

Content Marketing 100

Content Marketing Planning Tips Digg 100

Parse.ly

SEPTEMBER 5, 2019

These implicit aggregators include MSN, Yahoo, Digg, and Drudge Report. That should validate a lot of the work homepage and newsletter editors are doing. But this kind of behavior can’t exist online; there may be a front page, but there is no “back” anymore.

Aggregators 74

Aggregators Curation Mobile Advertising Mobile Marketing 74

Convert

NOVEMBER 13, 2023

From Experimentation Works: The Surprising Power of Business Experiments by Stefan H. If you deny it, I’ll refer you to Blockbuster and Digg. Product-led growth organizations are geared toward creating impactful changes that influence customer behavior, satisfaction, and revenue. For this, they need to experiment.

Product 52

Product Lead Ranking A/B testing Sample 52

Writing on the Web

OCTOBER 7, 2010

But on your commute to work in traffic, the same stress hormones (cortisol) are surging through your body as you fight traffic to get to your office. Once there, your senses scan the environment for prey, competitors and allies, and the same goal-seeking behaviors are at play. Blog this on Blogger. Share this on del.icio.us.

Content Marketing 100

Content Marketing Content Digg Paid Search Agency 100

Buzz Marketing for Technology

JULY 7, 2008

Here are some random thoughts from a collection of these experiences and feedback from conference speeches: 1) Features are NOT user experiences: Warning…if you ask someone about desired user experience and they say wiki or forum, you have work to do. 10) Converting behaviors in the participation demographics is NOT the goal: 70/20/9/1.

Social Media 100

Social Media Communities Wiki Work Management 100

Webbiquity

FEBRUARY 2, 2011

Rob Garner recommends eight tactics for optimizing content marketing results, starting with in-depth keyword and market research and working through strategic planning, metrics and resource allocation. How to Take Advantage of the New B2B Buying Behavior by Fast Company. Share this on Bebo. Subscribe to the comments for this post?

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Adobe Experience Cloud Blog

FEBRUARY 1, 2012

Our policy clearly outlines the types of activities allowed and defines appropriate behavior. Working with Top Rank Online Marketing , we developed a “Blogging 101” slide presentation for the first of our social media workshops. Social aggregators such as Digg and Stumble Upon are also great social platforms for employee participation.

Marketo 48

Marketo Digg Training Social Media 48

Buzz Marketing for Technology

JULY 24, 2008

All leadership comes down to this: changing peoples behavior. My Bookmarks Digg Del.icio.us Continued Levey: "Even as far back as when I was in medical school" -- he enrolled at Harvard in 1955 -- "many articles demonstrated that 80% of the health-care budget was consumed by five behavioral issues." Leadership. Management.

Companies 100

Companies Work Management Advertorials RSS 100

readwrite

APRIL 9, 2008

Users will be able to opt-in to sponsored experiences that are targeted to them specifically, based on their demographics and behavior. ” Just ask Digg or Newsgator and they’ll tell you that there is. Broadcasting funny at people has been working so far in some media. We show Flash video!”).

Paid Search Agency 40

Paid Search Agency Advertising Agencies Banner Ads Digg 40

Biznology

FEBRUARY 5, 2013

One of my perks is getting to work with Executive Director of Strategy, Andrea Fabbri. Well, you should, because you can’t expect someone who’s doing an initial reconnaissance of your work and services to necessarily remember to come back later when they’re to take the leap and hire someone. Social media is a trap.

Marketing Websites 80

Marketing Websites RSS Paid Search Agency Social Media 80

Hubspot

OCTOBER 5, 2017

Leads: Potential customers who have expressed interest in our company or services through behaviors like visiting our website, subscribing to a blog, or downloading an ebook. Example: “Hi John, I wanted to reach out to you because I’ve worked with companies similar to yours in the past.". Inbound Prospecting. Step 1: Research.

Budget Programs 99

Budget Programs Top of Funnel Tools Work Management 99

Buzz Marketing for Technology

JULY 20, 2008

12, 2006) — Working with support from the National Science Foundations Small Business Innovation Research (SBIR) program, Imaginestics, a company located in West Lafayette, Ind., Whats On Computers Is Easier To Find, Study Shows (Sep. > read more. Doodle Search: New Software Can Hunt Through Online Catalogs Using Only A Sketch (Mar.

Peer-to-peer 100

Peer-to-peer Personalization RSS Work Management 100

Buzz Marketing for Technology

JUNE 27, 2008

Web Worker Daily’s Guide to a New Way of Working&# contrasts knowledge work and web work. Google monetizes the human behavior on the web — human action captured in web pages as links, content and meta data. Could the Connected Age make corporations obsolete, at least for purposes of web work?

Web 2.0 100

Web 2.0 Work Management Skype Marketing Management 100

WebMarketCentral

NOVEMBER 5, 2009

Study: Company Blogs Lead Social Media Options by MediaPost Mark Walsh reports that " blogging (is) the most important lead-generation source among social media options, followed by StumbleUpon, YouTube, Facebook, De.lic.ious and Digg " (not a surprising result, considering that those other sites tend to support a corporate blog, not replace it).

Social Media 20

Social Media Social Marketing Web 2.0 Paid Search Agency 20

Online Marketing Institute

JULY 31, 2009

Posted by Laura Ramos at 09:40 PM in B2B Marketing , Lauras Posts , Marketing Technology | Permalink Digg This | Save to del.icio.us Finally, for those that don’t know me by name – I want to point out I am 100% biased since I work at HubSpot. It works for our customer segment, with over 120 implementations to-date.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Buzz Marketing for Technology

JUNE 27, 2008

Yes, that’s right: even if you work as a corporate employee in an office building, you may still be a web worker, using the Web for radical and unconventional productivity. The busyness economy works on face time, incremental improvement, strategic long-term planning, return on investment, and hierarchical control.

Wiki 100

Wiki Enterprise Management Work Management Web 2.0 100

Convert

MAY 23, 2023

It involves creating and deploying different versions of a website or a specific feature and measuring their impact on user behavior and business metrics. Server-side testing is a type of web experimentation where the experimentation tool works on the server and not inside the user’s browser. Case in point: Digg.

Multivariate analysis 52

Multivariate analysis Enterprise Management Work Management Marketing Management 52

Webbiquity

JULY 18, 2012

You can’t even find anyone working in the place. Yet we tolerate exactly that type of behavior from leading search and social media sites every day, and even reward them with growing traffic and more of our precious time. Imagine that you walk into a restaurant and there’s no one there to take your order.

Facebook 100

Facebook Google Digg Privacy 100

Convince & Convert

SEPTEMBER 18, 2011

In a post last week, I talked about turning your content marketing upside down and focusing first on what behaviors you want your content consumers to perform. Content cannot be measured with a single metric , because no one data point can successfully or satisfactorily tell you whether your program is working. Consumption Metrics.

Lead Scoring 155

Lead Scoring Lead Ranking Digg Marketing Analytics Tools 155

Webbiquity

JANUARY 10, 2010

Mark Walsh reports that “ blogging (is) the most important lead-generation source among social media options, followed by StumbleUpon, YouTube, Facebook, De.lic.ious and Digg &# (not a surprising result, considering that those other sites tend to support a corporate blog, not replace it). tools (delicious, Feedburner, LinkedIn et al.),

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Buzz Marketing for Technology

JUNE 27, 2008

Friedman, Work/Family Advisor to Al Gore and Jack Welch. Ryan, 20-years old and another friend from SXSW 2007 , works for NY Times bestselling authors like Tucker Max and Robert Greene. In the search to stay informed but free and fluid, I’ve found a way to let collaborative filtering do the work for me. Dr. Stewart D.

RSS 100

RSS Tips Digg Work Management 100

Webbiquity

NOVEMBER 22, 2010

Take Apple as an example; though the company has lots of outstanding products, it’s core value isn’t a single product but rather cool technology that works reliably. Change this behavior if you want to succeed and grow.&# They identify their sustainable value as customer benefit, not a specific product.&#

Allocation 100

Allocation Terms and Conditions Digg Paid Search Agency 100

Buzz Marketing for Technology

JUNE 27, 2008

Top 10 Ways to Use del.icio.us « DIGG NEWS. This contains sites like Analitics, Feedburner, Facebook, Digg last 7 days, Digg last 30 days, some forums, some weird blogs that don’t have RSS, stuff like that. Mack, for:username works only for deli users, obviously Drew’s trick is for any close friends.

Bundling 100

Bundling RSS Work Management Tagging 100

Biznology

SEPTEMBER 10, 2013

In today’s decontextualized world of walls, feeds, RSS , e-mail, diggs, reddits, Stumbles, tweets, and retweets, you need to attract your potential reader based only on the appeal of your title and nothing else, especially if you’re new to blogging and don’t happen to be Seth Godin.

Social Media 80

Social Media Social Marketing Media Paid Search Agency 80

Convince & Convert

JUNE 15, 2010

Email Behavior Have you added links to your social outposts in your emails? Have you added the ability for email recipients to share content on Twitter, Facebook, Digg and elsewhere? Add data collection fields for Twitter, Facebook, Linkedin (at a minimum). But I believe the other two Flowtown and Rapleaf are paid for tools also.

Social Media 155

Social Media Ideal Customer Profiles Paid Content Media 155

LEADership

DECEMBER 3, 2013

5 Simple Ways To Make Big Data Really Work For Your B2B Organization: 1. You can generate suitably large data sets such as marketing campaign results – clicks, likes, shares, tweets, diggs and so on. This means you can nurture prospects based on a known likelihood of behavior. Scale down your aspirations for Big Data.

B2B 40

B2B Curation Demand Generation Digg 40

Webbiquity

JANUARY 19, 2011

Social Media Affecting BtoB Buying Behavior by The Proactive Report. Jonathan Shapiro shares some thoughtful, strategic insights on how search is evolving, how social media impacts search, how social+SEO+PPC efforts can work in tandem, and how to utilize off-site content, (e.g., YouTube) to enhance your brand presence online.

Paid Content 100

Paid Content Optimization Paid Search Agency Tips 100

Buzz Marketing for Technology

JUNE 27, 2008

Self-education is the ultimate form of personal-development because at its essence, personal development is about the intake of information that has the power to positively alter your behavior and way of thinking. SocialRank : SocialRank is a service still in its infancy (and one I’ve worked on). You pick the topic. 7 Responses.

Personalization 100

Personalization RSS Web 2.0 Blogger 100

Content Standard

OCTOBER 14, 2016

First, according to Pulizzi, most companies are still oriented toward using targeted mass media to develop relationships and cultivate behavior change. “None of these things work when it comes to content marketing,” Pulizzi said. “None of these things work when it comes to content marketing,” Pulizzi said.

Budget Programs 40

Budget Programs Enterprise Management Work Management Marketing Management 40

Online Marketing Institute

NOVEMBER 2, 2010

I guess the best simple, repeatable behavior that could be implemented is asking for at least one paragraph per day in a wiki - not just having a wiki. A valuable wiki is only the result of behaviors over the course of time. With the new marketing leaders changing direction to what ever had worked well for them in the past.

Paid Content 40

Paid Content B2B Marketing Advertising Agencies Work Management 40

Online Marketing Institute

MARCH 24, 2011

Blog what you know: What works for everyone else might not work for your company. Seeing how this topic worked for them, she started blogging about social media even though it was only tangentially related to the company. Great work everyone. “Our traffic increased significantly after we made this switch.&#

Paid Search Agency 40

Paid Search Agency Companies Mobile Advertising Advertising Agencies 40