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How Brands Can Make the Most of CTV Programmatic Advertising

Digilant

For example, over the past few years, more consumers have forgone their cable subscriptions and embraced streaming options through CTV and OTT. Because consumers now have access to Netflix, YouTube, etc., The following are just some of those benefits: Streaming services allow you to utilize data-driven audience targeting.

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Advanced TV in 2023: Implement Measurement Tools from the Start

Digilant

Social videos: Includes platforms such as YouTube, TikTok, Twitter, or Instagram. Addressable TV: This allows brands to deliver ads to target audiences during broadcast TV, such as cable or free-to-air channels. All these advertising methods use data to reach viewers who are more likely to purchase the advertised product or service.

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How to start a podcast: everything you need to know

Sprout Social

Whether for the sake of marketing or simply as a side-project, podcasting has a lower barrier to entry than ever. These pieces of gear and other peripherals (cables, mic stands) represent a cost-effective starting point for a small podcasting team. The good news? 6 questions you need to answer prior to starting a podcast.

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Marketing to Gen Z: What Everyone Over the Age of 30 Ought to Know

Hubspot

Take a look at YouTube. YouTube’s mission? According to YouTube , there are "four essential freedoms" that define who they are: 1. We believe everyone should be able to find communities of support, break down barriers, transcend borders and come together around shared interests and passions. Freedom of Expression.

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How the Third Wave of Media Is Transforming Marketing Content

Hubspot

Salar Kamangar, CEO of YouTube, believes that we are in a third wave of media. The second wave was cable networks. This week, YouTube hired Bruce Seidel, who oversaw shows on the Food Network and Cooking Channel, to lead programming for YouTube's new food-focused channel. The Third Wave of Media.

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How to Maximize the Ad-Supported Tiers of Connected TV

Digilant

2022 was an excellent year for connected TV (CTV) as more consumers switched their viewing habits from cable to connected platforms. What Connected TV Advertising Trends Mean for Brands In years past, CTV once had a unique barrier of entry that caused many advertisers to consider it an unapproachable channel for successful marketing efforts.

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Live Video Marketing: Do?s, Don?ts and Experts? Tips From the Field

ClearVoice

Tips: “Facebook and YouTube have incentivized live video. YouTube and Facebook count the minutes of video watched, which allows them to sell video ad slots. million views on her YouTube channel. Consistently monitor trade news, casting developments, trending YouTube videos, and anything the internet is paying attention to.