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From Selling with Empathy to Compassionate Urgency: Sales Leader Focus Areas This Week

Heinz Marketing

In other words, despite the health conditions which we largely do not control, it’s time for businesses to decide how they are going to move forward. And most importantly, how to prepare for the rebound and return of normal(ish) business conditions. More creative payment terms? Lite versions of the product?

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3 Ways Patient Advocates Can Boost Your Healthcare Content Marketing

Contently

Patient advocates are a new wave of bloggers, vloggers, and influencers who spread the word about life with their health conditions. In a way, they’ve become experts in their field, providing a “face” to life with difficult conditions. View this post on Instagram.

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HubSpot’s April 2023 releases: The manager’s guide

Martech

Add conditional logic to the ‘Create record’ form (beta). Create and send payment links from contact, company and deal records. Improved payouts experience. Include multiple payment links in forms. Payments Revenue Reporting Dashboard available in Starter. Manage your marketing emails from mobile. Get MarTech! In your inbox.

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What Should Be First on Your Company’s AI Agenda?

Salesforce Marketing Cloud

he was met with so many barriers, including computing limitations and cost. Data sharing should be governed by strict protocols and transparency, ensuring that information is only shared where necessary and under stringent conditions. “Is Artificial intelligence isn’t new. What is new, though, is how accessible AI is. Is it protected?”

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B2B Reads: Avoid Pitfalls, Sell More By Saying Less, & Best 4-Letter Words

Heinz Marketing

Here are four conditions that we and our customers must meet to maximize the probability that the buying effort is real and can end successfully. And b-to-b is rapidly catching up in terms of customer focus, creative innovation and digital savviness. Thank you, David Brock , for the great read. How To Sell More By Saying Less.

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Embrace Uncertainty and Change

Biznology

” Business Roundtable Commits to Break Down Barriers to Economic Opportunity. Just Capital then objectively graded America’s largest public companies on how they served five critical stakeholders…The result: the top publicly traded corporations turning the daunting challenges of 2020 into lasting, positive change.”

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3 Ways To Build a Workplace That’s Accessible to All

Salesforce Marketing Cloud

Learn how to use data to inform your DEI work Create a culture that embraces diversity, fosters innovation, and paves the way for long-term success. Embed disability inclusion in the hiring process The number of barriers that people with disabilities face while navigating the job market is part of why their employment levels are so low.