KoMarketing Associates

AUGUST 18, 2020

But maybe you’re still not totally committed to video as a medium for your B2B content strategy. Fear or hesitancy to be on camera is still the #1 barrier to video use,” according to recent research from Vidyard. You can republish videos from other platforms, like Facebook and YouTube into your LinkedIn feed. It’s not YouTube.

Linkedin 120

Linkedin Video Marketing B2B Marketing B2B 120

Vidyard

MARCH 13, 2019

The use of video is a now a major component of the buyer’s journey and one of the most important marketing tools in an organizations arsenal; 52% of marketing professionals worldwide name it as the medium with the best return on investment (ROI). “How can I remove the barriers that have traditionally been in place?”

Top of Funnel 138

Top of Funnel Organization Video Marketing Webinar Metrics 138

SalesIntel

NOVEMBER 17, 2022

The top 3 barriers to effective implementation of marketing strategies were considered to be lack of brand awareness, lack of leads generated and lack of automation of processes. However, you need to be careful about whether to use YouTube or a private video hosting platform.

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

Vidyard

AUGUST 13, 2015

In YouTube, this takes the form of YouTube Annotations, which you can use to direct viewers back to your landing page. Requiring users to input their email before accessing a video does create a barrier to entry for your content, but it means you collect lead data from committed viewers, which is worth a follow up.

Lead Generation 61

Lead Generation Video Marketing Lead Scoring Lead Ranking 61

Vidyard

FEBRUARY 12, 2020

Far too many organizations are still patching together unusable video solutions like public Dropbox links or rogue YouTube channels. Video minimizes barriers to collaboration, delivers information the way employees prefer to consume it, and provides a powerful medium for sharing inspiring storytelling.

Video Marketing 158

Video Marketing Work Management Marketing Management Training 158

Vidyard

SEPTEMBER 15, 2015

Video has emerged as the most effective content medium for attracting, educating, and converting potential buyers, but until now its use has been mainly limited to marketing teams as a way to build brand awareness and better engage website visitors. Record, Share, Personalize and Track.

B2B Sales 75

B2B Sales Video Marketing Personalization Marketing Automation Services 75

Circle Studio

MARCH 8, 2018

Photography is a powerful medium for communicating with your website visitors. YouTube branded video embeds. But while embedded videos are a great idea, avoid using YouTube branded video embeds if possible. But while embedded videos are a great idea, avoid using YouTube branded video embeds if possible.

Advertising Agencies 83

Advertising Agencies Marketing Websites Ideal Customer Profiles Press 83

Vidyard

APRIL 7, 2015

So we asked the questions and he shared his thoughts on video marketing, how marketers can make the most of this powerful medium, and what he expects the future holds for video. Video is the only medium that combines everything – visuals, music, voice and text to entertain, inform or educate viewers. Don’t miss it.

Creativity 91

Creativity Paid Search Agency Advertising Agencies Video Marketing 91

Sprout Social

JULY 16, 2020

Whether for the sake of marketing or simply as a side-project, podcasting has a lower barrier to entry than ever. The half-hour mark seems to be a happy medium for most pods, although some run slightly shorter (and some significantly longer). The good news? 6 questions you need to answer prior to starting a podcast.

Cable 130

Cable Social Media Distribution Promotion 130

Vidyard

SEPTEMBER 15, 2015

Video has emerged as the most effective content medium for attracting, educating, and converting potential buyers, but until now its use has been mainly limited to marketing teams as a way to build brand awareness and better engage website visitors.

B2B Sales 50

B2B Sales Video Marketing Personalization Marketing Automation Services 50

Vidyard

SEPTEMBER 15, 2015

Video has emerged as the most effective content medium for attracting, educating, and converting potential buyers, but until now its use has been mainly limited to marketing teams as a way to build brand awareness and better engage website visitors. .

B2B Sales 50

B2B Sales Video Marketing Personalization Marketing Automation Services 50

Contently

JULY 21, 2016

When paired with the originals, the stark contrast between the two images presents a powerful message about body issues through a highly-relatable medium. Designers replaced bulging biceps and tiny waists from comic books icons in an effort to highlight more realistic body types. The result?

Viral Marketing 60

Viral Marketing Content Internet Marketing Barriers 60

Vidyard

MARCH 23, 2021

Considering the cost and lift required to record a user-generated video is negligible, the entry barrier is much lower if not free. Most small and medium companies use exclusively internal resources to produce their video content, while large enterprises are more evenly split between internal, external, or a combination of both.

Advertising Benchmark 81

Advertising Benchmark Video Marketing Top of Funnel Enterprise Management 81

Buffer

MARCH 31, 2022

A YouTube video here, a LinkedIn post there – my life is a scrapbook of the lessons I learned from other people's journeys. The barrier to entry is low and the returns are huge.” Despite this (or maybe because of it), I became resistant to the idea of sharing things, from achievements to failures.

Transparency 73

Transparency Paid Search Agency Ad Building Co-Registration 73

Parse.ly

APRIL 7, 2022

Video content marketing is more than just the norm these days; it has become essential to incorporate this medium into your strategy. Landscape videos, shot in 16:9, are always your best bet for a primary video format because they can be uploaded on YouTube and many other places.

Resources 52

Resources Video Marketing Planning Work Management 52

Vidyard

FEBRUARY 12, 2020

Far too many organizations are still patching together unusable video solutions like public Dropbox links or rogue YouTube channels. Video minimizes barriers to collaboration, delivers information the way employees prefer to consume it, and provides a powerful medium for sharing inspiring storytelling.

Video Marketing 65

Video Marketing Work Management Marketing Management Training 65

ConvertKit

MARCH 25, 2020

I know, I know—you're probably thinking about creating videos for social networks or YouTube. Videos are usually embedded within the page using a standalone video player like Youtube or Wistia. This transparent and friendly approach does wonders for removing this barrier and opening a dialogue with the visitor.”

Landing Pages 46

Landing Pages Video Marketing Conversion Marketing Automation Services 46

Vidyard

MARCH 23, 2021

Considering the cost and lift required to record a user-generated video is negligible, the entry barrier is much lower if not free. Most small and medium companies use exclusively internal resources to produce their video content, while large enterprises are more evenly split between internal, external, or a combination of both.

Advertising Benchmark 65

Advertising Benchmark Video Marketing Top of Funnel Enterprise Management 65

Parse.ly

SEPTEMBER 19, 2019

Video content marketing is more than just the norm these days; it has become essential to incorporate this medium into your strategy. Landscape videos, shot in 16:9, are always your best bet for a primary video format because they can be uploaded on YouTube and many other places.

High Quality Lead 69

High Quality Lead Resources Video Marketing Planning 69

Hubspot

MARCH 20, 2014

We recently surveyed over 9,000 small-to-medium-sized nonprofits in the United States and Canada to see how they use social media and to what end. Facebook has almost universal adoption among nonprofits, likely due to its broad reach and low barriers to entry. 98% of nonprofits are on Facebook.

Social Media 28

Social Media Spending Social Marketing Media 28

Content Standard

JULY 18, 2016

British news outlet Channel 4 News has mastered the medium. Publishers like Tasty have broken through the sound barrier with ridiculously popular video demonstrations of recipes. Click here to view the video on YouTube. Every Facebook video it posts features a text overlay with either a headline or a short summary sentence.

Facebook 40

Facebook Video Marketing Paid Search Agency Advertising Agencies 40

Hubspot

APRIL 21, 2020

But, while a mobile app as a revenue generator can be quite lucrative, the low barrier to entry makes a successful launch all the more challenging. Take a look at reviews on competitor app pages on the App stores, as well as checking reviews on YouTube and blogs to see what actual users have said about the competition. Define Success.

Paid Content 94

Paid Content Mobile Advertising Budget Programs Mobile Marketing 94

Single Grain

SEPTEMBER 13, 2019

Video Is the Preferred Medium. This video statistic shows that video is the medium that your customers prefer. If you aren't using YouTube yet, we'd like to welcome you to 2019. YouTube has changed the way that media is distributed, putting you back in control. Get A Free Consultation. Why Should You Use Video Marketing?

Paid Content 112

Paid Content Stats Video Marketing Paid Search Agency 112

Sprout Social

AUGUST 23, 2016

Many small- and medium-sized companies see growth in brand awareness, site traffic, shares and customer engagement when there’s a plan in place. The lower barrier to entry make it possible for any business to compete. For instance, you should be sharing all of your YouTube videos to Google+.

Social Media 111

Social Media Paid Content Media Business 111

Marketing Insider Group

FEBRUARY 5, 2024

(Gitnux) YouTube mobile video consumption grows by 100% every year. Demand Sage) YouTube is the most widely used video marketing platform, with 90% of video marketers using it. Statista) Small business owners rank email marketing as the second most important medium for brand awareness after social media marketing.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

Scoop.it

FEBRUARY 3, 2022

As a result, even though the WordPress platform is 100% free and open-source, development costs gave it a high barrier to entry – until now. Rethink YouTube embeds for presenting videos. While video is an incredibly engaging medium, it’s also an expensive one, especially in terms of bandwidth.

Marketing Websites 96

Marketing Websites Tips Top of Funnel Bandwidth 96

Vidyard

JUNE 20, 2019

Get on the second largest search engine in the world With over a billion users who watch over 250 million hours of video each day , YouTube is the second largest search engine in the world. “How-to” searches are among the most popular on YouTube, making educational content a strategic opportunity in this space.

Small Business Marketing 133

Small Business Marketing Video Marketing Business Paid Search Agency 133

FunnelEnvy

MARCH 6, 2023

Just spend a few minutes on YouTube, and you’ll see exactly how diverse video content can be! Medium-length videos are longer and go more in-depth on a broader area. For many people, the stories in these mediums are much more effective when they feel a connection to the characters in them.

Top of Funnel 73

Top of Funnel Video Marketing Optimization Marketing Funnels 73

Hubspot

JULY 15, 2020

Consumer preference for video over other mediums is only expected to get stronger. An in-stream video ad is a promotion created by a brand that runs before or during a video on a streaming platform, such as YouTube. Now, the average social media user sees videos in the form of live streams, Stories, or Newsfeed posts on a daily basis.

Paid Content 101

Paid Content Ads Youtube Barriers 101

Martech

APRIL 11, 2023

She is active on all the major platforms, including YouTube, Instagram, Facebook, TikTok and Twitter. vTubers have taken over Twitch and YouTube and are essentially human-run, animated avatars that stream live content onto streaming platforms. Tomorrow, virtual influencers will be as abundant as the JPG, the GIF, or the MP4.

Marketing AI 110

Marketing AI Advertising Agencies Paid Search Agency Lead Ranking 110

Vidyard

JUNE 20, 2019

Get on the second largest search engine in the world With over a billion users who watch over 250 million hours of video each day , YouTube is the second largest search engine in the world. How-to” searches are among the most popular on YouTube , making educational content a strategic opportunity in this space.

Small Business Marketing 65

Small Business Marketing Video Marketing Business Marketing Automation Services 65

Hubspot

MAY 29, 2015

Today, the YouTube series boasts an impressive 799,332 subscribers and 259,503,120 views. By improving the user flow and lowering the barrier between broadcaster and listener, it's easier for users to incorporate this technology into their daily routines. The Will it Blend? How did this happen? In other words, it was hard work.

PR 28

PR Trigger Marketing Viral Marketing Storytelling 28

Single Grain

OCTOBER 3, 2023

It is constantly morphing and redefining itself in terms of mainstay mediums and key players (the big icons we know and love). We live in a hyper-saturated market where the entry barrier is low, but scaling is Everest high. Work With Us For more insights and lessons about marketing, check out our Marketing School podcast on YouTube.

Startups 52

Startups Barriers Viral Marketing Buzz 52

Single Grain

JANUARY 8, 2020

Facebook couldn't buy Snapchat, so they rolled out a copycat Stories feature on Facebook, WhatsApp and Instagram : YouTube has its own version, too: You can hardly blame these other social networks for copying Snapchat, as it presents incredible opportunities for marketing: Stories are growing 15x faster than feeds.

Social Media 120

Social Media Trends Social Marketing Media 120

Hubspot

SEPTEMBER 17, 2018

Medium shots : Tighter shots that focus on the subject or a portion of the scene. Your classic interview shot could be considered a medium shot. YouTube , Pond5 , and PremiumBeat are all great sites to find royalty free music. Every single day, people watch over five billion videos on YouTube. highly addicting.

Video Marketing 101

Video Marketing Sales Management Work Management Marketing Management 101

Single Grain

MAY 11, 2023

Video ads , such as those on YouTube or TV, can also be used to instruct customers on how to use your products or services to meet their needs, such as product guides or how-to lessons. And with the shipping options available today, buying from a company based in another country is not a barrier for people.

Paid Content 52

Paid Content Cost Per Click Advertisements Advertising 52

Hubspot

NOVEMBER 16, 2017

Right now, content creation is moving towards video-based mediums. The biggest barrier? This trend is becoming more apparent in digital marketing as more and more companies are focused on implementing video-based content distribution : YouTube and Facebook Video are slowly taking over the content scene online.

Budget Programs 78

Budget Programs Video Marketing Landing Pages Conversion Rate 78