KoMarketing Associates

JUNE 9, 2021

As more marketers look to influencer marketing to achieve their top objectives, new research indicates that Instagram is growing in importance as a platform. This makes it the most popular social media channel for influencer marketing, in particular. Influencer Marketing As a Tactic in 2021.

Barriers 203

Barriers Marketing Budget Advertising Benchmark Social Media 203

Sprout Social

FEBRUARY 2, 2023

In this piece, the team behind Figo’s social media presence shared their tips for maintaining a regular social cadence and translating results to larger company goals. Why social media consistency matters for brands Consistency on social media isn’t just nice to have: it’s a non-negotiable for long-term success.

Social Media 110

Social Media Media Business Viral Marketing 110

Sprout Social

FEBRUARY 27, 2023

According to a Q1 2023 Sprout pulse survey, 74% of consumers believe that social media has increased accountability for brands. We spoke to marketers across industries to see what their brands are planning and what they’d like to see from their peers this Women’s History Month. But it’s not enough to say you’re aligned.

Social Media 117

Social Media Media Work Management Paid Search Agency 117

Convince & Convert

MAY 12, 2016

In order to remove language barriers from its new global campaign, Pepsi is taking a creative approach by enlisting the emoji to encourage consumers to spark emotive, unexpected conversations around the world. Emojis communicate emotion visually, transcending language barriers through easy to understand, universal symbols. SlZKt0oncc.

Barriers 101

Barriers Campaigns Planning Advertising Mediums 101

Sprout Social

MARCH 29, 2023

The way candidates research, discover and apply to roles on social media has completely reimagined job seeking and hiring. As a result, using social media for HR functions like recruitment has become standard practice, further proving that social is no longer exclusively reserved for the marketing department.

Social Media 100

Social Media Acquisitions Media Marketing & Strategy 100

KoMarketing Associates

OCTOBER 3, 2017

There is a misconception that B2B social media strategy is easy to develop and implement. While social media sites are simple to use – submission forms with less than a handful fields, one-click voting buttons, and updates written in 140 characters or less – simplicity in success cannot be further from the truth.

Social Media 151

Social Media Media Marketing & Strategy B2B 151

Top Rank Marketing

APRIL 18, 2024

On the flipside, the low barrier of entry means it’s hard to get a new podcast noticed. The TopRank Marketing team has worked on podcasts with brands like SAP and 3M. Of course, you can make your recordings far more elaborate, but simplicity isn’t a barrier to success. Low startup costs. Access to new audiences.

B2B 104

B2B Demand Generation Agencies RSS B2B Thought Leadership 104

KoMarketing Associates

JULY 7, 2021

Despite the fact that marketers work to gauge the impact of their strategies, new research suggests that there is still room for improvement in terms of determining a return-on-investment (ROI). Only 15% of marketers stated that their company’s ability is “excellent.”. The Primary Challenges of Marketing Attribution.

Marketing Attribution 160

Marketing Attribution Barriers Statistics Marketing & Strategy 160

KoMarketing Associates

OCTOBER 5, 2021

Marketers have begun to implement marketing automation tools to simplify processes such as email, social media management, and campaign tracking. In terms of the top challenges, most marketers (39%) cited a lack of training/resources/knowledgebase. Identifying Top Marketing Automation Challenges.

Marketing Automation Services 213

Marketing Automation Services Marketing Automation Budget Programs Automation 213

Martech

DECEMBER 27, 2023

The scenario is all too common: a marketing operations team, armed with detailed analytics and performance metrics, presents their latest campaign results. A busy CEO, however, now barraged with marketing terms from CTR and ROAS to Z-score and SERP, may struggle to piece together their place in the bigger picture of business objectives.

Allocation 112

Allocation Barriers Lead Scoring Lead Ranking 112

Biznology

AUGUST 6, 2014

For the past hundred years of marketing that’s what we’ve been doing; we’re looking backwards, trying to piece together an incomplete view of how markets and consumers behave to better understand and better serve their needs. The post Changing perspectives in a world without barriers appeared first on Biznology.

Barriers 80

Barriers Fulfillment Mobile Marketing Work Management 80

KoMarketing Associates

DECEMBER 3, 2020

Being able to attribute revenue has several benefits for marketers, but new research shows that there are still many barriers in the way to success in this area. However, data quality (42%), analyzing marketing impact at each buyer stage (40%) and obtaining budget and staff (36%) are still providing to be hurdles for marketers.

Customer Surveys 169

Customer Surveys Barriers Marketing & Strategy Social Media 169

Adobe Experience Cloud Blog

FEBRUARY 7, 2011

by Maria Pergolino Today, many marketers look to jump on the B2B social media bandwagon while expecting a simple integration with current B2B marketing efforts. Although many think this, it’s simply not the case, as most run into barriers along the way. Will one of your creative campaigns go viral?

Barriers 48

Barriers Social Media Social Marketing B2B Marketing 48

Brandpoint

JANUARY 25, 2021

This February’s Social Media Strategies Summit looks a little different, just like many conferences have over the last year. Switching to virtual events has been a shift in strategy for many marketers, but the need for community and learning experiences hasn’t dwindled. Our social media tool really helps us with that as well.

Social Media 129

Social Media Loyalty Brand Identity Branding 129

Bannerflow

DECEMBER 7, 2020

While 2020 didn’t pan out the way most digital marketers envisioned, social media advertising has experienced an unprecedented increase. A Datareportal study , in association with We Are Social and Hootsuite, revealed that this traffic surge unsurprisingly also translates to social media growth.

Social Media 98

Social Media Advertisements Advertising Trends 98

Martech

MARCH 7, 2024

The Center for Countering Digital Hate (someone please help them with their brand name) tested Midjourney, Stability AI’s DreamStudio, OpenAI’s ChatGPT Plus and Microsoft Image Creator: “With the … minimal entry barriers provided by these platforms, virtually anyone can generate and disseminate election disinformation.”

Marketing AI 88

Marketing AI Work Management Marketing Management Barriers 88

Webbiquity

MAY 25, 2021

James Creech has a unique perspective on influencer marketing. As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. So who better talk to about the similarities and differences between B2C and B2B influencer marketing? The Best Influencer Marketing Platforms for B2B and B2C.

B2B Marketing 334

B2B Marketing Practices B2B SMS 334

Webbiquity

MARCH 26, 2019

Others seek to fulfill a social mission, such as hiring people who face barriers to employment. Tech Dump refurbishes and recycles computers, printers, monitors, cell phones, and other electronics while providing job training and practical experience for adults facing barriers to employment. The Company.

Barriers 239

Barriers Multi-Channel Training Fulfillment 239

SmartBrief - Marketing

MARCH 17, 2024

Last year was a boon year for influencer marketing and the industry shows no signs of a slowdown. Marketers are expected to spend more than $7 billion in 2024 on influencer marketing, proving its value in helping companies reach new audiences, sway behaviors and generate revenue.

Trends 98

Trends Paid Search Agency Planning Peer-to-peer 98

Sprout Social

OCTOBER 24, 2022

Social media managers (SMMs) play a pivotal role for any modern brand; they are responsible for much of the business’s external communication and engagement with existing and potential customers. A post shared by Sprout Social (@sproutsocial). Our questions will cover: General experience and social media knowledge.

Social Media 88

Social Media Work Management Marketing Management Media 88

Marketing Insider Group

JANUARY 4, 2023

Offline marketing is not dead. The surge in digital marketing has brought enormous competition into the digital media market, which in turn drives up advertising cost. When allocating marketing budget to digital and offline channels, many marketing organizations are throwing in the towel with offline marketing.

Marketing Mix 192

Marketing Mix Planning Allocation Tips 192

Biznology

JUNE 2, 2021

Cobotics (combining artificial intelligence and human effort) is increasingly central to the work of media industry professionals. The expansion of cobotics was dramatically stimulated in early 2020 by sudden universal requirements for social-distancing and increased work-from-home, in efforts to slow the spread of the COVID-19 pandemic.

Marketing AI 104

Marketing AI Work Management Television marketing Media 104

Sprout Social

APRIL 16, 2024

Contrary to popular belief, you don’t need to be a data analyst to craft social listening queries that drive results. Social listening has always been a powerful tool for brands that know how to wield it effectively. Social listening queries allow marketers to keep their finger on the pulse of what’s happening online.

Keywords 100

Keywords Template Analysis Barriers 100

Oktopost

MAY 16, 2022

“We’re using social media for brand awareness.”. However, if you’re not using social media to drive real revenue to your brand, you’re leaving money on the table. So, how do you use social media to actually earn revenue for B2B? Transforming Social Media into a B2B Growth Engine through Employee Advocacy.

Social Media 91

Social Media B2B Thought Leadership Media B2B 91

Heinz Marketing

OCTOBER 28, 2022

By Karla Sanders , Engagement Manager at Heinz Marketing. For more than 15 years, leading B2B marketers have gathered at B2B Forum for insights, networking, and good times. This year, the B2B Forum was back with Marketing Profs’ first in-person meeting since 2019! Marketers should create content with craft and care.

Work Management 112

Work Management Marketing Management B2B Marketing Planning 112

KoMarketing Associates

JUNE 2, 2016

A few weeks ago, we covered the “ 2016 State of B2B Digital Marketing ” report from Ascend2 and Marketo. Even though the most significant barrier to B2B digital marketing success relates to inadequate marketing budget, 84 percent of B2B marketers still believe their strategies are successful.

Social Media 120

Social Media Budget Programs Media B2B 120

Oktopost

FEBRUARY 12, 2024

When it comes to social media for financial services, compliance is not just a priority; it’s a necessity. Financial institutions must be able to navigate the complex web of regulations while staying up-to-date with modern forms of communication, including social media. What is the Smarsh integration?

Marketing Management 62

Marketing Management API Ideal Customer Profiles Barriers 62

Navigate the Channel

JANUARY 2, 2023

Planning for cross-channel marketing is one of those things that seems like, “duh, of course.” Who wouldn’t use different marketing channels in tandem to achieve a common goal? Who wouldn’t provide customers with an all-inclusive, personalized and consistent experience across multiple marketing channels?

Multi-Channel 65

Multi-Channel Planning Contingency Planning Touchpoints 65

KoMarketing Associates

NOVEMBER 25, 2014

There is a misconception for some that a social media strategy is easy to develop and implement. While social media sites are simple to use – submission forms with less than a handful fields, one-click voting buttons, and updates written in 140 characters or less – simplicity in success cannot be further from the truth.

Social Media 120

Social Media Media Marketing & Strategy B2B 120

Marketing Insider Group

APRIL 19, 2021

Besides, virtual event networking also has the potential to bring more people together without the barriers of distance and travel. Also, allow attendees to link to their social media pages from their profile, inviting future relationships past the event itself. Author: Christina Tomlinson.

Enterprise Management 337

Enterprise Management Peer-to-peer Merchandising Marketing Management 337

Biznology

DECEMBER 11, 2012

In order to succeed in social media, be it as a tool to build your own personal brand or as part of a marketing strategy for your own interest or for your employer, you will need to get over yourself and deal with some very primal fears you may have that feel a lot like your fear of public speaking. And that’s awesome.

Social Media 80

Social Media Social Marketing Media Work Management 80

Zoominfo

AUGUST 6, 2019

Since marketing went digital, the industry hasn’t been the same. Recently, there has been a renewed interest in ‘marketing hacks’ as B2B marketers have started to realize traditional marketing methods are no longer useful in a competitive landscape. Four Tried and True Digital Marketing Strategies.

Marketing Attribution 154

Marketing Attribution Enterprise Management B2B Marketing Marketing & Strategy 154

Zoominfo

JULY 22, 2018

The world of B2B marketing underwent a dramatic transformation in recent years—and unfortunately for us marketers, we no longer have such rigid control of the buyer’s journey. But, how can marketers comply with the varying preferences of their individual buyer? Enter: Multichannel marketing. And the best part?

Statistics 189

Statistics Advertising Agencies Paid Search Agency Barriers 189

Sword and the Script | B2B

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

B2B Thought Leadership 83

B2B Thought Leadership Thought Leadership Studies B2B 83

Crafted Agency

NOVEMBER 5, 2014

Most people recognize Caterpillar as a household name, but what they may not know is that Caterpillar’s marketing team has displayed innovative thought leadership when it comes to B2B digital marketing, specifically social media. Their story is a shining example of how to utilize social media to.

Social Media 48

Social Media Barriers B2B Thought Leadership Media 48

Buffer

OCTOBER 21, 2019

It doesn’t get much better than a moment of delight on social media. Social media engagement seems like a slam dunk strategy. One of the quickest and easiest ways to set yourself apart on social media is simply to reply. Social media engagement is public. We want to help you get there.

Social Media 75

Social Media Media Ideal Customer Profiles Paid Search Agency 75

Convince & Convert

APRIL 26, 2016

Social Media Targeting. So why would a business such as Raytheon need social media? So why would a business such as Raytheon need social media? But when their tune changed, it was Lori who helped launch its entry into the social space. Well up until 2014, company leaders didn’t think it did.

Social Media 74

Social Media Media Barriers Skype 74