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Artificial Intelligence in Marketing: Finding Efficiencies in Your Toolkit

SmartBug Media

In terms of worldwide impact across sectors, there are few cases comparable to the emergence of generative artificial intelligence (AI). This interconnection causes monumental technological advances such as AI to touch practically every industry, department, and market around the world.

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AI Trends from 700+ Business Leaders Reveal Global Keys to Success

Salesforce Marketing Cloud

Nine out of ten leaders know a strong data strategy is critical to AI success – so why are only a third of them integrating a unified data strategy across their company? In January 2024, Salesforce commissioned Forrester Consulting to find answers to these gaps and more in the rapidly developing AI landscape.

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A Beginner’s Guide To AI in Marketing: Everything You Need To Know

SocialPilot

Artificial intelligence is not a substitute for human intelligence; it is a tool to amplify human creativity and ingenuity.” – Fei-Fei Li , Co-Director of the Stanford Institute for Human-Centered Artificial Intelligence. Instead, it highlights the collaborative potential of humans and AI.

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Key Insights: Revenue attribution, digital titans, advertising & AI forecasts

ClickZ

Just 36% of marketing leaders have a measurable revenue attribution strategy in place while a mere 15% are in the process of rolling out a strategy. 95% of marketing leaders are seeing success from an implemented revenue attribution strategy while 31% described this success as best-in-class. Hello, 2021!

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How to Prepare for AI With a Solid Manufacturing Data Strategy

Salesforce Marketing Cloud

AI has taken center stage, but the question on many manufacturers’ minds is “how do I get started with generative AI?” While many manufacturers have taken advantage of predictive AI when it comes to planning and supply chain, forecasting, wallet share, and market share, generative AI presents new opportunities and challenges.

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What the AI-Delivered Buyer’s Journey Will Look Like in 2030

Adobe Experience Cloud Blog

And we’re betting on big changes, like the growing importance of the customer experience and artificial intelligence (AI). Our forecasting is based on research and deep knowledge of industry trends. We believe that AI has the potential to create a paradigm shift at the same level. Search and Discovery.

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11 AI Predictions in Sales for the Next Year [Data + Expert Tips]

Hubspot

Artificial intelligence has moved beyond the hype and is now seamlessly integrated into many aspects of business operations. HubSpot conducted research on the “State of AI,” with over 1,350+ specialists reporting on how AI affects their business. But how does refusing AI impact business results?