Sprout Social

APRIL 16, 2024

Contrary to popular belief, you don’t need to be a data analyst to craft social listening queries that drive results. Social listening has always been a powerful tool for brands that know how to wield it effectively. Social listening queries allow marketers to keep their finger on the pulse of what’s happening online.

Keywords 99

Keywords Template Analysis Barriers 99

Heinz Marketing

OCTOBER 28, 2022

By Karla Sanders , Engagement Manager at Heinz Marketing. For more than 15 years, leading B2B marketers have gathered at B2B Forum for insights, networking, and good times. This year, the B2B Forum was back with Marketing Profs’ first in-person meeting since 2019! Marketers should create content with craft and care.

Work Management 113

Work Management Marketing Management B2B Marketing Planning 113

KoMarketing Associates

JUNE 2, 2016

A few weeks ago, we covered the “ 2016 State of B2B Digital Marketing ” report from Ascend2 and Marketo. Even though the most significant barrier to B2B digital marketing success relates to inadequate marketing budget, 84 percent of B2B marketers still believe their strategies are successful.

Social Media 120

Social Media Budget Programs Media B2B 120

KoMarketing Associates

NOVEMBER 25, 2014

There is a misconception for some that a social media strategy is easy to develop and implement. While social media sites are simple to use – submission forms with less than a handful fields, one-click voting buttons, and updates written in 140 characters or less – simplicity in success cannot be further from the truth.

Social Media 120

Social Media Media Marketing & Strategy B2B 120

Zoominfo

AUGUST 6, 2019

Since marketing went digital, the industry hasn’t been the same. Recently, there has been a renewed interest in ‘marketing hacks’ as B2B marketers have started to realize traditional marketing methods are no longer useful in a competitive landscape. Four Tried and True Digital Marketing Strategies.

Marketing Attribution 154

Marketing Attribution Enterprise Management B2B Marketing Marketing & Strategy 154

Martech

MARCH 8, 2024

This is the 6th article in a series about how generative AI is impacting marketing. The proliferation and volatility of digital channels over the last few decades have been forcing marketers to continually evolve their strategies and tactics if they want to remain relevant. 1 barrier to the adoption of AI for marketing.

Marketing AI 108

Marketing AI Training Generation Budget Programs 108

Oktopost

MAY 16, 2022

“We’re using social media for brand awareness.”. However, if you’re not using social media to drive real revenue to your brand, you’re leaving money on the table. So, how do you use social media to actually earn revenue for B2B? Transforming Social Media into a B2B Growth Engine through Employee Advocacy.

Social Media 92

Social Media B2B Thought Leadership Media B2B 92

Navigate the Channel

JANUARY 2, 2023

Planning for cross-channel marketing is one of those things that seems like, “duh, of course.” Who wouldn’t use different marketing channels in tandem to achieve a common goal? Who wouldn’t provide customers with an all-inclusive, personalized and consistent experience across multiple marketing channels?

Multi-Channel 65

Multi-Channel Planning Contingency Planning Touchpoints 65

KoMarketing Associates

AUGUST 26, 2020

Does your B2B marketing program include LinkedIn video marketing? 87% of LinkedIn video marketers say it’s been an effective channel for them. 41% of marketers think video is THE best content format for building relationships that generate leads. 87% of LinkedIn video marketers say it’s been an effective channel for them.

Linkedin 209

Linkedin Video Marketing B2B Marketing Marketing Strategy 209

SmartBrief - Marketing

SEPTEMBER 29, 2023

Claire Darley is an inspiring role model for women in leadership as Adobe SVP Digital Media Sales & Customer Support Worldwide, as well as interim President of Adobe Japan across all lines of business. Relationships aren’t just about your professional network, it’s also about your customers. Trust them.

Effectiveness 52

Effectiveness Lead Ranking Small Business Marketing Peer-to-peer 52

Buffer

OCTOBER 21, 2019

It doesn’t get much better than a moment of delight on social media. Social media engagement seems like a slam dunk strategy. One of the quickest and easiest ways to set yourself apart on social media is simply to reply. Social media engagement is public. We want to help you get there.

Social Media 75

Social Media Media Ideal Customer Profiles Paid Search Agency 75

Webbiquity

SEPTEMBER 17, 2019

Most startup founders aren’t marketing professionals. But there are a few things about marketing that are vital to understand in order to be successful. But in the broader market, they may be chefs, educators, tradespeople, sales reps, mathematicians, financial analysts, medical professionals…almost anything.

Startups 239

Startups Enterprise Management Work Management Marketing Management 239

SmartBrief - Marketing

OCTOBER 2, 2023

DE&I has been top of mind for most companies in 2023, and as marketers we know it’s no longer an option to stay silent when it comes to the lack of diversity in our content, in our campaigns, and in our ad images. Marketers are falling short. Additional tips on conducting a marketing audit can be found here.

Marketing Strategy 52

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 52

ClearVoice

OCTOBER 27, 2023

The marketing landscape has undergone such massive shifts. The marketing strategies that once bought hordes of customers are no longer as effective. In the constantly changing landscape of the marketing industry, asking critical questions is essential to understand the present scenario and to ready your enterprise for upcoming shifts.

Paid Content 96

Paid Content Enterprise Management Cost Per Thousand Work Management 96

Sprout Social

SEPTEMBER 30, 2022

Social media has given brands and businesses a platform to engage with their customers. We spoke to several social selling experts to understand what it means and its value to salespeople. We’ll also explore 10 tips and tactics you can use to execute social selling like an expert. What is social selling?

Tips 131

Tips Ideal Customer Profiles Work Management Marketing Management 131

Contently

APRIL 4, 2023

Few things shoot fear into the heart of a marketer than the words “economic downturn.” We know that marketing will be one of the first places spending cuts will be made. But here’s the reality: A smaller budget doesn’t have to negatively impact success with content marketing. ” Why? Because we know.

Top of Funnel 197

Top of Funnel Budget Programs Content Marketing Marketing Management 197

KoMarketing Associates

MAY 31, 2012

Leapfrogging isn’t just child’s play; the same concept can be applied to the B2B marketing space. With so many marketers finding social media stumbling blocks standing in their way, how can they effectively find ways to “leapfrog” over them? What kind of social media channels—i.e.,

Social Media 120

Social Media Media Work Management Marketing Management 120

Trade Press Services

DECEMBER 4, 2023

LinkedIn is a vital platform for brands, business professionals and entrepreneurs to connect, network and showcase their expertise. With more than 930 members and a targeted audience of business professionals, it’s no surprise that 96 percent of B2B marketers use LinkedIn for organic social marketing.

Linkedin 52

Linkedin Ideal Customer Profiles Features Profiling 52

ClearVoice

OCTOBER 14, 2022

However, there’s much more to content marketing than publishing loads of content pieces for your business. From blog posts to videos and podcasts and everything in between, content marketers evolve year over year, creating the types of content consumers are looking for. The State of Content Marketing. How do you compare?

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

Brandpoint

MARCH 31, 2020

Work must go on, even though a lot of marketing plans look obsolete compared to what they did at the start of the year. This marketing tactic is a great way to get your expertise in front of a large audience and start filling gaps in your sales pipeline. Owned Media is all the content you create. What is cost-per-lead?

Cost per Lead 142

Cost per Lead Sales Qualified Leads CPL Lead Ranking 142

Sprout Social

AUGUST 23, 2016

Despite the growing popularity, social media for business is still put on the back burner for a lot of organizations. However, social media can benefit businesses of any size. Social Media for Business by the Numbers. Being successful with social media for business comes down to creativity and engagement.

Social Media 111

Social Media Paid Content Media Business 111

QuanticMind

SEPTEMBER 12, 2023

Luckily, as the higher education space has evolved, so too have the tools available to marketers. For colleges and universities to mitigate enrollment declines and effectively market their virtual and online programs, marketers will need to update their strategies and expand into channels like programmatic, CTV, and emerging social platforms.

Education 75

Education Rules Budget Programs Planning 75

Onalytica B2B

APRIL 26, 2018

Of course, nothing beats being in the room in and amongst the atmosphere, but Onalytica are all about educating and helping the industry to not just do influencer marketing, but to do it well. 1) Keep the barriers to entry low. 1) Keep the barriers to entry low. 4) Nail your key markets first.

Work Management 279

Work Management Lead Scoring Lead Ranking Budget Programs 279

Sprout Social

AUGUST 16, 2016

Engagement is a huge part of social marketing. It’s one of the main metrics marketers turn to when defining the impact and effectiveness of social marketing campaigns. When it comes to measuring engagement , there’s little doubt that social media shares play a critical role. Twitter Cards. owZARq35Na.

Social Media 108

Social Media Effectiveness Media Social Networks 108

SmartBug Media

JUNE 8, 2020

With multiple landing page creators on the market, you can publish one in minutes. Falcon instantly acknowledges its target audience and explains how its product can turn any social media marketer into a “content whisperer, content wizard, team whisperer, analytics geek, customer hero and strategy guru.”. The hard part?

Landing Pages 112

Landing Pages Lead Scoring Lead Ranking Leads 112

Marketing Insider Group

APRIL 2, 2013

As we think about social media, social business and social employees, how will great companies use their employees to get ahead in the Future of Marketing ? Blue Focus Marketing is a social branding consultancy that helps brands become social. Tell us: who is Cheryl Burgess?

Social Marketing 100

Social Marketing Enterprise Management Planning Lead Ranking 100

flux.la

AUGUST 11, 2020

As humans, we’re wired to seek social and communal dynamics to some degree. For time insurmountable, individuals have been on the search for meaningful ways to relate to and network with others. In this time of digitization, people have set up means to connect on the web socially from anywhere in the world.

Paid Content 52

Paid Content Social Media Media Brand Identity 52

Biznology

JULY 25, 2014

Your social media engagement traffic, engagement, and exposure are critical to your success. Craft your CTA’s to be requests rather than commands, discreet pushes towards participating in your social media strategy. Most top social media outlets – increasingly – facilitate image sharing.

Social Media 80

Social Media Media Copywriting Barriers 80

Content Standard

OCTOBER 28, 2016

For healthcare professionals, whose day-to-day lives are spent entrenched in diagnoses, cures, technological innovation and fast-paced communication with patients, providers, and businesses alike, the idea of developing a social media marketing strategy can feel daunting—and perhaps a bit unnecessary. Social media matters.

Social Media 40

Social Media Social Marketing Marketing & Strategy Marketing Strategy 40

Marketing Insider Group

MAY 18, 2020

Marketing and sales are constantly evolving. Part of being amazing at sales is eliminating barriers within your sales process. Its layout offers a social media feel, but it’s more practical and professional in its use. LinkedIn’s Sales Solutions program enables you to use this network to improve your lead search.

Software 249

Software Tools Word of Mouth Hubspot 249

Sprout Social

SEPTEMBER 2, 2020

Video is taking over social media at large. This might not seem like breaking news, but it’s telling given Instagram’s reputation as a photo-centric network. The good news is that the barrier to entry is lower than ever for businesses looking to get started with Instagram video marketing.

Video Marketing 143

Video Marketing Brand Identity Branding Best Practices 143

Biznology

APRIL 3, 2015

Social media is often hailed as the end-all and be-all for businesses that are trying to interact with consumers on a personal level. It’s true that social media has broken down some of the traditional barriers that exist between businesses and their customer bases but that does not mean that all social media content is created equal.

Effectiveness 80

Effectiveness Marketing & Strategy Social Networks Social Media 80

Optinmonster

DECEMBER 19, 2023

Some of its features include: Electronic identity verification Social Security Number (SSN) verification Instant authentication Identity checks Real-time data validation for seamless payment processing Related Content: Sometimes, you don’t need to know your customers’ identity. Take, for example, Fulfillment by Amazon (FBA).

eCommerce 80

eCommerce Marketing Management Business Budget Programs 80

Sprout Social

AUGUST 29, 2023

In this article, you’ll learn the ins and outs of conversational AI, and why it should be the next tool you add to your team’s digital toolbox for social media and beyond. Customer service chatbots are one of the most common examples of where conversational AI can be used in marketing. How does conversational AI work?

Conversion 80

Conversion FAQ User-Generated Content Paid Search Agency 80

Webbiquity

MARCH 10, 2021

Low barriers to entry and the absence of physical space constraints make it far easier to open an online store than a brick-and-mortar one, making the space intensely competitive. The post Strategies to Increase Customer Engagement for Online Businesses appeared first on B2B Marketing Blog | Webbiquity. Things are different online.

Marketing & Strategy 238

Marketing & Strategy Business Work Management Purchase 238

ClickZ

JANUARY 2, 2021

Just 36% of marketing leaders have a measurable revenue attribution strategy in place while a mere 15% are in the process of rolling out a strategy. 95% of marketing leaders are seeing success from an implemented revenue attribution strategy while 31% described this success as best-in-class. Hello, 2021! respectively .

Forecasting 97

Forecasting Advertising Agencies Cost Per Thousand Advertisements 97

Liveintent

MARCH 30, 2022

With first-party data you can maximize your email media kit—but it doesn’t have to stop at email. First-party data and marketing. You can use your first-party email audience insights pertaining to behavior and interest to power your marketing efforts as well. Break down barriers.

Paid Content 62

Paid Content Paid Search Agency Paid Social Agency Advertising Agencies 62