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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity

I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. public broadcast models. And YouTube, for sure, I think it’s underutilized for B2B. I do a fair amount of influencer marketing on the B2B side , which is a very different beast from B2C.

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B2B Video Marketing on LinkedIn: How to Embrace Video in Your Content Strategy

KoMarketing Associates

Fear or hesitancy to be on camera is still the #1 barrier to video use,” according to recent research from Vidyard. You can republish videos from other platforms, like Facebook and YouTube into your LinkedIn feed. It’s not YouTube. But maybe you’re still not totally committed to video as a medium for your B2B content strategy.

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Advanced TV in 2023: Implement Measurement Tools from the Start

Digilant

The term advanced TV describes any advertising that occurs before, during, or after a video stream on the internet rather than across over-the-air broadcast TV. Social videos: Includes platforms such as YouTube, TikTok, Twitter, or Instagram. Let’s begin by going back to the basics. More personalization.

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What’s the best way for brands to use Instagram video?

Sprout Social

As video platforms like TikTok and YouTube continue to boom, consumers’ cravings for video content are only going to grow. The good news is that the barrier to entry is lower than ever for businesses looking to get started with Instagram video marketing. In this guide, we’ll break down exactly how. Something in-between?

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Cross-cultural Challenges in B2B Communication

Oktopost

Listen to the podcast: Or watch the live broadcast: In today’s new normal , whether people wanted to work globally or not, employees are being forced to adapt to a remote life-syle. Culture and language barriers will be at the forefront of B2B digital relationship building challenges. This all happened so quickly and by accident.

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How to Do B2B Video Marketing on LinkedIn

KoMarketing Associates

Fear or hesitancy to be on camera is still the #1 barrier to video use,” according to recent research from Vidyard. You can republish videos from other platforms, like Facebook and YouTube into your LinkedIn feed. It’s not YouTube. But maybe you’re still not totally committed to video as a medium for your B2B content strategy.

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A quick guide to in-game advertising, the next game changer for marketers

illumin

These include (but are not limited to): demand-side platforms (DSP) or sell-side platforms (SSP), data platforms (like Google, Amazon, and Facebook), game streaming broadcasters (like Twitch, Facebook Gaming, and YouTube Gaming), video game creators and publishers, and other digital content publishers like (like YouTube or Spotify).