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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity

I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. Same thing for Instagram with photos and now, of course, all content formats: TikTok, Facebook, Twitter, they all follow that same playbook. Facebook is launching three competitors on its own.

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What to do if customers aren’t receiving your confirmation emails

Martech

In addition to ruining your open rate statistics, these systems can prevent crucial messages from reaching your customers. You will have to escalate the issue to the company’s systems admin so they can unblock your emails. This can be challenging since they are often sent from a different system — like your store.

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EU & UK GDPR: 5 things you must know about email consent

Litmus

But signing up for emails is optional —you can always download the ebook without subscribing to our emails. All major email laws, including CASL in Canada and CAN-SPAM in the U.S., It’s also worth pointing out that an unfriendly unsubscribe experience is also a major driver of spam complaints. Half of U.S.

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What is Email Retargeting & What Does it Look Like?

Vision6

According to Moz, the conversion rate for email retargeting can be as high as 41%, while the average eCommerce conversion rate is between 2% and 4%. Email retargeting isn’t over because we’re (slowly) saying goodbye to cookies or email pixels; there are still plenty of ways that you can use email to retarget customers and generate leads.

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5 Social Media Advertising Trends | 2021

Bannerflow

Knowing where to concentrate your business’ ad spend, or take advantage of opportunities in this ever evolving online landscape can be the key to success. Instagram Stories and Snapchat have become so popular that Facebook even snapped up the Stories format for their homepage feed. Creative automation of ad production.

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Cross-cultural Challenges in B2B Communication

Oktopost

Right now is an example of as bad as disruption can get. The common obstacles for global workers prior to Covid-19 can teach us a lot about how to operate in today’s environment. Social media can have an incredibly powerful or incredibly dangerous impact on relationship building. Working remotely or globally isn’t good or bad.

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The Anatomy of a Perfect Sales Email, According to Experts & Data

Hubspot

Our experts told us that sales emails are not old-hat, spam techniques — quite the opposite actually, sales emails are all about connection. Learn about them, from them, and understand their barriers, objections, and pain points. Only then can you tailor an email that resonates. Know your audience. Ask for feedback.