Zoominfo

DECEMBER 13, 2018

Although Google is widely known as both a professional and personal resource, YouTube—a Google subsidiary—is seen mostly as a personal resource and has yet to earn the same reputation with business audiences. Now, on to the ultimate guide to the YouTube channels producing the best sales content today. Go check it out!

Youtube 100

Youtube Advertising Channels B2B Thought Leadership Work Management 100

Top Rank Marketing

APRIL 18, 2024

Anyone with a microphone and an internet connection can have a podcast listed on Apple and YouTube and ready for consumption. On the flipside, the low barrier of entry means it’s hard to get a new podcast noticed. Of course, you can make your recordings far more elaborate, but simplicity isn’t a barrier to success.

B2B 91

B2B Demand Generation Agencies RSS B2B Thought Leadership 91

Hubspot

APRIL 10, 2019

Nowadays, almost every brand has a YouTube channel. Building a thriving YouTube channel is one of the most ambitious achievements a marketer can pursue. To help inspire you, we’ve put together a list of video ideas that HubSpot has experienced success with on our own YouTube channel. YouTube Video Ideas. Ask Me Anything.

Youtube 76

Youtube Advertising Channels Video Marketing Word of Mouth 76

KoMarketing Associates

DECEMBER 3, 2020

Being able to attribute revenue has several benefits for marketers, but new research shows that there are still many barriers in the way to success in this area. Instagram (14%), YouTube (13%) and Twitter (13%) also made the list, followed by LinkedIn (12%) and Snapchat (6%).

Customer Surveys 169

Customer Surveys Barriers Marketing & Strategy Social Media 169

Webbiquity

MAY 25, 2021

I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. And YouTube, for sure, I think it’s underutilized for B2B. Less so in the B2C space, which is pretty well defined by, “Who are the most successful influencers on YouTube, Instagram, and TikTok?”

B2B Marketing 336

B2B Marketing Practices B2B SMS 336

SmartBrief - Marketing

FEBRUARY 27, 2024

Over 8 million viewers watched this live on YouTube, setting a record for the highest concurrent viewership on the platform at the time. This groundbreaking livestream captured Baumgartner’s audacious freefall from the edge of space, setting multiple world records and holding the world’s attention.

Buzz 93

Buzz Marketing & Strategy Barriers Paid Search Agency 93

KoMarketing Associates

MARCH 1, 2018

The barrier to entry to become a site on the Google Display Network is practically non-existent: There are over 2 million published sites that use Google’s ad serving platform, AdSense. You can also opt to never advertise within mobile games in the play store as well as stay away from YouTube entirely. Final Thoughts.

Display 184

Display Advertisements Advertising Adsense 184

SmartBrief - Marketing

MARCH 17, 2024

Influencers take on new role: product development Content creators continue to break through new barriers in the creator economy, which is free from traditional business constraints. By getting in front of these three influencer trends, marketers can better position themselves and their organization for success.

Trends 98

Trends Paid Search Agency Planning Peer-to-peer 98

DiscoverOrg

SEPTEMBER 26, 2017

Account-based marketing (ABM) is a hot topic of conversation, and momentum is building to expand this person-first approach from Marketing to Sales and beyond, breaking down department barriers with shared goals: Enter account-based everything (ABE). Subscribe to our YouTube channel. We’re using a simple framework.

Account Based Marketing 307

Account Based Marketing Ideal Customer Profiles Multi-Channel ABM 307

SmartBug Media

MAY 8, 2023

Whether you create videos for social media or upload natively to YouTube, video should be a top strategy to incorporate into your content marketing plan. Businesses don’t want to forget blogging because it’s easily accessible with a low barrier to entry for prospective customers.

Marketing Strategy 98

Marketing Strategy Marketing & Strategy B2B Marketing Webinar Metrics 98

Oktopost

MAY 23, 2022

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube. Hot Topics: The biggest barriers Helen faced transitioning from Manufacturing Marketing Manager to Global Social Media Engagement Manager. You can find Olivia and her guests on Apple Podcasts , Spotify , and YouTube. Episode Summary.

B2B 62

B2B Work Management Digital Marketing Funnels Marketing Management 62

Contently

FEBRUARY 8, 2022

Nike focuses on the wearer: the athlete breaking down barriers, the kid who finally hits her half-court shot or learns to run for the first time. Having those videos on YouTube can also help you rank for certain keywords. Those brands will mention the comfort, style, and high-quality products they use to make the best product for XYZ.

Storytelling 205

Storytelling Brand Identity Branding Word of Mouth 205

Velocity Partners

JANUARY 24, 2024

When the value exchange is self-evident, the marketing defense barriers fall. Some parting advice The last few years have spawned dozens of Spotify Wrapped copycats (from companies like YouTube, Apple, Reddit and Steam). Things like: What are your top priorities this year?

Peer-to-peer 85

Peer-to-peer Work Management Marketing Management Lead Scoring 85

Buzz Marketing for Technology

JUNE 27, 2008

Sign in to YouTube now! Sign in to YouTube now! Sign in to YouTube now! I think the biggest barrier to informal learning is a company not wanting to really go into "Why we do it this way." Join YouTube for a free account, or sign in if you are already a member. Sign in to YouTube now! Commentary.

Youtube 100

Youtube Privacy Policies Paid Search Agency Digg 100

Vidyard

AUGUST 16, 2016

I stumbled upon Nest’s YouTube channel by chance when a friend shared this video of a bulldog being a bulldog: And discovered that, in addition to making an award-winning thermostat, Nest also creates cameras for home surveillance, and has one of the best user-generated content channels I’ve ever seen. And the results are hilarious.

Youtube 50

Youtube Advertising Channels Work Management User-Generated Content 50

Buzz Marketing for Technology

AUGUST 3, 2008

Docuticker - I’m A Little Obsessed → Librarian Tip for Nonprofits: 90-Second YouTube. This article, “Spring Awakening,&# describes how the Cornell University Library ended up making 90-second YouTube clips for their incoming first-years about basic research concepts. Librarian Tip for Nonprofits: 90-Second YouTube.

Youtube 100

Youtube Web 2.0 Tips Barriers 100

Onalytica B2B

OCTOBER 11, 2017

Social media lowered the barrier to entry to reach an audience; pre-social, the focus was on advertising and its high capital requirements to reach a similar audience mass. Since 2015, the number of searches on Google for that phrase has increased by 1,000%. In marketing terms, this suggests something more than just a trend is happening.

Planning 196

Planning Budget Programs Work Management Marketing & Strategy 196

Ledger Bennett

SEPTEMBER 26, 2020

But, when ranking barriers to investing in data quality and activation 27% said a lack of understanding and 37% said cost were the primary barriers. Of those who have invested in data quality, 100% of those surveyed said they’d seen an increase in marketing performance.

Paid Search Agency 59

Paid Search Agency B2B Marketing Effectiveness B2B 59

KoMarketing Associates

AUGUST 26, 2020

Fear or hesitancy to be on camera is still the #1 barrier to video use,” according to recent research from Vidyard. You can republish videos from other platforms, like Facebook and YouTube into your LinkedIn feed. It’s not YouTube. But maybe you’re still not totally committed to video as a medium for your B2B content strategy.

Linkedin 209

Linkedin Video Marketing B2B Marketing Marketing Strategy 209

Contently

APRIL 4, 2023

Some key ways to improve both include: Removing barriers to UX, like code bloat (needlessly long code in a website’s programming) and large media assets that slow page load time. Experiment with new content mediums , like posting videos on YouTube or creating podcasts.

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155

Content Standard

FEBRUARY 14, 2017

This is a big task: every international audience will present a different set of cultural and language barriers. Already, brands are finding ways to leverage video as a medium that helps brands cross borders and language barriers to meet new, interested consumers. Video’s Global Growth.

Video Marketing 83

Video Marketing Marketing & Strategy Marketing Strategy Barriers 83

Sprout Social

SEPTEMBER 2, 2020

As video platforms like TikTok and YouTube continue to boom, consumers’ cravings for video content are only going to grow. The good news is that the barrier to entry is lower than ever for businesses looking to get started with Instagram video marketing. In this guide, we’ll break down exactly how. Something in-between?

Video Marketing 143

Video Marketing Brand Identity Branding Best Practices 143

ClearVoice

DECEMBER 27, 2021

PlayStation : In 2021, the popular gaming system PlayStation partnered with five influencers to promote its new virtual reality headsets to Canadians via Instagram and YouTube. This new collaborative tool deems itself as the Snapchat for work and addresses the two main problems of remote teams, loneliness and barriers to communication.

Marketing AI 98

Marketing AI Content Marketing Planning Aggregators 98

Martech

AUGUST 23, 2021

There’s a breakdown of News Feed content sources (shown above) and other interesting stats, such as views on posts with links vs. views on posts with no links, the top domains that accounted for News Feed content (YouTube, Amazon and Unicef were among the top three) and more. Quote of the day.

Work Management 117

Work Management Content Marketing Management Lock-In 117

Vidyard

MARCH 5, 2021

Do you need a video platform that is more secure than YouTube? In a requirements document, you gather preliminary information like a project overview, use cases, needs, and barriers. Current Issues or Barriers. Identify What You Need from an Online Video Platform. Do you need a platform that has mobile capabilities like an app?

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155

BOP Design

JUNE 13, 2023

Ensuring accessibility has become an essential aspect of B2B website design and development , guaranteeing that individuals with disabilities can access and use websites or mobile applications without encountering access barriers.

Design 62

Design Marketing Websites B2B Guidelines 62

ClearVoice

OCTOBER 14, 2022

A lack of time is a major barrier to content marketing ( Wordstream ). 70% of viewers purchased from a brand after viewing it on YouTube ( Google ). When it comes to organic traffic, YouTube is the second most visited website in the United States ( Ahrefs ). Content that does not drive conversions ( Parse.ly ).

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

Customer Experience Matrix

OCTOBER 14, 2019

Meanwhile, actions by Google, Microsoft, Apple and other major browser are putting still more barriers in the way of data business as usual. Other types of video, available through YouTube, Instagram, TikTok, Snapchat, Twitch, and much else, are delivering new mass.

Privacy 149

Privacy Advertising Agencies Advertisements Advertising 149

Biznology

APRIL 8, 2014

Outreach marketing, formerly known as blogger outreach, is a powerful tool with almost zero barrier to entry — just your time and attention. And, because there’s effectively zero barrier to entry, I would love to tell you everything I know about how I do it in a brief 20-minute Slideshare and PowerPoint presentation.

Long Tail Marketing 80

Long Tail Marketing Blogger Public Relations Barriers 80

Biznology

APRIL 8, 2014

Outreach marketing, formerly known as blogger outreach, is a powerful tool with almost zero barrier to entry — just your time and attention. And, because there’s effectively zero barrier to entry, I would love to tell you everything I know about how I do it in a brief 20-minute Slideshare and PowerPoint presentation.

Long Tail Marketing 80

Long Tail Marketing Blogger Public Relations Barriers 80

Sprout Social

AUGUST 12, 2020

Take a moment to consider what happens every 60 seconds on that channel: Instagram users post 277,777 stories and 55,140 photos, YouTube users watch 4.5 We will continue to stand up for equality and work to break down barriers for athletes* all over the world. The competition for attention is fierce for brands on social.

Advertising Agencies 134

Advertising Agencies Youtube User-Generated Content Storytelling 134

Convince & Convert

APRIL 26, 2016

Raytheon on Twitter , Facebook , YouTube , LinkedIn , and Instagram. A River of Opportunity: Raytheon, No Barriers take 10 wounded veterans on Grand Canyon trek. No Barriers Warriors. No Barriers USA. .” —@lmarino (highlight to tweet). Lori Marino on Twitter: @lmarino. The Big Two: Lori Marino.

Social Media 75

Social Media Media Barriers Skype 75

Biznology

JUNE 2, 2021

Health guidelines to stay at home have created an entertainment boom for Netflix, Spotify, YouTube, Apple Plus, and many other entertainment streaming services. In the months and years ahead, we will continue to overcome systemic barriers, altering media products to fit various cultures.

Marketing AI 104

Marketing AI Work Management Television marketing Media 104

Vidyard

SEPTEMBER 24, 2019

Vidyard, available now as free and pro versions, allows any business to create, host and share videos across digital channels without the drawbacks of consumer-oriented video hosting services like YouTube and Vimeo.

Enterprise Management 65

Enterprise Management Marketing Automation Services Marketing Management Video Marketing 65

Avitage

MARCH 26, 2012

For marketers who have embraced the publishing mindset in support of inbound and content marketing strategies, execution has emerged as the new barrier to success. Linked-in and Facebook pages (and now Google Plus) have led to YouTube and Slideshare channels. You understand the need to think like a publisher.

Lead Ranking 120

Lead Ranking Barriers Content Custom Publishing 120

Oktopost

APRIL 2, 2020

Culture and language barriers will be at the forefront of B2B digital relationship building challenges. Growing a Facebook channel and YouTube channel may be a main marketing initiative for the Western country. However, in Southeast Asia, YouTube and Facebook do not exist in some parts.

B2B Thought Leadership 77

B2B Thought Leadership B2B Thought Leadership Broadcasting 77

The Marketing Blender

MARCH 15, 2021

A balance of social media platforms may be a more effective approach, or YouTube for promoting video content. YouTube is the second most used search tool and it’s owned by Google. “We have helped businesses orchestrate turnarounds in times of crisis, overcoming barriers, and to accelerate their growth.

Paid Content 126

Paid Content Lead Scoring Lead Ranking Marketing Strategy 126