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Artificial Intelligence in Marketing: Finding Efficiencies in Your Toolkit

SmartBug Media

In terms of worldwide impact across sectors, there are few cases comparable to the emergence of generative artificial intelligence (AI). This interconnection causes monumental technological advances such as AI to touch practically every industry, department, and market around the world.

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AI Trends from 700+ Business Leaders Reveal Global Keys to Success

Salesforce Marketing Cloud

Nine out of ten leaders know a strong data strategy is critical to AI success – so why are only a third of them integrating a unified data strategy across their company? In January 2024, Salesforce commissioned Forrester Consulting to find answers to these gaps and more in the rapidly developing AI landscape.

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A Beginner’s Guide To AI in Marketing: Everything You Need To Know

SocialPilot

Artificial intelligence is not a substitute for human intelligence; it is a tool to amplify human creativity and ingenuity.” – Fei-Fei Li , Co-Director of the Stanford Institute for Human-Centered Artificial Intelligence. Instead, it highlights the collaborative potential of humans and AI.

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Skill Up on AI with Trailhead

Salesforce Marketing Cloud

AI is the future of work Learn AI skills on Trailhead Discover generative AI innovation at Salesforce Be a Trailblazer with AI Skills Quest Artificial intelligence (AI) news is everywhere! Successful AI means enhancing—not replacing—the human workforce. AI isn’t for someone else.

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Building your generative AI marketing skillset: Training and upskilling

Martech

This is the 6th article in a series about how generative AI is impacting marketing. We are in a huge paradigm shift, as generative AI disrupts how we access, consume and create content. However, I feel those changes will be dwarfed by generative AI’s impact on our industry.

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AI-Driven ABM: Personalized Automation’s Future

Valasys

Introduction In the ever-evolving landscape of marketing, a seismic shift is underway that’s redefining how businesses engage with their most coveted prospects. The rise of Account-Based Marketing (ABM) introduced a tailored approach, focusing on high-value accounts rather than generic demographics.

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How to Prepare for AI With a Solid Manufacturing Data Strategy

Salesforce Marketing Cloud

AI has taken center stage, but the question on many manufacturers’ minds is “how do I get started with generative AI?” While many manufacturers have taken advantage of predictive AI when it comes to planning and supply chain, forecasting, wallet share, and market share, generative AI presents new opportunities and challenges.