Convince & Convert

FEBRUARY 17, 2015

A player in the game for a long time now has been YouTube, as creators on the network have been able to connect with an audience through video in a variety of wildly successful ways. Naturally, brands have been fleshing out what this means for their platform and the strategy behind their video content. Give it all way quickly.

Youtube 167

Youtube Paid Search Agency Marketing & Strategy Video Marketing 167

Vidyard

MARCH 5, 2021

Chances are your organization is creating and sharing more video content than ever before. Companies reported creating more than 51 videos each year increased by 254% in 2020. You understand the importance of video, but it can be tough to decide what solution is right for you and ALL your company’s needs. Video Marketing 1.2

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155

Top Rank Marketing

APRIL 18, 2024

Anyone with a microphone and an internet connection can have a podcast listed on Apple and YouTube and ready for consumption. On the flipside, the low barrier of entry means it’s hard to get a new podcast noticed. Of course, you can make your recordings far more elaborate, but simplicity isn’t a barrier to success.

B2B 105

B2B Demand Generation Agencies RSS B2B Thought Leadership 105

Zoominfo

DECEMBER 13, 2018

Although Google is widely known as both a professional and personal resource, YouTube—a Google subsidiary—is seen mostly as a personal resource and has yet to earn the same reputation with business audiences. Now, on to the ultimate guide to the YouTube channels producing the best sales content today. Go check it out!

Youtube 100

Youtube Advertising Channels B2B Thought Leadership Work Management 100

KoMarketing Associates

AUGUST 18, 2020

How to Do B2B Video Marketing on LinkedIn. How to Do B2B Video Marketing on LinkedIn in 2020. B2B Video Marketing on LinkedIn: Ads, Native Video, and Live Video. How to Get Started with B2B Video Marketing on LinkedIn. B2B Video Marketing on LinkedIn: How to Embrace Video in Your B2B Content Strategy.

Linkedin 120

Linkedin Video Marketing B2B Marketing B2B 120

Sprout Social

SEPTEMBER 2, 2020

Video is taking over social media at large. In fact, the average consumer on the ‘gram now spends over half of their time on the platform watching videos. As video platforms like TikTok and YouTube continue to boom, consumers’ cravings for video content are only going to grow. Short-form?

Video Marketing 143

Video Marketing Brand Identity Branding Best Practices 143

KoMarketing Associates

DECEMBER 3, 2020

Being able to attribute revenue has several benefits for marketers, but new research shows that there are still many barriers in the way to success in this area. This is followed by email (13%), websites (12%) and streaming video/radio (5%). Marketers’ Dedication to Social Media Marketing. 18%) now goes toward social media.

Customer Surveys 169

Customer Surveys Barriers Marketing & Strategy Social Media 169

Vidyard

FEBRUARY 12, 2020

And with video for internal communications, companies can make prioritizing employee happiness a reality. As companies look to re-engage and inspire their workforces, internal communications videos will play a key role. Why Use Video for Internal Comms? Video Makes the Far Seem Near. Video can help with that.

Video Marketing 158

Video Marketing Work Management Marketing Management Training 158

Vidyard

MARCH 13, 2019

The use of video is a now a major component of the buyer’s journey and one of the most important marketing tools in an organizations arsenal; 52% of marketing professionals worldwide name it as the medium with the best return on investment (ROI).

Top of Funnel 138

Top of Funnel Organization Video Marketing Webinar Metrics 138

markempa

DECEMBER 19, 2016

“We went from zero to 20% to 30% of our opportunities in Salesforce.com resulting from video in the first six months.”. Like a lot of B2B companies, the Act-On team was using eBooks and live-casting webinar videos to drive a high volume of the leads. But I watch video all the time. The Falling Cost of Video. “A

Top of Funnel 120

Top of Funnel Marketing Automation Services Video Marketing B2B Marketing 120

Webbiquity

MAY 25, 2021

What’s more, as host of the long-running All Things Video podcast , he’s an influencer himself. I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. They’re getting more into other formats like video, and encouraging people to share insights on the platform.

B2B Marketing 334

B2B Marketing Practices B2B SMS 334

Vidyard

MARCH 5, 2021

Chances are your organization is creating and sharing more video content than ever before. Companies reported creating more than 51 videos each year increased by 254% in 2020. You understand the importance of video, but it can be tough to decide what solution is right for you and ALL your company’s needs. Video Marketing 1.2

Enterprise Management 65

Enterprise Management Work Management Video Marketing Marketing Management 65

SmartBrief - Marketing

FEBRUARY 27, 2024

Live expert demonstrations combined with digital enhancements like animations, videos and in-depth how-to guides can transform a simple product showcase into an immersive learning experience. Over 8 million viewers watched this live on YouTube, setting a record for the highest concurrent viewership on the platform at the time.

Buzz 93

Buzz Marketing & Strategy Barriers Paid Search Agency 93

Content Standard

FEBRUARY 14, 2017

So, consider this: as VP of marketing for a company working primarily in domestic, English-speaking markets, you’ve recently been asked to develop a video marketing strategy for international audiences. This is a big task: every international audience will present a different set of cultural and language barriers.

Video Marketing 82

Video Marketing Marketing & Strategy Marketing Strategy Barriers 82

Vidyard

AUGUST 30, 2016

So why would you want to try and video to your plate, too? Once you’ve prioritized, then it’s time to shift some things out and add video in. If you didn’t know, YouTube is the second largest search engine in the world. While YouTube is the second largest search engine, Google is the first. There are 17 good reasons why.

Small Business Marketing 126

Small Business Marketing Video Marketing Business Paid Search Agency 126

Vidyard

SEPTEMBER 24, 2019

Vidyard, available now as free and pro versions, allows any business to create, host and share videos across digital channels without the drawbacks of consumer-oriented video hosting services like YouTube and Vimeo. Vidyard’s free offering can be used by anyone looking for an easy way to create and/or share videos.

Enterprise Management 65

Enterprise Management Marketing Automation Services Marketing Management Video Marketing 65

SmartBug Media

MAY 8, 2023

Don’t overlook video in your strategy. According to a forecast from HubSpot, short-form video has the highest ROI and will see the most growth in 2023. Plus, 90 percent of marketers using short-form videos will increase their budget thanks to its success. Is it relatable, funny, or engaging? Is it relatable, funny, or engaging?

Marketing Strategy 98

Marketing Strategy Marketing & Strategy B2B Marketing Webinar Metrics 98

DiscoverOrg

SEPTEMBER 26, 2017

Account-based marketing (ABM) is a hot topic of conversation, and momentum is building to expand this person-first approach from Marketing to Sales and beyond, breaking down department barriers with shared goals: Enter account-based everything (ABE). Subscribe to our YouTube channel. We’re using a simple framework.

Account Based Marketing 307

Account Based Marketing Ideal Customer Profiles Multi-Channel ABM 307

Vidyard

MARCH 23, 2021

There’s no question that 2020 was the year of video and we’ve got video benchmarks to prove it. Whether it’s through live Zoom calls, virtual event experiences, or asynchronous video messaging—the use of video exploded in 2020. Video in Business Benchmark Report. Total User-Generated vs. Produced Videos 1.2

Advertising Benchmark 81

Advertising Benchmark Video Marketing Top of Funnel Enterprise Management 81

Parse.ly

APRIL 7, 2022

For a marketer in today’s ever-evolving space, the current conclusion is the same whether your team includes dozens of experts or you’re part of a savvy duo: You need to create marketing videos if you plan to stand out. Assemble an effective video content marketing tool stack to save time. Prioritize pre-production.

Resources 52

Resources Video Marketing Planning Work Management 52

Vidyard

SEPTEMBER 24, 2019

Vidyard, available now as free and pro versions, allows any business to create, host and share videos across digital channels without the drawbacks of consumer-oriented video hosting services like YouTube and Vimeo. Vidyard’s free offering can be used by anyone looking for an easy way to create and/or share videos.

Enterprise Management 54

Enterprise Management Marketing Automation Services Marketing Management Video Marketing 54

Vidyard

AUGUST 13, 2015

Hello, and welcome to another episode of Video Marketing How-To! This week we want to talk about something that is near and dear to our hearts – generating leads with your videos. First off, adding calls-to-action to your videos. The post Video Marketing How-To: Using Video for Lead Generation appeared first on Vidyard.

Lead Generation 61

Lead Generation Video Marketing Lead Scoring Lead Ranking 61

KoMarketing Associates

MARCH 1, 2018

The barrier to entry to become a site on the Google Display Network is practically non-existent: There are over 2 million published sites that use Google’s ad serving platform, AdSense. You can also opt to never advertise within mobile games in the play store as well as stay away from YouTube entirely. Final Thoughts.

Display 184

Display Advertisements Advertising Adsense 184

Marketing Insider Group

AUGUST 1, 2013

lf we’re going to focus on content marketing basics and deliver the kind of content our customers are looking for, then sooner or later we have to ask: is video an opportunity for marketers? Video is a great way to tell a story and distribute a message in a creative way without exhausting your audience. Absolutely!

Video Marketing 100

Video Marketing Paid Search Agency Advertising Agencies Marketing Automation Services 100

Vidyard

MARCH 23, 2021

There’s no question that 2020 was the year of video and we’ve got video benchmarks to prove it. Whether it’s through live Zoom calls, virtual event experiences, or asynchronous video messaging—the use of video exploded in 2020. Video in Business Benchmark Report Know where you stand, so you can stand out.

Advertising Benchmark 65

Advertising Benchmark Video Marketing Top of Funnel Enterprise Management 65

Contently

FEBRUARY 8, 2022

Nike focuses on the wearer: the athlete breaking down barriers, the kid who finally hits her half-court shot or learns to run for the first time. Having those videos on YouTube can also help you rank for certain keywords. Never Nike. Adding reviews and case studies to your website can have a positive impact on your SEO.

Storytelling 205

Storytelling Brand Identity Branding Word of Mouth 205

Vidyard

FEBRUARY 12, 2020

And with video for internal communications, companies can make prioritizing employee happiness a reality. As companies look to re-engage and inspire their workforces, internal communications videos will play a key role. Why Use Video for Internal Comms? Video Makes the Far Seem Near For many people, “work” is no longer a place.

Video Marketing 65

Video Marketing Work Management Marketing Management Training 65

ClearVoice

DECEMBER 27, 2021

From personalized content to video and virtual reality, here’s an aggregate list of 2021 content marketing trends and brands that latched on to the emerging trends with success. Video marketing. Need some examples of some short-and-sweet brand videos that have been consumed by millions of viewers? Audio content. Mtn Dew : “ ?The

Marketing AI 98

Marketing AI Content Marketing Planning Aggregators 98

Parse.ly

SEPTEMBER 19, 2019

As a marketing manager in today’s ever-evolving space, the current conclusion is the same whether your team is comprised of dozens of experts or you’re part of a savvy duo: You need a high quality video content strategy if you plan on standing out. Put together an effective video content marketing tool stack to save time.

High Quality Lead 69

High Quality Lead Resources Video Marketing Planning 69

ClearVoice

OCTOBER 14, 2022

From blog posts to videos and podcasts and everything in between, content marketers evolve year over year, creating the types of content consumers are looking for. A lack of time is a major barrier to content marketing ( Wordstream ). Video Content Statistics. Some prefer to read a blog post while others may favor videos.

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

Contently

APRIL 4, 2023

For example, just because a page or a video collects a lot of views doesn’t mean the traffic will convert. Some key ways to improve both include: Removing barriers to UX, like code bloat (needlessly long code in a website’s programming) and large media assets that slow page load time.

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155

Vidyard

AUGUST 16, 2016

I stumbled upon Nest’s YouTube channel by chance when a friend shared this video of a bulldog being a bulldog: And discovered that, in addition to making an award-winning thermostat, Nest also creates cameras for home surveillance, and has one of the best user-generated content channels I’ve ever seen. And the results are hilarious.

Youtube 50

Youtube Advertising Channels Work Management User-Generated Content 50

ConvertKit

MARCH 25, 2020

What are video landing pages? Why use video landing pages? Video landing page best practices. The average American spends nearly 40 hours a week watching videos. It's no wonder, then, that so many online creators are turning to video content for their marketing. Video landing pages. Video sales letters.

Landing Pages 46

Landing Pages Video Marketing Conversion Marketing Automation Services 46

Vidyard

SEPTEMBER 15, 2015

New video selling solution offers native integration with Salesforce platform. Video has emerged as the most effective content medium for attracting, educating, and converting potential buyers, but until now its use has been mainly limited to marketing teams as a way to build brand awareness and better engage website visitors.

B2B Sales 75

B2B Sales Video Marketing Personalization Marketing Automation Services 75

BOP Design

JUNE 13, 2023

Ensuring accessibility has become an essential aspect of B2B website design and development , guaranteeing that individuals with disabilities can access and use websites or mobile applications without encountering access barriers. Captions, on the other hand, are timed transcripts that appear synchronized with the audio as a video plays.

Design 62

Design Marketing Websites B2B Guidelines 62

Buzz Marketing for Technology

JUNE 27, 2008

This video will appear on your blog shortly. Thank you for sharing this video! This video has been added to your favorites. This video has been removed from your favorites. Sign in to YouTube now! The video has been added to your playlist. Sign in to YouTube now! Want to flag a video?

Youtube 100

Youtube Privacy Policies Paid Search Agency Digg 100

Sprout Social

FEBRUARY 2, 2023

They started posting four to five videos a week on the platform (an impressive goal for their scrappy team!) and their efforts led to audience growth, multiple viral videos and revenue-driving ads. The most successful brands are the ones who create a lot of video content. Listicles are also high-performing videos.”

Social Media 110

Social Media Media Business Viral Marketing 110